1

Acknowledgement

First and foremost, I would like to express my gratitude towards Reliance Industries Ltd for
giving me an opportunity to work as a summer intern for the duration of two months as a part
of training of our course.
I express my gratitude to all those who initiated and help me in the successful completion of this
project. I express my sincere gratitude to Mr. Riju Antony (Zonal HR head at Reliance Retail
Limited, South zone) and his team. I also take this opportunity to express my indebtedness to
Mrs. Sukanya Hegde Director, National Institute of Management Studies, Bangalore for her
cooperation and affectionate encouragement. I also thank to my all faculty members for their
suggestions & Advises.
Also, I am thankful to my parents and family members who are my constant source of
inspiration in every field of life and due to them I am whatever I am today.
Thanking You.
With regards,
Prateeksha Udupi















2

EXECUTIVE SUMMARY

This project has been carried out as a part of the curriculum of the second year of
Master of Business Administration Program of National Institute of Management Studies. This
project could be conducted at any organization we wish to. Here the focus was to specialize in
one particular department of our choice, study a particular function and accordingly give in our
recommendations and suggestions on the basis of the project findings. This project was carried
out at the head office of Reliance Retail. The project was to be completed in 2 months.

AIMS AND OBJECTIVES
The aim was to study the various functions of each department that is, briefly by studying its
departmental functioning. While doing this, the main objective was to specialize in one particular
department that can either be HR, marketing, production, quality control, finance etc, any one of
the students choice. It was required to study the department thoroughly after which suggestion
and recommendations had to be forwarded on the basis of project findings.

METHODOLOGY
The methodology used while doing the project was Research based. A comprehensive
questionnaire was created to accumulate all the relevant information.

CONCLUSION
The project was completed in 2 months and proved to be a very knowledgeable, interesting and
an enriching experience.










3

Need for the Study
Employee Motivation is the core of management. Employee Motivation is an effective
instrument in the hands of the management in inspiring the work force. It is the major task of
every manager to motivate his subordinate or to create the will to work among the subordinates.
It should also be remembered that the worker may be immensely capable of doing some work;
nothing can be achieved if he is not willing to work. Employee Motivation is an important
function which very manager performs for actuating the people to work for accomplishment of
objectives of the organization.
It is immensely important to motivate an employee. Motivation can have an effect on the output
of the business and concerns both quantity and quality
Motivation is the key to performance improvement
There is an old saying you can take a horse to the water but you cannot force it to drink; it will
drink only if it's thirsty - so with people. They will do what they want to do or otherwise
motivated to do. Whether it is to excel on the workshop floor or in the 'ivory tower' they must
be motivated or driven to it, either by themselves or through external stimulus. This is essential
for any business to survive and succeed.











4

Research and Methodology of the study
Research in common parlance refers to a search for knowledge. One can also define
research as a scientific and systematic search for pertinent information on a specific topic.
Research is an art of investigation. The Advance Learners Dictionary of Current English lays
down the meaning of research as a careful investigation or inquiry especially through search for
new facts in any branch of knowledge . Some people consider research as a movement, a
movement from known to unknown .it is actually a voyage of discovery
Research methodology mean what's method apply to do any type of research and.
how can you collect the data from the field'. Before conducting any type of research and analysis
and inference based on it, the first and the foremost thing is to collected the date and after the
proceeding in a systematic manner to finally reach at result.

Sampling design
Determining the sample size was the first essential step. For this a sample size of 50
people was selected to be appropriate. Since motivation and behaviour change occur over the
course of ones age. The composition of age groups in terms of gender & occupation was also
deemed to be a factor translating ones motivation level, hence the composition of gender and
occupation is also attempted to be more or less equal.
The demographics were divided in the following manner.
18-25
26-30
31-40
41-45
46-50
50-55

The members of the sample are selected using non probability sampling. The method used under
this is Purposive sampling (judgement) as the members of the sample were chosen on the basis
of a criterion, which is, they compulsory had to be an employee of Reliance Mart. This was done
to reduce inaccuracies so as to arrive at minimal sampling error.
5

Data Collection
A questionnaire meets the research objectives only if it meets the two basic criteria i.e. Relevance
and Accuracy. Keeping these criteria in mind a Questionnaire was designed to extract all the
relevant information from the respondents. Collection of data was done in such a manner that
equal number of respondents was found in each age group. Gender and occupation composition
was also kept in mind.

Data analysis
Survey was completed and then the data was tabulated into database for further analysis. With
the help of programs the data was then transferred into percentile variables for ease in
interpretation and presented along with the report.
Further the analysis and the interpretation of the each variable from the questionnaire was done
separately. And the interpretations were presented in graphical forms with the help of pie charts,
line graphs and bar graphs for better understanding.
As data was collected personally through direct interaction with the respondents, some facts in
terms of employees expectations, problems and needs have been revealed in the process.
Finally based on the analysis and the feedback from the respondent set of suggestions and
recommendations have been forwarded through the report.










6

Objectives of the study

Since the project undertaken is sniper targeted at understanding employee motivation level, the
following are the chief objectives:

To study work environment in Retail industry.
To measure the degree of employee motivation in Retail.
Reveal factors that motivate employees the most.
To recommend relevant suggestions on the research findings



7

Limitations of the study

Each and every project report or research carried out has some limitations, be it times
constraints or any other such issues that invariably, plagues the result. It is always important to
indicate the limitations of the project carried out so the evaluator is in the position to evaluate
out the project.

Further it also helps the end users of the report to interpret the results in more valid and realistic
manner. It has an advantage from the researchers stand point of giving ample confidence in the
research conducted and the research presented.

The project submitted would definitely suffer from some limitations were:
Time constraints
Key personnel
To reach every employee

It is important to mention that it was difficult to catch hold of every employee. Often the top
rank officials did not have sufficient time to provide information they always seemed to have to
attend some meetings or conferences.


SOME OTHER LIMITATIONS:
At the time of survey, I did not found fair response from various employees, because they
cannot answer some of the question asked. Although measures have been taken to achieve
accurate results, the sample size of 50 respondents still remains a limitation. The survey was
framed only in English; therefore even after attempts of translation; it is possible that few
respondents might have wrongly interpreted some questions, resulting in unreliable responses.
So many times I got difficulty due to the language.





8

Industry Overview
Reliance Industries Limited (RIL) is an Indian conglomerate holding company headquartered
in Mumbai, Maharashtra, India. The Reliance Group, founded by Dhirubhai H. Ambani (1932-
2002), is India's largest private sector enterprise, on all major financial parameters with a
turnover of INR 401,302 crore (US$ 67.0 billion), cash profit of INR 30,795 crore (US$ 5.1
billion) and net profit of INR 21,984 crore (US$ 3.7 billion) as of March 31, 2014.
RIL is the first private sector company from India to feature in Fortunes Global 500 list of
'World's Largest Corporations' and currently ranks 107th in terms of revenues and 128th in
terms of profits in 2013. RIL ranks 68th in the Financial Times FT Global 500 list of the world's
largest companies. RIL is ranked amongst the 50 Most Innovative Companies - 2010' in the
World in a survey conducted by the US financial publication - Business Week in collaboration
with the Boston Consulting Group (BCG). In 2010, BCG also ranked RIL as the second highest
Sustainable Value Creators for creating the most shareholder value over the decade in the
world. RIL contributes approximately 14% of India's total exports.


Backward vertical integration has been the cornerstone of the evolution and growth of Reliance.
Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical
integration - in polyester, fibre intermediates, plastics, petrochemicals, petroleum refining and oil
and gas exploration and production - to be fully integrated along the materials and energy value
chain.
The Group's activities span exploration and production of oil and gas, petroleum refining and
marketing, petrochemicals (polyester, fibre intermediates, plastics and chemicals), textiles, retail,
infotel and special economic zones.
Reliance enjoys global leadership in its businesses, being the largest polyester yarn and fibre
producer in the world and among the top five to ten producers in the world in major
petrochemical products.
Major Group Companies are Reliance Industries Limited, including its subsidiaries and Reliance
Industrial Infrastructure Limited.



9

About the Founder
"Growth has no limit at Reliance. I keep revising my vision.
Only when you can dream it, you can do it."
Dhirubhai H. Ambani
Founder Chairman Reliance Group
December 28, 1932 - July 6, 2002
Religion: Hindu
Spouse: Kokilaben Ambani
Children: Mukesh Ambani, Anil Ambani

Dhirajlal Hirachand Ambani, also known as Dhirubhai, 28 December 1932, - 6 July 2002, was an
Indian rag to riches business tycoon who founded Reliance Industry with his cousin. Ambani
took his company (Reliance) public in 1977, and by 2007 the combined fortune of the family
(sons Mukesh and Anil) was 60 billion dollars, making the Ambanis the second richest family in
the world, next to the Walton family. Dhirubhai has been one among the select Forbes
billionaires and has also figured in the Sunday Times list of top 50 businessmen in Asia.
Dhirubhai started off as a small time worker with Arab merchants in the 1950s and moved to
Mumbai in 1958 to start his own business in spices. After making modest profits, he moved into
textiles and opened his expansions and successes. Reliance, acknowledge as one of the best-run
companies in the world has various sectors like petrochemicals, textiles and is involved in the
production of crude oil and gas, to polyester and polymer products. The companies refinery at
Jamnagar accounts for over 25% of Indias total refining capacity and their plant at Hazira is the
biggest chemical complex in India. The company has further diversified into Telecom, Insurance
and Internet Businesses, the Power Sector and so on. Now the Reliance group with over 85,000
employees provides almost 5% of the Central Governments total revenue. In 1986 after a heart
attack he has handed over his empire to his two sons Anil and Mukesh. His sons are carrying on
the successful tradition of their father.

