LOVELY PROFESSIONAL UNIVERSITY

DEPARTMENT OF MANAGEMENT
Report on Summer Training
SALES REPORT ON
RELIANCE MY GOLD PLAN

Submitted to Lovely Professional University

In partial fulfilment of the
Requirements for the award of Degree of
Master of Business Administration
Submitted by:
Name of the student: HAREKRISHN YADAV
University Roll No: 11311523
DEPARTMENT OF MANAGEMENT
LOVELY PROFESSIONAL UNIVERSITY
JALANDHAR NEW DELHI GT ROAD
PHAGWARA
PUNJAB

ACKNOWLEDGEMENT
Sometimes words fall short to show gratitude, the same happened with me during this project.
The immense help and support received from RELIANCE SECURITIES LIMITED
overwhelmed me during the project.
It was a great opportunity for me to work with Reliance Securities, pioneers in the field of stock
trading, a part of Reliance Capital Ltd.
The writing of this project has been one of the significant academic challenges I have faced and
without the support, patience, and guidance of the people involved, this task would not have been
completed. It is to them I owe my deepest gratitude. It gives me immense pleasure in presenting
this project report on SALES REPORT ON RELIANCE MY GOLD PLAN. It has been my
privilege to have a team of project guide who have assisted me from the commencement of this
project. The success of this project is a result of sheer hard work, and determination put in by me
with the help of my project guide. I hereby take this opportunity to add a special note of thanks
for MR. NAVEEN KUMAR, who undertook to act as my mentor despite his many other
professional commitments. His wisdom, knowledge, and commitment to the highest standards
inspired and motivated me. Without his insight, support, and energy, this project wouldn't have
kick-started and neither would have reached fruitfulness.
I am very thankful to my guide DR. ANISH YOUSAF (LPU) for his full support in completing
this project work.
Special thanks to MR. SNAD KUMAR who guided me to work honestly and to give valuable
suggestion for improving.
Last but not least I would like to extremely grateful to the entire team of Reliance Securities at
Patna who have shared their expertise and knowledge with me and without whom the completion
of this project would have been virtually impossible.
The project is dedicated to all those people, who helped me while doing this project.

DECLARATION

I HAREKRISHN YADAV Registration number 11311523 of 2014 a full time bonafide student
of Master of Business Administration (MBA) program of Lovely Professional University,
Punjab. I hereby certify that this summer training report/project on the topic SALES REPORT
ON RELIANCE MY GOLD PLAN carried out by me at Reliance Securities submitted in
partial fulfilment of the requirements of the program is an original work of mine under the
guidance of the industry guide MR NAVEEN KUMAR and internal (faculty) guide
MR.ANISH YOUSAF and is not based on or responded from any existing work of any other
person or an any earlier work undertaken at any other time or for any other purpose and has not
been submitted anywhere else at any time.

HAREKRISHN YADAV
Reg. No:-11311523
Date: 06/08/14
Place:- Phagwara

EXECUTIVE SUMMARY
The project work is pursued as part of MBA (FINANCE) curriculum at LOVELY
PROFESSISANAL UNIVERCITY, (PUNJAB). It is undertaken as an internship at Reliance
Security Pvt. ltd. the project is done under expert supervision and guidance of PROF.MR.ANISH
YOUSAF & MR. NAVEEN KUMAR (Service Manager, Reliance Security Pvt. Ltd). The
project is about the importance of gold as an assets class in financial planning and also marketing
sales of Reliance my Gold plan and also the efforts done to make improvements in the customer
acquisition process for better result.
At RELIANCE SECURITY, initially the trainees were imparted process and product knowledge.
They were given sufficient time to know about the product such as Reliance my gold plan,
Equity product, commodity, Demat account, mutual funds, and also about the sales &
distribution channel. They had to work with the sales representatives of the distributer and things
of ways of improving the sales and distribution channel and implementing them
The main aim was to enhance the my practical knowledge related to finance & Marketing,
interact to customer and pitch the product, and learn about the customer need and want and
gating feedback from the customer about the product, and also gain the financial product
knowledge and deeply stock m

ABLET OF CONTENTS

CHAPTER

PARTICULARS

NO.

ACKNOWLEDGEMENT
DECLARATION
EXECUTIVE SUMMARY
INTRODUCTION AND OBJECTIVES OF THE PROJECT

1.
1.1

INDUSTRY PROFILE

1.2

COMPANY PROFILE

1.3

OBJECTIVE OF STUDY

1.4

VISION, MISSION

2.

COLLECTION AMOUNT OF WORK DONE (EXECUTION , DATA

AND DOCUMENTATION)
2.1

SALES DETAIL

2.2

SELLING PROCESS

2.3

FEATURE OF RELIANCE MYGOLD PLAN

2.4 BENEFITS OF GOLD SAVING PLAN AT RELIANCE MGP

2.5 ABOUT GOLD ACCUMULATION PLAN & SCHEMES
2.6 TRUSTEE OF RELIANCE MY GOLD PLAN
2.6

PRODUCT DETAILS

2.7

PROCESS FLOW

3.

QUALITY OF WORK DONE (ANALYSIS, FINDINGS, QUALITY

OF REPORT)

3.1

STRUCTURE OF RMGP

3.2 PRODUCT AND SERVICES

3.3 SAMPLE STATEMENT OF HOLDING
3.4 R-MGP VERSES OTHER PREVAILING PRODUCT

4.

