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Information is the basis for every decision taken in an organization. The efficiency of
management depends upon the availability of regular and relevant information. Thus it is
essential that an effective and efficient reporting system be developed as part of accounting
system. The main object of management information is to obtain the required about the operating
results of an organization regularly in order to use them for future planning and control.
The old techniques like intuition, rule of thumb, personal whim and prestige, etc. are now
considered useless in the process of decision taking. Modern management is constantly on look
out for such quantitative and such information, which can help in analyzing the proposed
alternative actions and choosing one as its decision. Thus, modern management functions are
information-oriented more popularly known as management by information. And the system
through which information is communicated to the management is known as management
information system (MIS). The management needs full information before taking any decision.
good decisions can minimize costs and optimize results. Management information system can be
helpful to the management in undertaking management decisions smoothly and effectively.
Thus MIS means a system for processing data in order to give proper
information to the management for performing its functions.
analysis and design, mainly deals with the software development activities.
This post include:
What is System?
What are diffrent Phases of System Development Life Cycle?
What are the component of system analysis?
What are the component of system designing?
What is System?
A collection of components that work together to realize some objectives
forms a system. Basically there are three major components in
every system, namely input, processing and output.
Preliminary Study
Feasibility study
System analysis
System design
Coding
Testing
Implementation
Maintenance
The different phases of system development life cycle is shown in this diagram
study, the cost and benefits are estimated with greater accuracy to find the Return on
Investment (ROI). This also defines the resources needed to complete the detailed
investigation. The result is a feasibility report submitted to the management. This may
be accepted or accepted with modifications or rejected. The system cycle proceeds only
if the management accepts it.
(c) Detailed System Study
The detailed investigation of the system is carried out in accordance with the objectives
of the proposed system. This involves detailed study of various operations performed by
a system and their relationships within and outside the system. During this process,
data
are collected on the available files, decision points and transactions handled by the
present system. Interviews, on-site observation and questionnaire are the tools used for
detailed system study. Using the following steps it becomes easy to draw the exact
boundary of the new system under consideration:
All the data and the findings must be documented in the form of detailed data flow
diagrams (DFDs), data dictionary, logical data structures and miniature specification.
The main points to be discussed in this stage are:
Functional network, which are similar to function hierarchy but they highlight the
functions which are common to more than one procedure.
List of attributes of the entities these are the data items which need to be held
about each entity (record)
(d) System Analysis
Systems analysis is a process of collecting factual data, understand the processes
involved, identifying problems and recommending feasible suggestions for improving
the system functioning. This involves studying the business processes, gathering
operational data, understand the information flow, finding out bottlenecks and evolving
solutions for overcoming the weaknesses of the system so as to achieve the
organizational goals. System Analysis also includes subdividing of complex process
involving the entire system, identification
of data store and manual processes.
The major objectives of systems analysis are to find answers for each business
process: What is being done, How is it being done, Who is doing it, When is he doing it,
Why is it being done and How can it be improved? It is more of a thinking process and
involves the creative skills of the System Analyst. It attempts to give birth to a new
efficient system that satisfies the current needs of the user and has scope for future
Flowchart
Data flow diagram (DFD)
Data dictionary
Structured English
Decision table
Decision tree
Each of the above tools for designing will be discussed in detailed in the next lesson.
The system design involves:
i. Defining precisely the required system output
ii. Determining the data requirement for producing the output
iii. Determining the medium and format of files and databases
iv. Devising processing methods and use of software to produce output
v. Determine the methods of data capture and data input
vi. Designing Input forms
vii. Designing Codification Schemes
viii. Detailed manual procedures
ix. Documenting the Design
(f) Coding
The system design needs to be implemented to make it a workable system. This
demands the coding of design into computer understandable language, i.e.,
programming language. This is also called the programming phase in which the
programmer converts the program specifications into computer instructions, which we
refer to as programs. It is an important stage where the defined procedures are
transformed into control specifications by the help of a computer language. The
programs coordinate the data movements and control the entire process in a system. It
is generally felt that the programs must be modular in nature. This helps in fast
development, maintenance and future changes, if required.
(g) Testing
Before actually implementing the new system into operation, a test run of the system is
done for removing the bugs, if any. It is an important phase of a successful system.
After codifying the whole programs of the system, a test plan should be developed and
run on a given set of test data. The output of the test run should match the expected
results. Sometimes, system testing is considered a part of implementation process.
