EXECUTIVE SUMMARY

Company History

Company Vision Statement

To be most successful and respectable LED supply company in Pakistan
Company Mission Statement
To provide our customer innovative & sustainable solution help them to improve
productivity & reduce cost

The company vision & mission Revolves around its 6 pillars

 CUSTOMER FOCUSED
EXCELLENCE
INNOVATION
OPEN COMMUNICATION
RESPECT TO CHANGE
INTEGRIRY
Statement of purpose

With the global energy crisis showing its worst form in the subcontinent, the dilemma of
energy crisis in Pakistan has its unique characteristics. On one hand the available resources
of power generation are sufficient to cater for the electricity demand but on the other the cost
of electricity production and balance of payment on the part of government has kept millions
in long blackouts. The ugliest facet of the issue is that not only the people are deprived of
electricity but at the same time they are paying much high per unit cost of electricity. The
whole economy has become hostage to power outages which has deteriorated the natural
growth of economy.
Recent developments in light-emitting diode technology have allowed LED lighting products
to penetrate the commercial lighting market with enormous potential for growth. Our team
developed several conclusions forecasting the future of LED lighting in the commercial
market and made recommendations for a business strategic entry into the commercial
lighting market with LED products.
This report focuses on the feasibility for EXXSN, a Complete LED lighting solution
company aimed at introducing new lighting and display trends in the market while analyzing
the market demands and providing the consumer with more efficient and credible products
and thus to win consumer trust.

The business is focused towards the customer. By giving them something that will not only
add a unique quality to their choice in lighting but it will also prove to be a great decision in
the long run. As LED is the new revolutionary technology that is a bit expensive in the
upfront cost chart but eventually helps the consumer save by slicing off their electricity bills
by more than 50 % guaranteed. Therefore the consumer ends up saving much more then he
can imagine. The new and improving eye catching designs and the quality of light is
something that is worth the money. With little or no heat generated, the LED technology
adds another attractive feature that is very favorable for the Pakistani market. The Pakistani
meteorological conditions does not support the halogen or the energy saver lighting system
as it adds to the heat already being showered upon the population. Hence the LED
technology lifts that load off by providing the same level of light with no heat generation at
all.
Furthermore as of the current scenario the LED lighting business is filling a niche in the
Pakistani market as most people are not aware of this trend. Internationally LEDs have
already replaced almost all sorts of lighting system being used commercially or residentially.
But eventually all the lighting system will be replaced by LEDs in Pakistan as well as it
consumes 50 % less energy. Hence helping Pakistan in recovering from the energy crisis.
Sadly Pakistan lags behind in this approach. Most of the people are not fully aware of the
benefits LED lights can provide for them. With huge potential for growth EXXSN Aims to
establish its self as the Largest innovative lighting system company. Providing masses with
state of the art technology that will help brighten up their life yet because no major impact on
their electricity bills.

INDUSTRY ANALYSIS

Pakistan is facing swear energy crisis at the moment. Although this is a sadistic moment for
the country but it also paves way for the LED lighting industry. Internationally LED lights
are being favored over all other options for lighting both residentially and commercially
already. People in Pakistan due to lack of awareness are not so inclined towards this product.
But with proper presentation and education about the product, the consumer will have no
better option other than LEDs. Therefore the Industry as a whole is providing a very
favorable time to settle down as a supplier of LED lights.
As population grows more and more houses would be built. The more houses are built the
more the demand for electricity would increase, hence adding to the short fall of power in the
country. Whereas LED light provide a favorable solution to the problem. It consumes lesser
waltz to provide the same level of energy. A 6 watt LED panel is capable of proving the
same amount of light as compared to a 22 watt CFL bulb (commonly known as an energy
saver). In the reality the market has evolved the energy saver is the older phenomena whereas
LEDs are the new ultra energy savers.
Additionally The Pakistani market now demands something extra for their money. While
building a house decoration is the key element that provides the maximum amount of utility
to the consumer. The new trendy designs, better quality of light, longer life span of the
product, and the 2 year warranty are some features that will add edge to the business,
something the lighting industry lacks at the moment. By moving into this business we are
planning to fill gap with profitable bank accounts.
The industry at present does not present very swear competition. With less than 5 brands
supplying LEDs in the market. EXXSN (The proposed brand) has immense potential for
growth. The companies operatives right now are charging a very high mark and do not have
the same quality as of our product range, they do not even offer 2 years warranty. EXXSN
plans to infiltrate the market with lower prices, better quality, 2 years warranty and wider
design range.