RECOMMENDATION AND REFERENCES

4.1 PROBLEM BEING FACED
4.2 COMPETITORS
4.3 RECOMMENDATION
4.4 REFRENCES

CHAPTER-1

INTRODUCTION AND OBJECTIVES OF THE PROJECT

1.1 INDUSTRY PROFILE

Reliance Capital Limited (RCL) was incorporated in year 1986 at Ahmadabad in Gujarat as
Reliance Capital & Finance Trust Limited. The name RCL came into effect from 5 January
1995.
In 2002, RCL shifted its registered office to Jamnagar in Gujarat before it finally moved to
Mumbai in Maharashtra, in 2006. In 2006, Reliance Capital Ventures Limited merged with RCL
and with this merger the shareholder base of RCL rose from 0.15 million shareholders to 1.3
million.
RCL entered the Capital Market with a maiden public issue in 1990 and in subsequent years
further tapped the capital market through rights issue and public issues. The equity shares were
initially listed on the Ahmadabad Stock Exchange and The Stock Exchange Mumbai. Presently
the shares are listed on The Stock Exchange Mumbai and the National Stock Exchange of India.
RCL in the initial years engaged itself in steady annuity yielding businesses such as leasing, bill
discounting, and inter-corporate deposits. Later, in 1993 diversified its business in the areas of
portfolio investment, lending against securities, custodial services, money market operations,
project finance advisory services, and investment banking.
RCL was accredited a Category 1 Merchant banker by the Securities Exchange Board of India
(SEBI). It had lead managed/co-managed 15 issues of an aggregate value of Rs. 400 Crore and
had underwritten 33 issues for an aggregate value of Rs. 550 Crore. All these companies were
listed on various exchanges.
RCL obtained its registration as a Non-banking Finance Company (NBFC) in December 1998. In
view of the regulatory requirements RCL surrendered its Merchant Banking License.
The Reliance Anil Dhirubhai Ambani Group is one of India's top 2 business houses, and has a
market capitalization of over Rs.2,90,000 Crore (US$ 75 billion), net worth in excess of
Rs.55,000 Crore (US$ 14 billion), cash flows of Rs. 11,000 Crore (US$ 2.8 billion) and net profit

of Rs. 7,700 Crore (US$ 1.9 billion). The company which is today known as the largest financial
service provider of India
1. Identifying the competitors and positioning Reliance Money precious Metals products in
comparison to them.
2. To research on consumer image, attitude, wants, needs, values, motives, desires, usages and
other behavioural aspects useful in marketing of Reliance Money precious Metals products
3. The study tries to determine preference of consumers for different Reliance My Gold Plan
and analyses the reason behind it.
4. The study is also based on finding out the effect of advertisement as a mode of influence to
the consumers over the companys product. It also includes analyzing market potential for
existing products and estimate of demand and sale of Reliance Money Precious Metals with
respect to other Reliance My Gold Plan.
5. Much attention has been given on investigation of market share of Reliance Money Precious
Metals and reason behind it.

1.2 COMPANY PROFILE

Reliance Securities Limited is a Reliance Capital company and part of the Reliance Group.
Reliance Capital is one of India's leading and fastest growing private sector financial services
companies, and ranks among the top 3 private sector financial services and banking groups, in
terms of net worth
Reliance securities endeavours to change the way investors transact in equities markets and avail
services. Reliance Securities has a pan India presence at more than 1,700 locations. Reliance
Money is the largest brokerage and distributor of financial products in India with more than 2.5
million customers and the largest distribution network.
It also offers secured online share trading platform and investment activities in secure, cost
effective and convenient manner. To enable wider participation it also provides the convenience
of trading offline through variety of means including call & Trade, branch dealing desk and its
network of affiliates.

Reliance securities, the broking arm of reliance capital is the Indias leading retail broking
houses in India, providing customers with access to equities, equity options and commodities
futures, wealth management wealth management services, mutual funds, IPOs and investment
Banking.
Reliance securities have over 7 lac retail broking accounts through its pan India presence with
over 7000 outlets. Reliance Capital Ltd is a part of the Reliance - Anil Dhirubhai Ambani Group,
and is ranked among the 25 most valuable private companies in India.
Reliance Capital has interests in asset management and mutual funds, life and general insurance,
private equity and proprietary investments, stock broking, depository services, distribution of
financial products, consumer finance and other activities in financial services.
Reliance Mutual Fund is India's no.1 Mutual Fund. Reliance Life Insurance is India's fastest
growing life insurance company and among the top 4 private sector insurers. Reliance General
Insurance is India's fastest growing general insurance company and the top 3 private sector
insurers.

1.3 OBJECTIVES STUDY

The summer training is an opportunity to all of the students to get the feel of the corporate world
and to know the practical approaches of the organization in solving the business problems. The
main objective of the project is to Increase the sales of Reliance My Gold Plan. The
objective of the project is to get the technical and practical knowledge to know about the
procedures, processes and systems of the organization.
This whole project will help the organization to find out areas in which they are lagging, areas
which need improvements and the areas which if

Find the strength and weakness of gold plan.

To understand the company distribution system

To increase the sales of Reliance My Gold Plan.

Consumer behaviour preference toward investing paper Gold plan

Worked upon, will show much better results in the form of improved performance, production,
growth, quality of products and procedures and turn over. The study has been launched to have
comparative view on the market share and sales promotion of RMGP and other leading
competitors in the market of PATNA region.
Objectives of the study are as follows:
1. 1Acceptability of The Reliance Money precious Metals products by the consumers and
marketers
2. Identifying the competitors and positioning Reliance Money precious Metals products in
comparison to them.
3. To research on consumer image, attitude, wants, needs, values, motives, desires, usages
and other behavioural aspects useful in marketing of Reliance Money precious Metals
products
4. The study tries to determine preference of consumers for different Reliance My Gold
Plan and analyses the reason behind it.
5. The study is also based on finding out the effect of advertisement as a mode of influence
to the consumers over the companys product. It also includes analyzing market potential
for existing products and estimate of demand and sale of Reliance Money Precious
Metals with respect to other Reliance My Gold Plan.
6. Much attention has been given on investigation of market share of Reliance Money
Precious Metals and reason behind it

1.4 MISSION

Create value for all stakeholders

Grow through innovation

Lead in good governance practices

Foster rural prosperity

Ensure energy security of the nation

Use sustainability to drive product development and enhance operation efficiencies

VISION

Empowering everyone live, their dreams we will leverage our strength in executing complex
global scale projects to make leading edge in broking services, affordable by all individuals
investors in India.

We will offer unparalleled value to create investors delight and enhance business
productivity.

We will generate value for our capabilities beyond Indian borders while enabling millions of
Indian knowledge workers to deliver their service global

CHAPTER:-2

COLLECTION AMOUNT OF WORK DONE (EXECUTION ,

DATA AND DOCUMENTATION)

2.1 SALES DETAIL

S.NO

DATE

CLIENT

AMOUNT TENURE CONTACT.NO

NAME
1.

18/06/014

Harekrishn yadav

1000/-

1 year

09473313376

2.

20/06/014

Gyan prakash

1000/-

1 year

09470272264

3.

