Professional Documents
Culture Documents
Table of Contents
SECTION I: HISTORY & PROFILE
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5-10
PRODUCT OVERVIEW
SUSTAINABLE PRODUCTS & BUSINESS PRACTICES
ETHICAL BUSINESS PRACTICES
SUSTAINABLE & ETHICAL GUIDELINE ADHERENCE
MARKETING & PROMOTION
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6
7
7-8
9-10
11-15
MISSION STATEMENT
CORPORATE SOCIAL RESPONSIBILITY
CODE OF CONDUCT
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12-14
14-15
CONCLUSION
16
WORKS CITED
17-18
"Around the Globe: Global Presence." KORRES NATURAL PRODUCTS. N.p., n.d. Web. 1 Feb. 2013.
<http://www.korres.com/default.aspx?page_id=238>.
5 "Korres Natural Products SA (KORRES) - Financial and Strategic SWOT Analysis Review." New Market Report. N.p., n.d. Web.
28 Jan. 2013. <http://www.pr-inside.com/new-market-report-korres-natural-products-r2974810.htm>.
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6"Our
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Heart." Korres Natural Products. N.p., n.d. Web. 28 Jan. 2013. <http://www.korres.com/default.aspx?page_id=235>.
"Developing: Product Development." Korres Natural Products. N.p., n.d. Web. 28 Jan. 2013.
<http://www.korres.com/default.aspx?page_id=222>.
"Our Heart." Korres Natural Products. N.p., n.d. Web. 28 Jan. 2013. <http://www.korres.com/default.aspx?page_id=235>.
2.
3.
"Our Heart." Korres Natural Products. N.p., n.d. Web. 28 Jan. 2013. <http://www.korres.com/default.aspx?page_id=235>.
"Developing: Product Development." Korres Natural Products. N.p., n.d. Web. 28 Jan. 2013.
<http://www.korres.com/default.aspx?page_id=222>.
8 "ISO 14000 - Environmental management." ISO - International Organization for Standardization. N.p., n.d. Web. 28 Jan. 2013.
<http://www.iso.org/iso/home/standards/management-standards/iso14000.htm>.
9 "Natural and Organic Cosmetics." Ecocert - Certification body. N.p., n.d. Web. 28 Jan. 2013.
<http://www.ecocert.com/en/natural-and-organic-cosmetics>.
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"Our Heart." Korres Natural Products. N.p., n.d. Web. 28 Jan. 2013. <http://www.korres.com/default.aspx?page_id=235>.
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"All About Korres." Korres Natural Products. Johnson & Johnson Consumer Companies, Inc., n.d. Web. 28 Jan. 2013.
<https://www.korresusa.com/all-about-korres>.
1 "How we Started: Timeline." Korres Natural Products. N.p., n.d. Web. 1 Feb. 2013.
<http://www.korres.com/default.aspx?page_id=198>.
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"Our Heart." Korres Natural Products. N.p., n.d. Web. 28 Jan. 2013. <http://www.korres.com/default.aspx?page_id=235>.
12
"Our Heart." Korres Natural Products. N.p., n.d. Web. 28 Jan. 2013. <http://www.korres.com/default.aspx?page_id=235>.
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CODE OF CONDUCT
Korres provides the Code of Conduct, entitled Eco-Conscious Policy, by which they
dictate their business practice at the following link:
http://www.korresusa.com/all-about-korres/eco-conscious-policy
They exercise an active commitment towards acknowledging and monitoring their
environmental impact and the environmental impact of others. They avoid the use of
ingredients that are not entirely biodegradable wherever possible, make a conscious
effort to minimize waste, recycle whenever possible, and encourage all employees to be
environmentally aware.14
"Our Heart." Korres Natural Products. N.p., n.d. Web. 28 Jan. 2013. <http://www.korres.com/default.aspx?page_id=235>.
"Eco Conscious Policy." Korres Natural Products. Johnson & Johnson Consumer Companies, Inc., n.d. Web. 2 Jan. 2013.