Therefore the Industry presents a very attractive time to launch the business providing the
target market with a complete lighting solution for all their needs and even adding value to
the environment. By consuming lesser energy and not contributing to global warming

Five Forces Model

Michael E. Porter has presented the world with an enlightening formula to better understand
our industrial position. In this model he identifies and analyzes 5 competitive forces that
shape every industry, and helps determine an industry's weaknesses and strengths. These are
as follows

1. Competition in the industry

2. Potential of new entrants into industry
3. Power of suppliers
4. Power of customers
5. Threat of substitute products

We now look at each point with respect to out proposed business preposition.
1. Competition in the industry:
As discussed earlier EXXSN as of this moment dose not face very strong completion
in the market. As the brands currently functioning are charging high mark up and
providing a lower quality product in return. Due to lack of sensibility in the market
and poor understanding of the product consumers are willing to pay large sums of
money for LEDs. EXXSN plans to eliminate those firms by providing better product
at lower rates. Following is a list of main competitors:

Butterfly LEDs

Green LEDs

2. Potential of new entrants into industry:

As there are no manufacturing units for LED lights in the market. This business in an
import based business. Therefore people with import license due pose a threat for new
entrants. But EXXSN plans to fight competition with capturing its market share and
growing it. This business will flourish on reference base. As the CEO of the proposed
concern is in public relations field and the logistics in charge is already engaged in
relevant field for last 7 years. The team sums up to be a devastator when it comes to
capturing the market share.

3. Power of suppliers:
The bargaining powers of suppliers are not something to fear for. As We would be
importing our product range from China, and presently there are number of
manufactures in China who produce tons of LEDs annually. But off course the
relationship with the supplier has a great impact on the business. Strong relations will
be built in order to avail bulk discounts and ensure timely delivery of the product.

4. Power of customers:
The business will initially develop through references. The CEO would employee his
key contacts to initiate initial sales. Major contractors like Wasif Ali Associates,
Mazahar Munir Associates, Nayeer Ali Dada Associates and countless other would be

approached and presented about the product and its benefits. As they are in the
construction business they would enjoy the idea of unique product range and energy
saving proposition as that would add value to their projects. One project will lead to
another and through superior relationship management and quality product at lower
rates the contractors will not get enough of this deal. Furthermore as currently they do
not have enough option available in the market, EXXSN will meet consumers
expectation by going out of the way to satisfy the consumer.

5. Threat of substitute products:

Substitute for LEDs would be CFL, Energy saver or other conventional lighting
technology. But it does not pose a threat as the LED technology is what the market
needs.
And it does not have any substitute. People these days are not willing to substitute
quality over money. EXXSN will focus on providing affordable rates to bulk buyers
and provide Value added features to retain its market share.

MARKETING PLAN

Marketing plan consist of understanding the need of consumer, along with potential of
market / Industry analysis. Product positioning (Ps of marketing), target market
segmentation and SWOT analysis.

The LED light category/ group include both conventional and solid state lighting
technologies for the commercial use, household indoor, outdoor and industrial. Products
types ranges from spot light to executive panels. Topics covered include materials,
manufacturing, fixtures, and markets. GII offers market research, industry forecasts, and
business analysis for this market segment.

MARKETING ANALYSIS

Energy consumption in the Pakistan falls under four sectors;

residential,
commercial,
industrial,
Transportation.
Together, residential homes and commercial buildings comprise more than 50% of the
Pakistan total energy consumption. Commercial buildings, including schools, stores, and
businesses, make up 20.6% of this total energy consumption, mainly in the form of
electricity. As of 2010, approximately 5.5 million commercial buildings existed in the
Pakistan averaging nearly 15,000 square feet of floor area per building. These buildings use
38% of their electricity specifically for lighting.