25/06/014

Kahkashan Parvin

1000/-

15 year

08757641641

4.

27/06/014

Mohd. Aftab Uddin

1000/-

15 Year

09334040411

5.

02/07/014

Rawinder Kumar

1000/-

1 year

09417639732

6.

04/07/014

Amit Kumar

1000/-

1 year

09534266611

7.

05/07/014

Saroj Rout

1000/-

1 year

08877326088

8.

06/07/014

Bipin Bihari

1000/-

1 year

09801867545

9.

07/07/014

Md.Jammuluddin

1000/-

1 year

09543962314

10.

10/07/14

Sanjay kumar

1000/-

1 year

09546116202

11.

12/07/14

Nageshwar pd. Thakur

1000/-

1 year

08528710788

12.

15/07/014

Satyanarayan chodhri

1000/-

1 year

09570453481

13.

16/07/014

Shailendera kumar

1000/-

1 year

08404925027

14.

17/07/014

Pappu Kumar

1000/-

1year

09878164481

PERSONAL SELLING
Personal selling is a promotional method in which one party (e.g., salesperson) uses skills and
techniques for building personal relationships with another party (e.g., those involved in a
purchase decision) that results in both parties obtaining value.

2.2 STEPS IN PERSONAL SELLING PROCESS

Personal Selling consists of the following steps.
1.

Pre-sale preparation

This is the first step in personal selling; in this stage our industry guide will give the detail of the
product and talks about the feature of the product. It is necessary that we must be fully familiar
with the product, the firm, the market and the selling techniques. They should be well-informed
about the competitor's products and the degree of competition. They should also be acquainted
with the motives and behaviour of prospective buyers.
2. Prospecting
It refers to locating or searching out prospective buyers who have the need for the product and
the ability to buy it. And our prospecting buyer located near our office (PATNA). I also use my
Social contacts, business associations and dealers can be helpful in the identification of potential
buyers.
3. Approaching
Before calling on the prospects, we should fully learn their number, needs, habits, spending
capacity, motives, etc. Such knowledge helps in selecting the right sales appeal. After collecting
such information, we should approach the customer in a polite and dignified way. First we
should introduce our self and our product to the customer. He should greet the customer with a
smile and make him feel at home. The salesperson has to be very careful in his approach as the
first impression is the last impression.

4. Sales Presentation
In this stage we will present the product and describe its features in brief. And try that the
presentation should be matched with the attitude of the prospect so that we can continuously hold
his attention and create interest in the product.
5. Demonstration
In order to maintain customer's interest and to arouse his desire, we must display and
demonstrate the product, and explain the utility and distinctive qualities of the product so that the
prospect realizes the need for the product to satisfy his wants. He should not be in a hurry to
impress the customer and should avoid controversy.
6. Handling objections
Objections are often indications of interest by the customers. We cannot sale the product simply
by creating interest and desire. Every customer wants to make the best bargain for the money he
is spending. Presentation and demonstration of the product are creating doubts and questions in
the customer mind. After that we will clear all doubts and objections without entering into a
controversy and without losing the temper. We will convince the customer that he is making the
best use of his money by investing in our product. For this purpose, we will prove the superiority
of his product over the competitive products. And after that the customer puts too many queries
and takes time in arriving at any decision. If the customer does not buy even after meeting
rejections, we will let him go without showing temper. We believe in the universal rule that the
customer is always right.
7. Closing the sale
This is the last part of the presentation and it is one of the very critical point in the personal
selling process. We should not force the deal but let the customer feel that he has made the final
decision. We should guide the customer in making the choice without imposing his own view.
We should show the same interest in the customer which he exhibited during approach stage.
Sales should be closed in a cordial manner so that the customer invests money again and again in
our company.

8. Post-sale follow-up
In this phase we check that whether our customer is satisfied with our product and the firm or
not. We send a mail or call to our clients and also try to know the experience about the product.
We also try to know that are they want any change in this product so we will improve our
product in future and make the product according to the customer needs. We will collect the
feedback of our client. It helps us to build good relationship with our clients, and that will give
benefits in future by purchasing more and more our company products

RELIANCE MY GOLD PLAN

Reliance Money Precious Metals Private Limited (RMPM), a Reliance Capital company, offers a
range of innovative products and services related to precious metals.
The company endeavours to make a paradigm shift in the way people save in precious metals,
especially gold, by making it available to a larger set of consumers at convenient price points.
The company is registered with leading Gem and Jewellery associations.
RMPM products and services are sold under the brand name of Reliance Money.
Reliance My Gold Plan offers customers the unique opportunity to start accumulating physical
gold using a daily average pricing methodology. A minimum subscription of Rs.1000 per
month translates to accumulation of gold for as low as Rs. 50 per day.
The plan can be subscribed for a tenure ranging from 1 year to 15 years. Customer can avail
their statement of holding on a daily basis detailing the amount of gold accumulated and the
purchase price of gold in a transparent manner.
At the end of the selected term of the plan, customers have the option to exchange their
accumulated gold grams into 24 Karat gold coins coins or jewellery at designated
fulfilment outlets across India.
RMGP Accumulated gold grams can be converted into gold coins or jewellery from multiple
outlets across the country.

2.3 FEATURES OF RELIANCE MY GOLD PLAN

Daily Cost Averaging

Clear funds from Monthly and Additional Subscriptions shall be split into 20
equal tranches which shall be utilized over 20 successive business days for
allotment of Gold Grams as per the Daily Gold Price.

Initial Subscription

Rs. 1000/- and in multiples of Rs. 100/- thereafter. Initial Subscription can be

Amount

higher than the monthly subscription amount

Monthly Subscription

Rs. 1000/- and in multiples of Rs. 100/- thereafter

Amount
Additional Subscription Rs. 1000/- and in multiples of Rs. 100/- thereafter. Initial Subscription can be
Amount

higher than the monthly subscription amount

Tenure

1 year to 15 years with interval of 1 year

Daily Gold Price

Daily Gold Price (up to 2 decimal points) in Rupees per gram for 24
Carat Gold of 995 fineness shall be declared by RMPM on or before 11:00
am for all business days. The Daily Gold Price will be uploaded on
www.reliancemgp.com

Gold Grams Allotment

Gold Grams of 24 Carat Gold of 995 fineness and up to 4 decimal points

rounded down shall be allotted to the customers under the R-MGP Plan

Payment Mode

Cheque / DD / Pay Order / ECS / Direct Debit / Online Banking.