"Between my past, the present and the future, there is one common factor: Relationship
and Trust. This is the foundation of our growth."
10

Board of Directors of Reliance Industries Limited





ShriMukesh D. Ambani
Chairman & Managing Director


Shri Nikhil R. Meswani
Executive Director
ShriHital R. Meswani
Executive Director
Shri PMS Prasad
Executive Director

ShriP.K.Kapil
Executive Director
ShriRamniklal H. Ambani ShriMansingh L. Bhakta
11


ShriYogendra P. Trivedi Dr. D. V. Kapur Shri M. P. Modi

Prof. Ashok Misra Prof. Dipak C Jain
Dr. Raghunath
AnantMashelkar


ShriAdilZainulbhai





12

Growth through Governance

Reliance is in the forefront of implementation of Corporate Governance best practices
Corporate Governance at Reliance is based on the following main principles:
Constitution of a Board of Directors of appropriate composition, size, varied expertise
and commitment to discharge its responsibilities and duties.
Ensuring timely flow of information to the Board and its Committees to enable them to
discharge their functions effectively.
Independent verification and safeguarding integrity of the Companys financial reporting.
A sound system of risk management and internal control.
Timely and balanced disclosure of all material information concerning the Company to
all stakeholders.
Transparency and accountability.
Compliance with all the applicable rules and regulations.
Fair and equitable treatment of all its stakeholders including employees, customers,
shareholders and investors.













13

Growth through Commitments

Reliance believes that any business conduct can be ethical only when it rests on the nine core
values of Honesty, Integrity, Respect, Fairness, Purposefulness, Trust, Responsibility, Citizenship
and Caring.
The essence of these commitments is that each employee conducts the company's business with
integrity, in compliance with applicable laws, and in a manner that excludes considerations of
personal advantage.
We do not lose sight of these values under any circumstances, regardless of the goals we have to
achieve. To us, the means are as important as the ends.
For Reliance
Growth is care for good health
Reliance's occupational health centres carry out pre-employment and periodic medical checkups
as well as other routine preventive services. Specialised tests like biological monitoring, health
risk assessment studies and audits for exposure to various materials are also performed. Health
education and awareness form an integral part of the health care programme at Reliance
Growth is care for safety
We believe that the safety of each employee is the responsibility of the individual as well as of
the whole community of employees
Growth is care for the environment
Reliance believes that a clean environment in and around the workplace fosters health and
prosperity for the individual, the group and the larger community to which they belong.
Environmental protection is an integral part of the planning, design, construction, operation and
maintenance of all our projects.
Growth is betting on our people
Reliance builds with care a workplace that proactively fosters professional as well as personal
growth. There is freedom to explore and learn; and there are opportunities that inspire initiative
14

and intrinsic motivation. We believe that people must dream to achieve, that these dreams will
drive the company's excellence in all its businesses. Reliance thinks, behaves, lives and thrives
with a global mindset, encouraging every employee to reach his / her full potential by availing
opportunities that arise across the group.
Growth is thinking beyond business
As corporate citizens, we invest in social infrastructure, believing strongly that our business
strength fuels our social contributions. To this end, Reliance encourages, funds and develops
numerous education, health, human capital and infrastructure initiatives. These initiatives are
undertaken through partnerships with non-governmental organizations, corporates and trusts.
For those who study innovative organizations Reliance Industries will be a shining example of
how innovation is practised in almost everything that they do. Here are few things that set them
apart:
"Impossible is an inspiring word" - Nothing turns on the leadership at Reliance
Industries than this magical word. Again to quote the Jamnagar example, it was
considered impossible to turn a barren land into a greenbelt. Today mangoes grown in
Jamnagar are sold in Harrods London.
"Hands on thinking, hands off execution." - It is characteristic of Reliance
leadership. They think everything through and meticulous planning is their hall mark.
When it comes to execution empowerment delegation down to the last employee in the
chain is clearly demonstrated.
"First time it is learning. Second time it is a mistake." - Mistakes are never frowned
upon; instead they are treated as a learning opportunity. It is one such mistake converted
to learning that created the world's largest 'Craft Centre' located at Jamnagar.
Cumulatively it has trained 1, 50,000 workmen - electricians, welders, carpenters.
"Sense of urgency" - Reliance speed is legendary now. Reliance has mastered project
management skills and has made it virtually into a fine art. It is this sense of speed that
restored operations in record time in Jamnagar, Patalganga and Hazira after being
affected by cyclones and floods.
"Think. Anticipate. Be prepared." Part of meticulous thinking is the ability to
anticipate problems. "Every transformation initiative will face resistance. It is our job to
15

anticipate the resistance, take the responsibility to earn the respect of all stakeholders to
create a win-win business model."
"Dreams and Vision are the most potent fuels in the world." - This is an
unmistakable Reliance hallmark espoused both by the founder Chairman Sh. Dhirubhai
Ambani and the current Chairman Sh. Mukesh Ambani. To a question on what would be
his next big ambition Sh. Mukesh Ambani answered "Rural transformation. Creating
direct employment for half a million people in rural India. Creating a supply chain that
the world will envy."
"Measuring success differently" - Developing a metric to measure how much money
was spent, is just one example of inspiring people to think and act differently and
effectively.
"Asking the right questions." - Reliance Leadership excels in asking the right
questions. The company folklore is replete with examples of deceptively simple
questions, leading on to incredible outcomes. Commonsense is the bedrock of such
thinking.
"Hard work, timely decisions, speed and ingenuity" says one of the senior managers of Reliance
Industries to sum up what Reliance is all about.
It is evident that Reliance Industries is where it is today because of Innovation in thinking and
execution. Given its ambition for India and its own organization Reliance leadership has now
taken on a major initiative in the innovation domain.
The leadership of RIL recognizes that its biggest competitive advantage and differentiator in the
future would be innovation. Innovation has to become the language, the behaviour definer, the
culture and the soul of Reliance, even more explicitly than ever before.






16

Milestones
Starting as a small textile company, Reliance has in its journney crossed several milestones to
become a Fortune 500 company in less than 3 decades.
Reliance continues to cross newer & bigger milestones in its quest for what is known
as "Growth is Life".
Major Milestones
2013-2014
Reliance Jio and Bharti signed agreement under which Reliance Jio will utilize dedicated
fiber pair on Bharti's i2i submarine cable that connects India and Singapore. The i2i cable
system will provide Reliance Jio direct access and ultra-fast connectivity to major hubs
across Asia Pacific.
RIL and its partners announced a significant gas and condensate discovery (MJ-1
discovery) in the KG-D6 block off eastern coast of India.
S&P upgraded the long-term corporate credit rating on Reliance to 'BBB+' from 'BBB',
one of the highest ratings by S&P for an Indian corporate and the highest rating by S&P
for an Indian Oil & Gas company. The new rating is two notches above the rating for
the Indian sovereign.
Reliance Jio and Reliance Communications signed agreement for sharing of RCom's
nationwide telecom towers infrastructure.
RIL-BP announced a new gas condensate discovery off the east coast of India in the
deepwater block CY-DWN-2001/2 (CY-D5) in the Cauvery basin.
Reliance Jio received Unified License for all 22 Service Areas across India and becomes
the first telecom operator in the country to get pan India Unified License.
Reliance Jio acquired spectrum in 14 key circles across India in the 1800 MHz band in
the spectrum auction conducted by DoT, Government of India.
Reliance Jio and Viom Networks signed agreement for sharing of Viom's nationwide
telecom towers infrastructure.
RIL selected for two offshore blocks (M17 and M18) in Myanmar Offshore Block
Bidding Round - 2013.
17

