choice of words relates to the rock genre of the NME magazine because it implies that the artist has come from a rough and rebellious background, rebellion relating to the rock genre and being a key denotation of it. The riches part has connotations of the glamorous rock star lifestyle, which is reinforced by the designer clothes the artist is wearing (see the main image) and so portrays him as a wealthy star that people would aspire to be. The text is also black, which relates to dark and dangerous connotations that go along with both the colour and the genre of rock. Main Image: In the main image the artist is wearing red black and white which are the main colours used by the magazine in there logo and most of their magazine covers, so here he is coordinating with the rest of the magazine and creating a house style. He is also promoting the magazine as the recognisable colours used by the magazine would be seen by people and instantly recognized as NME due to branding. The background of the picture shows a graffiti wall which is visually connected to the rock genre, denoting themes of crime and non-conformity. This on its own would have been worth merit but the artist is also contributing to the art so it portrays him as a rebellious character, making him into a non-conventional role model that the target audience of NME will respond well to. Colours: The colours follow the house style and branding of NME magazine, uses of red black and white which are the main colours used by the magazine in there logo and most of their magazine covers. The red is also a signifier for danger, revealing to us that the artist is edgy and dangerous. Black is a very formal colour, showing us that the artist is smart and sophisticated. The wide variety of colours in the background of the main image shows the colourful nature he has, that he is a vibrant character and has many traits to him. Rule of thirds: This magazine actually breaks the convention as there is no use of the rule of thirds, neither in the main image or the layout of the article. While this may not be within the typical codes and conventions of the construct of a magazine, it does fit in with the magazines genre as rock music and the entire alternative scene is all about breaking the rules set by previous examples, proving to the target audience that this magazine is worthy of their money as they are not buying into your typical commercial music magazine, it is as revolutionary as they see themselves. Mis-en-scene: The scenery on this two page spread is very important as it has some good signs that denote the rock star lifestyle, for example the empty bottles of beer, the graffiti on the walls, the classic music player and the empty plastic cups. By-line: The by-line is an important convention of magazines as it allows the audience to easily find out the creator of the article and the date it was written on, giving it a more user friendly interface that they find easier to read. Font and typography: The font of the main heading is a large and easy to read impact font, it takes up almost a half of the page and is impossible to miss, bring instant attention to it. The way it is framed is also key as the letters are all slightly angled askew; giving it a very random and chaotic feel. This relates to the chaotic themes of both the genre of the magazine and the genre individually, his name is dizzee rascal (his name rascal has the connotations of mischief and discord), and has created a rebellious brand for himself that conforms to the genre of the magazine and the style of the font. The main text also uses a dropped capital Y to begin a paragraph, bringing attention to it and the article. It is black to match the main heading and also is a basic convention of most magazine texts.