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Sun

Avg
Mon-Fri
Avg
Mon-Sat Mon Tue Wed Thu Fri Sat
EXECUTIVE SUMMARY 499,179 330,485 316,464 302,206 334,320 339,265 341,332 335,578 247,523
The Philadelphia Inquirer
Print (See Par. 1A) 324,508 166,102 165,173 167,509 163,503 168,855 169,195 161,562 160,565
Digital Replica (See Par. 1B) 78,441 53,069 48,030 22,935 60,563 60,713 60,685 60,743 23,026
Digital Nonreplica (See Par. 1C) 64,265 63,614 63,668 63,437 63,425 63,574 63,745 63,884 63,932
Total Circulation Excluding Branded Editions 467,214 282,785 276,871 253,881 287,491 293,142 293,625 286,189 247,523
Branded Editions
The Philadelphia Daily News - (See Par. 1D) 30,787 47,700 39,593 48,325 46,829 46,123 47,707 49,389
Philadelphia Advantage - (See Par. 1E) 1,178
TOTAL AVERAGE CIRCULATION 499,179 330,485 316,464 302,206 334,320 339,265 341,332 335,578 247,523
TOTAL CONSUMER ACCOUNTS
Sun (Sun, February 2, 2014) 315,208
Daily (Thu, January 30, 2014) 210,398
See Par. 5
NEWSPAPER
Publishers Statement
6 months ended March 31, 2014
Subject to Audit
Philadelphia (Philadelphia County), Pennsylvania
www.philly.com
Publishing Plans
Frequency: Daily
Delivery Vehicle(s): Print, online, eReaders, tablets, mobile
Website(s): www.philly.com
Frequency: Monday through Friday & Sunday
The Philadelphia
Daily News
Delivery Vehicle(s): Print, online, eReaders
Frequency: Sunday
Philadelphia
Advantage
Delivery Vehicle(s): Print
01-4110-0
48 W. Seegers Road Arlington Heights, IL 60005-3913 T: 224.366.6939 F: 224.366.6949 www.auditedmedia.com
WEBSITE USAGE:
Total Activity
March 2014
Total Unique Browsers 9,316,920
Page Impressions/Views 70,435,243
Source: Adobe Analytics - Site Catalyst,
See Explanatory
PRINT READERSHIP:
In Market
Sun Weekday
Past
7 Days
DMA
Readers 1,212,768 541,470 1,468,937
Reach 19.5% 8.7% 23.6%
NDM*
Readers 1,144,336 521,424 1,382,521
Reach 28.0% 12.7% 33.8%
ONLINE READERSHIP:
In Market
Past
7 Days
Past
30 Days
DMA
Readers 447,793 734,942
Reach 7.2% 11.8%
NDM*
Readers 415,808 671,800
Reach 10.2% 16.4%
NET COMBINED AUDIENCE:
In Market (unduplicated)
Past
7 Days
Past 7 Days
Print
Past 30 Days
Online
DMA
Audience 1,703,960 1,887,285
Reach 27.4% 30.4%
NDM*
Audience 1,593,234 1,751,006
Reach 38.9% 42.8%
Audience Snapshot
Source: 2013 Release 2 Scarborough Report. Copyright 2014, Scarborough Research. All rights reserved.