Using the test data following test run are carried out:
Program test: When the programs have been coded, compiled and brought to
working conditions, they must be individually tested with the prepared test data. Any
undesirable happening must be noted and debugged (error corrections)
System Test: After carrying out the program test for each of the programs of the
system and errors removed, then system test is done. At this stage the test is done on
actual data. The complete system is executed on the actual data. At each stage of the
execution, the results or output of the system is analysed. During the result analysis, it
may be found that the outputs are not matching the expected output of the system. In
such case, the errors in the particular programs are identified and are fixed and further
tested for the expected output. When it is ensured that the system is running error-free,
the users are called with their own actual data so that the system could be shown
running as per their requirements.
(h) Implementation
After having the user acceptance of the new system developed, the implementation
phase begins. Implementation is the stage of a project during which theory is turned into
practice. The major steps involved in this phase are:
The hardware and the relevant software required for running the system must be made
fully operational before implementation. The conversion is also one of the most critical
and expensive activities in the system development life cycle. The data from the old
system needs to be converted to operate in the new format of the new system. The
database needs to be setup with security and recovery procedures fully defined.
During this phase, all the programs of the system are loaded onto the users computer.
After loading the system, training of the user starts. Main topics of such type of training
are:
After the users are trained about the computerized system, working has to shift from
manual to computerized working. The process is called Changeover. The following
strategies are followed for changeover of the system.
(i) Direct Changeover: This is the complete replacement of the old system by the new
system. It is a risky approach and requires comprehensive system testing and training.
(ii) Parallel run: In parallel run both the systems, i.e., computerized and manual, are
executed simultaneously for certain defined period. The same data is processed by both
the systems. This
strategy is less risky but more expensive because of the following:
Manual results can be compared with the results of the computerized system.
Failure of the computerized system at the early stage does not affect the working
of the organization, because the manual system continues to work, as it used to do.
(iii) Pilot run: In this type of run, the new system is run with the data from one or more of
the previous periods for the whole or part of the system. The results are compared with
the old
system results. It is less expensive and risky than parallel run approach. This strategy
builds the confidence and the errors are traced easily without affecting the operations.
The documentation of the system is also one of the most important activity in the
system development life cycle. This ensures the continuity of the system. There are
generally two types of documentation prepared for any system. These are:
The user documentation is a complete description of the system from the users point of
view detailing how to use or operate the system. It also includes the major error
messages likely to be encountered by the users. The system documentation contains
the details of system design, programs, their coding, system flow, data dictionary,
process description, etc. This helps to understand the system and permit changes to be
made in the existing system to satisfy new user needs.
(i) Maintenance
Maintenance is necessary to eliminate errors in the system during its working life and to
tune the system to any variations in its working environments. It has been seen that
there are always some errors found in the systems that must be noted and corrected. It
also means the review of the system from time to time. The review of the system is
done for:
If a major change to a system is needed, a new project may have to be set up to carry
out the change. The new project will then proceed through all the above life cycle
phases.
Information systems differ in their business needs and the information varies
depending upon different levels in organization. information system can be broadly
categorized into following :
Strategic information
Managerial information
Operational information.
The organization that uses MIS is able to record ,process, route & tabulate all
important business transactions. As & when need arises the organization is able to
incorporate the needed changes & improvements in the area of concern.
The top management ANALYSES whether its resources are being utillized
optimally.
OBJECTIVES OF DBMS
Shareability: An ability to share data resources is a fundamental objective of database
management. In its fullest interpretation, this means different people and different
processes using the same actual data at virtually the same time. Rather far reaching
ramifications stem from the stated objective of shareability:
- Setting standards
Ensuring the privacy of the database.In developing DBMSs, the accountants concept
of internal control has been practically ignored. Computer specialists need such
concepts to improve database integrity and enhance management confidence.
BASICS OF DSS
WHAT IS DSS?
DSS is an interactive software-based system intended to help decision makers
compile useful information from raw data, documents, personal knowledge, and/or
business models to identify and solve problems and make decisions.
Strategic management
1.
Executives develop organizational goals, strategies, policies, and
objectives
2.
As part of a strategic planning process
Tactical management
1.
Managers and business professionals in self-directed teams
2.
Develop short- and medium-range plans, schedules and budgets
3.
Specify the policies, procedures and business objectives for their
subunits
Operational management
1.
Managers or members of self-directed teams
2.
