Business Communication

Code : 108
Objective

To makes students understand the fundamental frame of Business communications in varied

business setting.
To enable the students become aware of the importance of managerial communication and need
to imbibe their skills that are routinely needed.
To understand the various types of business Letters / formats / that are currently practiced in the
cadastres.
To understand the mechanism of making effectives managerial communication.

Course Credits:

4.5

Delivery Hours:

45 hrs.
PART -1 (15 Hrs)

Unit I:
Introduction to managerial communication
1.1 Communication: its meaning, nature and functions
1.2 Importance and purpose of communication
1.3 Communication Process
1.4 Communication at workplace
1.5 Communication technology
1.6 Dimensions of communication
1.7 Channels of communication
1.8 Barriers to effective communication

Unit II:
Business Correspondence
2.1 types of correspondence : Personal, Business, Govt. offices
2.2 7cs of Business letter
2.3 Different formats of Business letter & structure (Parts) of frame work : Goel Mettle, Exert in
Time order.

Unit III:
Types of Business letter (Working Practices)
3.1 Letter from a customer to a Bank
3.2 Letter to a customer from a Business hour
3.3 Enquiry letter & follow-up letter, quotation
3.4 Confirmation letter of an order letter
3.5 Acknowledgement letter, compliance letter, letter of offer.

Unit IV:
Correspondence within the organization
4.1 Memos, notices, minutes of the meetings and circular
4.2 mechanisms of the board meeting and AGM
4.3 Preparing a Agenda & schedules

Unit V:
Report Writing
5.1 Types of Report
5.2 Steps of writing and reports
5.3 Structure & contents of Quarterly / Annual reports
5.4 Summarizing a Report

PART -2 (30 hrs)

Unit VI:
Introduction to Creative Writing
1.1 Introduction to Creative Writing
1.2 Importance and purpose of Creative Writing
1.3 Theme, Plot and Style in Creative writing
1.4 Character, Dialogue and point of view setting
1.5 Techniques in writing Biography
1.6 Dimensions of communication
1.7 Workshop on creative writing

Unit VII:
Link between Punctuation, Grammar and Writing
2.1 Types of Punctuation
2.2 How to use punctuation in English language
2.3 Understanding of grammar, punctuation and writing

Unit VIII:
Graphs Reading and writing
3.1 Interpretation of different types of graph: pie, bar, line, list.
3.2 How to read information from a graph
3.3 Describing graphs using comparative forms
3.4 Describing graphs using noun phrases

Unit IX:
Usage of Compound words in writing
4.1 Usage of Closed (Solid) and open form of compound words
4.2 Usage of hyphenated form and Numerical compound words
4.3 Basic rule of compound words
4.4 Prefixs, suffixes and combining forms

Employable Skills:

Skill
Comprehenensibility,
fluency,
creativity,
recognizing, linear sequence of sounds, mastering
writing motions & letter shapes. Recognizing
chunking of words. Recognizing the need of space
between words. Writing quickly

Measurement Tool
Reference to content
Cohesion
Range of structure / vocabulary
Register and format appropriate to the target reader
indicated in the task.
Punctuation

Reference:
Vikas Arora, Business Communication GVPH. New Delhi
R.C. Bhatia, Business Communication Ane Books, New Delhi
Parag Diwan, Business Communication Excel Books
A.K. Garg, Business Communication Swati Pub., Meerut
Tushar Kanti, Business Communication Savera Pub, New Delhi
Asha Kaul, Business Communication PHI