The table shows the growing trend of energy consumption in Pakistan. As the population
will grow the demand for electricity consumption will grow and with the scarcity of
resources it will pave way for the demand of low power consuming lighting system. The
industry as of this moment presents itself with a very feasible climate to launch the LED
brand.

Firstly our target market will be Construction firms. Who are developing houses for resale
purposes, they will be spending fortunes on building a house and installing LED lights will
cost a bit more but it would not only help reduce their electricity costs hence adding a
competitive edge to their houses but it will also beautify the place. Hence result in a quicker
and high priced sale of their house. Other than that we would focus on developers, who
develop societies like Bahria Town, DHA, Askari etc. We would present them with our idea
and offer them LED solutions for all of their lighting needs. May it be Street lights or flood
lights and any other sort of lighting they may require. We would also provide customized
product services to our High Net Worth clients.

Market research

The revenue from the global LED lighting market for buildings will rise from $9.46 billion
in 2013 to a total of $25.4 billion by 2017. This represents a compound annual growth rate
(CAGR) in the overall market of 22%, over the 5 year period.
The global shape of the LED lighting market will stay broadly the same over the 5 years,
with the EU, North America, Japan and China still taking up the largest proportion of LED
revenues. Growth in India will be the highest at approximately 31% CAGR, but from a very
low base, and penetration rates there are likely to remain relative low. The rest of Asia (with
the exception of Japan) will experience growth of around 24% CAGR due to positive
legislation, new construction, and government incentives.
Many global lighting product sectors remain highly fragmented. This is likely to change over
the next few years. Memoori predicts that the continued drive for improved lighting
performance and lower costs should drive continued vertical integration in the market
particularly downstream in the value chain. With more building controls companies eyeing
the market, and acquisitions of lighting controls companies by LED lamp and luminaire
manufacturers likely to continue.

,http://www.memoori.com/portfolio/LED-lighting-in-buildings-2013-to-2017/

(This Article is taken as reference from research paper)

In continuation of the research made by a group globally, our internal research / response is
not different, considering country condition regarding use or availability of electricity &
ever rising cost per unit of electricity is encouraging the demand of LED lights not only by
professionals but for residential use also.
In such a short time period winning a contract one after another is highly evident what was
forecasted globally is true for Pakistan as well.

MARKET SELECTION DECISION

Target marke t
Target market is not restricted to commercial use or any other specific customer since; the
product is basically designed to minimize the use of electricity along with better vision with
lights and leaving lesser burden on air conditioners. The product is targeted at mass
consumers which includes all commercial, residential indoor and outdoor use. Product serve
the missing gap between benefits offered by available brands and LED lights .Consumers at
every level can be benefitted by its use.

Market Segmentation
Market segmentation generally is done based on the better understanding and acceptability
from educated and informed customers , since , LED lights have various benefits for the
interest of the customers from urban areas especially for bigger projects at professional level,
although the rising awareness has created the demand for households as well . Considering
the sophistication demanded by urban areas below are the few benefits offered by the
product. Geographically the market is segmented based on the needs of customers by
identifying the opportunity area.

1. Better Visibility

LED lighting has better visibility because of natural white light. Whereas alternative
options offer more of yellowish light texture and on top of all light bulbs which are being
used frequently produces yellow light right after few days of installation . Its been
medically proven that yellow lights create stress and burden on human eye.

LED lights produces clear natural white light which leave soothing effect. Moreover use of
LED lights can be observed for its use as street light to create crisp & clear visibility during
night time.

Better visibility is also experienced through indoor use, where research show that LED light
produces a healthier light for the human eye.

Additionally, LED lights do not flicker as other lighting technologies do and thereby prevent
side effects such as headaches, eye discomfort and eye strain, leading to increased visual
capabilities.