<https://www.korresusa.com/all-about-korres/eco-conscious-policy>.
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CONCLUSION
Despite the commonplace practice of green-washing in the cosmetics and skincare
industry, Korres natural products is committed to upholding their values and codes
of conduct and maintaining transparency in their communications. Unlike
competitors, Korres goes above and beyond external environmental requirements
by following a number of Donna Meadows suggestions to create change including:
(4) the rules of the system, (3) the power of self-organization, (2) the goals of the
system, and (1) the mindset or paradigm out of which systems arise.15
In terms of the future Korres Natural Products is committed to the continuous
effort of meeting our customers needs, while improving the environmental
performance in all company activities.16 Korres works to continually educate team
members and inform consumers about the importance of sustainable and ethical
business practices: The makers of Korres set a new standard by educating
consumers about their products through the use of a clear and factual ingredient
table on the label of each product. This reflects the honest and genuinely caring
approach that Korres customers have come to expect.16
Since its inception, Korres Natural Products has been a model company that has
paved the way for a new generation of businesses in the cosmetics and skincare
industry. With their growing success and international following in the mainstream
beauty world, Korres has established a new set of standards for sustainable and
ethical business practices. They truly are an incredible company.
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16
Fletcher, Kate. "Ethically Made." Sustainable fashion and textiles: design journeys. London: Earthscan, 2008. 61-73. Print.
"Natural formulations, maximum results." Korres Natural Products. N.p., n.d. Web. 28 Jan. 2013. <http://www.korres.ca/>.
16
WORKS CITED
"All About Korres." Korres Natural Products. Johnson & Johnson Consumer
Companies, Inc., n.d. Web. 28 Jan. 2013. <https://www.korresusa.com/allabout-korres>.
"Around the Globe: Global Presence." Korres Natural Products. N.p., n.d. Web. 1 Feb.
2013. <http://www.korres.com/default.aspx?page_id=238>.
"Behind the brand: George Korres." Kit blog. N.p., n.d. Web. 28 Jan. 2013.
<http://www.kitcosmetics.com.au/blog/BEHIND-THE-BRAND-GEORGEKORRES.aspx>.
"Developing: Product Development." Korres Natural Products. N.p., n.d. Web. 28 Jan.
2013. <http://www.korres.com/default.aspx?page_id=222>.
"Eco Conscious Policy." Korres Natural Products. Johnson & Johnson Consumer
Companies, Inc., n.d. Web. 2 Jan. 2013. <https://www.korresusa.com/allabout-korres/eco-conscious-policy>.
"Korres." Facebook. N.p., n.d. Web. 28 Jan. 2013.
<https://www.facebook.com/korres?fref=ts>.
"Korres." Twitter. N.p., n.d. Web. 28 Jan. 2013.
<https://twitter.com/KORRES_OFFICIAL>.
"Korres." Sephora. N.p., n.d. Web. 28 Jan. 2013. <www.sephora.com/korres>.
"Korres Natural Products SA (KORRES) - Financial and Strategic SWOT Analysis
Review." New Market Report. N.p., n.d. Web. 28 Jan. 2013. <http://www.prinside.com/new-market-report-korres-natural-products-r2974810.htm>.
Fletcher, Kate. "Ethically Made." Sustainable fashion and textiles: design journeys.
London: Earthscan, 2008. 61-73. Print.
"How we Started: Timeline." Korres Natural Products. N.p., n.d. Web. 1 Feb. 2013.
<http://www.korres.com/default.aspx?page_id=198>.
"How we Started: Lena and George Korres." Korres Natural Products. N.p., n.d. Web.
28 Jan. 2013. <http://www.korres.com/default.aspx?page_id=217>.
"ISO 14000 - Environmental management." ISO - International Organization for
Standardization. N.p., n.d. Web. 28 Jan. 2013.
<http://www.iso.org/iso/home/standards/managementstandards/iso14000.htm>.
Jacqueline Trunks, Andrea Della Mattia & Elizabeth Kyi
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