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MAYORANDCITYCOUNCIL

REGULARSESSION
Monday,November17,20146:00P.M.

AGENDA

1.

CALLTOORDER

2.

PRAYERANDPLEDGE

3.

APPROVALOFMINUTES
A. RegularSession#19datedNovember3,2014
B. WorkSessiondatedNovember12,2014

4.

ITEMSPRESENTEDBYTHEMAYORANDCITYCOUNCIL
A. StandingCommitteeReports

5.

CONSENTAGENDA
A. 3YearPrivateEventApprovalRequestforChristmasParadeDecember3,2016

6.

MISCELLEANEOUSREPORTSANDPRESENTATIONS

7.

PUBLICHEARINGS

8.

ITEMSREFERREDTOANDPRESENTATIONSFROMTHECITYMANAGERANDSTAFF

9.

ITEMSREFERREDTOANDPRESENTATIONSFROMTHECITYSOLICITOR
A. FirstReadingOrdinanceAddingArticleIV,EntitledHomesteadTaxCredit,toChapter82,
EntitledTaxation(establishesanOceanCityhomesteadtaxcreditandsetsthecreditat100%
sotaxableassessmentsdonotincreaseforowneroccupiedprincipalresidences)

10.

11.

12.

13.

COMMENTSFROMTHEPUBLIC
Any person who may wish to speak on any matter at the Regular Session may be heard during
CommentsfromthePublicforaperiodoffive(5)minutesorsuchtimeasmaybedeemedappropriate
bytheCouncilPresident.Anyonewishingtobeheardshallstatetheirname,addressandthesubject
onwhichheorshewishestospeak.

COMMENTSFROMTHECITYMANAGER
A. ReviewoftentativeworksessionagendaforTuesday,November25,2014
COMMENTSFROMTHEMAYORANDCITYCOUNCIL
ADJOURN

REGULAR SESSION -MAYOR AND CITY COUNCIL


MONDAY, NOVEMBER 17, 2014
3 APPROVAL OF MINUTES
A. Regular Session #19 dated November 3, 2014
B. Work Session dated November 12, 2014

REGULAR SESSION -MAYOR AND CITY COUNCIL


MONDAY, NOVEMBER 17, 2014
4 ITEMS PRESENTED BY THE MAYOR AND CITY
COUNCIL
A. Standing Committee Reports
Tourism and Recreation/Parks Commission minutes only.
Police Commission meeting was cancelled.

Tourism Commission Meeting Minutes


November 10, 2014

The following individuals were in attendance:


Commission Members Tourism Commission Chair and Council Secretary Mary
Knight; Mayor Rick Meehan; Councilman Dennis Dare; Michael James, EDC; G. Hale
Harrison, HMRA; Brett Wolf, Chamber of Commerce. Staff members present were
Jennie Knapp, representing the City Manager; Donna Abbott, Tourism Director; Larry
Noccolino, Convention Center Director; Lisa Osman, Tourism Department. Also present
were Melanie Pursel, Chamber of Commerce and Scott Lenox, Fish In OC. Media
representatives present were Zach Hoopes, Ocean City Today; and Joanne Shriner,
Maryland Coast Dispatch.
Mary Knight called the meeting to order at 3 p.m.
Approval of Minutes
The vote was unanimous to approve the minutes from the September meeting.
Fishing In OC
Scott Lenox of Hooked on O.C. did a presentation on Fishing In OC, a marketing concept
to promote fishing in Ocean City. Scott approached Donna Abbott several months ago
with a proposal to market Ocean City as a destination for fishing similar to how Golf
Getaway markets with the co-op of all the golf courses. Scott had appeared before TAB,
but while TAB liked the concept they felt it was more of a marketing opportunity instead
of a new event and requested he go before the Tourism Commission. Scott proposed
attending trade shows to promote fishing and sought Ocean City as a partner. Scott has
solicited support from the local fishing industry including marinas, charter boats,
restaurants and hotels. He requested town support of $15,000 and in exchange the town
would be represented at trade specific fishing shows in prime target areas, receive a logo
on the trade show booth, have tourism videos at shows, the Ocean City logo on the front
cover of a fishing planner guide, link from the fishinoc.com website to the towns tourism
website, access to emails acquired at the shows and distribution of Ocean City guides at
the shows.
Donna said there was $10,000 in the current years budget for consumer travel shows,
which could be used. The Tourism Commission voted unanimously to recommend that
the Mayor and Council support this initiative with a $10,000 contribution and the use of
some of the tourism departments booth materials.
Updates from other Departments & Organizations
Convention Center
Larry Noccolino reported there has been much progress made within this last week on the
PAC construction. Continuing site tours of the PAC. Maryland Tourism and travel
Summit will be held at the Convention Center this week. Resort Gift Show is moving in

this week. Gearing up for the Holiday Shoppers Fair. As of this past Friday, a few
hundred tickets have been sold for the Texas Tenors on December 10.

