1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND

Relative Virtue Concept

*

Sivaporn Jeasakul

4

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Abstract
This article aimed to study the work happiness concept to motivate people. It used content
analysis technic to study. It found that Relative Virtue Concept (RVC) was one of concepts that could
operate in any organizations, and it consisted of knowledge, kindness, discipline, sincerity and justice. If
this concept could practice in any organizations, it might make that organization was happy and might
follow Hierarchy of Work Happiness which had 4 aspects such as Job, Work Environment, Opportunities
and Successful Life.
Key Word: Relative Virtue Concept, Work Happiness, Working Motivation

1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND

X Y McGregor Maslow

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1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND

(Descriptive
Analysis)
Maslow (1943)
McGregor (1960) Walton (1974) (Content Analysis)

Maslow (1943) McGregor (1960) Walton (1974)

X Y
McGregor Maslow

[344]

1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND
(Relative Virtue Concept)





(Knowledge)


(Kindness)

(Discipline)

(Sincerity)

(Justice)

Maslow (1943) McGregor (1960) Walton (1974)

[345]

1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND

Hierarchy of Work Happiness

Successful Life

Opportunities

Work Environment

Job

1 Hierarchy of Work Happiness

Hierarchy of Work Happiness 4

(Job)

(Work Environment) /

(Opportunities)

(Successful Life)

[346]

1st National and International Conference on Humanities and Social Sciences

October 31, 2014, KU Home, Bangkok, THAILAND

1.

2.

, . 2557. (Relative
Virtue Concept). : .
. 2557. . :
.
Maslow, A. 1943. A Theory of Human Motivation. Psychological Review 50 (4): 370-396.
McGregor, D. 1960. The Human Side of Enterprise. New York: McGraw hill.
Walton, R. 1974. Improving the Quality of Work life. Harvard Business Review May-June.

[347]