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BitTorrent, Inc. | Corporate Overview

August 2014

Overview

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Contents
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BitTorrent, Inc. | Corporate Overview

About BitTorrent Bundle

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What Makes BitTorrent Bundle Different?
The BitTorrent Media Network
Publisher Stories

What is BitTorrent Bundle?
An immersive experience that emphasizes the
human connection between artist and fan:
a social, creative object that becomes
more valuable, each time it’s shared.

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BitTorrent, Inc. | Advertising and Publisher Overview

For Internal Presentation Purposes Only, Not For External Distribution .

or size limits. 1 Y A D I IG Big ideas are not bound by pages. Inc. to film.from music. Bundle is built for creativity. Think box set. and experimental art. | Corporate Overview . Think vinyl. run times. D BitTorrent. Big ideas don’t come in boxes. to handwritten notes. streams.Guiding Principle No. BitTorrent Bundle is a revolutionary file format that’s designed to restore digital media to its experiential core. Think about the power of a single download that can house the breadth of a project .

| Corporate Overview . without selling your soul.Guiding Principle No. BitTorrent Bundle is a direct-to-fan engagement platform that’s built to help you unlock to your individual goals. Each Bundle can be embedded with calls to action and collateral that drive back to value-generating artist properties: from iTunes and Amazon. 2 Y A D I IG You should be able to sell your art. to ticket vendors and merchandise storefronts. Inc. D BitTorrent. Every single piece of content has a different business model.

Because with Bundle. We’re hardwired to share. each time they are shared. 3 Y A D I IG Creative goods become more valuable. to grow with. | Corporate Overview . connection. BitTorrent Bundle is designed to work the way we do: to travel. Your content doesn’t need to live in a store. Each Bundle comes with an email gate. and over. We’re human. D BitTorrent. Inc.Guiding Principle No. each time it’s passed on. That means your work becomes more valuable. the store lives inside your content.

| Corporate Overview . music. Inc.BitTorrent Bundle Is: Y A D I IG A new file format for film. art and interactive storytelling A direct-to-fan media network built for rich engagement D A global marketplace built to travel: the store is inside the content BitTorrent.

000. | 2014 Artist Overview For Internal Presentation Purposes Only.This is the Internet’s Record Store Y A D I IG 10. Not For External Distribution .000. . Inc.000 publishers 2.000 downloads D BitTorrent.000 titles 100.

| Corporate Overview conversion to download average social share rate conversion to paid artist properties conversion to email subscription .This is the Most Effective Way to Grow -. Inc.and Keep -.15% 2 .Your Fan Base Y A D I IG Bundle was hands-down the most effective form of promotion used to drive traffic to iTunes album preorder.10% D BitTorrent.90% 21 . Zach Koche. Family Management (Hundred Waters) 60 .25% 10 .

| Corporate Overview D 41MM 70MM 175MM . Influential Youth Audience Monthly Active Users Y A D I IG 255MM 200MM 170MM 24MM BitTorrent. Inc.BitTorrent Bundle Users Make Up a Massive.

and more time. and Tech-Savvy BitTorrent users spend more money. Y A D I IG Young Adults Mostly Male 11% Female <18 18% D 19% 25-34 35-44 17% 13% 45-54 65+ 10% Grad School 26% 18-24 55-64 Tech-Savvy Students 6% 2% BitTorrent. Curious. Inc. on content (online and offline) than their digital peers.Our Community is Young. | Corporate Overview a 89% Male 39% College Grads 51% HS Students .

Inc. | Corporate Overview more in-theater movies viewed more likely to have a paid music subscription .Our Community is Passionate About Digital Content Y A D I IG 33% more likely to buy albums online 34% more DVD purchases D 34% 100% BitTorrent.

| Corporate Overview .Our Community is Passionate About Gaming Y A D I IG BitTorrent drives over 70M gamers per month to gaming sites & apps. across genres: Midcore MMO RPG D FPS desktop Web-based BitTorrent. Inc.

Click User to edit master title Core Behaviors andstyle Values Click to edit master subtitle style Y A D I IG ● Tech-obsessed and tech-influential ● Passionate about entertainment ● Lives mobile. social broadcasters BitTorrent. Inc. lives connected Click to edit master title style D ● Invested in creativity ● Early adopters. | Corporate Overview .

Y A D I IG What Makes Bundle Different? D BitTorrent. Inc. | Corporate Overview .

. Not For External Distribution . For Internal Presentation Purposes Only. 29X reach versus YouTube. Y A D I IG D Kaskade Tour Doc Preview X YouTube: 143K total streams. | 2014 Artist Overview Kaskade Tour Doc Preview X Bundle: More than 4.Built to Help Video Projects Find Fans Bundle campaigns deliver more impressions for artists & advertisers than YouTube.2MM total downloads / streams. Inc. BitTorrent.

Built for Bigger Stories Bundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB.2MM downloads D 1.7GB 6.5MM downloads 2.8MM downloads Y A D I IG 5 of 2013’s most downloaded Bundles were 3GB or more.3GB 11. Not For External Distribution .5GB Pretty Lights Tim Ferriss Madonna Berklee For Internal Presentation Purposes Only.9GB Marc Ecko BitTorrent. 1.0MM downloads 3.7GB 4.3MM downloads 2. | 2014 Artist Overview 2. Inc. 1. .

