Attitudes have long been held as an important psychological construct as they play an important role in moderating ones level of motivation and intention to read, as well as mediating the relationship between an individuals beliefs and reading activities
Mathewson 1994 defined attitudes as prevailing feelings about reading, action readiness for reading and evaluative beliefs about reading. McKenna 1995 identified beliefs about the outcomes of reading, beliefs about the expectations of others in light of ones motivation and the outcomes of specific incidents of reading as key attitude components.
Attitudes children may have about a specific reading activity affect both the amount of reading children engage in (Ley, Schaer & Dismukes, 1994) and their reading achievement (Burns, Roe & Ross, 1999; Downing, 1982; Ghaith & Bouzeineddine, 2003; Kush & Watkins, 1996).
Alexander and Cobb (1992) emphasised that attitudes are a prerequisite for reading, and negative attitudes may be the single greatest predictor of future reading
Negative attitudes towards reading will also impact a students motivation and attention, both critical to successful achievements in the school setting. Shapiro and White (1991)
Conversely, positive attitudes about reading lead students to seek opportunities to read, have higher levels of motivation and greater sense of self-esteem (Robinson & Weintraub, 1973).
Instructional activities that will positively influence attitudes towards reading facilitate high levels of achievement (Barnett & Irwin, 1994), and students who read more become better readers; they become more proficient in reading fluency and comprehension, vocabulary and cognitive development (Ivey & Broaddus, 2001).
Reading skills Many literacy experts believe that poor reading attitudes are not causal, but consequential, negatively impacting a childs ability to exert effort to learn new strategies for successful reading (Ajzen, 1989)
The enhancement of attitudes towards reading, explained by Shapiro and White (1991), has been dually focused on the improvement of attitudes towards reading across genre and environment as well as the improvement of overall reading abilities of students.
Shiefele, 2012 Motivation is assumed to be of particular significance because it affects the amount and breadth of students reading, which, in turn, facilitates the development of reading competence (Mol & Bus, 2011; Wigfield & Guthrie, 1997b).
Seitz 2010 Because reading is an exigent activity that often involves choice, motivation is crucial to reading engagement
In order for students to develop into effective readers, they must possess both the skill and the will to read
Guthrie and Wigfield (2000), motivation is what activates behavior.
Management Models and Theories Associated With Motivation, Leadership and Change Management, and Their Application To Practical Situations and Problems - Health Knowledge