Professional Documents
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Saying future of indian banking is bright would be an understatement. Growing competition and
conjunction of services, has lead to a more benefited customer. Simultaneously, emergence of a
large number of complicated financial instruments is expected in the near future (which is visible
in the current scenario) which would prove confusing to the customer more than ever unless
he/she spends a lot of time understanding the same, leading to a growth in trend towards the
importance of relationship managers. A banks success or failure depends not only on tapping
the untapped customer base (from other departments of the same bank, customers of the
competitors) but also on the efficiency in retaining the existing customer base.
A leading international consulting agency, McKinsey & Company, In an interesting futuristic
study, reveals "three potential scenarios'', (based on the interplay between policy and regulatory
interventions and management strategies) that by 2010 could emerge in the Indian banking
sector.
The scenario of high performing - Where intervention of policy makers is only to the required
extent to ensure stability of the system and to safegaurd consumers' interest, and bank
managements endeavors for far-reaching change.
The scenario of evolving - Pro-market stance is adopted by the policy makers but are careful on
pushing reform. Banking sectors value added share would be GDPs 4.7%.
stagnating scenario - The management is incapable to execute changes to deliver value to
shareholders or customers as the policy makers intervene to set restrictive conditions. banking
sectors value added share would sum up to be only GDPs 3.3 %.
values, reputation, corporate governance and regulatory prescriptions. Technology holds the key
to the future success of Indian Banks.
There will be a sea change for employees too. Secure jobs will be replaced by contractual
appointments, for a specified period of time. The unions will merge into the shadows and bank
managements will turn effective. As a result there will be swifter turn over of personnel in banks.
But at the same time, skilled personnel from other disciplines will enter banks in increasing
numbers. Factors like skills, attitudes and knowledge of the human capital play a crucial role in
determining the competitiveness of the financial sector. The quality of human resources indicates
the ability of banks to deliver value to customers. Capital and technology are replicable but not
the human capital which needs to be valued as a highly valuable resource for achieving that
competitive edge. Business model, which comprises a comprehensive range of business solutions
delivered through a unique balance of portfolio and relationship management must be
incorporated.
The future will belong to those who develop good internal controls, checks and balances and a
sound market strategy. Business Growth, Cost Efficiency and Evolution are therefore regarded as
key drivers which will have to be addressed.