Mike Hemsley

08/09/1981

Curriculum Vitae
correct as of November 2014

Contact

21 Mowatt Close, London, N19 3XY, UK

07866689272
mikejhemsleycv.tumblr.com
mikejhemsley@gmail.com

Profile

A Marketing / Product Manager with nine years experience in the music industry, specialising in digital,
social and traditional marketing, incorporating all aspects of independent record label product
management. Education spans Public Relations, Corporate Identity, Communication & Marketing, English
Language, Economics, Law & Business Studies. Outgoing, creative, organised, and simultaneously able to
build and maintain effective relationships with colleagues, clients and customers alike, whilst maintaining a
keen interest in social media and its potential for branding and b2c interaction.

Employment History
January 2014 to present
Red Bull Records
London, UK
www.redbullrecords.com
Marketing Manager
- Planning and executing advertising campaigns across digital, social and traditional platforms.
- Managing national and regional promotions teams across a range of artists.
- Liaising with distributor to maximise physical and digital retail opportunities.
- Planning and managing artist social media communication across a range of platforms.
- Working alongside high profile video commissioners to produce promo videos.
- Commissioning and approving all marketing assets in print, digital, and video formats.
- Ensuring manufacture and delivery of finished physical and digital albums into distributor.
- Commissioning and overseeing build of artist websites.
- Overseeing and managing marketing assistant and promotions co-ordinator.
- Liaising and working with artist management, live agents, and promoters.
- Commissioning and monitoring of artist d2c platforms.
October 2006 to December 2013
Full Time Hobby / Hassle Records
London, UK
www.fulltimehobby.co.uk / www.hasslerecords.com
Digital Project Manager
- Planning and implementing social marketing campaigns.
- Designing, maintaining and copy-writing company / artist websites.
- Copy-writing & analytics for for d2c communications to ~30k email subscribers.
- Running online retail stores for both labels, generating ~200k d2c revenue.
- Establishing and sustaining a range of online marketing & social media contacts.
- Commissioning and overseeing developers, videographers & graphic designers.
- Creating and editing audio / video for online viral use.
- Working effectively within a small team of colleagues & international contacts.
- Managing work experience / interns.
- Experience in further areas of general office work, including product management, budgeting, accounts,
research and office management.

1997 to 2006
Other employment
Previous experience in Public Relations, retail (Woolworths and Kall Kwik Printing), general office temp work
(Black Horse Financial services and various roles supplied by Adecco), and work experience at Full Time
Hobby / Hassle Records.

Education
2000 to 2004
Leeds Metropolitan University
BA (Hons) Public Relations
Dissertation in Corporate Identity relating to independent record labels
- A three year sandwich degree incorporating modules in PR (including press release writing, proof-reading,
research and b2c communication), marketing communications, online marketing, digital business,
organisational behaviour, business environment and basic accounting.
- A 12,000 word dissertation examining any area of Public Relations or Marketing Communications. Topic:
'An Investigation into the Corporate Identity of Independent Record Labels'.
- Experience in powerpoint presentations, producing reports, working in small teams, adapting to new
technology and software, liaising with clients and journalists, time-management, and various in-house and
consultancy environments.
1998 to 2000
Uplands Community College Sixth Form, Wadhurst, East Sussex
Three and a half A Levels in English Language, Economics, Law & General Studies.
1993 to 1998
Uplands Community College, Wadhurst, East Sussex
Nine GCSEs grades A-B in English Language, English Literature, Maths, Double Science, French, Spanish,
Business Studies and Geography.

Interests

I am a keen follower of virtually all sports, and represented my secondary school in football, cricket and
rugby. I currently play 5-a-side football every Monday evening and have participated in a number of music
industry tournaments.
I enjoy music, as befits my chosen career path, and have been involved with it in some form or other from
the age of 14 upwards, from attending gigs/concerts through promoting my own events and on to being a
singer in a band and touring.
Finally, I am somewhat of a social media addict and enjoy incorporating this into my everyday social life
wherever possible.

References

Angie Somerside
Independent Marketing Consultant
0207 639 4144
07720 088 588
angiesomerside@gmail.com

Greg Hammer
Managing Director
Red Bull Records
001-212-431-9085
greg.hammer@redbullrecords.com