1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND

Structure Relation of Prostitution Business

*

Piyanun Chankhaekla

: ,

Abstract
This research aimed to study the service of prostitution business and structure relation of
Prostitution Business. It studied by Descriptive Analysis technic and Logical Reasoning, using interviews and
participatory observation with entrepreneurs, human resource officers and operators. The research found
that prostitution business had many kinds of service. There were many shops around economic areas
because it was convenient to customers and there were signs and lights to decorate and promote.
Besides, the important problems such as economy, politics, social values and socio economic inequity
impacted towards the prostitutes to make decision to do business because they believed that it could
make they better life.
Key Word: Prostitution Business, Prostitute

1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND

/

( )

1.
2.

(Descriptive Analysis)
3 1

2
(In-depth interview) (Key Informant Interview)
-
Online Facebook Line 3
(Logical Reasoning)

4Cs
Lauterborn (1990: 26)
4Cs 1. (Consumer Wants and Needs) 2.
(Consumers Cost to Satisfy) 3. (Convenience to buy) 4.
(Communication that Connects) (2551)
(Decision Making)

[266]

1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND
(2557)
(Sex)
(Sex)

4C's Lauterborn (1990: 26)

(Consumer Wants and Needs)

- /

(Consumers Cost to Satisfy)
/
1,500 500,
800, 1,000 x,200 x,500 x,700 x,900



30-50%
150 500
() 100
(Convenience to buy)


Pub &
Restaurant
online 24
12.00-24.00 . 06.00
[267]

1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND
. (Communication that Connects)


/
111

,
Pub & Restaurant Online

[268]

1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND
/

1)


2) ,

3) /

4Cs
4. 4Cs Lauterborn (1990:
[269]

1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND
26)



Foucault (1980)
(2557) (Sex)

(Sex)

1)
2)
3) 4)

. 2555. . 2.
: .
. 2551. . 3. : .
. 2557. . 6. : .
Foucault, M. 1980. Body/Power. In Michel Foucault: Power/Knowledge. C.Gordon ed. Brighton: Harvester.
Lauterborn, R. 1990. New marketing litany: 4Ps pass; c-words take over. Advertising Age. (October1).

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