Fulfilment Options

24 Carat Gold of 995 fineness or more available in Gold Coins of

denominations of 0.5 / 1 / 2 / 4 / 5 / 8/ 10 / 20 / 50 grams. Jewellery option
also available through empanelled jewellers.

Charges

1.5% Administrative charge. This charge shall be levied on every Gold

Grams Allotment by affecting a mark-up of 1.5% on the Daily Gold Price.
This is a non-refundable fee paid towards setup/ administration costs

Fulfilment processing charge of 2.5% which will be charged on submission of

fulfilment requests within 1 year of generation of Customer ID. This charge
will be calculated as 2.5% of the difference between 12 times the monthly
subscription amount and cumulative subscription amount successfully
realized from the customer.
In case the customer doesnt take delivery of coins/jewellery during the
validity period of the voucher then the customer will have to request for a
new fulfilment voucher. The customer shall be liable to pay "Safekeeping
Charge" (towards the cost of storage and Insurance) at the rate of 0.50% per
annum on the Invoice amount. This charge shall become applicable from the
date of issue of original voucher till the date of request for duplicate voucher

Fulfilment related

The customer will have to make the following payments at the time of

Payments

Fulfilment
1Round-off payments to be made for the residual grams. The Daily Gold
Price shall be applicable on the date the fulfilment process runs as described
above
2Coin Making Charges as per the denomination of coins specified (only
applicable for coins)
3VAT/CST which is paid in advance by RMPM on behalf of the customer
and is payable by the customer at the time of fulfilment, and Octopi/Local
Body Tax are levied.
4Delivery charges as applicable are levied.

Statement of Holding will be issued only by email on a monthly basis.

Physical copy of the Statement of Holdings as on the 31st of March will be
Statement of Holding

dispatched within 20 Business days.

2.4 BENEFITS OF GOLD SAVING PLAN AT RELIANCE MGP

DISCIPLINED GOLD ACCUMULATION: A disciplined accumulation technique under

which you accumulate gold grams by making small but regular subscriptions

COST AVERAGING METHODOLOGY: All subscriptions made will be split into 20

daily purchases thus reducing the risk of timing the markets. More Gold Grams will be
credited during falling markets and less during rising markets

PLANNING FOR SPECIAL EVENTS: Plan for a large Gold purchase in the future for
special events like daughters wedding, your wedding anniversary or any other joyous
occasions by making regular subscriptions

ZERO DEFAULT RISK: Appointment of an Independent trustee to manage the bank

accounts in which Customer funds are deposited, ensuring safekeeping of Gold by a
Safekeeping agency having insured vaults as per RBI specifications and ensuring delivery of
Gold to the end customers helps create a Zero Default risk structure.

ASSURED PURITY: 24 Karat Gold of 995 fineness or more credited to the customers
account up to 4 decimals

MULTIPLE PAYMENT MODES: Cheque/DD/Pay Order/ECS/Direct Debit

FLEXIBILITY: Choice of obtaining the accumulated Gold grams in the form of coins
and/or bars across multiple outlets

2.5 ABOUT GOLD ACCUMULATION PLANS & SCHEMES

In India, there are currently various ways to invest and accumulate gold which includes physical
gold bars, gold coins, jewellery, gold ETFS, gold fund of funds and gold futures. The majority of
the demand is for physical gold, the market for which is highly unorganized. Moreover there has
been a distinct increase in the demand for physical gold backed savings product in the last few
years.
So as to assist in the development of a mature gold market in India, Reliance Money along with
World Gold Council as its marketing associate has launched MY GOLD PLAN, which is a next
generation Gold Savings Product. This revolutionary new plan lets customers buy gold
conveniently in small amounts, based on a Daily Average Pricing Methodology. The plan makes
gold accumulation transparent and straightforward, allowing customers to convert accumulated
gold grams into coins or jewellery at multiple outlets across India.
Reliance My Gold Plan offers customers the unique opportunity to start accumulating physical
gold using a daily average pricing methodology. A minimum subscription of Rs.1000 per month
translates to accumulation of gold for as low as Rs. 50 per day.

2.6 TRUSTEE OF RELIANCE MY GOLD PLAN

IDBI Trusteeship Services Limited (ITSL) is India's leading Trusteeship Company. The
company is jointly promoted by IDBI Bank Limited, LIC of India, and GIC of India and
provides a wide spectrum of Trusteeship Services. At ITSL, we combine our global capabilities
with our in-depth local knowledge to deliver expert Trusteeship Services. Our team continually
strives to cater to changing market needs, ensuring we deliver the best to our clients and the
industry.

OUR MARKETING PARTNER

The World Gold Council is the market development organisation for the gold industry. Working
within the investment, jewellery and technology sectors, as well as engaging in government
affairs, our purpose is to provide industry leadership, whilst stimulating and sustaining demand
for gold.
We develop gold-backed solutions, services and markets, based on true market insight. As a
result, we create structural shifts in demand for gold across key market sectors.
We provide insights into the international gold markets, helping people to better understand the
wealth preservation qualities of gold and its role in meeting the social and environmental needs
of society.
Based in the UK, with operations in India, the Far East, Europe and the US, the World Gold
Council is an association whose members include the worlds leading and most forward thinking
gold mining companies.

SAFEKEEPING AGENCY
Lemuir Secure Logistics Pvt. Ltd. has been appointed as the Safekeeping Agency for the
purpose of storing the Gold purchased on behalf of the customers in secure vaults and thereafter
to the customers at a future date. Lemuir Secure Logistics Pvt. Ltd is the largest logistics service
provider for Bullion import handling and clearance, vaulting and distribution across India. Its

national network spans over 26 cities in India with the capability to rapidly develop additional
locations based on emerging customer needs.
CORPORATE GOVERNANCE POLICY
Reliance Money Precious Metals Pvt. Ltd has a vision of being a leading player in the Gold
business and has achieved significant success and visibility in the market.
However, an imperative part of growth and visibility is adherence to good conduct in the
marketplace. At Reliance Money Precious Metals Pvt. Ltd, the implementation and observance
of ethical processes and policies has helped us in standing up to the scrutiny of our domestic and
international investors.
Management:
The management at Reliance Money Precious Metals Pvt. Ltd (RMPMPL) is committed to good
corporate governance, which includes transparency and timely dissemination of information to
its investors and unit holders.