Reliance Jio and ATC India signed a tower sharing agreement for utilizing telecom tower
infrastructure of ATC India across the country.
RIL commissioned new PFY plant at Silvassa which is the most automated and one of
the most environment-friendly plants globally.
2012-2013
RIL signed a US$ 2 billion equivalent loan with nine banks covered by Euler Hermes
Deutschland AG. The loan will be primarily used to finance goods and services procured
from German suppliers as part of RIL's petrochemicals expansion projects at Jamnagar,
Hazira, Silvassa and Dahej in India.
The Global Reporting Initiative (GRI) awarded A+ level to RIL's Sustainability Report
2011-12. This is the seventh year in a row RIL has received highest application level on
sustainability reporting. RIL is also the first company to adhere to the GRI 3.1 Oil & Gas
Sector Supplement, released in February 2012.
RIL and the Venezuelan state oil company, Petroleos de Venezuela, SA (PDVSA) signed
a 15 year heavy crude oil supply contract and a Memorandum of Understanding (MoU)
with PDVSA to further development of Venezuelan heavy oil fields. PDVSA will supply
between 300,000 and 400,000 barrels per day of Venezuelan heavy crude oil to RIL's two
refineries in Jamnagar under a 15-year crude oil supply contract.
The Board of Ex-Im Bank voted to extend the single largest financing transaction of US$
2.1 to RIL. This includes direct loan and to guarantee a US$ 1.06 billion JPMorgan Chase
loan to the Company. The loan will be primarily used to finance goods and services
procured from exporters and suppliers in the United States as part of Reliance's
expansion projects at Jamnagar, Gujarat.
The share buy-back programme which ended in January 2013, RIL bought and
extinguished 46,246,280 equity shares of Rs. 10 each. It was 38.54% of the total buy-back
offer quantity of 120,000,000 equity shares. The total amount invested in the buy-back
was Rs. 3,366 crore and the average price at which the equity shares were bought back
was Rs. 726.68 per share.
RIL's SEZ Refinery at Jamnagar won the prestigious 'Globe of Honor Award' for the
excellence in Environmental management by the British Safety Council, London.
18

RIL was awarded the prestigious 'International Refiner of the Year' 2013 at HART Energy's 27th
World Refining & Fuel Conference held in USA. The award was presented to Reliance for
producing cleaner, higher-quality gasoline and diesel fuel, operating with the highest international
refining standards and innovative use of resources in diverse environments and for innovation,
global vision, and ability to chart future changes. RIL is the only Asian refiner to have been
conferred this award twice.



















19

Awards
Growth through Recognition
Reliance has merited a series of awards and recognitions for excellence for businesses and
operations.
Leadership
Shri Mukesh Ambani, Chairman & Managing Director, RIL, has been nominated to a
'key advocacy group of Millennium Development Goals', whose mandate includes
finding ways to fight socio-economic evils such as poverty, by the United Nations in
2010. Shri Ambani is the only Indian to be a part of the MDG Advocacy Group that
comprises eminent international personalities.
Shri Mukesh Ambani has been re-elected as Vice Chairman of the Business Council for
Sustainable Development's (WBCSD) Executive Committee for a second consecutive
term in 2010.
The Foundation Board of the World Economic Forum (WEF) elected Shri Mukesh
Ambani on its Board. WEF's mission is to improve the state of the world and the elected
board members make valuable contributions to this mission through their involvement.
Shri Mukesh Ambani received the prestigious 'Dwight D Eisenhower Global Leadership
Award' at the Business Council for International Understanding's Annual Global Awards
Gala in 2010.
The Asia Society, New York presented the 'Global Vision Award' to Shri Mukesh
Ambani, honoring global leaders who help promote understanding between Asians and
Americans in 2010.
Shri Mukesh Ambani received the NDTV Profit Business Leadership Award 2010 from
the Finance Minister, Government of India in 2010.
The senior editors of Financial Chronicle unanimously voted Shri Mukesh Ambani as
'Businessman of the Year for 2010'.
Shri PMS Prasad was bestowed with the "Outstanding Achievement Natural Gas" Award
at the OCEANTEX 2010.
20

Corporate Ranking & Ratings:
RIL continues to be featured, for the sixth consecutive year, in the Fortune Global 500
list of the World's Largest Corporations, ranking for 2010 is as follows:
Ranked 175 based on Revenues
Ranked 100 based on Profits

RIL is ranked 68th in 2010, in the Financial Times' FT Global 500 list of the world's
largest companies (up from previous year's 75th rank).
RIL has been ranked at 20th position, on the basis of sales, in the ICIS Top 100
Chemicals Companies list. RIL is the only Indian company in the world's Top 20
chemical companies in the global ranking. RIL has also been named as the 8th biggest
gainer in the list in terms of operating profits.
RIL is the only Indian company to get a perfect score from CLSA Asia-Pacific Markets
(CLSA) in a list of Asia's best companies in terms of CSR and termed the Company as
the region's 'Corporate Good Guy'. In its 'Ethical Asia' 2010 report, CLSA has named
RIL among its top picks for providing very good data and going well beyond required
disclosure.
RIL is rated as the 33rd 'Most Innovative Company in the World' in a survey conducted
by the US financial publication- Business Week in collaboration with the Boston
Consulting Group (BCG). Further, in 2010, BCG has ranked RIL second amongst the
world's 10 biggest, 'Sustainable Value Creators', companies for creating the most
shareholder value for the period 2000 to 2009.





21

Project Management
E&P Division received the Petrotech-2010 Special Technical Award in the 'Project Management'
category for completion of their Krishna Godavari Gas project ahead
of schedule.
Health, Safety and Environment
Allahabad Manufacturing Division received a rating of 90% for its environmental
initiatives from British Safety Council in 2010.
Barabanki Manufacturing Division received '5 Star Rating on BSC Environment' from
British Safety Council in 2010.
Dahej Manufacturing Division received 'Greentech Environment Excellence Award
2010 - Gold' for its excellence in environment practices from Greentech Foundation in
2010.
Dahej Manufacturing Division received the 'National Award for the Prevention of
Pollution in Petrochemicals Sector' for its excellence in environment practices from the
Ministry of Environment & Forests, Government of India, in 2010.
Dahej Manufacturing Division received "Our Cup of Joy India's Best Practices on Water
Confederation of Indian Industry (CII) October 2010" Award for the Best practice of
water conservation of "Utilizing Cooling Tower Blow Down water for Irrigation
Purpose".
Hazira Manufacturing Division received the DuPont Safety Award for outstanding
initiatives towards workplace safety enhancements and accident prevention in 2010, thus
making RIL the first Indian / Asian company to win this award.
Hazira Manufacturing Division received the British Safety Council's (BSC), Five Star
Environment Award for its "beyond compliance" initiatives, best environmental
practices, innovations and resource conservation efforts in 2010.
Hazira Manufacturing Division won the UK Energy Institute's Safety Award for 'Road
Safety TRUST Programme' in 2010, making RIL the first Indian / Asian company to win
this award.
Hazira Manufacturing Division won the FGI Award for Excellence in Environmental
22

Pollution Abatement and Preservation in 2010.
Hazira Manufacturing Division won CII's Best Environmental Practice Award under
"Most Innovative Project" and "Innovative Project" category in January 2011.
Hoshiarpur Manufacturing Division, for four consecutive years in a row won the 'State
Safety Award' from Punjab Industrial Safety Council & Chief Inspector of Factories,
Punjab in 2011.
Jamnagar Manufacturing Division Domestic Tariff Area (DTA) Refinery received the
'Golden Peacock Award for Occupational Health & Safety' for pace setting performance
in OH and Safety in 2010.
Jamnagar Manufacturing Division DTA Refinery received 'Safety Innovation Award'
from Safety & Quality Forum of Institute of Engineers (India).
Jamnagar Manufacturing Division DTA Refinery won the "Greentech Platinum Award
(2010)" Safety Category, in Petroleum Refinery Sector for its outstanding Achievement in
Safety Management.
Jamnagar Manufacturing Division has been granted by The National Accreditation Board
for Laboratories (NABL), Ministry of Science & Technology; Government of India,
"NABL accreditation" based on ISO 15189: 2007 for the DAOH & FWC Medical
Laboratory.
Jamnagar Manufacturing Division Special Economic Zone (SEZ) Refinery received '5
Star Award for Health & Safety' from British Safety Council for sustained performance
in Health & Safety in 2010.
Jamnagar Manufacturing Division SEZ Refinery has won the prestigious 'Greentech
Environment Excellence Award 2010' in Gold Category in Petroleum Refinery Sector
for its best practices in Environment Management.
Jamnagar Manufacturing Division SEZ Refinery has been selected as the winner of the
"10th Annual Greentech Safety Award 2011", in Platinum Category in the Petroleum
Refinery Sector.
Nagothane Manufacturing Division received the "Vana Shree Award" from the State
Government of Maharashtra in 2010.
23

Nagpur Manufacturing Division received the 'Sword of Honour' from the British Safety
Council in 2010.
Vadodara Manufacturing Division received the CII Environmental Best Practice Award
in 2011.
Energy and Water Conservation / Efficiency
Hazira Manufacturing Division won the 'Excellent Energy Efficient Unit Award for FY
2009-10' from CII in 2010.
Dahej Manufacturing Division bagged the 'Excellent Energy Efficient Unit Award 2010'
for its energy conservation efforts from CII in 2010.
Dahej Manufacturing Division received the 'National Energy Conservation Award 2010'
for its energy conservation initiatives from the Ministry of Power, Government of India.
Jamnagar Manufacturing Division received the 'National Award for Excellence in Energy
Management' for its energy conservation techniques from CII in 2010.
Jamnagar Manufacturing Division received the 'I.C.C. Award for Excellence in Energy
Management' for its energy performance from the Indian Chemical Council in 2010.
Technology, Patents, R&D and Innovation
Nagpur Manufacturing Division received the 'Innovation Quest 2010 Trophy' instituted
by the Indian Institution of Industrial Engineering.
E&P's KG-D6 won the 'Innovation for India Awards 2010' instituted by the Marico
Innovation Foundation for their combined synthesis of advanced technologies, extreme
engineering, innovative execution, yielding unprecedented results and impact on India's
energy security.
Hazira Manufacturing Division won the "Innovative Project" from the CII in 2010.
Hazira Manufacturing Division won the FGI Federation of Gujarat Industries Award for
technology development in 2010.
Hazira Manufacturing Division won the Indian Chemical Council Award for chemical
plant design and engineering in 2010.
24

Reliance Technology Group (RTG) received "Certificate of Merit" from the Federation
of Gujarat Industries and "ICC award for excellence in chemical plant design and
engineering" in 2010.
Retail
Reliance Footprint received the Retailer of the Year Award in the Non Apparel and
Footwear category at Asia Retail Congress 2010.
Reliance TimeOut received the Retailer of the Year Award in the Leisure Category at
Asia Retail Congress 2010.
Vision Express was bestowed the 'Award 2010' for its contribution by the Netherlands
India Chamber of Commerce and Trade in 2010.
Reliance Trends received the 'Retail Marketing Campaign of the Year Award' at the Asia
Retail Congress 2010.
Reliance Trends received the 'Impactful Retail Design and Visual Merchandising of the
Year Award' at the Asia Retail Congress 2010.
Sustainability
Jamnagar Manufacturing Division won the 'Golden Peacock Global Award for
Sustainability for the year 2010'.