2. Increased Performance & Alertness

LED lighting enhances cognitive performance and alertness in both indoor and outdoor
settings. As biological studies show repeatedly, our bodys internal clock known as the
circadian rhythm is linked to the cycle of day and night due to the color temperatures that
the different times provide.

Therefore, human beings subconsciously interpret certain lighting colors with nighttime in
which we are programmed to sleep. This is a major issue for incandescent lights and
halogen lighting as this type of lighting decreases alertness, leads to decreased vision and
enhances fatigue.

LED lighting, on the other hand, provides the user with a light that resembles natural

daylight, therefore supporting your circadian rhythm to interpret the light as daytime and
thus leading to enhanced alertness and higher levels of concentration and cognitive
performance.

This benefit is particularly important for winter months indoors as well as night-time driving
and institutions where cognitive performance is of crucial importance, such as hospitals,
schools and businesses.
(Taken from medical research paper as support)

3. Increased Safety

Above mentioned two benefits are self explanatory regarding safety aspect of LED lights.
And shed light on benefit of LED over health & safety however, there are few more reasons
why LED is safer than any other lighting technology.

For one, LED lighting is free of UV emissions and thus pose no threat of premature aging,
skin cancer or headaches as CFLs do. LED lighting can be utilized in close proximity
applications without any discomforts to eyes or skin and are completely free of UVemission related health issues.
Secondly, LED lights are entirely free of mercury in contrast to other lighting sources:
This extremely dangerous and toxic substance is contained in both incandescent and
fluorescent light bulbs, posing threats to personal and public health. As LED lighting is free
from this element completely, a significant health risk is eliminated.

4. Elevating Mood

According to research sound emitted by light bulbs causes fatigue, stress irritation &
tension and mood variation. Despite that the sound emitted by ordinary bulbs may go
unnoticed but for sure it leaves negative impact on human health.
In contrast LED lighting is proved to be silent emitting soothing effect and is safe. it create
productive environment and is defiantly a safe solution..

LED technology, on the other hand, is absolutely silent while offering a full spectrum of
clear and crisp natural light - for up to 50,000 hours! ( property of LED lighting)

5. Superior Savings
Last but not least, another significant benefit of LED lighting is of course its significant
financial advantage over other lighting sources. With a lifetime of up to 50,000 hours, LED
lights are market-leading energy savers with benefits for both your wallet and of course the
environment.
LED lightings unmatched durability and longevity outlive any other lighting technologies to
this date and thus have the highest ROI in the history of lighting technologies. This is to say
that if you keep your LED light on for 8h daily, you will not need to switch your light for 20
years!

The list of benefits of LED lighting goes on but these are some of the reasons LED lighting
has taken over the global lighting market by storm over the past years, due to its significant
health, safety, environmental and economical reasons.

(LED light economic benefit)

MARKETING MIX DECISION

Product

Price

Place

Promotion

Marketing Mix Components

Product

(Annexure A)

The product at hand is LED lights. Produced and distributed under the brand name of
EXXSN. Imported from China in latest innovative designs and shapes to accommodate the
modern market taste and demand. Energy consumption is at much lower scale where as the
result is much better than any of the other lights already available in the market. Warranty
and after sale service would most definitely be provided to the customer to gain competitive
advantage. A brief characteristic profile of the Lights is listed below:

Lifetime: LEDs last from 50000 to 100000 hours almost 10 times longer than
fluorescent lighting, and 15 times longer than HID lighting.

Durable, Reliable and have Safe Operations 20 times longer life expectancy

Low Voltage Security

Environment friendly: No Ultra Violet emissions

Less CO2 reductions.

Flicker-Free

No Fragile Glass Coverings Or Filaments

Reduces electricity bills: 90% annual saving on lighting cost

High Quality Light.