It’s a distribution platform for everything from film to photo. Y A D I IG D De La Soul Bundle: Album. photo set. clues to find vinyl in a global record store crate dig. art. music. | 2014 Artist Overview For Internal Presentation Purposes Only. . BitTorrent. and more. Inc. and merch discounts.Built for Richer Experiences Bundle is designed to let artists & advertisers broadcast stories that go beyond the screen. documentary. Not For External Distribution .

. | 2014 Artist Overview For Internal Presentation Purposes Only. Y A D I IG D BitTorrent. Not For External Distribution .Built for Control: Publisher-Owned Stats & Subscriber Lists Bundle is where the Internet goes for HD projects: the average BitTorrent Bundle size is 734MB. Inc.

Inc.Y A D I IG The BitTorrent Media Network D BitTorrent. | Corporate Overview .

working with other marketing channels. Inc. | Corporate Overview .ClickBitTorrent to edit master style The Mediatitle Network Click to edit master subtitle style Y A D I IG Our advertisers have seen 2-5x ROI with BitTorrent owned & operated properties vs. Brands leveraging BitTorrent Bundle and the BitTorrent Media Network: Click to edit master title style D BitTorrent.

and mobile ads. . Inc. Not For External Distribution . Y A D I IG D 300x250 Video & Display BitTorrent. | Title For Internal Presentation Purposes Only. banner.Scale and Reach With BitTorrent Ads Our advertising platform is built to scale. serving 10 Billion monthly impressions across IAB-standard video.

BitTorrent offers prominent native ad placements that deliver strong performance.IAB and Native Ads In addition to IAB-standard ads. Inc. | Title Featured Web Text + Banner Unit For Internal Presentation Purposes Only. D Y A D I IG 300x250 Video & Display BitTorrent. Not For External Distribution . .

D Y A D I IG .Pre-Roll Video Large-format video advertising to drive pre-roll engagement for brand and gaming advertisers.

Mobile Advertising Reach your mobile users on the #3 ranked app in Google Play store. Inc. Mobile banners and interstitial inventory with high tablet adoption. | Title For Internal Presentation Purposes Only. Not For External Distribution . . Y A D I IG D BitTorrent.

Inc.Y A D I IG Publisher Stories D BitTorrent. | Corporate Overview .

Inc. RESULTS D 8. Moby created an interactive remix project.9MM downloads 138K iTunes impressions 68K remix interactions BitTorrent.Click toAlbum edit master style Moby: Launchtitle Campaign Click to edit master subtitle style To launch his 2013 album innocents. Y A D I IG Fans used stems to create 68K new versions of tracks from the original Click to edit master title album. | Corporate Overview style . delivered via BitTorrent Bundle.

| Corporate Overview style . RESULTS D 2.6MM downloads 408K streams 51K email subscribers BitTorrent. 3D print files andtitle filming instructions from the shoot. Y A D I IG The BitTorrent Bundle included the Click totheedit master music video.Click to edit master titleActivation style Cut/Copy: Music Video Click to edit master subtitle style BitTorrent Bundle delivered the first-ever 3D printed. Inc. open sourced music video to support the launch of Cut/Copy’s “We Are Explorers” music video.

and call to Click to edit master title contribute to the cause. photoset.2MM downloads 84K supporters enlisted 170 countries reached BitTorrent.Click X toMadonna: edit master title style VICE Social Good Initiative Y A D I IG BitTorrent Bundle partnered with Madonna and VICE to launch a global freedom of speech initiative: Art For Freedom. Inc. | Corporate Overview Click to edit master subtitle style style . The BitTorrent Bundle contained a 20-minute film. RESULTS D 1.

Clickaudiences to edit master where the doc was censored. Y A D I IG The Bundle contained exclusive content from the filmmakers -reaching in Indonesia.5MM downloads 51K iTunes impressions 45K Indonesian impressions BitTorrent. RESULTS D title style 3. Inc. | Corporate Overview Click to edit master subtitle style .Click to editFilms: master title style Drafthouse The Act of Killing OSCAR Promotion In partnership with Drafthouse Films. we delivered a download as digital testimony: a behind-the-scenes look at The Act of Killing to mark the film’s 2013 Oscar nomination.

Click to edit master title ticket links. immersive. RESULTS D 4MM downloads 30% increase in ticket sales 500% growth in merch traffic BitTorrent. Click to edit master subtitle style Y A D I IG The BitTorrent Bundle contained 12-tracks. | Corporate Overview style . Inc. or an art-heavy vinyl.Click to edit masterLaunch title style Curren$y: Mixtape Campaign Curren$y used BitTorrent Bundle to reinvent the mixtape: the old school. and print-able coupons. a documentary. tour art. multimedia experience of opening an artistcrafted cassette.

Y A D I IG Thank You D BitTorrent. Inc. | Corporate Overview .