The Board of Directors of RMPMPL is a professional body constituting inter-alia of, wellexperienced and knowledgeable members. Mr. Ashish Turakhia has been recently appointed as
an additional director on RMPMPL. Regular audit committee meetings are conducted to review
the operations and performance of the company.
Employees:
Reliance Money Precious Metals Pvt. Ltd has at present, a code of conduct for all its officers.
The management believes in the principles of propriety and utmost care is taken while handling
public money, making proper and adequate disclosures.
All personnel at RMPM are made aware of their rights, obligations and duties. They are taken
through a well-designed HR program, conducted to impart work ethics, the Code of Conduct,
information security, Internet and e-mail usage and a host of other issues.
One of the core objectives of RMPM is to identify issues considered sensitive by global
corporate standards, and implement policies/guidelines in conformity with the best practices as
an ongoing process.

RMPM gives top priority to compliance in true letter and spirit, fully understanding its fiduciary
responsibilities

2.7 Product Details

Who can Invest?

Resident & Non Resident Indians including minors, HUF

Minimum Monthly

Rs.1000 and in multiples of Rs.500 thereafter

Investment
Investment Mode

Cheque/DD/Pay Order/ECS/Auto Debit/Cash*

Tenure

12/24/36/48/60 months with options to extend

Additional

Customers have an option to make lump sum purchases. Such additions will not be

Subscription

adjusted against any monthly dues. Average Pricing Methodology will be applicable on
such additional purchases

Gold Micro Grams

MPG gold grams credited customers account in 4 decimal (rounded down

Average Pricing

All "Clear Funds" from investments (Fresh / Monthly / Additional) will be invested in

Methodology

gold over the next 20 business days in equal tranches and Gold Micro Grams allotted at
"Beginning of Day" prices declared by Reliance Money

Gold Pricing

Gold price (up to 2 decimal points) would be calculated and declared by Reliance Money
for all business days

Lock-in Period

6 months. (Redemption not allowed during lock-in period)

Administrative

1.5% of Initial/Monthly Subscription Amount and is a non-refundable fee paid to the

Charges

RMPM towards setup/administration costs

Pre-Termination

2.5% of the accumulated amount will be payable if gold grams are fulfilled prematurely

Charges

(i.e. after 6 months but before the agreed tenure of the plan)

Demurrage / Safe

0.50% per annum on the total value of subscription paid, applicable ONLY when the

Keeping Charges

customer does not take delivery of the gold coins /jewellery within 60 days of
fulfillment.

Fulfillment

99.5% Pure (or more) Coins in denomination of 0.5/1/2/5/10/20/50 grams/ jewellery

Fulfillment Charges

These charges need to be paid before delivery of gold coins

Payment to round off to the nearest incremental 0.5000 grams
Pre-Termination Charges (if applicable) Demurrage (if applicable)
Coin Making Charges as applicable VAT, Sales Tax and other statutory levies

RMPM will enter into tie-up with reputed coin suppliers at various cities for the purpose
of encashing R-MGP gold grams in form of coins. The updated list of coin fulfillment
outlets will be hosted on the website www.mygoldplan.co.in for reference
Clear Fund

Clear funds refer to funds available for purchase of gold grams

Business Day

A Business Day means any day other than:

1) Saturday / 2) Sunday / 3) A day declared as holiday under the Negotiable Instruments
Act, 1881
4) A day on which normal business could not be transacted due to storms, floods, bandhs,
strikes, riots or any other events as RMPM may specify from time to time
5) Please refer to www.mygoldplan.co.in for the non-business day list

Statement of

Statement of Holdings will be issued only by email on a quarterly basis every quarter

Holding

ending June | Sept | Dec | March

Designated Point of

All official points of acceptance

Acceptance
Correspondence and

Email: customer.service@mygoldplan.co.in

Contact

Toll Free Number: 1800 200 2267

2.8 PROCESS FLOW:-

Customer
/
Distribut
or/ POS

Back
Office
Provid
er

Bullion
Trader
&
Custod
ian

Fulfillm
ent
partner

A/C Opening Form

KYC Documents
Initial Subscription
Subsequent
Subscription

Monthly
Statement
of holding
on a
monthly
basis to
Customer
Other
Communica
tion

RMPM book gold

gram with
Bullion trader

Verifies
information
and enters in
Online Portal
and banking of
Instrument

Allocate
Subscription
into 20 equal
parts and
inform RMPM
1/20th part
daily for
purchase of
Gold

Fund Credit
Identificatio
n and
reconciliatio
n

Store Gold with

Safe Keeper

Scan and submit

relevant document
to Back office
Service Provider

.Customer
adoption
.creation of
customer id
.Dispatch
welcome kit

On Redemption
instructions of
RMPM gold
grams to be
released

Jewellery
Gold coin

CHAPTER:-3

QUALITY OF WORK DONE (ANALYSIS, FINDINGS,

QUALITY OF REPORT)

3.1 STRUCTURE OF RMGP

TRUSTEE
RMPM

DISTRIBUTTOR

INVESTOR

REPUTED
BACKOFFICE
PROVIDER

SPECILISEZED
SAFE KEEPER

FULFILMENT
PARTNER

3.2 PRODUCT AND SERVICES

A. EQUITY

1. DELIVERY CASH
Long-term investments are always beneficial, as they do not respond to daily volatility in the
Stock Market and keep the investor safe. As an Investor, one can avail of delivery based buying /
selling based on the stock fundamentals.
We also provide Fundamental Research calls on Delivery Based Stocks. These are long-term
investment opportunities identified by our Research Desk.
DELIVERY CASH CNC & NORMAL

DELIVERY (CNC)

NRML stands for Normal. These are delivery buy transactions in which pre-specified margin
(ranging 20% to 100%) is blocked by RSL.
Pre-specified margin can be in the form of free cash balance + Post haircut value of RSL
Specified Demat holdings + same days sale proceeds.
The balance payment has to be made within T+2 days. If debits are not cleared by T+2 day,
Delayed Payment Charges (DPC) will be levied from T+2 day onwards.
If debits are not cleared by T+6 day, RSL will liquidate the positions anytime on or after T+7
day.
If debits are not cleared by T+6 days, further exposure will not be allowed in that particular
exchange effective from T+7 day onwards.
At all times during the NRML term (i.e. T day to T+6 day), you need to maintain minimum
margin as required and defined by RSL from time to time.
NRML position can be converted to other product (CNC / MIS) during market hours subject to
availability of required margin.CNC)