Low Early Failure Rate

No Heat Generation

Directed Light Through

High Color Efficiency

Listed below are charts that talk in numbers and also provide a comparison with the lights
already available in the market:

6W LED Panel replacement with 23W CFL (energy saver):

6W LED Panel Replacement with 18W CFL:

The LED Lighting system is a revolutionary technology. It has already replaced all of the
outdated lighting technology in the developed countries. But in developing or third world
nations like Pakistan the gap is yet to fill. By undertaking the cost benefit analysis even the
government is inclined toward establishing LED lights in Pakistan.

Pricing Strategy

Final Price
=

Product Cost

Transportation
cost
+
+

Clearing
charges

Profit margin

Pricing strategy is very simple. Final price of product is made up by adding all cost head
along with minor profit margin. Various items have various prices. Initially EXXSN will be
holding some inventory but as the orders are booked, the inventory will be replenished.

The production cost is what is to be paid to the manufacturer in China. The transportation
costs include the freight charges estimated to be somewhere around $1000-$1200 for a 20
feet container. This container would be delivered in 15 days.

Clearing charges would be handled by the Operations manager, as she already has a license
for import so things wont be very difficult to handle. Furthermore the product would be
delivered to the warehouse in Lahore therefore the cargo charges from Karachi port to
Lahore warehouse would be applicable.

Mark up and profit margin are the amounts that the partners would earn and would be split
50 - 50. Currently the market trend is to earn at least 30% - 40 %. EXXSN would be initially
charging lower mark ups to gain business and along the timeline margins would increase.

Small orders would carry higher mark ups whereas bulk orders would be entertained with
lower mark ups, hence earning on volumes

Promotion

The use of promotion would be to reach greater number of customers with the economical
use of resources and generate greater sales volumes. This turns into using those channels
which have a greater influence to reach & influence customers at large. Including social
media

Public Relation Efforts:

Knowing the products newness in our culture and familiarity level in the market place much
of the focus needs to be given towards personal or public relations. Program to be run by
CEO by contacting different institutes to address the general public about the common
benefits at every level to enhance awareness among customers. .

Communication Channels:-

Radio would be used as medium to create awareness among people about the product, CEO
or marketing manager shall address in informative program on radio to spread the word about
use of product.

Free sampling:

To create product awareness among the top notch architects of our country shall be contacted
by personalized meeting presenting products benefits & long lasting impact on individual
level as well as on economy. Free sampling shall be done as a test trial of a product with the
intention of prospective orders.

SWOT Analysis
Marketing plan relies heavily on SWOT Analysis , before launching any business idea it
must to be realistic about plan by analyzing its strengths & weakness and identifying
Opportunity and threats faced by business on the whole, SWOT Analysis gives holistic view
about the prospects of the business by better understanding all sides , marketing is about
chalking a plan to deal with potential threats & weaknesses and building a way forward in the
form of strategy how to grow considering all limitations and strength

Weaknesses

Strengths

New, innovative technology

Technology still
progressing
Energy efficient design
Offers consumers positive
ROI, over time
Easy installation
Low cost high yield

Technology advancement
Low market share
Not very well-known

SWOT
Analysis
Opportunities

Threats

Cheaper technology
New, innovative technology
Universal "Green Push"
Technology still progressing
Competing forms of lighting
Energy efficient design
somewhat obsolete
Offers consumers positive ROI,
Rising
energy prices
over time

New innovations/technologies

Innovation

Rising competition in industry

Uncertain political conditions
Product / Service desirability

Marketing Strategy
LED Light bulbs and panels have competitive advantage over solar panels or any other type
of lights because of its convenience, its easy to install does not require heavy infrastructure
or pre planning time lag in order to switch to LED lights or reap its benefits, this is as hassle
free with absolutely zero cost of installation, building on its strengths of product and nature
of business our marketing strategy would be to invest on marketing campaigns to develop
awareness among society. Since, its a trading business without displaying of product; the
entire product is being handled in virtual warehouse where customers dont have access to
the product.
All focus would be to develop the market through the use of either social media direct
marketing TV campaigns and spreading positive word of mouth. To win customers at the
start up of business there will be special promotions and discounts. Buzz marketing agents
would be used to create positive word of mouth. Mega projects are being targeted to
penetrate into market more rapidly and positively. Mosque of Bahria Town designed by
NAYER ALI DADA is fully equipped with LED lights is acting as winning strategy for
getting more contracts also domestic individuals who come there to pray gets exposure of
the product .
There is a lot opportunity in Pakistan regarding the use of LED lights in commercial building
including offices, Schools and Hospitals our strategy would be to firstly attract those
customers who are operating at large scale through the use of marketing campaigns along
with promotion and discounts to build customer base. As expansion strategy company would
be associated to the renowned figures as brand ambassadors to penetrate into every house to
brighten lives.