Sun
Avg
Mon-Fri
Avg
Mon-Sat Mon Tue Wed Thu Fri Sat
1A. THE PHILADELPHIA INQUIRER - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail 229,186 130,864 131,921 134,931 127,847 131,572 131,907 128,092 137,176
Single Copy Sales 81,482 25,484 24,477 25,056 24,357 24,890 27,470 25,625 19,473
Total Average Individually Paid Circulation 310,668 156,348 156,398 159,987 152,204 156,462 159,377 153,717 156,649
Business/Traveler Paid Circulation
Hotel Distribution - Room/Lobby Copies 1,327 795 699 730 769 824 837 818 222
Total Average Business/Traveler Paid Circulation 1,327 795 699 730 769 824 837 818 222
Total Average Paid Circulation - Print 311,995 157,143 157,097 160,717 152,973 157,286 160,214 154,535 156,871
Verified Circulation
Home Delivery
Targeted 6,807 413 348 23 23 23 1,958 24 24
Total Average Home Delivery 6,807 413 348 23 23 23 1,958 24 24
Single Copy
Educational Copies 2,546 2,120 787 4,457 5,569 1,068 968
University Copies 344 285 319 363 357 328 350
Employee/Independent Contractor 3,039 3,039 3,040 3,041 3,041 3,034 3,041 3,041 3,041
Retail/Business 2,667 2,617 2,283 2,622 2,646 2,586 2,586 2,644 629
Total Average Single Copy 5,706 8,546 7,728 6,769 10,507 11,546 7,023 7,003 3,670
Total Average Verified Circulation - Print 12,513 8,959 8,076 6,792 10,530 11,569 8,981 7,027 3,694
Total Average Paid & Verified Circulation - Print 324,508 166,102 165,173 167,509 163,503 168,855 169,195 161,562 160,565
Sun
Avg
Mon-Fri
Avg
Mon-Sat Mon Tue Wed Thu Fri Sat
1B. THE PHILADELPHIA INQUIRER - DIGITAL REPLICA
Paid Circulation
Subscription 4,137 4,165 4,164 4,166 4,167 4,166 4,164 4,161 4,160
Single Issue 155 147 144 157 146 149 144 138 128
Total Average Paid Circulation - Digital Replica 4,292 4,312 4,308 4,323 4,313 4,315 4,308 4,299 4,288
Verified Circulation: Opt-in
Subscription 18,720 18,695 18,702 18,612 18,598 18,750 18,725 18,792 18,738
Educational Copies 55,429 30,062 25,020 37,652 37,648 37,652 37,652
Total Average Verified Circulation - Digital Replica 74,149 48,757 43,722 18,612 56,250 56,398 56,377 56,444 18,738
Total Average Paid & Verified Circulation - Digital
Replica 78,441 53,069 48,030 22,935 60,563 60,713 60,685 60,743 23,026
Total Average Circulation - Print & Digital Replica 402,949 219,171 213,203 190,444 224,066 229,568 229,880 222,305 183,591
1C. THE PHILADELPHIA INQUIRER - DIGITAL
NONREPLICA
Paid Circulation
eReaders without Advertising 2,866 2,790 2,785 2,853 2,773 2,773 2,774 2,776 2,755
Tablets 16 16 16 16 16 17 15 16 15
Total Average Paid Circulation - Digital Nonreplica 2,882 2,806 2,801 2,869 2,789 2,790 2,789 2,792 2,770
Verified Circulation
Restricted Access Website 11,764 11,695 11,707 11,598 11,630 11,658 11,756 11,830 11,765
Mobile/Smartphone 49,619 49,113 49,160 48,970 49,006 49,126 49,200 49,262 49,397
Total Average Verified Circulation - Digital
Nonreplica 61,383 60,808 60,867 60,568 60,636 60,784 60,956 61,092 61,162
Total Average Paid & Verified Circulation - Digital
Nonreplica 64,265 63,614 63,668 63,437 63,425 63,574 63,745 63,884 63,932
TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL
REPLICA AND NONREPLICA 467,214 282,785 276,871 253,881 287,491 293,142 293,625 286,189 247,523
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Alliance for Audited Media
The Philadelphia Daily News
Sun
Avg
Mon-Fri
Avg
Mon-Sat Mon Tue Wed Thu Fri Sat
1D. THE PHILADELPHIA DAILY NEWS - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail 7,476 8,099 6,722 8,109 8,100 8,099 8,091 8,095
Single Copy Sales 20,711 35,971 29,858 36,832 34,193 34,601 36,219 37,912
Total Average Individually Paid Circulation 28,187 44,070 36,580 44,941 42,293 42,700 44,310 46,007
Total Average Paid Circulation - Print 28,187 44,070 36,580 44,941 42,293 42,700 44,310 46,007
Verified Circulation
Single Copy
Educational Copies 216 179 20 965 25 24 23
Retail/Business 250 949 788 949 951 953 946 948