25

Manufacturing Facilities
Reliance Industries Limited operates world-class manufacturing facilities across the country at
Allahabad, Barabanki, Dahej, Hazira, Hoshiarpur, Jamnagar, Nagothane, Nagpur, Naroda,
Patalganga, Silvassa and Vadodara.
Allahabad Manufacturing Division is located in Allahabad, Uttar Pradesh. It is equipped with
batch polymerization and continuous polymerization facilities.
Barabanki Manufacturing Division is located near Lucknow, Uttar Pradesh. It manufactures
Black Fibre.
Dahej Manufacturing Division is located near Bharuch, Gujarat. It comprises of an ethane /
propane recovery unit, a gas cracker, a caustic chlorine plant and 4 downstream plants, which
manufacture polymers and fibre intermediates.
Hoshiarpur Manufacturing Division is located in Hoshiarpur, Punjab. It manufactures a wide
range of PSF, PFF, POY and polyester chips.
Hazira Manufacturing Division is located near Surat, Gujarat. It comprises of a Naptha cracker
feeding downstream fibre intermediates, plastics and polyester plants.
Jamnagar Manufacturing Division is located near Jamnagar. It comprises of a petroleum
refineries and associated petrochemical plants. The refineries are equipped to refine various types
of crude oil (sour crude, sweet crude or a mixture of both) and manufactures various grades of
fuel from motor gasoline to Aviation Turbine Fuel (ATF). The petrochemicals plants produces
plastics and fibre intermediates.
Nagothane Manufacturing Division is located in Raigad, Maharashtra. It comprises of an ethane
and propane gas cracker and five downstream plants for the manufacture of polymers, fibre
intermediates and chemicals.
Nagpur Manufacturing Division is located in Nagpur, Maharashtra. It manufactures polyester
filament yarn, dope-dyed specialty products of different ranges, fully drawn yarn and polyester
chips.
Naroda Manufacturing Division is located near Ahmedabad, Gujarat, is RILs first
manufacturing facility. This synthetic textiles and fabrics manufacturing facility manufactures and
markets woven and knitted fabrics for home textiles, synthetic and worsted suiting and shirting,
ready to wear garments and automotive fabrics.
26

Patalganga Manufacturing Division is located near Mumbai, Maharashtra. It comprises of
polyester, fibre intermediates and linear alklyl benzene manufacturing plants.
Silvassa Manufacturing Division is located in the Union Territory of Dadra and Nagar Haveli. It
manufactures a wide range of specialty products such as Recron Stretch, Linen Like, Melange,
Thick-n-thin and Bi-shrinkage yarns.
Vadodara Manufacturing Division is located in Vadodara, Gujarat. It comprises of a Naptha
cracker and 15 downstream plants for the manufacture of polymers, fibres, fibre intermediates
and chemicals.
Each of these complexes has world class manufacturing facilities.
















27

Products & Brands
The Company expanded into textiles in 1975. Since its initial public offering in 1977, the
Company has expanded rapidly and integrated backwards into other industry sectors, most
notably the production of petrochemicals and the refining of crude oil.
The Company from time to time seeks to further diversify into other industries. The Company
now has operations that span from the exploration and production of oil and gas to the
manufacture of petroleum products, polyester products, polyester intermediates, plastics,
polymer intermediates, chemicals and synthetic textiles and fabrics.
The Company's major products and brands, from oil and gas to textiles are tightly integrated and
benefit from synergies across the Company. Central to the Company's operations is its vertical
backward integration strategy; raw materials such as PTA, MEG, ethylene, propylene and normal
paraffin that were previously imported at a higher cost and subject to import duties are now
sourced from within the Company. This has had a positive effect on the Company's operating
margins and interest costs and decreased the Company's exposure to the cyclicality of markets
and raw material prices. The Company believes that this strategy is also important in maintaining
a domestic market leadership position in its major product lines and in providing a competitive
advantage.
The Company's operations can be classified into four segments namely:
Petroleum Refining and Marketing business
Petrochemicals business
Oil and Gas Exploration & Production business
Others
The Company has the largest refining capacity at any single location.
The Company is:
Largest producer of Polyester Fibre and Yarn
5th largest producer of Paraxylene (PX)
5th largest producer of Polypropylene (PP)
28

8th largest producer of Purified Terephthalic Acid (PTA) and Mono Ethylene Glycol
(MEG)

Growth through Energy Security for India
India imports about two-thirds of its crude oil requirement. Exploration and production of oil
and gas is critical for India's energy security and economic growth. Reliance's oil and gas
exploration and production business is therefore inexorably linked with the national imperative.
Exploration and production, the initial link in the energy and materials value chain, remains a
major growth area and Reliance envisions evolving as a global energy major.
Energy markets have improved significantly over the past 12-15 months as a result of improved
economic growth, higher demand for refined products and limited supplies of crude oil. In 2010,
global oil demand grew by 3.4% (or 2.9 MMBD) to 87.9 MMBD, which is the highest growth in
the last 30 years. Emerging Asia which comprises India and China, accounted for 40% of the oil
demand increase. Global LNG markets also grew by 13% and are currently at 275 million tonnes
per annum (MMTPA).
Crude prices increased 25% during the year wherein Brent oil prices averaged $86.7/bblvis-a-vis
$69.5/bbl in FY-10. In FY-11, the US benchmark Henry Hub gas prices averaged
$4.13/MMBTU vis-a-vis $3.98/MMBTU in FY-10. Prices remained range-bound in the US due
to excess drilling and lack of export infrastructure. However, Asian LNG prices remained linked
to crude oil and spot prices in recent months touched $10-12/MMBTU.

It is expected that global energy consumption growth will average at around 1.7% per annum
over the next two decades. Of this, non-OECD energy consumption is expected to be 68%
higher by 2030, averaging 2.6% p.a. growth, and accounting for 93% of global energy growth.
OECD energy consumption in 2030 is expected to be around 6% higher than today, with
growth averaging at a measly 0.3% p.a. over the next two decades.

The fuel mix is changing relatively slowly, due to long asset lifetime, but gas and non-fossil fuels
are gaining share at the expense of coal and crude oil. The fastest growing fuels are renewable
(including bio fuels) which are expected to grow at 8.2% p.a. 2010-30; among fossil fuels, gas
grows the fastest (2.1% p.a.).

Non-OECD countries are likely to account for 80% of the global rise in gas consumption, with
29

growth averaging at around 3% p.a. Demand growth is expected to be the fastest in non-OECD
Asia (4.6% p.a.) and the Middle East (3.9% p.a.). It is expected that over the next two decades,
China could consume about 43 BCF per day, which is comparable to that of the 47 BCF per day
that EU currently consumes. The growth is expected to remain modest in OECD markets (1%
p.a.), particularly in North America.

Oil continues to suffer a long run decline in market share, while gas is steadily gaining. Natural
gas is projected to be the fastest growing fossil fuel globally. Production is expected to grow in
every region except Europe, with Asia accounting for the world's largest production and
consumption increments.

The IEA estimates that global upstream capital spending, which had fallen by 15% in 2009, has
rebound in 2010 and is pegged at $ 470 billion. Global offshore capital expenditure is estimated
at $ 150 billion and nearly $ 874 billion is expected to be spent over the next five years. A
substantial portion of this investment will flow into deepwater. Deep-water capital expenditure is
pegged at nearly $ 50 billion and deep-water production is set to double in the next five years.
Currently, there are very few fields with water depths of more than 2,000 meters under
development. Many of the recent discoveries have been in those water depths. The capital
expenditure sanctioned in this water depth is likely to double by 2012.

The role of unconventional oil is also expected to increase significantly and will touch 10% of
world oil demand by 2035.

India continues to remain amongst the fastest growing economies of the world with a projected
growth of 8-9%. Consequently, India's energy needs are expected to treble by 2035 from 468
million tonnes of oil equivalent (MTOE) to nearly 1405 MTOE. India can fulfill its agenda for
climate change as natural gas used to generate power has half the CO2 emissions of conventional
coal power generation and near-zero sulphur emissions.