Chamber of Commerce
Melanie distributed copies of Ocean Citys Voice for Business newsletter to all attendees.
Melanie distributed a handout for Delmarvas Space Coast promotion.
HMRA
G. Hale reported that Susan Jones is at Burley Oak with representatives from
approximately 80 hotels and restaurants, trying to promote Ocean City as a craft beer
destination. HMRA is hosting a dinner meeting at the Princess Royale on November 20.
The guest speaker will be the State Tourism Director, Margo Amelia.

EDC
Michael James reported that he took a tour of the new Performing Arts Center and it
looks wonderful. EDC is partnering with the Worcester County Economic Development
Office in holding an event in the PAC in December called the 2014 Economic
Development Summit. This will be the first event held in the PAC.
Tourism
Donna presented recommendations on a few interactive projects. She feels the PAC
needs to have a microsite and MGH has also recommended adding a trip planner to the
tourism website, which will offer prospective visitors an improved way to plan their visits
to Ocean City. Funds are in the budget. Donna and Larry agreed that a microsite is
needed for the Performing Arts Center, with all the new events that will be scheduled.
Also, last year, we lost some Tourism web cams due to new security on the boardwalk.
Donna has identified a new place for a new webcam that will be solely for Tourism, and a
local business may be interested in sponsoring it to cover some of the costs. G. Hale
Harrison also offered the Harbor Watch location for a webcam. Donna will follow up on
webcams.
The next Tourism Strategic Planning Session will be held on November 24, and will run
most of the day.
Michael James made a motion to adjourn. Councilmember Dare seconded. The meeting
adjourned at 4 p.m. The next Tourism Commission meeting will be held on January 12 at
3:00 p.m. in Room 214 at the Convention Center.

Recreation and Parks Commission


Meeting Minutes
November 12, 2014

1.

Call to Order: The meeting was called to order at 4:05 p.m. at


Northside Park. Present were Lloyd Martin, Dennis Dare, David
Recor, Kate Gaddis, Frank Miller and Susan Petito. Guests included
JoAnne Shriner. Norma Simmons was also in attendance.

2.

Approval of Minutes: The minutes of the October 28th meeting were


approved as submitted. Commission members requested that meeting
minutes be emailed to them for review.

3.

Introduction of New Commission Members: Councilman Lloyd


Martin stated the new members have not yet been appointed but it will
be completed by the next meeting.

4.

Program Report: Kate Gaddis gave the Commission the following


updates:
2014 Summer Camps hosted nearly 3,000 kids which is
up from last year
2014 Camp Horizon & Scamper Camp ran for 8 weeks
compared to 7 weeks in 2013.
2015 Art Camp will expand to an all day camp
2015 will include some new camps
2015 Camp Dates are now available on our website
2014 Tennis Center revenue is up and continues to
increase
Womens Tennis programs have grown tremendously
2014 Youth & Pee Wee Tennis camps have done very
well
2015 Pickle Ball will be added at the Tennis Center
A USTA funded project to install modified lines at the
Tennis Center will be implemented to encourage younger
players to use our courts
We have an agreement in place with Sunset Island who
pays us a flat fee to use our courts. We would like to talk
with the Marriott Hotel to try and put a similar agreement
in place.
Rod Dulany will be returning as the Ocean City Tennis
Center Manager for 2015.
1

Kate reported that Mr. Bill Davis who is a long time


Recreation Booster and volunteer at Northside Park is
leaving the area. Kate will inform Commission regarding
recognition opportunities.
5.

New Private Events: Frank Miller reported on the following new


event requests.
3v3 Live OC Beach Soccer Requested for July 11 & 12,
2015 on Caroline Street on the beach. Commission agreed
to hear the request but needs more information. Lisa will
follow up with the event planner and compare this request
with other events happening on July 11 & 12. More
information to follow.
Keep Punching Winter Brawl Ocean Plunge for Brain
Cancer Requested for Dec 31, 2014 at 81st Street.
Concerns regarding water safety and use of restrooms were
expressed. Commission expressed concern that there may
not be enough time to put all resources in place. Lisa will
follow up and bring back December 9th.
KBGA Volleyball Tournament Series Requested series to
start May 2 & 3, 2015 running for various weekends and
ending on October 3 & 4, 2015. This organization is
connected with the Delmarva Volleyball Academy who
currently holds tournaments within the Town. Councilman
Dare would like more information. Lisa Mitchell will
investigate the difference between previous events held by
Delmarva Volleyball Academy and this new event.
90 Second Movie Premier Requested for July 31, 2015 at
10th Street on the Beach. This event consists of a 1 hour
film of all 90 second clips of extreme sports. The attendees
then vote on their favorite clip. The event conflicts with one
of our planned movie nights which is a concern. They also
requested use of our movie equipment which is not available
for private use. This event was held last year on private
property. After discussion, Councilman Martin feels that
private land would be a better place for the event, however,
Lisa will follow up.

6.

Other Business: No new business at this time.

7.

The Commission moved to Closed Session at 4:40 p.m.


2

8.

Adjournment: The meeting adjourned at 5:55 p.m.