Total Average Single Copy 250 1,165 967 969 1,916 978 970 971
Total Average Verified Circulation - Print 250 1,165 967 969 1,916 978 970 971
Total Average Paid & Verified Circulation - Print 28,437 45,235 37,547 45,910 44,209 43,678 45,280 46,978
THE PHILADELPHIA DAILY NEWS - DIGITAL REPLICA
Paid Circulation
Subscription 917 1,016 843 1,016 1,016 1,014 1,016 1,017
Single Issue 50 56 46 61 55 55 55 53
Total Average Paid Circulation - Digital Replica 967 1,072 889 1,077 1,071 1,069 1,071 1,070
Verified Circulation: Opt-in
Subscription 394 389 323 383 387 392 392 390
Educational Copies 40 33 195
Total Average Verified Circulation - Digital Replica 394 429 356 383 582 392 392 390
Total Average Paid & Verified Circulation - Digital
Replica 1,361 1,501 1,245 1,460 1,653 1,461 1,463 1,460
Total Average Circulation - Print & Digital Replica 29,798 46,736 38,792 47,370 45,862 45,139 46,743 48,438
THE PHILADELPHIA DAILY NEWS - DIGITAL
NONREPLICA
Paid Circulation
eReaders without Advertising 416 359 298 357 358 364 358 360
Total Average Paid Circulation - Digital Nonreplica 416 359 298 357 358 364 358 360
Verified Circulation
Restricted Access Website 573 605 503 598 609 620 606 591
Total Average Verified Circulation - Digital
Nonreplica 573 605 503 598 609 620 606 591
Total Average Paid & Verified Circulation - Digital
Nonreplica 989 964 801 955 967 984 964 951
TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL
REPLICA & NONREPLICA 30,787 47,700 39,593 48,325 46,829 46,123 47,707 49,389
Philadelphia Advantage
Sun
Avg
Mon-Fri
Avg
Mon-Sat Mon Tue Wed Thu Fri Sat
1E. PHILADELPHIA ADVANTAGE - PRINT
Verified Circulation
Home Delivery
Requested 1,178
Total Average Home Delivery 1,178
Total Average Verified Circulation - Print 1,178
TOTAL AVERAGE PAID & VERIFIED
CIRCULATION - PRINT 1,178
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Alliance for Audited Media
2. TOTAL AVERAGE PAID & VERIFIED CIRCULATION By Market (See Par. 5 for description of area):
Sun
Avg
Mon-Fri
Avg
Mon-Sat Mon Tue Wed Thu Fri Sat
PHILADELPHIA COUNTY - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail 49,217 26,477 26,897 27,447 25,760 26,658 26,698 25,831 28,993
Single Copy Sales 21,981 7,350 7,002 7,227 7,164 7,120 7,732 7,500 5,271
Philadelphia County - Total Average Individually Paid Circulation 71,198 33,827 33,899 34,674 32,924 33,778 34,430 33,331 34,264
Business/Traveler Paid Circulation
Hotel Distribution - Room/Lobby Copies 1,025 668 587 622 642 686 700 693 185
Philadelphia County - Total Average Business/Traveler Paid Circulation 1,025 668 587 622 642 686 700 693 185
Philadelphia County - Total Average Paid Circulation - Print 72,223 34,495 34,486 35,296 33,566 34,464 35,130 34,024 34,449
Verified Circulation
Home Delivery
Targeted 1,227 86 74 9 9 9 392 10 10
Philadelphia County - Total Average Home Delivery 1,227 86 74 9 9 9 392 10 10
Single Copy
Educational Copies 1,924 1,601 421 3,524 4,762 563 458
Employee/Independent Contractor 1,494 1,356 1,357 1,357 1,357 1,354 1,357 1,357 1,357
Retail/Business 714 869 734 869 885 860 849 883 66
Philadelphia County - Total Average Single Copy 2,208 4,149 3,692 2,647 5,766 6,976 2,769 2,698 1,423
Philadelphia County - Total Average Verified Circulation - Print 3,435 4,235 3,766 2,656 5,775 6,985 3,161 2,708 1,433
Philadelphia County - Total Average Paid & Verified Circulation - Print 75,658 38,730 38,252 37,952 39,341 41,449 38,291 36,732 35,882
BALANCE IN NEWSPAPER DESIGNATED MARKET - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail 171,419 99,609 100,239 102,545 97,419 100,111 100,397 97,591 103,364
Single Copy Sales 52,234 15,010 14,476 14,595 14,214 14,653 16,705 14,868 11,826
Balance in Newspaper Designated Market - Total Average Individually Paid
Circulation 223,653 114,619 114,715 117,140 111,633 114,764 117,102 112,459 115,190
Business/Traveler Paid Circulation