Indian gas market
In India, gas constitutes around 10% of the current energy basket compared to the global
average of 24% and hence presents a vast potential for growth. The demand for natural gas in
India is expected to grow at a CAGR of 10% over the next five years and could soon be a
significant player in the global gas market.
30

RIL - BP partnership
On February 21, 2011, RIL and BP announced a strategic partnership between the two
companies and signed the relationship framework and transactional agreements. The partnership
across the full value chain comprises BP taking a 30% stake in 23 oil and gas production sharing
contracts that Reliance operates in India, including the producing KG-D6 block. The partnership
will aim to combine BP's deep-water exploration & development capabilities with Reliance's
project management & operations expertise. The two companies will also form a joint venture
(50:50) for the sourcing and marketing of gas in India and bid together for incremental
opportunities in the deep-water blocks in the east coast of India.

BP will pay RIL an aggregate consideration of $ 7.2 billion, and completion adjustments, for the
interests to be acquired in the 23 production-sharing contracts. Future performance payments of
upto $ 1.8 billion could be paid based on exploration success that results in development of
commercial discoveries. RIL will continue to be the operator under the production-sharing
contracts. Completion of the transactions is subject to regulatory and the Government of India
approvals.

RIL gas marketing

KG-D6 was the single largest source of domestic gas in the country for FY-11 and accounted for
almost 35% of the total gas consumption in India. The gas from KG-D6 catered to demand
from 57 customers in critical sectors like fertilizer, power, steel, petrochemicals and refineries.
The gas from KG-D6 accounted for about 44% of the total domestic gas production paving the
way for increased energy independence for the country.

RIL's E&P business: KG-D6

KG-D6 gas fields completed 730 days of 100% uptime and zero-incident production. An
average daily gas production from KG-D6 block for the year was 55.9 MMSCMD with a
cumulative production of 1,257 BCF since inception, of which 720 BCF was produced in the
current fiscal. An average oil production for the year from the block was 21,971 barrels per day
with a cumulative production of 14 MMBL of oil and condensate since inception, of which 8
MMBL of oil and 1 MMBL of condensate was produced in the current fiscal.

In the D1-D3 gas fields a total of 20 wells have been drilled, of which 18 are production wells.
31

Of these, 2 wells have been drilled this fiscal.

6 wells in the D26 field are under production. Of these, MA-2 which was earlier a gas injection
well has been converted to a production well since April 2010.

An integrated development plan for all gas discoveries in KG-D6 is being conceptualized. This
will encompass existing wells and other discoveries within the block to maximize capital
efficiency and to accelerate monetization.

Other domestic blocks

The Company made six discoveries during the year which are as follows:
Well W1 in the KG-V-D3 block
Well AF1, AJ1, AT1, AN1 and AR1 in on-land CB-10 block
The Company has also submitted initial proposal for commerciality to DGH for review and
discussion for the following blocks:
Discovery D33 in GS-01 block
Discoveries D39 and D41 in KG-V-D3 block
Discovery D36 in KG-D4 block
RIL has submitted an integrated appraisal programme for all discoveries in Part A of CB-10
block. Further, RIL has been continuing with the appraisal activities for the other discoveries in
KG-D6, KG-V-D3 and CB-10 blocks.

Panna-Mukta and Tapti fields

The Panna-Mukta fields produced 9.3 MMBL of crude oil and 52.1 BCF of natural gas in FY-11
a decline of 31% and 25% respectively over the previous year. The lower volumes are on
account of complete shutdown due to failure of the single point mooring system (SPM) and
parting of anchor chains 4 and 5 to the SPM from July 20, 2010 to October 25, 2010.
Tapti fields produced 1.2 MMBL of condensate and 95.2 BCF of natural gas in FY-11 a
decline of 22% and 13% respectively over the previous year. The decrease in production was due
32

to a natural decline in the reserves.

Drilling of 6 wells in Panna-L is expected to commence soon and oil production is expected in
the later part of FY-12. Its reserves are estimated at 7.0 MMBL. The anticipated production from
all 6 wells is approximately 3,000 BOPD.

CBM blocks

RIL holds 3 CBM blocks in Sohagpur (East), Sohagpur (West) and Sonhat. So far, RIL has
completed the following work in the Sohagpur (East) and Sohagpur (West) blocks:
Over 40 core holes drilled, logged and tested for gas content, permeability and coal
properties
31 wells air drilled and tested for productivity
75 hydraulic fracturing jobs done
5 cavitation completion wells and 2 sets of in-seam horizontal wells
The process for acquiring land for well sites, market assessment & infrastructure for evacuation
and transportation of gas has commenced.

International business
During the year, Reliance entered into one of the fastest growing opportunities emerging in the
U.S. unconventional gas business through three upstream joint ventures. These joint ventures
will materially increase Reliance's resources base and provide Reliance with an entirely new
platform to grow its exploration and production business while simultaneously enhancing its
ability to operate unconventional resource projects in the future.


RIL - Chevron
RIL, through its subsidiary, Reliance Marcellus LLC, entered into a joint venture with Atlas
Energy, Inc. (now owned by Chevron Corporation) under which Reliance acquired a 40%
interest in Atlas' core Marcellus shale acreage position. The acquisition cost of participating
interest in the JV consisting of $ 339 million of upfront payment and an additional payment of $
33

1.36 billion under a carry arrangement for 75% of Atlas's capital costs over an anticipated seven
and a half year development programme. Reliance becomes a partner in approximately 300,000
net acres of undeveloped leasehold in the core area of the Marcellus shale in southwestern
Pennsylvania. The acreage will support the drilling of over 3,000 wells with a net resource
potential of approximately 13.3 TCFe (5.3 TCFe net to Reliance).
While Atlas will serve as the development operator for the joint venture, Reliance is expected to
begin acting as development operator in certain regions in coming years as part of the joint
venture. Under the framework of the joint venture, Atlas will continue acquiring leasehold in the
Marcellus shale region and Reliance will have the option to acquire 40% share in all new acreage.
Reliance also obtains the right of first offer with respect to potential future sales by Atlas of
around 280,000 additional Appalachian acres currently controlled by Atlas.

RIL - Pioneer
RIL, through its subsidiary, Reliance Eagleford Upstream LP, entered into a joint venture with
Pioneer Natural Resources Company under which Reliance acquired a 45% interest in Pioneer's
core Eagle Ford shale acreage position in two separate transactions. Pioneer and Newpek LLC,
Pioneer's existing partner in Eagle Ford, simultaneously conveyed 45% of their respective
interests in the Eagle Ford to Reliance. Newpek owned an approximate 16% nonoperated
interest in Pioneer's core Eagle Ford shale acreage. Following the transaction, Pioneer, Reliance
and Newpek own 46%, 45% and 9% of the joint venture interests, respectively.
The joint venture has an approximate net working interest of 91% in 289,000 gross acres
implying 263,000 net acres. Reliance paid $ 1.315 billion for its implied share of 118,000 net
acres. This upstream transaction consideration included combined upfront cash payments of $
263 million and additional $ 1.052 billion capital costs under a carry arrangement for 75% of
Pioneer's and Newpek's capital costs over an anticipated four years. The joint venture's
leasehold, which is largely undeveloped, is located in the core area of the Eagle Ford shale in
south Texas. Low operating costs, significant liquids content (70% of the acreage lies within the
condensate window) and excellent access to services in the region combine to make the Eagle
Ford one of the most economically attractive unconventional resources in North America.
Pioneer believes the acreage will support the drilling of over 1,750 wells with a net resource
potential to the joint venture of approximately 10 TCFe (4.5 TCFe net to RIL).

The joint venture plans to increase the current drilling programme to approximately 140 wells
per year within three years. Also included in the transaction is current production of 28
34

MMCFe/d (11 MMCFe/d net to Reliance) from five currently active horizontal wells. While
Pioneer will serve as the development operator for the upstream joint venture, Reliance is
expected to begin acting as development operator in certain areas in coming years as part of the
joint venture. Under the framework of the joint venture, Pioneer will continue acquiring
leasehold in the Eagle Ford Shale and Reliance will have the option to acquire a 45% share in all
newly acquired acres.

Additionally, Reliance and Pioneer formed a midstream joint venture that will service the
gathering needs of the upstream joint venture. Reliance's subsidiary, Reliance Eagleford
Midstream LLC, paid $ 46 million to acquire a 49.9% membership interest in the joint venture.
Pioneer and Reliance will have equal governing rights in the joint venture and Pioneer will serve
as operator.
RIL - Carrizo
RIL, through its subsidiary, Reliance Marcellus II, LLC, entered into a joint venture with Carrizo
Oil & Gas, Inc.
Under the transaction, Reliance acquired a 60% interest in Marcellus shale acreage in Central and
Northeast Pennsylvania that was held in a 50:50 joint venture between Carrizo and ACP II
Marcellus LLC, an affiliate of Avista Capital Partners. Pursuant to the transaction, Reliance
acquired 100% of Avista's interest and 20% of Carrizo's interests in the joint venture. Reliance
and Carrizo own 60% and 40% interests, respectively, in a newly formed joint venture between
the companies. Reliance agreed to a total consideration of $ 392 million, comprising $ 340
million of initial payment and $ 52 million of drilling carry obligations. The drilling carry
obligations will provide for 75% of Carrizo's share of development costs over an anticipated two
year development programme.
The joint venture will have approximately 104,400 net acres of undeveloped leasehold in the core
area of the Marcellus shale in central and northeast Pennsylvania, of which Reliance's 60%
interest will represent approximately 62,600 net acres. This acreage is expected to support the
drilling of approximately 1,000 wells over the next 10 years, with a net resource potential of
about 3.4 TCFe (2.0 TCFe net to Reliance).