MANAGEMENT TEAM AND COMPANY STRUCTURE

By now company is being handled by two individuals handling all finance problems to
operations and sales & marketing. However, a team of three sales men are also being
inducted with the very stretched sales target. Below is the structure for a small business set
up.

ORGANOGRAM

Chief Executive Officer

Operations Manager

Sales Team

OPERATIONS PLAN

Business License:
Exxsn trading needs to be registered before being operational. The CEO Mr. Muhammad
Hamza Tariq and Head of Operations Mrs. Fouzia Abid would enter into a partnership
contract. The Firm will be registered and an associate of persons NTN would be issued. The
license for import is in the name of Mrs. Fouzia Abid Head of Operations.

Business Location and staff

Exxsn trading is operating through its Office situated in DHA (247 EE)
and a warehouse at (917 J2 Johar Town). Since, Exxon trading is new to the business at time
it may need to meet the customer demand on urgent bases . considering the responsiveness
required by Exxon to build healthy relations company shall be carring some stock based on
its forecasting with topping it up with growth rate. For our established and professional
customers demand would be met with in promised lead time.for professional customers
inventory strategy will be made to order. EXXSN has built relationship with the supplier in
a way to meet demand on actual bases. Most of the time Exxsn will be acting as marketing
company to build customer base and collecting customers orders with negotiated lead time
through E2E planning process. 20 days lead time will be negotiated with the customers
considering all steps involved in clearance of shipment.
Initially business would be handled by two individuals fully equipped with skills required to
manage business CEO would take lead in developing customers base and would act as
business development agent along with handling all financing of the business. CEO has
masters degree in marketing and has sufficient experience in finance by working with
banking sector for quite a sometime. CEO has immense experience in handling finance and is
fully capable of handling his own business. Operations Manager would be sole responsible
for all the operations of the company including Supply chain, Logistics and customer
services. Operations Manager is also not only qualified in Marketing & Finance but possess

an immense experience of supply chain both in corporate sector and in local environment.
Operations manager is fully aware of all activates involved in import, custom clearance
process, logistics and customer services and holds a professional degree in Supply Chain
management also.
With the growth of the business EXXSN shall flourish. Since, EXXSN is small & medium
company considering the number of people ranges between 1-10 people company structure
be increased by inducting few more individuals with proper job description to contribute
positively towards the growth of the company
Initial investment:
The firms account would be opened under the name of EXXSN. Mr Muhammad
Hamza(CEO) and Mrs. Fouzia Abid(Head of Operations ) would be joint signatory in that
account. Initially capital worth 5 million would be deposited in the account to fuel the
business transaction.

Description

Amount in Rs.

CEO

Rs.2500000

Operations Manger

Rs 2500000

Total

Rs 5000000

The firm would then later on employee work force when the need is felt. According to the
market norm the sales team would be hired on Rs 10000 basic salary plus commission.

Business Operations
EXXSN Ltd shall operate as small & medium company with people ranges between 1-10
people at maximum. Operating expenses wouldnt be a significant amount. Company would
operate through VMI inventory policy which is mutually agreed between customer

(ExxsnLtd ) and supplier (Importer). Both partners would work from a small office situated
at 247 EE DHA . As the firm would grow then decision regarding business expansion would
be considered
Marketing & advertisement expenses would be high in recent years which would reduce later
on after getting enough awareness.
Logistics:In the start up of business vehicle on rent seems feasible idea as logistics support. Logistics
play important role in terms of goods shipment to final destination. There are two types of
logistics involved in our business plan apart from air shipment and custom clearance our
shipments are on FOB bases from port to our temporary destination and then next stage is
delivery to our end user or ultimate customer. Vehicle is hired on rent on per day bases to
facilitate our operations.