DELIVERY (NRML)

CNC Stands for Cash-n-Carry: You can take delivery positions using this product.
Buy transactions will require 100% cash margins and Sell transactions will be allowed based on
the Demat holdings available.
Position Conversion: Use this feature to convert your CNC position to NRML / MIS before
specified cut off time subject to availability of required margins.
2. AFTER MARKET ORDERS (AMO)
Do not be restricted with market times and invest round the clock by placing After Market
Orders (AMO).
A facility that gives you an option to place orders even after or before the trading hours, using
our online trading platforms. You can place AMO on both NSE and BSE under Equity and
Derivatives.
3. COMPETITIVE TARIFFS
At Reliance Securities we not only offer customized services but also offer various tariff plans
where you can pick one that best suits your profile.
4. TRADING INTRADAY
Active traders can take advantage of market movements by leveraging with our unique products.
In addition, we also provide intraday live market calls that help the customer trade efficiently.
All intraday positions need to be squared off before the market closes.
5. EXPOSURE AGAINST STOCKS
This product provides trading opportunities to clients by accepting Demat shares as
collateral. The client can pledge these share positions as collateral to gain additional margin.
We provide an intraday limit on defined set of stocks based on a certain haircut percent

6. R-MODEL PORTFOLIO
Investing in any financial market has to have a good investment strategy. If you want to invest,
you must deal with the ups and downs of the market. A good week in the market leaves an
investor with good returns; a bad week may result in even bigger losses.
In order to protect yourself from a market downturn, you must diversify. Effective diversification
through a basket of stocks helps to build stable wealth over a period of time as individual stocks
have different life cycle processes.
R-Model Portfolio* is a tool as well as a service which combines the power of Securities Trading
and Portfolio Allocation to invest in a portfolio of stocks created by the Reliance Securities
Research Team.
*Note: R-Model Portfolio service is only provided to RSL Customers
7.

RMAX PLAN

Reliance Securities proudly launches RMax Plan, where you pay subscription amount for a plan
enjoy the discounted brokerage rates during the tenure of the plan. Once the RMax Plan is
activated for you, brokerage charges (along with service tax) will be adjusted from the RMax
Plan subscription amount given by you. On exhaustion of RMax Plan subscription amount OR
on expiry of plan tenure (whichever happens earlier)? You would be required to renew your plan
to enjoy lower brokerage

B. IPOS INITIAL PUBLIC OFFERINGS

Initial Public Offerings (IPOs) have always been the first step towards investing. IPO
investments have seen a huge rise during last decade with Retail Investment participation
increasing to Rs. 2, 00,000
With RSL Online Trading account investing in IPOs is just a click away without any paper
work, it also gives you the option of investing through various banks.

Our unique single cash feature allows you to invest in IPOs from the same ledger account and
Allotment of Share happens in the same Demat account
A special research reports, specifically analyzing company prospectus before an IPO is shared
with all our Clients that helps them to invest accordingly
Open an account with us and experience the power of online trading
C. NRI FINANCIAL SERVICES & OFFERINGS
PORTFOLIO INVESTMENT SCHEME (PIS)
Non Resident Indians (NRI) can now invest in shares of Indian companies in the secondary
market through the Portfolio Investment Scheme. Reliance Securities offers a gamut of products
for its NRI Customers.
WHY US?
At Reliance Securities, we understand your requirements and take a step further to help you
make the right investment decisions. Our Value Proposition:

Online trading

Assisted trading

Research support

Dedicated customer service desk

Dedicated Relationship Management

TARIFFS & BANK CHARGES (INDICATIVE)

NRI Customers can now trade through Reliance Securities and avail the benefits of the nominal
account opening charges and broking tariffs. Moreover customers have an option to choose the
bank best suited to their needs.
D. DERIVATIVES:The derivative segment is a market that gives you an opportunity to earn greater profits by
paying a nominal amount of margin. Over past few years, Popularity and Dealings in Future

& Options segment has grown incredibly. Future contracts are available on Equities, Indices,
Currency and Commodities.
You may be a new or a seasoned investor, our derivatives product offering will suite you the
best. Our Strong research supports on derivatives segment, will always help you make
appropriate decisions
You can trade in Futures and Options under NSE.
Products enabled are MIS and NRML
MIS provides intraday leveraging
NRML for taking carry forward positions
If positions in derivatives segment are taken against collateral, Delayed payment Charges (DPC)
will be levied on the debit amount from T day onwards.
E. MUTUAL FUNDS
We believe that mutual funds are the best investment instruments for your long term wealth
creation.
What is a Mutual Fund?
A Mutual Fund is a trust that pools the savings of a number of investors who share a common
financial goal. A Mutual Fund is the most suitable investment for the common man as it offers an
opportunity to invest in a diversified, professionally managed basket of securities at a relatively
low cost

How does Mutual Fund works?

Why invest in Mutual Funds?

Reduces your Risks: Mutual Funds diversify your portfolio by investing in various securities &
thus minimizes the risk
Liquidity: Mutual Funds can be bought and sold on any dealing day as the issuer is bound by
their agreement to buy it back from you at the day's prevailing price no matter how large the
number of units you hold.
Affordability: The minimum investment in mutual funds starts from Rs 1,000 or Rs.500/-. A
Mutual Fund allows even a small investor to take the benefit of its investment strategy.
Low Costs: Mutual Funds are a relatively less expensive way to invest because the benefits of
scale, the brokerage, custodial and other fees translate into lower costs for investors.
Regulated for Investor Protection: All Mutual Funds in India are registered with the regulator
of the Indian securities industry - the Securities and Exchange Board of India
Transparency: The investor gets regular information on the value of his investment along with
the fund manager's investment strategy and outlook.