35

Conventional E&P international blocks
RIL has 13 blocks in its international conventional portfolio, including 2 in Peru, 3 in Yemen (1
producing and 2 exploratory), 2 each in Oman, Kurdistan and Colombia, 1 each in East Timor
and Australia; amounting to a total acreage of over 99,145 sq. km.
Reliance Exploration & Production DMCC (REP DMCC) has farmed in Block 39 (Peru) with
10% participation interest and relinquished Block 155 (Peru) where REP DMCC had 28.30%
participation interest.
During the year, the following activity was undertaken as part of the exploratory campaign:
2D acquisition in Yemen (Blocks 34 and 37), Oman (Block 41) and Peru (Block 39). The
total 2D acquisition was 1395 LKM.
3D acquisition of 800 and 400 sq.km. of 3D in Colombia Borojo North and South
respectively.
Drilled 3 exploratory wells, 1 each in East Timor, Rovi and Sarta. Drilling in Timor was
met with limited results.
The results following the drilling campaign in blocks Oman 18 and East Timor K have not been
encouraging and accordingly, the expenditure incurred on these blocks amounting to $177
million (Rs. 807 crore) has been fully provided for in the books of REP DMCC, a wholly-owned
subsidiary of RIL.









36

Introduction to Retail
What is Retail?
The word Retail is derived from the French word Retailer meaning to cut a piece off or to
break bulk. In simple terms it involves activities whereby product or services are sold to final
consumers in small quantities. Although retailing in its various formats has been around our
country for many decades, it has been confined for a long time to family owned corner shops.
Englishmen are great soccer enthusiasts and they strongly think that one should never give
Indians a corner. It stems from the belief that, if you give an Indian a corner he would end up
setting a shop. That is how great Indians Retail management skill is considered.
Benefits of Retailing
Retailing is good for national economics where it has positive influence on influence on inflation
and product availability. It also creates fortunes for its owners and is a tremendous source of
employment. India has been virtually the only developing country in the world that has been
extremely slow in adopting this organized pattern of Retailing.
Better quality products
Employment opportunities
Better social infrastructure
Enhanced foreign exchange
Benefit to tourism
Better showcase for exports
Better realization of taxes




37

Brief Introduction about Reliance in Retail sector
The Retail industry is one of the fastest growing industries in the world which understands the
current market trend and their demand. In comparison to the world Retail markets Indian Retail
market is in the nascent stage which is yet to have many folds to reach and compete with the
other world standard market. Indian market is well protected market with limited inflow and
outflows that is stringent policies on imports and exports. Reliance Retail, Ltd. is a subsidiary
company of Reliance Industries. It was founded in 2006 and gives a head start from Mumbai. It
is the second largest retailer in India. The products which are offered in its different Retail
outlets are foods, groceries, apparel and footwear, lifestyle and home improvement products,
electronic goods, and farm implements and other utility inputs. With the companies extension in
Retail sector they came up with sundry offers like vegetables, fruits, and flowers. It focuses on
consumer goods, consumer durables, travel services, energy, entertainment and leisure, and
health and well-being products, as well as on educational products and services. It has a total of
1,577 stores (as of March 2014) in India with an area of approx. 9 million square feet.
On 31 March 2013, the company had 123 subsidiary companies and 10 associate companies.
Reliance Retail is the retail business wing of the Reliance Industries. In March 2013, it had 1466
stores in India. It is the largest retailer in India. Many brands like Reliance Fresh, Reliance
Footprint, Reliance Time Out, Reliance Digital, Reliance Wellness, Reliance Trends, Reliance
Autozone, Reliance Super, Reliance Mart, Reliance iStore, Reliance Home Kitchens, Reliance
Market (Cash n Carry) and Reliance Jewel come under the Reliance Retail brand. Its annual
revenue for the financial year 201213 was 108 billion (US$1.8 billion) with an EBITDA of
780 million (US$13 million).
Reliance is gearing up to revolutionize the retailing industry in India. Towards this end, Reliance
is aggressively working on introducing a pan-India network of retail outlets in multiple formats.
A world class shopping environment, state of art technology, a seamless supply chain
infrastructure, a host of unique value-added services and above all, unmatched customer
experience, is what this initiative is all about.
The retail initiative of Reliance will be without a parallel in size and spread and make India
proud. Ensuring better returns to Indian farmers and manufacturers and greater value for the
Indian consumer, both in quality and quantity, will be an integral feature of this project. By
creating value at all levels, we will actively endeavor to contribute to India's growth.
38

The project will boast of a seamless supply chain infrastructure, unprecedented even by world
standards. Through multiple formats and a wide range of categories, Reliance is aiming to touch
almost every Indian customer and supplier.





















39


Mission
Reliance Retail plans to 3,000-4,000 stores in 3-4 yrs. The dream project of Reliance Industries
Chairman Mukesh Ambani, Reliance Retail has all the potential to become the market leader in
this sector. Vision
Vision
Vision With a vision to generate inclusive growth and prosperity for farmers, vendor partners,
small shopkeepers and consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up
to lead Reliance Groups foray into organized Retail.
Objectives of the company
To attain global best practices and become a world-class utility.
To provide uninterrupted, affordable, quality, reliable and clean power to millions of
customers.
To achieve excellence in service, quality, reliability, safety and customer care.
To work with vigor, dedication and innovation, with total customer care as the ultimate goal.
To consistently achieve high growth with the highest levels of productivity. (14)









40


Growth through Value Creation
With a vision to generate inclusive growth and prosperity for farmers, vendor partners, small
shopkeepers and consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up to
lead Reliance Groups foray into organized retail.
Since its inception in 2006, Reliance Retail Limited (RRL) has grown into an organisation that
caters to millions of customers, thousands of farmers and vendors. Based on its core growth
strategy of backward integration, RRL has made rapid progress towards building an entire value
chain starting from the farmers to the end consumers.
Reliance Retail continued to expand presence of its value and specialty formats. During the year,
Reliance Retail opened 90 new stores spanning across 'value' and 'specialty' segments. In-store
initiatives, wider product choice and value merchandising enabled the business to achieve robust
growth during this period.
Its presence in the optics business is in partnership with Grand Vision. 51 new stores were added
during FY-11 taking the total presence to 100 stores across key markets in the country. The retail
chain offers single brand optical products including Vision Express frames, lenses, contact
lenses, sunglasses, solutions and accessories.
For the very first time, consumers in India got the opportunity to experience Hamleys, which is
considered to be the world's most wonderful toy shop. The brand was launched in India with
opening up of 2 stores during the year.

Reliance Brands also announced exclusive licensing arrangement with two leading international
brands:
Steve Madden, a leading designer, wholesaler and retailer of fashion-forward footwear
and accessories for women, men and children.
Quiksilver, a leading outdoor sports lifestyle company to launch their core brands
'Quiksilver' and 'Roxy'.
Across India, Reliance Retail serves over 2.5 million customers every week. Its loyalty
programme, "Reliance One", has the patronage of more than 6.75 million customers.

41


Overview of the Market Share in Retail Subsidiaries & Divisions/Formats of Reliance
Retail





42


There are various Subsidiaries & division under Reliance Retail. Following is the list of all the
formats of Reliance Retails:
Value format
Retail Speciality format
Lifestyle format

Value format consist Reliance fresh, Reliance super, Reliance mart, Reliance auto zone.
Reliance Fresh - It is the convenience store format which forms part of the retail business
of Reliance Industries of India which is headed by Mukesh Ambani. Reliance plans to invest in
excess of 250 billion in the next 4 years in their retail division. The company already has 1691
Reliance Fresh outlets across the country. These stores sell fresh fruits and vegetables, staples,
groceries, fresh juice, bars and dairy products.
A typical Reliance Fresh store is approximately 1600 - 6500 square feet and caters to a catchment
area of 23 km. Average manpower is 11 to 18.
Presently in Bangalore there are 58 stores.
In this the structure will be,
Store manager
Assistant store manager
Commercial & Accounts
Supervisor
F&V Champion
Cashiers
CSA
43