GROWTH PROSPECTS AND EXIT OPTIONS

Growth prospects
LED light industry is becoming very popular. By looking at the historic trends and future
forecast it can be said that business has potential to grow rapidly and will reach to peak
before launching of new technology.
From very first year business has a positive cash flow based on the intelligently planned
business activities and well thought out negotiated business policies.
An extension of Exxsn trading would be to open an office in Lahore in commercial building
and hiring of more talented individuals.
Exit options
There are few options available as an exit options for the Exxsn trading Company. There is
not any financial loss if at any stage company would go down for not being able to generate
sales. Although a nominal amount of inventory on hand along with holding cost need to be

looked for BCG ( Business Contingency Planning) need to be done for such cases where a
complete planning process would be chalked out on how to handle the situation. But a quick
fix is to look for orders to liquidate inventory on hand. Variable cost includes fuel and rent
for logistic handling and communication cost can be cured quickly.
The other option could be if any of the business partner is not interested in business any more
or have planned a separate business venture the option left for ExxsnTrading is either single
partner shall wholly owned the company and bear all the operational activities along with
financial burden or can sell the business along with brand good will established by then.
Selling all the contacts and customers top t the other new firm is easy quit option

(Annexure A)
PRODUCT DESIGN

BEST PLACES FOR:

INDOOR:

Departmental Stores/Shopping Marts

Commercial Buildings
Marriage Halls
Hotels/Restaurants
Hospitals
Gymnasiums
School/Colleges/Universities

OUTDOOR:

Parking Lots
Gas Stations
Canopy Lighting
Pathway Lighting
Signage Lighting
Garden Lighting

Panel Light:

Lifespan:

More

than

50000hours.
Watts: 6W, 12W, 18W, 25W.
Super bright LED light
source, energy saving more
than 80%.
Color: White, Warm White.
Available in Round & Square.

Ceiling Light:

Lifespan:

More

than

50000hours.
Watts: 3W, 6W, 7W, 12W.
Energy saving more than 85%.
Color: White, Warm White.
Available in Round.

Spot Light:

Lifespan:

More

than

50000hours.
Watts: 3W, 5W, 7W, 9W,
12W.
Energy saving more than 85%.
Color: White, Warm White.
Available in Round.

BULB

Lifespan:

More

than

50000hours.
Watts: 3W, 5W, 7W.
Energy saving more than 70%.
Color: White, Warm White

Candle Light

Lifespan:

More

than

50000hours.
Watts: 1W, 3W.
Energy saving more than 85%
Color: White, Warm White.

Executive Panel

Lifespan:

More

than

50000hours.
Watts: 40W, 50W.
Energy saving more than 70%.
Color: White, Warm White.

Super Panel Lights

Lifespan:

More

than

50000hours.
Watts: 9W, 25W.
Energy saving more than 80%.
Color: White, Warm White.

Street Lights

Lifespan:

More

than

50000hours.
Watts: 50W, 80W, 100W,
120W.
Energy saving more than 80%.
Color: White, Warm White.

Flood Lights

Lifespan:

More

than

50000hours.
Watts: 20W, 30W, 50W,100W.
Energy saving more than 80%.
Color: White.

Tube Lights

Lifespan:

More

than

50000hours.
Watts: 9W, 18W.
Energy saving more than 70%.
Color: White, Warm.

Cob Light

Lifespan:

More

than

50000hours.
Watts: 5W, 7W, 9W.
Energy saving more than 70%.
Color: Warm, White.

Track Lights

Lifespan:

More

than

50000hours.
Watts: 3W, 5W, 7W.
Energy saving more than 80%.
Color: White, Warm.

Strip Light