Develop short-range plans such as weekly production schedules
DECISION STRUCTURE
Structured Decisions situations where the procedures to follow when a
decision is needed can be specified in advance
COMPONENTS OF DSS
CLASSIFICATION OF DSS
Model-driven DSS
Communication-driven DSS
Data-driven DSS
Document-driven DSS
Knowledge-driven DSS
BENEFITS OF DSS
1.
2.
3.
4.
5.
6.
7.
8.
Decision Making
Decision making can be regarded as an outcome of mental processes (cognitive
process) leading to the selection of a course of action among several alternatives. Every
decision making process produces a final choice. The output can be an action or an
opinion of choice.
Decision making is a reasoning or emotional process which can be rational or irrational,
can be based on explicit assumptions or tacit assumptions.Thus here an important
concept comes of RATIONAL DECISION MAKING
Rational Decision Making
A rational decision is the one which, effectively and efficiently, ensures the achievement
of the goal for which the decision is made. In reality, there is no right or wrong decision
but a rational or an irrational decision. The quality of decision making is to be judged on
the rationality and not necessarily on the result it produces. The rationality of the
decision made is not the same in every situation. It will vary with the organization, the
situation and the individuals view of the business situation. The rationality, therefore, is
a multi-dimensional concept. For example, the business decisions in a private
organization and a Public Sector Undertaking differ under the head of rationality. The
reason for this difference in rationality is the different objectives of the decision makers.
Simon Herbert differentiates among the types of rationality. A decision, in a given
situation is:
Objectively rational if it maximizes the value of the objective.
Consciously rational to the extent the process of the decision making is a conscious
one.
The MIS tries to convert every open system to a closed decision making system by
providing information support for the best decision. The MIS gives the information
support, whereby the manager knows more and more about the environment and the
outcomes, he is able to generate the decision alternatives, test them and select one of
them. A good MIS achieves this.
During the design stage:, the decision maker outlines alternative solutions,
each of which involves a set of actions to be taken. The data gathered during the
intelligence stage are now used by statistical and other models to forecast possible
outcomes for each alternative. Each alternative can also be examined for technological,
behavioral, and economic feasibility.
In the choice stage:, the decision maker must select one of the alternatives that will
best contribute to the goals of the organization.
In the review stage:, past choices can be subjected to review during implementation
and monitoring to enable the manager to learn from mistakes. Information plays an
important role in all four stages of the decision process.
An example of the Simon Model would illustrate further its use in the MIS. For example,
a manager finds on collection and through the analysis of the data that the
manufacturing plant is under-utilized and the products which are being sold are not
contributing to the profits as desired. The problem identified, therefore, is to find a
product mix for the plant, whereby the plant is fully utilized within the raw material and
the market constraints, and the profit is maximized. The manager having identified this
as the problem of optimization, now examines the use of Linear Programming (LP)
Model. The model used to evolves various decision alternatives. However, selection is
made first on the basis of feasibility, and then on the basis of maximum profit.The
product mix so given is examined by the management committee. It is observed that the
market constraints were not realistic in some cases, and the present plant capacity can
be enhanced to improve the profit.
NATURE OF DECISION
Decision making is a complex situation. To resolve the complexity, the decisions are
classified as
programmed
non-programmed decisions.
If a decision can be based on a rule, method or even guidelines, it is called the
programmed decision. If the stock level of an item is 200 numbers, then the decision
to raise a purchase requisition for 400 numbers is a programmed-decision-making
situation. The decision maker here is told to make a decision based on the instructions
or on the rule of ordering a quantity of 400 items when its stock level reaches 200.If
such rules can be developed wherever possible, then the MIS itself can be designed to
make a decision and even execute. The system in such cases plays the role of a
decision maker based on a given rule or a method. Since the programmed decision is
made through MIS, the effectiveness of the rule can be analyzed and the rule can be
revived and modified from time to time for an improvement. The programmed decision
making can be delegated to a lower level in the management cadre.
A decision which cannot be made by using a rule or a model is the non-programmed
decision. Such decisions are infrequent but the stakes are usually larger. Therefore,
they cannot be delegated to the lower level. The MIS in the non-programmed-decision
situation can help to some extent, in identifying the problem, giving the relevant
information to handle the specific decision making situation. The MIS, in other words,
can develop decision support systems in the non-programmed-decision-making
situations.
FOUR ESSENTIAL DESCISIONS
1.Consider solutions
2.Choose a solution
3.Is there a problem or opportunity?
4.Is the choice working?
