PAPER-III

MASS COMMUNICATION & JOURNALISM

Signature and Name of Invigilator
1. (Signature) __________________________
(Name) ____________________________
2. (Signature) __________________________

Roll No.
(In figures as per admission card)

(Name) ____________________________

63

1 1

Time : 2 1/2 hours]

Number of Pages in this Booklet : 32

Instructions for the Candidates

1. Write your roll number in the space provided on the top
of this page.
2. Answer to short answer/essay type questions are to be
given in the space provided below each question or
after the questions in the Test Booklet itself.
No Additional Sheets are to be used.
3. At the commencement of examination, the question
booklet will be given to you. In the first 5 minutes, you
are requested to open the booklet and compulsorily
examine it as below :
(i) To have access to the Question Booklet, tear off the
paper seal on the edge of this cover page. Do not
accept a booklet without sticker-seal and do not
accept an open booklet.

4.
5.
6.

7.

8.
9.

(ii) Tally the number of pages and number of questions

in the booklet with the information printed on the
cover page. Faulty booklets due to pages/questions
missing or duplicate or not in serial order or any
other discrepancy should be got replaced
immediately by a correct booklet from the
invigilator within the period of 5 minutes.
Afterwards, neither the Question Booklet will be
replaced nor any extra time will be given.
Read instructions given inside carefully.
One page is attached for Rough Work at the end of the
booklet before the Evaluation Sheet.
If you write your Name, Roll Number, Phone Number or
put any mark on any part of the Answer Sheet, except
for the space allotted for the relevant entries, which may
disclose your identity, or use abusive language or employ
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You have to return the test booklet to the invigilators at
the end of the examination compulsorily and must not
carry it with you outside the Examination Hall.
Use only Blue/Black Ball point pen.
Use of any calculator or log table etc., is prohibited.

J-63-11

Roll No.________________________________
(In words)
[Maximum Marks : 200
Number of Questions in this Booklet : 19

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P.T.O.

MASS COMMUNICATION & JOURNALISM


PAPERIII

III
Note : This paper is of two hundred (200) marks containing four (4) sections. Candidates
are required to attempt the questions contained in these sections according to the
detailed instructions given therein.

: (200) (4)  $
$

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SECTION I

 I
Note : This section consists of two essay type questions of twenty (20) marks each, to be
answered in about five hundred (500) words each.
(2 20 = 40 marks)

:  - $$ (500)
+
(2 20 = 40 )
1.

Describe with an example the research method of Narratology. Explain how this
method can prove to be a suitable one to analyse the films and TV serials made for
Indian audience.

 () 2 2 
.. 2

OR /
Social Media is the newest and the most effective form of dissemination of
information. Elaborate your argument for or against the statement taking examples
from various web-sites, incidents and happenings.

+ +
, , $ 2
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2.

Taking into consideration, the fast corporatisation of cottage and family businesses in
India, do you forsee a fundamental change in the ownership pattern of Media Houses
in India ?

2 ( ) 
$ ?
OR /
When a journalist is on sale, the whole nation is on sale. Comment, reason out and
argue for or against in the context of the roles played by journalists in the recent
scams in the country.
2

$ + + 2 , 2
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SECTION II

 II
Note :

This section contains three (3) questions of fifteen (15) marks each, to be answered
in about three hundred (300) words.
(3 15 = 45 marks)

 - (3) $$ (300)
+
(3 15 = 45 )

3.

The Doordarshan is a sleeping tiger with unmatched reach but is yet to actualize its
potential. Do you agree with this statement ? Discuss.
+ 2:
?

4.

What are the press laws available in India ? Do you think more laws to be enacted for
the protection of the Journalists and the people ?

? $ +
?
5.

Is paid news coverage a new form of advertising ? Argue for or against this new
phenomenon.

? + +
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SECTION III
 III
Note : This section contains nine (9) questions of ten (10) marks each to be answered in
about fifty (50) words.
(9 10 = 90 marks)

:  - (10-10) (9) $$ (50)

+
(9 10 = 90 )

6.

What is Media Management ?

?
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7.

What is cinema verit ? Can it bring in more objectivity to film making ?

? 2 ?
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8.

Define Nose for News. Can we say eyes for news too ?
?

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9.

Define Development Communication.

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10.

What is persistence of vision ? How is it useful in cinema and television ?

? $ ?

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11.

What is knowledge Gap Hypothesis ? Explain the reasons for this gap.

? 2 
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12.

Define online media. Will this replace the print media and electronic media ? Discuss

$ $ ?

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13.

What is citizen journalism ?

$ ( ) ?
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14.

Describe uses and gratification theory.

$ ( 2 $ ) 2
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SECTION IV
 IV
Note : This section contains five (5) questions of five (5) marks each based on the following
passage. Each question should be answered in about thirty (30) words.
(5 5 = 25 marks)

:   (5) $$ (30)
+ (5)
(5 5 = 25 )
Hypotheses offer researchers a variety of benefits. First, they provide direction
for a study. Research that begins without hypotheses offers no starting point; there is
no blueprint of a sequence of steps to follow. Hypothesis development is usually the

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culmination of a rigorous literature review and emerges as a natural step in the

research process. Without hypotheses, research lacks focus and clarity.
A second benefit of hypotheses is that they eliminate trial-and-error research
that is, the haphazard investigation of a topic in the hope of finding something
significant. Hypothesis development requires researchers to isolate a specific area of
study. Trial-and-error research is time-consuming and wasteful. The development of
hypotheses eliminates this waste.
Hypotheses also help rule out intervening and confounding variables. Since
hypotheses focus research to precise testable statements, other variables, whether
relevant or not, are excluded. For instance, researchers interested in determining how
the media are used to provide consumer information must develop a specific
hypothesis stating what media are included, what products are being tested, for what
specific demographic groups, and so on. Through this process of narrowing
extraneous and intervening variables are eliminated or controlled. This does not mean
that hypotheses eliminate all error in research, however; nothing can do that. Error in
some form is present in every study.
Finally, hypotheses allow for quantification of variables. Any concept or
phenomenon can be quantified if it is given an adequate operational definition. All
terms used in hypotheses must have an operational definition. For example, to test the
hypothesis. There is a significant difference between recall of television
commercials for subjects exposed to high frequency broadcasts, researchers need
operational definitions of recall, low-frequency, and high-frequency. Words that
cannot be quantified cannot be included in a hypothesis.
In addition, some concepts have a variety of definitions, such as violence. The
complaint of many researchers is not that violence cannot be quantified, but rather
that it can be operationally defined in more than one way. Therefore, before one can
compare the results of studies of media violence, it is necessary to consider the
definition of violence used in each study. Contradictory results may be due to the
definitions used, not to the presence or absence of violence.
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 :
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15.

Enumerate at least three benefits that the hypotheses offer.

-- ?
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16.

What type of terms cannot be stated in a hypothesis ? Why ?

 ? ?
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17.

What is operational definition ? Why is it important for the formulation of a

hypothesis ?

$ ? 2 2 ?
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18.

Why does a word such as violence yield different findings in different research
studies ?
- - - ?

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19.

Why is a hypothesis unable to eliminate all types of errors ?

+ ?
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Space For Rough Work

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FOR OFFICE USE ONLY

Marks Obtained
Question
Marks
Number
Obtained
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19

Total Marks Obtained (in words) ...........................................

(in figures) ..........................................
Signature & Name of the Coordinator ...................................
(Evaluation)

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Date .........................

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