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finance through issue of shares, debentures, bank loans, etc. It helps its
clients to raise finance from the domestic and international market. The
finance raised is used for starting a new business or project or for
modernization, Diversification or expansion of the business.
2. Broker in Stock Exchange: Merchant bankers also take form of brokers in
the stock exchange. They buy and sell shares on behalf of their clients. Lot
of research is done by these merchant bankers on equity shares. They
also advise their clients about which shares to buy, when to buy, how much
to buy and when to sell.
3. Project Management: Merchant bankers offer help to their clients in
every way possible. For e.g. They advise about location of a project,
preparing a project report, conducting feasibility studies, making a plan for
financing the project, finding out sources of finance, advising about
concessions and incentives from the government which the companies are
not aware of.
4. Advice on Expansion and Modernization: Merchant bankers also give
advice for expansion and modernization of the business units. They give
expert advice on mergers and amalgamations, acquisition and takeovers,
diversification of business, foreign collaborations and joint-ventures, also in
technology up gradation, etc.
5. Managing Public Issue of Companies: Merchant bankers offer to advice as
ii. Merchant bankers advise on the size and price of the issue.
iii. Merchant bankers Act as manager to the issue, and help in accepting
applications and allotment of securities.
iv. Merchant bankers Help in appointing underwriters and brokers to the
issue.
v. Merchant bankers help in the listing of shares of its clients on the
stock exchange, etc.
6. Handling Government Consent for Industrial Projects: the government
has to grant permission for a person to start his business or expand his
business. Similarly, a company requires permission for expansion or
modernization activities. For this, many formalities have to be completed.
Merchant bankers advice on these matters and do all this work for their
clients.
7. Revival of Sick Industrial Units: Merchant banks help to bring back(cure)
sick industrial units. It goes to the extent of negotiating with different
agencies like banks, term lending institutions, and BIFR (Board for
Industrial and Financial Reconstruction). It also creates a detail plan and
executes the same to revive the industry from its downfall.
8. Portfolio Management: A merchant bank helps its clients to manage their
portfolio (investments) of its clients. This makes investments safe, liquid
and profitable for the client. It offers expert guidance to its clients for taking
investment decisions.
9. Money Market Operation: Merchant bankers deal with and underwrite
short-term money market instruments, such as:
i.
Government Bonds.
ii.
iii.
iv.
10. Leasing Services: Merchant bankers also help in leasing services. Lease
is a contract between the lessor and lessee, whereby the lessor allows the
use of his specific asset such as equipment by the lessee for a certain
period. The lessor charges a fee called lease rentals.
with a view for better performance and growth among the investors. It
includes with range of merchant banking activities such as project
management, loan syndication, project counseling .public issue
management, fixed deposit, lease financing etc.
Project advisory services: merchant bankers help their clients in
banks then negotiate the terms of lending on the basis of which the
final allocation is done
Management of capital issues: Management of issue involves
marketing of corporate securities i.e. equity and preference shares,
debentures or bonds. The issue functions are broadly divide into preissue management and post issue management.
The pre-issue management is divided into:
(1) Issue through prospectus, offer for sale and private placement.
(2) Pricing of issues.
(3) Marketing and underwriting.
Post issue management it includes collection of application form
and statement of account received from bankers, screening
applications, mailing of allotment letters, shares certificates and
refund orders.
Providing venture capital: Merchant bankers help companies in
Management of debt and equity offerings: This forms the main function
TATA CAPITAL
Tata Capital is a finance company that fulfills the financial needs of retail
and institutional customers in India. It was established in 2007 as a wholly
owned subsidiary of Tata Sons and is registered with the Reserve Bank of
India as a systemically important non-deposit taking non-banking financial
company (NBFC).
The company is focused on providing multiple financial services through an
extensive network of over 1,000 customer touch-points covering tier I, tier II and
tier III cities.
Areas of business
Tata Capital has financial products and services in the following seven
sectors:
(1) Distribution and broking: Third-party investment products, equity
Tata Capital also owns around 4 per cent of equity capital of Development
Credit Bank, a growing private sector bank.
innovative to provide the type of products and services that your client
wants. This credibility is vital in such a competitive sector.
Tata Capital home loans have launched its new advertising campaign
themed Because memories cannot be shifted or Kyunki yaadein ghar
nahin badla karti.
Crafted from the insight that when we shift across rented houses there
always are some immovable things on which our fondest memories are
created, that cannot be shifted. The campaign highlights the significance of
an owned home. The communication features classic situations which most
people can relate to, such as the window which one grows up looking out
of, the wall on which siblings usually have their heights measured, a loving
mother-like neighbour and childhood best friends.
Conceptualized by Leo Burnett, the campaign conveys the message that
Tata Capital understands that the some memories cannot be shifted and
hence offers customized home loan solutions which help customers
acquire their own home.
Speaking at the launch of the campaign, R Vaithianathan, managing
director, Tata Capital Housing Finance, said, Home loans are a key
segment for Tata Capital. Our constant endeavour is to provide customized
and innovative home loan solutions to help the customer own his dream
home. With the current campaign, we are confident of enhancing the
awareness of Tata Capitals home loan offering and reaching out to many
more potential customers.
Also commenting on this unique campaign, Veetika Deoras, head, brand
marketing and corporate communication, Tata Capital, said, This
campaign is Tata Capital home loans second mass media campaign, and
it builds on our earlier campaign by highlighting another reason to own a
home. The campaign is based on a pertinent and warm insight that as we
move across rented houses, we leave behind many beautiful memories. An
owned home allows us as individuals to grow with these memories, and not
without them.
The campaign will run from December 6, 2012 across print, radio, outdoor
and online, specifically targeting the markets of Mumbai, Delhi, Bengaluru,
Pune, Ahmedabad, Indore and Raipur, among others. The duration of the
campaign will be around 30 days.