Reliance Super - It includes home appliances, vegetables and fruits. A typical Reliance Super
store is approximately 6500- 13000 square feet and Average manpower is 25 to 45. At present
there two store in Bangalore.
Reliance Mart - Mart is actually as a hyper mart. The range of mart will be huge. It includes
home and kitchen appliances, cameras, and mobile stuffs. The average square feet of mart will
start from 45000 - 1 lakh. Average manpower starts from 60- 145. Presently Bangalore has 3
marts.
Reliance AutoZone - A one stop shop for Retailing of Automotive Products (Accessories,
Batteries, Tyres & Tubes, Lubricants etc) & Car Care activities. The average square feet of store
will start from 3000 -4000. Average manpower is 11. Presently Bangalore has 3 stores.
Speciality format consist Reliance digital, reliance footprint, home & living, joint venture stores.
Reliance Digital - Consumer Electronics Retail Store. The average square feet of this store will
start from 45000 - 1 lakh. Average manpower starts from 60- 145. Presently Bangalore has 100
stores.
Reliance Footprint - It includes all the footwears. The average square feet of this will start
from 45000 - 1 lakh. Average manpower starts from 60- 145. Presently Bangalore has 100 stores.
Reliance Home & Living- It was started in the year 2010 and part of Reliance Retail, offers a
comprehensive range of contemporary home products including Furniture, Homeware, Modular
Kitchens, Home Dcor, Lighting, Tableware, Glassware, Barware and more. They also house
private and International labels like HomeOne, MyHome, Bombay Dyeing, Portico, Recron,
Corelle, Corningware, Pyrex, Pasabache, Venus, Lock-n-Lock, Leifheit, Dr.Oetker, Stacket and
Eglo Lighting among others. Reliance Living gives a meticulously designed real room setting that
helps you identify various ways and means of using their products. Customized Curtains, Wall
Painting Services by Asian Paints and Flooring Services by Pergo Sweden are added attractions.
The average square feet of mart will start from 45000 - 1 lakh. Average manpower starts from
60- 145. Presently Bangalore has 9 stores.
Reliance Trends - Reliance Trends is the Apparel, Luggage and Accessories specialty format of
Reliance Retail. Reliance Trends houses some of the best brands from various parts of the world
including many from Reliances own collection. The uniqueness of the store is the core which
delivers Fashion at great value. Reliance Trends offers a homogeneous mix of private brands and
44

brands across mens, womens and childrens categories. The collection offers high fashion, latest
trends, cuts and styles, top quality material backed by technology and innovation but at prices
unmatched in the market. Reliance Trends was rated the most preferred departmental store as
per the recent survey conducted by which Right Choice magazine.
Lifestyle store includes:
Reliance Jewels - the 100% Jewellery Store, where customers are assured of the widest range,
stunning designs, guaranteed purity and quality and a pleasant shopping experience. 60 store.
Reliance TimeOut - Lifestyle store of Books, Music, Movies, Toys, Gaming, Fragrances, and
Stationery.
Reliance Wellness - It includes the physical health care and beauty solutions.
In addition, Reliance Retail has entered into an alliance with Apple for setting up a chain of
Apple Specialty Stores branded as iStore, starting with Bangalore. There are 17 such stores
currently operational.
Employee Engagement activities at store level:
Employee of the Month who gets one certificate and rs 400 gift voucher. For fresh store
only one employee is given, super 2 and mart 4.
Cashier of the Month- This is given to one who makes highest billing within the given
time. They get rs. 100 gift voucher.
They also conduct Rangoli competition, Dance & Singing Competition, Cricket
tournament, Reliance family day.
They also celebrate birthdays, picnics and festivals





A STUDY ON EMPLOYEE MOTIVATION IN RELIANCE MART
45


Introduction
The project work entitled a STUDY ON EMPLOYEE MOTIVATION with special reference
to Reliance Mart; Vijaynagara, Bangalore is mainly conducted to identify the factors which will
motivate the employees and the organizational functions.
Managements basic job is the effective utilization of human resources for achievements of
organizational objectives. The personnel management is concerned with organizing human
resources in such a way to get maximum output to the enterprise and to develop the talent of
people at work to the fullest satisfaction. Motivation implies that one person, in organization
context a manager, includes another, say an employee, to engage in action by ensuring that a
channel to satisfy those needs and aspirations becomes available to the person. In addition to
this, the strong needs in a direction that is satisfying to the latent needs in employees and harness
them in a manner that would be functional for the organization. Employee motivation is one of
the major issues faced by every organization. It is the major task of every manager to motivate
his employees or to create the will to work among the employees. It should also be remembered
that a worker may
be immensely capable of doing some work; nothing can be achieved if he is not willing to work.
A manager has to make appropriate use of motivation to enthuse the employees to follow them.
Hence this study is focusing on the employee motivation among the employees of Reliance Mart.
The data needed for the study has been collected from the employees through questionnaires
and through direct interviews. Analysis and interpretation has been done by using the statistical
tools and datas are presented through tables and charts.

A sample of 50 consumers was conducted.




Choosing a reliable sample size which met all the objectives and criterions set was the first step.
46



The above chart indicates the percentage of gender. It was considered very important and hence
the entire sample was tried to balanced by approaching 20 males and 30 females, this invariably
supported the above objective.
Apart from Age group and Occupation, behaviour may be elicited due to array of forces acting
on a person. In such, the role of society or the place where the person works can be said to be
dominating the myriad reasons behind ones behaviour. Giving heed to this, the sample was
carried out at Reliance Mart, Vijaynagara.






20, 40%
30, 60%
Sample Size
Male
Female
47



The above diagram exhibits a microscopic view of responses across different age groups.
Giving complete importance to this fact the survey included respondents having various
occupational backgrounds not forgetting the importance of getting equally distributed response.
As can be observed in the composition chart respondents in the age group 18-25 mainly
comprised of students (34%), the remaining space was shared by 28% of employees and 6%
housewife.
The age group of 26-30 consisted of 12% students, around 8% were employees and a small share
was occupied by housewives 2%,
The 3
rd
age group of 31-40 projected less diverse occupations, 8% were employees, and a mere
2% were found to be housewife.
The last three age groups did not comprise any respondents.

34%
12%
0%
0%
0%
0%
6%
2%
2%
0%
0%
0%
28%
8%
8%
0%
0%
0%
0% 10% 20% 30% 40% 50% 60% 70% 80%
18-25
26-30
31-40
41-45
46-50
50-55
18-25 26-30 31-40 41-45 46-50 50-55
Students 34% 12% 0% 0% 0% 0%
Housewife 6% 2% 2% 0% 0% 0%
Employees 28% 8% 8% 0% 0% 0%
Retired 0% 0% 0% 0% 0% 0%
Physically challenged 0% 0% 0% 0% 0% 0%
Composition of Age groups
48



As displayed above the highest number of respondent (48%) have completed their PUC, 26%
are graduates, Out of the remaining respondent, 24% have completed their SSLC, and the least
number 2% said others.






24%
48%
26%
2%
Qualification
SSLC
PUC
Graduation
Others
49



The above chart indicates the percentage of each age group working with Reliance. 42% of
respondent say that they worked from 1-6 months, 26% respondent say they worked for more
than 6 months but less than a year, 24% say they are with Reliance from 1-3 years, and remaining
8% say they worked for more than 3 years.








42%
26%
24%
8%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
1-6 Months 6-12 Months 1-3 years More than 3 Years
From how many months/years have you
been working with Reliance?
Percentage
50



Motivation is the driving force that causes the change from desire to will in life. Motivation is an
inner drive to behave or act in a certain manner.
Reiterating the above chart it can be observed that out of the total respondents 50% say their
achievements motivates them the most, 32% say that the responsibility assigned to them
motivates them, 10% say advancement brings motivation in them, remaining 8% gets motivated
by recognition.









50%
8%
32%
10%
Which of the following factors motivates
you the most?
Achievement
Recognition
Responsibility
Advancement
51


I feel about my working condition

Working condition
As seen from the above chart 40% of respondent agreed with the statement, 34% strongly
agreed with it, 16% say neutral, rest 10% strongly disagreed with the statement and are not
satisfied with the working condition.








0%
5%
10%
15%
20%
25%
30%
35%
40%
Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
10%
0%
16%
40%
34%
Percentage
52



This statement was aimed at revealing the work load faced by employees in the store. Workload
is the amount of work an individual has to do.
It is clear from the above chart that 34% respondent say neutral, 24% strongly agreed with the
statement, just 20% agreed with it, 12% disagreed with the statement, and remaining 10% were
fully against the statement.









0%
5%
10%
15%
20%
25%
30%
35%
Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
10%
12%
34%
20%
24%
I think the amount of work assigned to me
is reasonable.
Percentage
53

I am satisfied with the support from the Store management team for performing my
duties.


This statement was aimed to determine the comfort level among the employees and store
management team.
Looking at the above chart it can be discerned that the 36% strongly agree with the statement
and are satisfied with the support that they get from Store management team for performing
their duties, 30% agreed with the statement, 18% say neutral, 10% disagreed, remaining 6%
strongly disagree with the statement.



Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
6%
10%
18%
30%
36%
Percentage
54


Training is the acquisition of knowledge, skills, and competencies. Training has specific goals of
improving one's capability, capacity, productivity and performance.
The above diagram provides a positive insight of the statement. As can be observed, 38%
agreed with the statement, 30% strongly agreed with it, 26% say neutral, only 6% strongly
disagree with statement.