A significant part of decision making skills is in knowing and practicing good decision
making techniques. One of the most practical decision making techniques can be
summarized in those simple decision making steps:
1.
.Identify the purpose of your decision. What is exactly the problem to be
solved? Why it should be solved?
2.
Gather information. What factors does the problem involve?
3.
Identify the principles to judge the alternatives. What standards and
judgment criteria should the solution meet?
4.
Brainstorm and list different possible choices. Generate ideas for possible
solutions.
5.
Evaluate each choice in terms of its consequences. Use your standards
and judgment criteria to determine the cons and pros of each alternative.
6.
Determine the best alternative. This is much easier after you go through
the above preparation steps.
7.
Put the decision into action. Transform your decision into specific plan of
action steps. Execute your plan.
8.
Evaluate the outcome of your decision and action steps. What lessons can
be learnt? This is an important step for further development of your decision
making skills and judgment.
Unstructured require knowledge, insight, and evaluation. They may well crop
up without warning, and the right decision can be critical.
collect and edit data, summarize results, and be able to adjust and correct errors
promptly.
Accuracy
A sound system of automated and manual internal controls must exist throughout all
information systems processing activities. Information should receive appropriate
editing, balancing, and internal control checks. A comprehensive internal and external
audit program should be employed to ensure the adequacy of internal controls.
Consistency
To be reliable, data should be processed and compiled consistently and uniformly.
Variations in how data is collected and reported can distort information and trend
analysis. In addition, because data collection and reporting processes will change over
time, management must establish sound procedures to allow for systems changes.
These procedures should be well defined and documented, clearly communicated to
appropriate employees, and should include an effective monitoring system.
Completeness
Decision makers need complete and pertinent information in a summarized form.
Reports should be designed to eliminate clutter and voluminous detail, thereby avoiding
"information overload."
Relevance
Information provided to management must be relevant. Information that is inappropriate,
unnecessary, or too detailed for effective decision making has no value. MIS must be
appropriate to support the management level using it. The relevance and level of detail
provided through MIS systems directly correlate to what is needed by the board of
directors, executive management, departmental or area mid-level managers, etc. in the
performance of their jobs.
organization's planning process should include consideration of MIS needs at both the
tactical and strategic levels. For example, at a tactical level MIS systems and report
output should support the annual operating plan and budgetary processes. They should
also be used in support of the long term strategic MIS and business planning initiatives.
Without the development of an effective MIS, it is more difficult for management to
measure and monitor the success of new initiatives and the progress of ongoing
projects. Two common examples of this would be the management of mergers and
acquisitions or the continuing development and the introduction of new products and
services.
Management needs to ensure that MIS systems are developed according to a sound
methodology that encompasses the following phases:
Appropriate analysis of system alternatives, approval points as the system is
developed or acquired, and task organization.
Program development and negotiation of contracts with equipment and software
vendors.
Development of user instructions, training, and testing of the system.
Installation and maintenance of the system.
Management should also consider use of "project management techniques" to monitor
progress as the MIS system is being developed. Internal controls must be woven into
the processes and periodically reviewed by auditors.
Management also should ensure that managers and staff receive initial and ongoing
training in MIS. In addition, user manuals should be available and provide the following
information:
A brief description of the application or system.
Input instructions, including collection points and times to send updated information.
Balancing and reconciliation procedures.
A complete listing of output reports, including samples.
Depending on the size and complexity of its MIS system, an institution may need to use
different manuals for different users such as first-level users, unit managers, and
programmers.
CONSIDERATIONS
5.
A potential problem with relying on electronic communication and
processing of information is the loss of the vital human element. Sometimes
because of the complexity of information, an MIS report cannot effectively
summarize it. Very rich information is needed to coordinate and run an enterprise
and certain classes of information cannot be quantified. For example, it might be
wrong to evaluate an employee's performance solely based on numbers
generated by an MIS. Numbers can indicate a performance problem but a faceto-face meeting will be necessary to discuss the nature of the problem.
MIS Functions
MIS is set up by an organization with the prime objective to obtain management
information to BE used by its managers in decision making. Thus, MIS must perform
the following functions in order to meet its objectives.
Data Capturing: MIS captures data from various internal and external sources
of an organization. Data capturing may BE manual or through computer terminals. End
users typically, record data about transactions on some physical medium, such as a
paper form, or enter it directly into a computer system.
MIS CHARACTERISTICS
A MANAGEMENT INFORMATION
FOLLOWING CHARACTERISTICS.
