NURUL QAMAR

A31113018
MANAJEMEN
PEMASARAN

Public policy and regulations

regarding developing and dropping
products, patents, quality, and safety.

Product Decisions and

Social Responsibility

The PLC stage in which a new product is first

distributed and made available for purchase.
The PLC stage in which a products
sales start climbing quickly.

Maturity Stage

1.
New-Product
Development
Strategy
Identify good ideas and drop poor
ideas

The PLC stage in which a

products sales growth
slows or levels off.

The PLC stage in which a

products sales decline.

Introduction Stage

Growth Stage

refers to original products,

product improvements, product
modifications, and new brands
developed from the firms own
research and development

5.
Additional Product and
Service Considerations

International Product
and Services Marketing

refer to sources
inviting broad communities of peoplerefer to the
outside the company
customers, employees, independent
companys own
such as customers, formal research and scientists and researchers, and even the
competitors,
public at large-into the
development,
distributors,
new-product innovation process.
management and staff,
suppliers, and
and intrapreneurial
outside design firms
Internal Idea Sources
programs

New Product
Development and
Product Life-Cycle
Strategies

2.
New-Product
Development
Process

4.
Product LifeCycle Strategies

Idea Generation

Crowdsourcing

Idea Screening

Product idea
Concept Development
and Testing

Marketing Strategy
Development
Business Analysis

is an idea for a possible product that

the company can see itself offering to
the market
is a detailed version of the idea stated in
meaningful consumer terms.

Product Development

is the way consumers perceive an

actual or potential product

Standard Test Market

Test Marketing

Customer-Centered New
-Product Development

New-product development that focuses on finding new ways to

solve customer problems and create more customersatisfying
experiences.
An approach to developing new products in which various company
departments work closely together, overlapping the steps in the
product development process to save time and increase effectiveness.

When tough economic times hit, or when a company faces

financial difficulties, management may be tempted to reduce
spending on new-product development

Product Concept
Product image

Decline Stage

innovative development approach that collects, reviews,

evaluates, and manages new-product ideas

External Idea Sources

Team-Based New
-Product Development

Systematic NewProduct Development

New-Product Development
in Turbulent Times

Controlled Test Market

Stimulated Test Market

3.
Managing NewProduct
Development

Commercialization
are panels of
stores that
are small representative markets
have agreed to
where the firm conducts a full
carry new
marketing campaign and uses store
products for a
audits, consumer and distributor
fee.
surveys, and other measures to
gauge product performance.

are events where the

firm will create a
shopping environment
and note how many
consumers buy the new
product and competing
products.