6%
0%
26%
38%
30%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Strongly
Disagree
Disagree Neutral Agree Strongly Agree
I receive the training to do my job effectively
Percentage
55



The motive behind this statement was to understand the managers supports towards the
employees.
The above chart clearly indicates that 34% of respondent strongly agrees with the statement, just
26% agrees with it, 24% say neutral, 10% disagrees it, and remaining 6% are in opposition to the
given statement.









I am happy with fellow colleagues of the store
6%
10%
24%
26%
34%
I have a manager who supports me to
perform well in my job
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
56



The motive behind this statement was to understand relationship among the colleagues.
The above chart lucidly indicates that 36% strongly agree with the statement i.e. they are very
much happy with their colleagues, 34% say agree, 10% say neutral, 10% disagrees with the
statement, remaining 10% are against the statement.










10%
10%
10%
34%
36%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Percentage
57


Almost all the stores consists of both Full timers as well as Part timers, this statement will help
to figure out the support that full timers get from part timers and vice versa.
As can be interpreted in the above pie chart, 42% strongly agree with the statement. 38% agrees
with the statement, 12% say neutral, remaining 8% strongly disagree with the statement.










I get good appreciation when I perform well
8%
0%
12%
38%
42%
I get good support from the Part/Full
timers
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
58


The above diagram displays that 34% respondent say neutral, further 24% strongly agrees with
the statement, just 20% agrees with it, almost 16% are in opposition with the statement i.e. they
strongly disagree with the statement, and rest 6% disagrees it.











I believe that this experience will help me.
Strongly
Disagree
Disagree
Neutral
Agree
Strongly
Agree
16%
6%
34%
20%
24%
59



Out of the total respondent, almost 42% believes that this experience will help them in future i.e.
they strongly agrees with the statement, 34% agrees with it, 14% say neutral, and other 10%
strongly disagrees with it.










I am satisfied with the welfare facilities where I am working
10%
0%
14%
34%
42%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
Percentage
60



The above statistics clearly denote that 34% of respondent neither agrees nor disagrees with the
statement, i.e. neutral, 30% strongly agrees, 28% say agreed with the statement, rest 8% strongly
disagrees.










0%
5%
10%
15%
20%
25%
30%
35%
Strongly
Disagree
Disagree
Neutral
Agree
Strongly
Agree
8%
0%
34%
28%
30%
Percentage
61



Looking at the above chart it can be discerned that 36% agrees that they receive fair pay for their
job, 24% strongly agrees with it, 28% say neutral, 8% feel that they receive less pay, and rest 4%
disagrees with the statement.











8%
4%
28%
36%
24%
I feel that the pay I receive for my job is fair
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
62

I am satisfied with my job

Job satisfaction is simply how content an individual is with his or her job, in other words,
whether or not they like the job or individual aspects or facets of jobs, such as nature of work or
supervision.
From the above chart it can be pointed that 38% of respondent are satisfied with their job, i.e.
they strongly agree with the statement, 30% agrees with it, 20% say neutral, 8% strongly
disagrees with the statement, 4% say disagree.









0%
5%
10%
15%
20%
25%
30%
35%
40%
Strongly
Disagree
Disagree
Neutral
Agree
Strongly
Agree
8%
4%
20%
30%
38%
Percentage
63



Some employees are primarily motivated by financial rewards, and will dramatically improve their
performance to achieve such rewards. The second group of employees is more likely to be
motivated to improve their performance through the use of nonmonetary.
As can be seen above, 32% agrees that the financial incentives motives more than the non-
financial incentives, 24% say neutral, 22% strongly agree, 14% disagrees with the statement, and
remaining 8% strongly disagree.









8%
14%
24%
32%
22%
Financial incentives motives me more than
non-financial incentives
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
64

I find opportunities for advancement in this organisation


It can be known from the above chart that 42% of the respondents agree that there is an
opportunity for advancement with this organisation. 24% strongly agrees, 18% say neutral, rest
16% strongly disagree with the statement.










0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
16%
0%
18%
42%
24%
Percentage
65

I am satisfied with the Promotion Policy adopted in the Organisation

The above charts projects a very disappointing result, 24% agree that the promotion policy
adopted is satisfactory, 22% say strongly agree at the same time 22% say strongly disagree with
the statement. 20% say neutral, 12% are disagreed with the above statement.









22%
12%
20%
24%
22%
0%
5%
10%
15%
20%
25%
30%
Strongly
Disagree
Disagree Neutral Agree Strongly Agree
Percentage
66


Looking at the above pie chart it can be discerned that 36% of respondent feels that salary is a
most important attribute towards employee motivation, 22% say neutral, 18% agree with the
statement, 12% disagree and feels that salary is not important attribute towards employee
motivation, rest 12% strongly disagree with the statement.











I am satisfied with working hours of my job.
12%
12%
22%
18%
36%
Is salary the most important attribute
towards employee motivation?
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
67



From the above chart it can be pointed that 34% agree and are satisfied with the working hours,
32% strongly agree with the statement, 28% of respondent neither agrees nor disagree with the
statement i.e. neutral, and rest 6% strongly disagree with the statement.










0%
5%
10%
15%
20%
25%
30%
35%
Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
6%
0%
28%
34%
32%
Percentage
68



It can be learnt from the above line graph that 32% strongly agree that they are satisfied with the
bonus, holidays & leaves that they get from organisation, thereafter 28% agree with the
statement, other 24% say neutral, and remaining 16% strongly disagree with statement.








16%
0%
24%
28%
32%
0%
5%
10%
15%
20%
25%
30%
35%
Strongly
Disagree
Disagree Neutral Agree Strongly Agree
I am satisfied with the bonus, holidays, leaves
that I get in this Organisation
Percentage
69

FINDINGS
The findings of the study are as follows:
The Reliance Retail has a well defined organization structure.
There is a harmonious relationship exist in the organization between employees and
store management team.
Majority of the employees agreed that they get good support from their store manager.
The study reveals that employees get time to time training.
Both financial as well as non-financial incentives are equally important to motivate the
employees.
The employees are not satisfied with the promotion policy of the company.
Most of the workers agreed that the experience which they get will help them in future.
Study reveals that the employees are satisfied with the overall working environment.
The study reveals that there is a good relationship exists among the employees.
The company is providing good safety measures for ensuring the employees safety.
The study reveals that increase in the salary will motivates the employees.
The incentives and other benefits will influence the performance of the employees.











70

Suggestions:
The suggestions for the findings from the study are as follows:
Skills of the employees should be appreciated.
Better career development opportunities should be given to the employees
for their improvement
Most of the employees agree that they get training, so the company should try to train
the employee once new software or any product is launched, so that they can improve
their performance.
Non financial plans should also be implemented; it can improve the productivity level
of the employees.
Organization should give importance to communication between employees and gain co-
ordination through it.















71

Conclusion:
The study concludes that, the motivational survey conducted in Reliance Mart is found effective
but not highly effective. The study on employee motivation highlighted so many factors which
will help to motivate the employees. The study was conducted among 50 employees and
collected information through structured questionnaire. The Study helped to findings, which
were related with employee motivational, programs which are provided in the organization.
Employee motivation really plays a major role in the organization. It is a major factor that makes
an employee feels good in his work and results in his satisfaction too. The organization can still
concentrate on specific areas which are evolved from this study in order to make the
motivational programs more effective. Only if the employees are properly motivated- they work
well and only if they work well the organization is going
to benefit out it. Steps should be taken to improve the motivational programs procedure in the
future.














72

Bibliography
www. Google.com
www.wikipedia.com
www.ril.com




















73

Annexure
A STUDY ON EMPLOYEE MOTIVATION IN RELIANCE MART
Name: __________________________________________
Place of Stay: _____________________________________
Store Name: _____________________________________
Contact No: _____________________________________
Personal Details:
Gender:
Status: Student Housewife Employee Retired Physically Challenged
Age Group:
Qualification: SSLC PUC Graduation Others ________
Married Unmarried

1. From how many months/years have you been working with Reliance Store?
1-6 months
6-12 months
1-3 years
More than 3 years
2. Which of the following factors which motivates you the most?




Achievement
Recognition
Responsibility
Advancement
18-25 26-30 31-40 41-45 46-50 50-55
F M
74

Q Rate the following Statements 1 2 3 4 5
1 I feel about my working condition.
2 I think the amount of work assigned to me is reasonable.
3 I am satisfied with the support from the store management
team for performing my duties.

4 I receive the training to do my job effectively.
5 I have a manager who supports me to perform well in my job.
6 I am happy with fellow colleagues of the store.
7 I get good support from the Part/Full timers.
8 I get appreciation when I perform well.
9 I believe that this experience will help me.
10 I am satisfied with the welfare facilities where I am working.
11 I feel that the pay I receive for my job is fair.
12 I am satisfied with my job.
13 Financial incentives motivates me more than non financial
incentives.

14 I find opportunities for advancement in this organization.
15 I am satisfied with Promotion Policy adopted in the
Organization.

16 Is salary the most important attribute towards employee
motivation?

17 I am satisfied with working hours of my job.
18 I am satisfied with the bonus, leaves, holidays that I get in this
organization.


Agreement Scale:
1 Strongly Disagree
2 Disagree
3 Neutral
4 Agree
5 Strongly Agree






75