With your Reliance Securities Online Trading account, you can purchase and redeem mutual
fund schemes of all major fund houses online without the hassle of filing up lengthy application
forms.
F. NON CONVERTIBLE DEBENTURES (NCDs) / BONDS
Non Convertible Debentures (NCDs) or Bonds are nothing but debt instruments issued by a
corporation. Ordinarily, a company can raise money by either issuing shares or taking a loan.
They can take a loan from a bank, financial institutions, raise money abroad, or take a loan from
the public.
When they take a loan from the public - the instrument used is called a debenture or a bond.
Further, there are two types of debentures - Convertible Debentures, and Non Convertible
Debentures.
Convertible Debentures can be converted into shares after the lapse of a certain time period,
whereas Non Convertible Debentures always remain debt instruments. Hence, the return offered
by them is relatively higher than convertible debentures. The issuing company pays a fixed rate
of interest for the pre-defined period.
Debentures and bonds are used inter - changeably, so keep that in mind as well, and dont be
confused with that.
For e.g. If you hold a 10% 5-year corporate bond issued by XYZ company with Face Value Rs.
100 and interest is paid annually then XYZ company will
Pay you Rs. 10 every year for 5 years
Redeemable face value of the bond will be Rs.100 + Rs. 10 accrued interest at the end of 5
years
Benefits of investing in NCDs If you are looking for an investment that generates fixed income
periodically, NCDs may be an ideal investment for you.
It offers higher rate of interest as compared to fixed deposits or postal savings or similar
investments avenues

 If the bonds are listed, you can also sell it in the secondary market before its maturity
A listed bond may also earn you capital appreciation i.e. you can sell your bond at a price
higher than your cost price in the market
Things to be considered before investing in NCDs
Ratings: Rating agencies use simple alphanumeric symbols to convey credit ratings. For
example, CRISIL assigns credit ratings to debt obligations on three basic scales: the long-term
scale, the short-term scale, and the fixed deposit scale. AAA is the highest Credit rating by
CRISIL indicating highest safety. Higher rating indicates timely servicing of debt obligations by
the issuer and lower amount of credit risk.
Secured and Non Secured NCDs: If the company in whose NCDs you have invested is
wound up (closes down), its important for you to know where you stand when the company
repays its debts. The order in which the Company repays its debts depends upon the ranking of
the bonds based on the security Bonds are either secured against assets or unsecured. If the bonds
are secured, in the event of winding up of the company, it would sell off the assets against which
the bonds were secured and repay the investor. However, all secured assets do not have the same
ranking
Listing & Liquidity: Debentures can be listed on a stock exchange, providing opportunities to
accumulate additionally or to sell them and exit earlier than the tenure of the debenture. But
investors have to be careful about the price movement of the instruments, which in turn depends
upon the interest rate movements and the applicable coupon interest rate payable on them. More
the liquidity better it is for the investor.
Varying Tenures: Redemption periods usually range from 2-15 years. One should choose the
tenure on the basis of his/her own personal financial goals and risk appetite.
Embedded Options: There are embedded options such as Put and Call attached to NCDs. A
callable bond could be called or redeemed by the issuer before the maturity of the bond. A putt
able bond works in an exactly opposite way where the investor can sell the bond to the issuer at a
specified price before the maturity of the bond if the interest rates go up after the issuance and
investor has higher yielding investment options available.

G. CURRENCY
Currency Derivatives Trading is emerging as an avenue for individuals and corporate in India to
diversify their portfolio and manage their foreign exchange risk. Exchange Traded Currency
Derivatives have registered a phenomenal growth since its inception in 2008 marking a daily
turnover of almost Rs.50, 000 Cr.
Reliance Securities Ltd offers Currency Derivative Trading Services to all its clients on all major
& recognized stock exchanges.
What are Currency Derivatives?
The conversion rate at which currency of one country (e.g. USD $) can be converted into another
countrys currency (For Ex. Indian Rupee) is called an exchange rate (e.g. 1$=55 Indian Rupees).
Any derivative (Futures or Options) where the underlying is this exchange rate is called
Currency Derivatives.
H. Corporate Fixed Deposits (FD's)
Corporate Fixed Deposits are Fixed Deposits placed by investors with Companies for a fixed
term carrying a prescribed rate of interest. The companies in turn use these funds to fulfil
their capital requirement from time to time.
Corporate FDs are attractive investment avenue for conservative investors who do not want to
take the risk of vagaries of stock market. Corporate FDs also offer higher interest rates than
normal bank FDs.
However unlike Bank FDs your investment in Corporate FD is not guaranteed by Govt of India
or RBI or by any government sponsored agencies.
How to choose a good Corporate FD scheme?
Ignore the unrated Company Deposit Schemes: Chose only AA+ and above rated FD issuing
corporate. Within a given rating grade, choose the company with a better reputation
It is better to make shorter deposit of around 1 year to 3 years
Check on the servicing standards of the company before investing

3.3 SAMPLE STATEMENT OF HOLDING

3.4 R-MGP VERSES OTHER PREVAILING PRODUCTS

Reliance
Features

Gold Savings
Gold ETF

My Gold Plan

Jeweler
Fund

Backed by
Physical gold
Yes

Fulfilment

Yes

No

Own Jewellery

Gold

Mode

No

Cash

Cash

only

Coins/Jewellery*

Price of Gold at

Price of Gold at

each

the

Allotment

Net Asset Value

Net Asset Value

end of the tenure

Subscription

Mode of

ECS / Cheque /

Cheque / DD / ECS /

Subscription

Stock Exchanges

DD

Cash

Yes

No

No

No

No

Not Applicable

Not Applicable

Yes

Cash/Direct Debit

Average
Pricing

Methodology

Impurity Risk

Default Risk

No

No

No

Yes

Yes

Not Applicable

Not Applicable

No

Across India

Not Applicable

Not Applicable

At his outlet

Flexibility to
buy gold
from other
Jewellers

Fulfilment
Centres

CHAPTER:-4 RECOMMENDATION AND REFERENCES

4.1 PROBLEM BEING FACED
1. Competitor offering
2. Less awareness among the people
3. Customer Complains was not handling with in due course of time.
4. The clients asked question regarding my job profile and asked where your ID card is and
how can believe on you
5. Every people buying gold from jewellery shop and very less people buy gold from, any
financial institution

4.2 COMPETITORS
Basically there so many competitors available in market but the major competitor of Reliance my
Gold plan is ICICI Dream Gold plan and SBI Gold Plan.
SBI Gold Fund
SBI Gold Fund is an open ended Fund of Fund (FOF) scheme that invests predominantly in the
units of SBI Gold Exchange Traded Scheme (SBI GETS). The scheme seeks to provide returns
that closely correspond to returns provided by SBI Gold Exchange Traded Scheme (SBI GETS).
You can invest in SBI Gold Fund just like any other mutual fund scheme without the hassles of
opening a demat account, providing you an opportunity to take exposure into Gold as an asset
class, in a convenient way.