SYSTEM
HAS
THE
System Approach: The information system follows a Systems approach. The systems
approach implies a holistic approach to the study of system and its performance in the
light for the objective for which it has been constituted. This approach is anti-piecemeal
in nature.
Management Oriented: This is an important characteristic of MIS. For designing of MIS,
top-down approach should BE followed. Top-down approach suggests that the system
development starts from the determination of management needs and overall business
objectives. The MIS development plan should BE derived from the overall business plan.
Management oriented characteristic of MIS also implies that the management actively
directs the system development efforts.
Need Based: MIS design and development should BE as per the information needs of
managers at different levels, viz., strategic planning level, management control level and
operational control level. In other words, MIS should cater to the specific needs of
managers in an organizations hierarchy.
Exception Based: MIS should BE developed on the exception based reporting principle,
which means an abnormal situation, i.e. the maximum, minimum or expected values vary
beyond tolerance limits. In such situations, there should BE exception reporting to the
decision maker at the required level.
Future Oriented: Besides exception based reporting, MIS should also look at the future. In
other words MIS should not merely provide past or historical information; rather it
should provide information, on the basis of projections based on which actions may BE
initiated.
Integrated: Integration is a necessary characteristic of a management information system.
Integration is significant because of its ability to produce more meaningful information.
For example, in order to develop an effective production scheduling system, it is
necessary to balance such factors as:
1. Set-up costs,
2. Work force
3. Overtime rates
4. Production capacity
5. Inventory level
6. Capital requirements
7. Customer services
Long Term Planning: MIS is developed over relatively long periods. Such system does
not develop overnight. A heavy element of planning is involved. The MIS designer must
have the future objectives and needs of the company in mind.
Sub-System Concept: The process of MIS development is quite complex and one is likely
to lose insight frequently. Thus, the system, though viewed as a single entity, must BE
broken down into digestible sub-systems which are more meaningful at the planning
stage.
Central Database: A central database is the mortar that holds the functional systems
together. Each system requires access to the master file of data covering inventory,
personnel, vendors, customers, etc. If the data is stored efficiently and common usage in
mind, one master file Can provide the data needed by any of the functional systems. It
seems logical to gather data once, to properly validate it and to place it on a central
storage medium, that Can BE accessed by any other sub system.
Applications of MIS
With computers being as ubiquitous as they are today, there's hardly any large business that does
not rely extensively on their IT systems.
However, there are several specific fields in which MIS has become invaluable.
Strategy Support
While computers cannot create business strategies by themselves they can assist management in
understanding the effects of their strategies, and help enable effective decision-making.
MIS systems can be used to transform data into information useful for decision making.
Computers can provide financial statements and performance reports to assist in the planning,
monitoring and implementation of strategy.
MIS systems provide a valuable function in that they can collate into coherent reports
unmanageable volumes of data that would otherwise be broadly useless to decision makers. By
studying these reports decision-makers can identify patterns and trends that would have remained
unseen if the raw data were consulted manually.
MIS systems can also use these raw data to run simulations hypothetical scenarios that answer
a range of what if questions regarding alterations in strategy. For instance, MIS systems can
provide predictions about the effect on sales that an alteration in price would have on a product.
These Decision Support Systems (DSS) enable more informed decision making within an
enterprise than would be possible without MIS systems.
Data Processing
Not only do MIS systems allow for the collation of vast amounts of business data, but they also
provide a valuable time saving benefit to the workforce. Where in the past business information
had to be manually processed for filing and analysis it can now be entered quickly and easily
onto a computer by a data processor, allowing for faster decision making and quicker reflexes for
the enterprise as a whole.
Management by Objectives
While MIS systems are extremely useful in generating statistical reports and data analysis they
can also be of use as a Management by Objectives (MBO) tool.
MBO is a management process by which managers and subordinates agree upon a series of
objectives for the subordinate to attempt to achieve within a set time frame. Objectives are set
using the SMART ratio: that is, objectives should be Specific, Measurable, Agreed, Realistic and
Time-Specific.
The aim of these objectives is to provide a set of key performance indicators by which an
enterprise can judge the performance of an employee or project. The success of any MBO
objective depends upon the continuous tracking of progress.
In tracking this performance it can be extremely useful to make use of an MIS system. Since all
SMART objectives are by definition measurable they can be tracked through the generation of
management reports to be analyzed by decision-makers.
