UNIT 35: THE ENTERTAINMENT INDUSTRY AND VENUE MANAGEMENT

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Unit 35:
Unit code: QCF level: Credit value:
The Entertainment Industry and Venue Management
H/601/1828 5 15

Aim

This unit enables learners to gain an understanding of the entertainment industry, the activities
offered, the management and operation of venues and trends in the industry.

Unit abstract

This unit is designed to give an over-arching view of the entertainment industry with a particular
emphasis on venue management, operation and funding of live performance,
conference/banqueting and on-licenced trade. The unit explores the industrys dynamic
structure through an identification of trends in the public, private and voluntary sectors
involvement in the world of entertainment. A range of activities and venues and the
corresponding levels of public usage and support are explored. This will provide learners with
an insight into the management and operation of a range of activities and venues; the influence
of contrasting financial practices and the underlying trends within the entertainment industry.
The impact of large-scale venues needs to be considered in the wider context of leisure
management given the vast range of possible entertainment opportunities offered by
multipurpose arena and stadia offering venues for major sporting events, popular music
concerts, opera, ice shows, televised events and the attendant venue management problems
relating to licensing, health, safety and security. Learners must ensure that their evidence
relates to the hospitality industry.

1 2 3 4


Unit content

LO1 Understand the contribution of the entertainment industry to the economy

1. Understand the contribution of the entertainment industry to the economy Data: analysis
of data from the entertainment and venue industry eg Department for Culture, Media and
Sport (DCMS) Annual Reports, Leisure Tracking Survey; the Henley Centre; Target
Group Index, BMRB International; General Household Survey Economy: ways the
entertainment and venue industries have contributed to the national economy; the
development and distribution of different activities Agencies: comparison of funding
agencies (local, regional and national); their impact on the entertainment and venue
industries

LO2 Understand types of activities offered by the entertainment industry

2. Understand types of activities offered by the entertainment industry Activity: by
performers eg professional, semi-professional, amateur; by venue eg venuespecific,
touring, festivals; by art forms eg live music, opera, theatre, dance, cabaret, comedy,
visual arts (exhibitions, film and video) Audiences: national data usage figures; age and
socio-economic breakdown; spectator and participatory activity; widening choice
Venues: major entertainment venues eg arenas, stadia, exhibition centres; dedicated
spaces eg theatres, concert halls, arts centres, clubs, cinemas, galleries; non-dedicated
spaces eg streets, schools, pubs, homes, outdoor spaces, community halls; urban/rural
provision For-profit sector: provision eg concerts, festivals, cinema, theatre, popular
music and recording industry, bingo, television, clubs; opportunity-led provision; space
to sell concept; commercial sponsorship Not-for-profit sector: public and voluntary
sectors; role of Government and funding agencies; non statutory provision; Arts Council;
regional arts boards; local authorities; voluntary organisations eg Friends; principles of
revenue and capital subsidy; National Lottery; arts sponsorship; direct and indirect
economic benefits

LO3 Understand the management and operation of different types of venues

3. Understand the management and operation of different types of venues Strategies:
management and operational strategies of organisations within the industry Income
generation: revenue generation and procedures within the industry; front of house
operations; box office Influences: status eg for-profit, not-for-profit; direction eg
programming, scheduling; administration eg licensing, staffing, budgeting, resource
planning Audience and performance needs: health, safety and security; cleaning and
maintenance; catering and bars; technical and production staff; performers Marketing
needs: publicity; promotion; merchandising and point-of-sale; media relations
Employment: managerial and supervisory levels in each sector Staffing: work and
responsibilities for selected venues commenting on current practices; deployment of
staff to ensure a smooth and effective organisation

LO4 Understand trends in the entertainment and venue industries

4. Understand trends in the entertainment and venue industries Opportunities: current
opportunities in the entertainment industry Future trends: trends eg purpose built, multi-
purpose facilities, partnership funding, commercial approach to management; cultural
provision as part of major international sports events Technological influences: technical;
production; new technologies; effect of technological changes


Learning outcomes and assessment criteria

Learning outcomes

Understand the contribution of the entertainment industry to the economy Understand
types of activities offered by the entertainment industry Understand the management
and operation of different types of venues Understand trends in the entertainment and
venue industries.

On successful completion of this unit a learner will:

Assessment criteria for pass
The learner can:
LO1 Understand the contribution of the entertainment industry to the economy

1.1 analyse the contribution of the entertainment industry to the economy and the development
and distribution of different activities
1.2 compare local, regional and national funding agencies and their impact on the entertainment
and venue industry

LO2 Understand types of activities offered by the entertainment industry

2.1 compare the scope of the entertainment and venue industry and the range of activities
offered
2.2 classify entertainment activities using audience profiles and venues

LO3 Understand the management and operation of different types of venues

3.1 compare management and operational strategies for selected venues, commenting on their
revenue generation and procedures
3.2 evaluate different areas of work and responsibilities for selected venues, commenting on
current practices, deployment of staff to ensure a smooth and effective organisation


LO4 Understand trends in the entertainment and venue industries

4.1 analyse current trends in the entertainment and venue industries
4.2 discuss the effect of current funding arrangements in the entertainment industry and future
potential developments
4.3 analyse the impact of technological changes in the management and operation of
entertainment activities and venues


Guidance

Links
This unit links to:

Unit 4: Research Project
Unit 8: Marketing in Hospitality.

Essential requirements

Learners must be given access to a wide range of publications to reflect the diverse nature of
this subject area.

Employer engagement and vocational contexts

Employer engagement should be encouraged. Presentations and talks from the industry,
including event managers should be included in this unit.