Hotel Distribution - Room/Lobby Copies 302 127 112 108 127 138 137 125 37
Balance in Newspaper Designated Market - Total Average Business/Traveler
Paid Circulation 302 127 112 108 127 138 137 125 37
Balance in Newspaper Designated Market - Total Average Paid
Circulation - Print 223,955 114,746 114,827 117,248 111,760 114,902 117,239 112,584 115,227
Verified Circulation
Home Delivery
Targeted 5,573 323 270 10 10 10 1,562 10 10
Balance in Newspaper Designated Market - Total Average Home Delivery 5,573 323 270 10 10 10 1,562 10 10
Single Copy
Educational Copies 622 518 366 931 807 505 510
University Copies 301 250 285 316 315 287 301
Employee/Independent Contractor 1,480 1,603 1,603 1,604 1,604 1,600 1,604 1,604 1,604
Retail/Business 1,953 1,748 1,549 1,753 1,761 1,726 1,737 1,761 563
Balance in Newspaper Designated Market - Total Average Single Copy 3,433 4,274 3,920 4,008 4,612 4,448 4,133 4,176 2,167
Balance in Newspaper Designated Market - Total Average Verified
Circulation - Print 9,006 4,597 4,190 4,018 4,622 4,458 5,695 4,186 2,177
Balance in Newspaper Designated Market - Total Average Paid & Verified Cir-
culation - Print 232,961 119,343 119,017 121,266 116,382 119,360 122,934 116,770 117,404
OUTSIDE NEWSPAPER DESIGNATED MARKET - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail 8,550 4,778 4,785 4,939 4,668 4,803 4,812 4,670 4,819
Single Copy Sales 7,267 3,124 2,999 3,234 2,979 3,117 3,033 3,257 2,376
Outside Newspaper Designated Market - Total Average Individually Paid Cir-
culation 15,817 7,902 7,784 8,173 7,647 7,920 7,845 7,927 7,195
Outside Newspaper Designated Market - Total Average Paid
Circulation - Print 15,817 7,902 7,784 8,173 7,647 7,920 7,845 7,927 7,195
Verified Circulation
Home Delivery
Targeted 7 4 4 4 4 4 4 4 4
Outside Newspaper Designated Market - Total Average Home Delivery 7 4 4 4 4 4 4 4 4
Single Copy
Educational Copies 1 2
University Copies 43 35 34 47 42 41 49
Employee/Independent Contractor 65 80 80 80 80 80 80 80 80
Outside Newspaper Designated Market - Total Average Single Copy 65 123 116 114 129 122 121 129 80
Outside Newspaper Designated Market - Total Average Verified
Circulation - Print 72 127 120 118 133 126 125 133 84
Outside Newspaper Designated Market - Total Average Paid & Verified
Circulation - Print 15,889 8,029 7,904 8,291 7,780 8,046 7,970 8,060 7,279
Total Average Paid & Verified Circulation - Print 324,508 166,102 165,173 167,509 163,503 168,855 169,195 161,562 160,565
Total Digital Replica 78,441 53,069 48,030 22,935 60,563 60,713 60,685 60,743 23,026
Total Digital Nonreplica 64,265 63,614 63,668 63,437 63,425 63,574 63,745 63,884 63,932
Total Branded Editions 31,965 47,700 39,593 48,325 46,829 46,123 47,707 49,389
TOTAL AVERAGE PAID & VERIFIED CIRCULATION 499,179 330,485 316,464 302,206 334,320 339,265 341,332 335,578 247,523
Page 4 of 7 01-4110-0
Alliance for Audited Media
2A. TOTAL AVERAGE CIRCULATION By Quarters:
3. DISTRIBUTION BY COUNTY AND ZIP CODE RECEIVING 25 OR MORE COPIES IN DETAIL BY COUNTIES: (See Audit Report)
4. BASIC PRICES as of March 31, 2014:
5. EXPLANATORY - OTHER:
TOTAL CONSUMER ACCOUNTS
In accordance with Rule C2.14, Total Consumer Accounts, it is required that the member newspaper analyze its subscriber file in order to calculate and report total
unique consumer accounts. This calculation is intended to fairly represent the number of unique/unduplicated subscribers.
NONPUBLISHING DAYS
No paper was issued on the following regular publishing days:
LATEST AUDIT REPORT RELEASED
March 31, 2013
PUBLISHER'S STATEMENT PERIOD ENDING DATE
March 30, 2014
Sun
Avg
Mon-Fri
Avg
Mon-Sat Mon Tue Wed Thu Fri Sat
September 30 to December 29, 2013 485,665 332,393 306,822 287,984 326,888 326,074 339,746 326,579 235,827
December 30, 2013 to March 30, 2014 512,694 339,455 325,982 316,428 341,754 351,272 343,097 344,577 259,218