DEFINITIONS OF MIS
Dictionary:management information system
n. (Abbr. MIS)
A computer system designed to help managers plan and direct business and organizational
operations.
Accounting Dictionary:
MANAGEMENT INFORMATION SYSTEM (MIS)
Computer-based or manual system that transforms data into information useful in the support of
decision making. MIS can be classified as performing three functions:
(1) To generate reports-for example, financial statements, inventory status reports, or
performance reports needed for routine or non-routine purposes.
(2) To answer what-if questions asked by management. For example, questions such as "What
would happen to cash flow if the company changes its credit term for its customers?" can be
answered by MIS. This type of MIS can be called Simulation.
(3) To support decision making. This type of MIS is appropriately called Decision Support
System (DSS). DSS attempts to integrate the decision maker, the data base, and the quantitative
models being used.
Business Encyclopedia:
BACKGROUND ON MIS
Management information systems do not have to be computerized, but with today's large,
multinational corporations, computerization is a must for a business to be successful. However,
management information systems began with simple manual systems such as customer databases
on index cards. As early as 1642, the French mathematician and philosopher Blaise
Pascal invented the first mechanical adding machine so that figures could be added to provide
information. Almost two hundred years later, Charles Babbage, a professor of mathematics at
Cambridge University in England, wanted to make a machine that would compute mathematical
tables. He attempted to build a computing machine during the 1880s. He failed because his ideas
were beyond his technical capabilities, not because the idea was flawed. Babbage is often called
the father of the computer. With the advent of the computer, management information systems
became automated.
In the late 1890s, because of the efforts of Herman Hollerith, who created a punch-card system
totabulate the data for the 1890 census, it was possible to begin to provide data-processing
equipment. The punch card developed by Hollerith was later used to form a company to provide
data-processing equipment. This company evolved into International Business Machines (IBM).
Mainframe computers were used for management information systems from the 1940s, 50s, 60s,
and up until the 1970s. In the 1970s, personal computers were first built by hobbyists. Then
Apple computer developed one of the first practical personal computers. In the early 1980s, IBM
developed its PC, and since then, the personal computer industry has mush roomed. Almost
every management information system revolves around some kind of computer hardware and
software.
Management information systems are be coming more important, and MIS personnel are more
visible than in the 1960s and 1970s, when they were hidden away from the rest of the company
and performed tasks behind closed doors. So remote were some MIS personnel from the
operations of the business that they did not even know what products their companies made. This
has changed because the need for an effective management information system is of primary
concern to the business organization. Managers use MIS operations for all phases of
management, including planning, organizing, directing, and controlling.
Strategic advantage with MIS :- Strategy is defined as the determination of the basic long
term objectives and goals of an enterprise and the formulation of plans and the acquisition,
allocation and utilization of resources necessary to accomplish the goals.
Management through decision making is a common feature to all the organization. The
management consists of group of people who are places in an organization at various levels
at assigned task, job and responsibility to achieve the goals. The MIS should acknowledge
the problem and difficulties in various methods of the data gathering and their sources in
the organization. Also while attempting to achieve the best design of MIS there is a conflict
between the cost and benefit arises. This can be solved by applying the value of
information.
Competitive Strategy Concept :The strategic role of information system involves using it to develop products, services and
capabilities that give a company major advantage over the competitive forces it faces in the
global marketplace. This creates strategic information system that support or shape the
competitive position and strategies of business enterprises. So strategic information is one
that helps an organization to gain a competitive advantage, reduce a competitive advantage
or met other strategic enterprises objectives.
Forces driving industry competition :
i) Threats of Entry (New Entrants)
ii) Suppliers ( Bargaining Power)
iii) Buyers (Bargaining Power)
iv) Substitute Products
v) Intensity of rivalry among the competitors.
Competitive Strategies :
a. Cost Leadership strategies
b. Differentiation Strategies
c. Innovation Strategy
d. Growth Strategy
e. Alliance Strategy
Other Strategies :
1. Improving Business Processes
2. Promoting Business Promotion
3. Lock in Customers and suppliers
4. Creating Switching Cost
5. Raising Barriers to entry
6. Leverage investment in Information Technology
7. Developing a Strategic Information Base
Using IT for Strategies :The basic strategies in the business use of information as a resource are :
1) Lower Cost
i) Use IT for reducing cost
ii) Use IT to lower the cost of customer and suppliers
2) Differentiation
i) Develop new IT features to differentiate product and services
ii) Use IT features to reduce differentiation advantage of competitors.