1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND

:
()
Working Motivation Related to Employees Quality of Work Life:
A Case Study of Krungthai Bank Public Company Limited Headquarters
*

Romthong Taengnoi

()
() 392

71.9 20-30 42.9
70.9 58.2 4-6 29.8
20,001-25,000 25.5
()

() 73.0
()
81.8 0.05
() 0.01
: , , ()

Abstract
This research is aimed to study working motivation related to employees quality of work life: A
case study of Krungthai Bank Public Company Limited Headquarters. The samples used in this study were
392 bank staffs. The questionnaires have been used as the data collecting tools and variety of statistical
*

; Email: som-tone@hotmail.com

1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND
analyses such as percentage, frequency, correlation Pearson's Product Moment Correlation Coefficient
and Regression analysis. The results can be summarized as follows.
The results found that the majorities were female 71.9 percent, aged between 20-30 years 42.9
percent, education at bachelor degree 70.9 percent, status as single 58.2 percent, working period of 4-6
years 29.8 percent and income per month between 20,001-25,000 Baht ; 25.5 percent. The motivation
and quality of work life as overall were at the high level.
The hypothesis testing found that motivational factors were related to quality of work life overall
were 70 percent and maintenance factors were related to the quality of life overall 81.8 percent at
statistical significant of 0.05 level and the motivation were correlated with the quality of work life of
employees at high level at statistical significance of 0.01level.
Key Word: Working Motivation, Quality of Work Life, Krungthai Bank Public Company Limited

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11 (..2555-2559)
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1. ()
2.
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1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND

() 8,598 ( 2556,
) (Taro Yamane)
392
3
1
(Check list)
2 (Rating Scale)
5
3 () (Rating
Scale) 5

3
(IOC) IOC 1 Cronbach
0.965 0.929

(Coding)
SPSS for Window
1. (Descriptive Statistics)
2. (Percentage)
3.
()
4. (Inferential Statistic)
4.1 (Regression analysis)

()
4.2 (Pearsons Product Moment Correlation Coefficient)

()

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1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND

Frederick Herzberg,

Frederick Herzberg ( , 2531) 2

(Two Factor Theory of Motivation)
2
1. (Motivation Factors)

(Motivator)
-
-
-
-
-
-
2. (Maintenance or Hygiene Factors)


-
-
-
-
-
-
-
-
-
- ( , , )
Frederick Herzberg

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1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND
(Satisfaction)
( , 2531)

(2523: 19)

(2531: 52)
(1) Health care

(2)

ESCAP (ESCAP , 2544, 6) 7

28
1. (Economic security)
2. (Health)
3. (Intellectual life)
4. (Working life)
5. (Physical environment)
6. (Family life)
7. (Community life)
Walton Richard E. (1974)
Criteria for Quality of Working life 8
1. (Adequate and fair compensation)


2. (Safe and healthy environment)


3. (Development of human capacities)

4. (Growth and security)

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1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND
5. (Social integration)

6. (Constitutionalism)

7. (The total life space)

8. (Social Relevance)

(2553) .
.
4

(2550) ()

()
71.9 20-30 42.9
70.9 58.2 4-6 29.8
20,001-25,000 25.5
3.79

1) 3.81
2) 3.77
3.77
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1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND

1 (Multiple Regression Analysis)

B
SE (b)
t
P-value

.993
.095

.026
.051

.058
.077

-.044
.049

.109
.050

.125
.039

.458
.208
2
2
r = .857, R = .734 , AdjustedR = .730 F = 177.206, p-value =.00

.033
.078
-.069
.146
.183
.523

10.461
.498
.762
-.905
2.189
3.225
2.206

.00
.62
.45
.37
.03
.00
.03

1
73.0 .05
27.0
2 (Multiple Regression Analysis)

B
SE (b)
t
P-value

.826

-.085

.079

.034

.011

.748
r = .906, R2= .820 , AdjustedR2 = .818 F = .225, p-value =.00

.077
.040
.032
.042
.033
.118

-.108
.108
.046
.011
.836

10.729
-2.131
2.454
.809
.198
6.350

.00
.03
.02
.42
.84
.00

2
81.8 .05
18.2

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1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND

1. 71.9 2030 42.9 70.9 58.2 4-6

29.8 20,001-25,000 25.5



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1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND
3.

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10 .. 25552564. resource.thaihealth.or.th/library/academic/13320.
Herzberg, F. et al. 1959. The Motivation to work. New York: John Wiley and Sons.
Walton, R. 1974. Criteria for Quality of Working Life. In Loues E. Davis and Albert B. Chems (eds.). The
Quality of Working Life. New York: Free Press.

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