By Home
Delivery Single Copy By Mail
52 Wks./1 Yr. 52 Wks./1 Yr.
DIGITAL (REPLICA):
Mon-Sat & Sun . . . . . . . . . . . . . . $334.88 $0.25
DIGITAL (NONREPLICA):
Mon-Sat & Sun . . . . . . . . . . . . . . $119.88 $0.49
PRINT:
PHILADELPHIA COUNTY:
Mon-Sat & Sun . . . . . . . . . . . . . . $499.20 $520.00
Mon-Fri . . . . . . . . . . . . . . . . . . . . $286.00 $1.00
Mon-Fri & Sat . . . . . . . . . . . . . . . $343.20 $351.00
Thu, Fri, Sat & Sun . . . . . . . . . . . $327.60
Sat & Sun . . . . . . . . . . . . . . . . . . $213.20
Sun . . . . . . . . . . . . . . . . . . . . . . . $156.00 $2.00 $169.00
BALANCE IN NEWSPAPER
DESIGNATED MARKET:
Mon-Sat & Sun . . . . . . . . . . . . . . $499.20 $520.00
Mon-Fri . . . . . . . . . . . . . . . . . . . . $286.00 $1.00
Mon-Fri & Sat . . . . . . . . . . . . . . . $343.20 $351.00
Thu, Fri, Sat & Sun . . . . . . . . . . . $327.60
Sat & Sun . . . . . . . . . . . . . . . . . . $213.20
Sun . . . . . . . . . . . . . . . . . . . . . . . $156.00 $2.00 $169.00
OUTSIDE NEWSPAPER
DESIGNATED MARKET:
Mon-Sat & Sun . . . . . . . . . . . . . . $499.20 $520.00
Mon-Fri . . . . . . . . . . . . . . . . . . . . $286.00 $1.25
Mon-Fri & Sat . . . . . . . . . . . . . . . $343.20 $351.00
Thu, Fri, Sat & Sun . . . . . . . . . . . $327.60
Sat & Sun . . . . . . . . . . . . . . . . . . $213.20
Sun . . . . . . . . . . . . . . . . . . . . . . . $156.00 $2.00 $169.00
November 28, 2013 (Thursday) The Philadelphia Daily News
December 25, 2013 (Wednesday) The Philadelphia Daily News
January 1, 2014 (Wednesday) The Philadelphia Daily News
Page 5 of 7 01-4110-0
Alliance for Audited Media
5. EXPLANATORY - OTHER: (Continued)
DAYS OMITTED FROM AVERAGES
The following issue(s) has been eliminated from the averages reported in Par. 1. The net circulation for the issue(s) is as follows:
CREDIT AND ARREARS ALLOWANCE
Included in Individually Paid Home Delivery and Mail is an average of the following:
These copies were served to subscribers that ordered delivery directly with and were billed by the newspaper and for which payment was not received and/or short-
term arrears copies served to subscribers whose term has expired.
PUBLISHERS RETURN POLICY
Fully Returnable.
VERIFIED RETAIL/BUSINESS
Included in Verified Retail/Business are copies distributed through publisher-maintained venues. Verification is made of distribution to location only, and not of actual
pick-up.
MARKET DESCRIPTION
Zone Reporting for this newspaper is defined as:
NEWSPAPER DESIGNATED MARKET comprises the following counties:
In Pennsylvania - Bucks, Chester, Delaware, Montgomery and Philadelphia.
In New Jersey - Burlington, Camden and Gloucester.
PRINT ADVERTISING POLICY
Publishers declared policy is that all advertising appears in all editions scheduled for the day, except on Monday to Friday, where zoned advertising may appear by
county in the Newspaper Designated Market. Additionally, Sunday zoned advertising may appear by county in the Newspaper Designated Market area. Also, zoned
advertising may appear Monday through Wednesday in Classified Advertising as either PA NDMA counties or NJ NDMA counties. Also, zoned advertising may
appear Thursday, Friday, and Sunday in Classified Advertising by PA NDMA County or all NJ NDMA counties. Zoned pre-print advertising may appear in Daily or
Sunday Classified Sections and special sections, or on dates when split-run copy is accepted. Daily classified advertising, with the exception of the state of New Jer-
sey, and Sunday classified auto, do not appear in editions Outside Newspaper Designated Market. All editions in the Newspaper Designated Market carry all adver-
tising for the day, except when copy is received too late for insertion in the early editions. It is not inserted in the corresponding editions of the following day.
