INTRODUCTION

Origin the report:

This is informed that the report on Airtel Bangladesh Ltd. It has been prepared as a
requirement of the course titled Business Communication (MGT-242). It has been prepared
for academic purpose only.

Methodology:
We use to collect information from various website of business data source to make the whole
report. We use Microsoft Word for report making. We also visited the Airtel website for the
information.
A report is prepared and submitted to the respective course instructor Afrins Farid.

Historical Background

Airtel Bangladesh ltd. is a concern of Bharti Airtel Limited, a leading

global telecommunications company with operations in 19 countries
across Asia and Africa. Airtel Bangladesh, which formally started its
journey in Bangladesh on December 20, 2010, is making a fresh
investment of USD 300 million to rapidly expand its operation in the
country. As a result of this investment, the overall investment of the
company stands in the region of USD 1 billion
This is Bharti Airtels second operation outside of India. The company launched its mobile
services in Sri Lanka in January 2009 on a state-of-the-art 3.5G network. On July 19, 2007,
the company crossed the 1 million customers mark in the first 70 days of operation. Airtel
Bangladesh had 4.37 million subscribers as of February 2011.

Vision & promise

In future Airtel will be the most loved brand, enriching the lives of millions. Enriching lives
means putting the customer at the heart of everything they do. They will meet peoples needs
based on their deep understanding of their ambitions, wherever they are. By having this focus
they will enrich their own lives and those of their other key stakeholders. Only then will they
be thought of as exciting, innovation, on peoples side and a truly world class company.

Corporate Profile

Name of the Company

: Airtel Bangladesh Ltd.

Chairman

: Mr. Sunil Bharti Mittal

Vice Chairman

: Mr. Rakesh Bharti Mitta

Managing Director

: Mr. Rajan Bharti Mittal

Company Secretary

: Ms. Vijaya Sampath

Legal Status

: Public Limited Company.

Date of Incorporation

: January 2010

Registered Office

: Tajwar Center in Banani, Dhaka.

Line of Business

: Telecommunication

Phone

: 786 from airtel number

Fax

: 02 - 8951786

E-mail

: customerservice@bd.airtel.com

Website

: www.waridtel.com.bd

Auditors

: Mr. Nayak and Kishnadwala

Tax Consultant

: Mr. Ayo-ola Apampa

Technological Communication
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Phone & Mobile:

At present Mobile is a helpful communication system all over the world. It helps people to
communicate each other. And phone is communicated to one branch to other branch.

E-mail:
E-mail is a modern mail communication system that helps a company to communicate with
their client, customer, investors and many others.

Fax:
Fax is also helps to send a documents one branch to another branch like an image.

Messaging:
Write a letter for official worker to information of official notice or mobile massaging.

Multimedia:
TV channels help for advertising of Airtel Bangladesh Ltd.

Communication Media
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Annual Report:
Airtel publishes Annual Report every year. They publish annual report so that the
shareholders of the company come to know about the bank in which they invested money.
Another reason of publishing annual report is to attract new investor.

Newspaper:
Newspaper is a very common, cheap and easy way to share information, events, news in a
very short time to general public.

Customer Survey:
They take customer survey to meet their needs faster, solve their problems even better, and
gain their 100% satisfaction. In this journey, they need customers active participation.

Notice:
Another important tool is notice. Airtel uses notice for events, accident, special events,
information, certain change of plan, repairing, policy change etc.

Organizational Structure

Chairman &Managing
Director
Sunil Bharti Mittal

CEO (India & South

Asia)
Sanjay Kapoor

PresidentEnterprise
services Drew
Kellon

Business
DirectorDTH Services
Ajai Puri

JMD&CEO (International business

Group)
Manoj Kohil

PresidentMobile
Services
Atul Bindal

PresidentTelemedia
services
K Srinivas

Executive Director
Networking Device
Group
Joachim Horn

Executive Director
Supply Chain
S. Asokan

Executive Director
Human Resource
Krish Shankar

Executive Director
Finance
Srikanth
Balachander

Director
Local & Regulatory
Jyoti Pawar

Director
IT
Amrita Gangotra

Director
Internal Assurance
Shamim Ramalingam

Formal Communication

In formal communication within the organization Airtel uses two methods:

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1. Vertical Communication is two types, from upper level to lower level and lower
level to upper level.