SBI Gold Fund Benefits

No need to hold or open a DEMAT account: SBI Gold fund provides an opportunity for the
investor, to take exposure into Gold as an asset class, in smaller and convenient investment
amount without having a demat account.

Systematic Investment Plan (SIP): It is a long term disciplined investment technique which
provides a systematic way of investing in Gold. This allows you to save and invest regularly

without 'timing the markets'.

Liquidity: An investor can subscribe and redeem gold fund on all business days.

Cost Effective: Investing in gold through the SBI Gold Fund in physical application mode
enables you to invest in a low cost manner as the investor does not have to incur expenses like
annual maintenance charges for demat account , delivery /brokerages charges or transaction
charges incurred for investing through the dematerialized mode. However, investors will be
bearing the recurring expenses of the scheme, in addition to the expenses of the underlying
Scheme.

Tax Benefits: SBI Gold Fund is treated as a non equity product from tax perspective. It enables
an investor to claim long term capital gains tax after a period of one year of investments, whereas
for physical gold long term taxation is available after 3 years.

Convenience of investing: Investing in gold through SBI Gold Fund is easy - investors can
directly subscribe units through at the various designated investor service centre across the
country thereby making it easily accessible and convenient.

Assured Purity & Security: SBI Gold Fund would invest in units of SBI Gold Exchange Trade
Scheme (SBI GETS) and all gold bullion held in SBI GETS shall be of fineness of 995 parts per
1000 and it will be held safe with the custodian

Availability of add on facility: The fund allows investors to avail add-on facilities like
systematic transfer plan, systematic investment plan and systematic withdrawal plan.
You can select any of the following facility to invest in SBI Gold Fund.
Gold Accumulation Facility (SIP/STP - with specific quantity at regular intervals): You can
decide to accumulate specific quantity at regular interval. This Facility will be available through
Systematic Investment Plan (SIP) and Systematic Transfer Plan (STP - From other scheme of
SBI Mutual Fund to SBI Gold Fund).

Systematic Investment Plan (SIP - with specific amount at regular intervals): You can start
investment in SBI Gold Fund with as low as

Rs.100/month minimum 60 months (shall be available only through the direct debit mode of SBI
& associate banks)

Rs.500/month for minimum 12 months

Rs.1000/month minimum 6 months

Rs.500/quarter minimum 12 quarters

Rs.1500/quarter for minimum 4 quarters.

ICICI Prudential Regular Gold Savings Fund

ICICI Prudential Regular Gold Savings Fund is an open-ended fund of fund scheme investing in
units of ICICI Prudential Gold Exchange Traded Fund. ICICI Prudential Regular Gold Savings
Fund (the Scheme) is a fund of funds scheme with the primary objective to generate returns by
investing in units of ICICI Prudential Gold Exchange Traded Fund (IPru Gold ETF). The
investments into underlying funds under the Scheme would, inter alia, be governed by: The
investment management style of such scheme the tolerance and the risk profile of such schemes
the asset allocation (such as equity or debt) of such Schemes However, there can be no assurance
that the investment objectives of the Scheme will be realized.
Investor Profile
Ideal for Investors looking to diversify from other asset classes (Equity, Debt, Real Estate, etc.)
and
From physical gold holding - A small quality of gold can be held in the form of a mutual fund
unit of a Gold savings fund, hassle free
Investors who are not willing to invest in Gold Exchange Traded Fund (Gold ETF) due to its unit
size and prefer to invest in units of a mutual fund scheme investing in Gold ETF, and intend to
gain from the ability of gold to create wealth

Investors who wish to realize the potential value of gold investments made by ICICI Prudential
Gold Exchange Traded Fund
Key Benefits
Easy liquidation
Costs less than storing and insuring physical gold.
Begin your investment with as low as Rs. 1, 000/- through SIP.
Portfolio holding disclosed monthly in factsheets on website/ NAV declared daily.

WHY RMGP?

Lack of Human discipline in accumulation of Gold

Limited range of gold investment/ savings products available to consumers

Issues around Purity and Quality of Gold supplied by Jewelers

Current Gold Saving Schemes have only an option to redeem in Jeweler

Concerns around Credit Worthiness of Jewelers

Scams and other fraudulent practices in gold schemes

Steep rise in the price over the past few years making bulk purchase unaffordable

High inflation results in physical security concerns

4.3 RECOMMENDATION
1. They need to spend money for advertisement because this concept was totally new so during
my selling process, I faced problem regarding awareness about the plan.
2. In village area the people do not wants to give their bank detail.
3. According to me company are also provided the certificate or brand to
4. Their customer because a think that they have no proves for their money and some of the
areas peoples are elutriates so they not investing in this plan due to the one region that was
bond/ proves.
5. Company also tries to get the feedback from the customer regarding the product .show that
improves the product quality.
6. Company is also reducing the minimum tenure from 1 year to 6 month.

7. As their closest competitor SBI offering lesser amount investing option plan to their
customers like 100 rupees per month and the tenure is 2 years. So that poor class people can
also afford that plan and also their providing the various options 500 rupees per month for 1
year, 1000 rupees for 6 month, and 500 rupees per quarter for minimum 12 quarter and so on
8. There should be an add telecast on television about the plan because it is the most famous
stuff among the people which helps to know about the plan.

4.4 REFRENCES
http://www.reliancemgp.com/
www.reliancecapital.co.in/
http://www.sbimf.com/SBI_Gold_Fund/index.html
http://www.icicipruamc.com/fund-of-funds/icici-prudential-regular-gold-savingsfund.aspx
http://www.rsec.co.in/
http://www.rsec.co.in/about-us
http://www.rsec.co.in/products-and-services/financial-Services/equity/
http://www.rsec.co.in/products-and-services/financial-Services/derivatives
http://www.rsec.co.in/products-and-services/financial-products/mutual-funds
http://www.rsec.co.in/products-and-services/ncds/information