AVERAGE UNPAID DISTRIBUTION: Includes Arrears, Advertisers & Agencies and Complimentary, Sample, Service:
5A. AUDIENCE SNAPSHOT - EXPLANATORY:
Print/Online Readership Explanatory:
DMA Area: Philadelphia
NDM* Area: Reflects 94.0% circulation within the circulation defined market per the March 31, 2013 circulation Audit Report covered by the Readership Newspaper
Designated Market and is comprised of: Burlington, Camden, and Gloucester Counties in New Jersey, and Bucks, Chester, Delaware, Montgomery and Philadelphia
Counties in Pennsylvania.
The Readership research sample produced the following completed unweighted total interviews:
The Past 7 Day Print and Past 30 Day Online measurement is a combination of respondents who answered affirmatively that they read the Daily or Sunday print
edition in the past week or respondents who answered affirmatively that they viewed the newspaper's website(s) any time in the past 30 days. Respondents captured
in this measurement are included once with no duplication. E-Editions/Digital Editions are included in the readership figures.
Please visit www.audiencesnapshot.com to create customizable reports.
December 25, 2013 (Wednesday) The Philadelphia Inquirer 271,064
Total
Sun 2,748
Daily 850
Total
Sun 11,413
Mon 5,467
Tue 5,516
Wed 5,540
Thu 7,748
Fri 5,769
Sat 5,736
Market Print Readership Online Readership Combined Audience
Sun Weekday Past 7 Days Past 7 Days Past 30 Days Past 7 Days
Past 7 Days
Print
Past 30 Days
Online
DMA 1,071 545 1,284 336 547 1,445 1,564
NDM* 1,026 527 1,221 312 498 1,364 1,465
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Alliance for Audited Media
5. EXPLANATORY - OTHER: (Continued)
Website Usage Explanatory:
AAM did not determine the publishers choice of data provider for these statistics nor should the inclusion of this data be construed as endorsement by AAM of the
methodology or technologies used by the data provider. As appropriate, AAM audits will verify the applications and measurement techniques used by the data pro-
vider to establish the statistics and data presented on behalf of the publication.
Website Usage Definitions:
Total Unique Browsers: This site employs a cookie-based method for reporting of a Unique. In the absence of a cookie a combination of the IP address and user-
agent string is used to establish a Unique. All traffic regardless of the originating location (U.S. or International) is included in this total. Also included in this count may
be content from co-branded third party vendors as disclosed in the audit report for this site.
This method of accounting identifies an unduplicated cookied or identified browser that accessed the Internet content of the site during the measurement period
reported and does not measure a person. No adjustment or correction to the numbers presented in the Audience Snapshot Website Usage, Total Activity has been
made to adjust this number from cookies to people. (i.e. deletion of the cookies from browsers or for users accessing the site from multiple devices or locations.)
Additionally, identifying non-cookied browsers by the IP address & user-agent string in combination may over or understate the number of individual people due to
dynamic IP addressing.
Page Impressions/Views: The combination of one or more files presented to a browser as a single document as a result of a single request received by the server. In
effect, one request by a valid browser should result in one Page Impression/ View being reported. The counted page impression may not necessarily be in focus or
visible in the user's browser.
Cookie: A small piece of information (i.e., program code) that is stored on a browser for the purpose of identifying that browser during audience activity and between
visits or sessions. Cookies are typically set to expire. Some cookies are intended to remain on the browser temporarily (for example, during a session) and some are
persistent in that they are intended to be retained for longer periods.
Browser: A software program running on an Internet enabled device that can request, load and display documents available on the World Wide Web. In our definition,
it is assumed that a human being is operating the browser manually and viewing the page.
George Loesch, Advertising Director
Telephone (215) 854-2245 - FAX (215) 854-2380
801 Market Street, Suite 300
Philadelphia, PA 19107
e-mail: gloesch@phillynews.com
We certify that to the best of our knowledge all data set forth in this Publishers Statement are true and report circulation in accordance
with Alliance for Audited Medias Bylaws and Rules.
Parent Company: Philadelphia Media Network, LLC, d/b/a/ Interstate General Media
THE PHILADELPHIA INQUIRER, published by Philadelphia Media Holdings, LLC 801 Market Street, Suite 300 Philadelphia, PA 19107
GEORGE LOESCH MICHAEL J. LORENCA
Sr. VP, Sales and Marketing COO and Associate Publisher
Date Signed: April 14, 2014
Page 7 of 7 01-4110-0
Alliance for Audited Media
Copyright 2014 All rights reserved.

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