Chairman &Managing
Director
Sunil Bharti Mittal

CEO (India & South

Asia)
Sanjay Kapoor

PresidentEnterprise
services Drew
Kellon

Business
DirectorDTH Services
Ajai Puri

JMD&CEO (International business

Group)
Manoj Kohil

PresidentMobile
Services
Atul Bindal

PresidentTelemedia
services
K Srinivas

Executive Director
Networking Device
Group
Joachim Horn

Executive Director
Supply Chain
S. Asokan

Executive Director
Human Resource
Krish Shankar

Executive Director
Finance
Srikanth
Balachander

Director
Local & Regulatory
Jyoti Pawar

Director
IT
Amrita Gangotra

Director
Internal Assurance
Shamim Ramalingam

2. Horizontal Communication is the communication that happens when they

communicate the same level.
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Chairman &Managing
Director
Sunil Bharti Mittal

CEO (India & South

Asia)
Sanjay Kapoor

PresidentEnterprise
services Drew
Kellon

Business
DirectorDTH Services
Ajai Puri

JMD&CEO (International business

Group)
Manoj Kohil

PresidentMobile
Services
Atul Bindal

PresidentTelemedia
services
K Srinivas

Executive Director
Networking Device
Group
Joachim Horn

Executive Director
Supply Chain
S. Asokan

Executive Director
Human Resource
Krish Shankar

Executive Director
Finance
Srikanth
Balachander

Director
Local & Regulatory
Jyoti Pawar

Director
IT
Amrita Gangotra

Director
Internal Assurance
Shamim Ramalingam

Importance of Communication Organization

Communication is one of the basic functions of management in any organization and its
importance can hardly be overemphasized. It is a process of transmitting information, ideas,
thoughts, opinions and plans between various parts of an organization.
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Effective communication is required at various levels and for various aspects in an

organization such as o For manager employee relations
Effective communication of information and decision is an essential component for
management-employee relations.
o For motivation and employee morale
Communication is also a basic tool for motivation, which can improve morale of the
employees in an organization.
o For increase productivity
With effective communication, you can maintain a good human relation in the
organization and by encouraging ideas or suggestions from employees or workers and
implementing them whenever possible, you can also increase production at low cost.
o For employees
It is through the communication that employees submit their work reports, comments,
grievances and suggestions to their seniors or management.
o Importance of written communication
Written communications provides a permanent record for future use and it also gives
an opportunity to employees to put up their comments or suggestions in writing.

Internal Communication
Internal communication in a company is always done through emails. But it often gets
restricted to the availability of a PC, laptop or a smart phone. To tackle this challenge Airtel's
staff of 20,000 is now connected with me-tize, designed by IBM and implemented in a
phased manner over the past couple of months, to communicate with each other with the help
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of SMS. Today, the system hosts almost 90 percent of the communication within the
company, pushing emails to a corner, according to the Economic Times.

IBM has developed over 20 such templates for the company,

and to ensure security and accountability, all SMSes are
linked to the company's back-end. That means a back-up for
every SMS sent, and a guarantee of assured action. At least
1.5-million transactions have been approved via SMSes over
the
past
four
months
at
the
company.
The biggest beneficiaries of me-tize service have been the
company's sales team. "We have 4,000 employees on the
field doing sales. Earlier, they required computers (with
internet) to send requests, get approvals and even access their
own data.

External Communication

Partner communication
This section outlines Airtel requirements with respect to Partner Communication. Airtel
believes that Communication is the nerve line for any partnership and focuses on establishing
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transparent,

two-way

and

trusting

relationship

with

all

partners.

Investor Relations
They are cordial for any investor relationship. They have a helpline for new investor.

Customer support
As an airtel customer you have the convenience to access our 24-hr customer service number
from any part of Bangladesh, from your airtel phone. What's more, you can access them from
your landline too.

Airtel relationship centre

Need to get yourself a new airtel connection, subscribe to any of their value added services
and get more information on them, pay your bill or get a new handset? Visit the nearest airtel
Relationship Centre.

Advice

As Airtel is a famous company in India but it is new in Bangladesh so there is lot of

responsibilities for growing their market. We think that their customer range is not so far
compared with other company like Grammenphone, Banglalink & Robi. For customer
satisfaction they need more improvement in service from other operators. If they offer to the
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customer low call rate, free sms, internet service & other social responsibilities then they will
show good performance in future with other operators.

Conclusion

In this report we have talked about Airtels Communication system of their business. It is a
good experience for our educational improvement. We have learned here how a company
communicates internally or externally. We also learned a lot of things that was unknown to us
in past.
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