9. The next meeting is scheduled for December 9 at 4:00 p.m. at
Northside Park.

P:Susan/Rec & Parks Commission Meeting 11-12-2014

REGULAR SESSION -MAYOR AND CITY COUNCIL


MONDAY, NOVEMBER 17, 2014
5. CONSENT AGENDA
A. 3-Year Private Event Approval Request for OC Christmas
Parade December 3, 2016

TOWN OF

The White Marlin Capital of the World

TO:
THRU:
FROM:
RE:
DATE:

Agenda Item #

5A

Council Meeting

November 17, 2014

The Honorable Mayor, Council President and Members of Council


David L. Recor, ICMA-CM, City Manager
Lisa A. Mitchell, Private Events Coordinator
3-Year Event Approval for OC Christmas Parade
October 15, 2014

ISSUE(S):

Approval for continuance of OC Christmas Parade

SUMMARY:

Elaine Jarvis for the Gold Coast Mall Merchants Association requests
approval of the OC Christmas Parade for Saturday, December 3,
2016.
This annual event is a community parade, which celebrates the
beginning of the Christmas Season.

FISCAL IMPACT:

Potential positive economic impact from lodging, food and


beverage, recreation and other incidental expenditures related to
this event.

RECOMMENDATION:

Approve the request as presented.


1st Class Resort and Tourist Destination

ALTERNATIVES:

No staff alternatives suggested.

RESPONSIBLE STAFF:

Lisa Mitchell, Private Event Coordinator

COORDINATED WITH:

All appropriate departmental staff has reviewed, and the event has
been coordinated with the OCPD and Public Works.

ATTACHMENT(S):

1) December 2016 Calendar


2) Cover Sheet
3) Site Layout

December
Sun

Mon

Tue

Wed

Thu
1

Winterfest of Lights

Winterfest of Lights

11

Winterfest of Lights

18

Winterfest of Lights

25

Winterfest of Lights

Winterfest of Lights

12

Winterfest of Lights

19

Winterfest of Lights

26

Winterfest of Lights

Winterfest of Lights

13

Winterfest of Lights

20

Winterfest of Lights

27

Winterfest of Lights

Winterfest of Lights

14

Winterfest of Lights

21

Winterfest of Lights

28

Winterfest of Lights

Winterfest of Lights

15

Winterfest of Lights

22

Winterfest of Lights

29

Winterfest of Lights

Fri
2

Sat
3

Winterfest of Lights

Winterfest of Lights
PE OC Christmas
Parade - TENTATIVE

10

Winterfest of Lights

16

Winterfest of Lights

17

Winterfest of Lights

23

Winterfest of Lights

24

Winterfest of Lights

30

Winterfest of Lights

31

Winterfest of Lights

Winterfest of Lights

2016

Ocean City Special Events Private Events


Name of Event: Ocean City Christmas Parade

New Event: No

Date of Event: Requesting 3-year event approval to include December 3, 2016


Date Application Received: September 3, 2014

Application Fee Paid:

Yes

Date Returned from All Departments: October 8, 2014

Total Cost to Town: $13,960.22

Things to Note:

Elaine Jarvis for the Gold Coast Mall Merchants Association is requesting a continuance to their 3-year event
approval. They would like to receive approval for the Ocean City Christmas Parade to take place on Saturday,
December 3, 2016. There have been no changes, additions or omissions requested for this event.
This event is a parade to celebrate the beginning of the Christmas season as a community.
The event would take place from 11:00 am until 1:00 pm within all four (4) southbound lanes of Coastal Highway
from Old Landing Road north to 115th Street.
Set-up for this event would take place the Friday before, as well as the morning of the event.
Staging of this event would take place from 100th Street to Old Landing Road.
Breakdown of the event would take place directly after the event has ended.
Event coordinator requests Ocean City paramedics participate in the parade and are on-site during the event.
Event coordinator requests to borrow the following items from the town: Judges Stand, PA System, two (2) tables,
eight (8) chairs, and two (2) sets of bleachers.
Event coordinator requests the Town of Ocean City set-up and monitor the parade route.

Comments from Department Representatives:


PUBLIC WORKS Will set-up bleachers, judges stand, PA system and traffic pattern. This has been an ongoing
event for the town for many years; therefore our department has no issues with granting approval. Cost estimated at
$8,710.22.
RISK MANAGEMENT Insurance Certificate must be provided prior to the event. Route on Coastal Highway must
be submitted and approved by SHA.
OCPD Will complete an agency special order detailing officers for traffic control along the parade route. Costs
estimated to be $5,040.
REC & PARKS Will make sure bleach trailer is available for Public Works to pick-up and set, then receive and store
upon return.
TRANSPORTATION The applicant requested no tasks. However, historically, the Town of Ocean City requests a
Boardwalk Tram to use in the parade for Mayor and Council members. Total cost to the department is $210.00. Also,
southbound traffic in the vicinity of the parade will be diverted into a northbound travel lane. Bus passengers
boarding and alighting will occur on the median strip of that area.
FIRE MARSHAL We usually participate in this parade with a medic unit. I would ask that our EMS unit go to the
front of the line in the parade so we may leave in the event of an emergency.
EMERGENCY SERVICES, OCCC, OCBP, and TOURISM - No comments, concerns or costs.

Date on Council Agenda: November 17, 2014


Council Ruling: ________________________________________________

REGULAR SESSION -MAYOR AND CITY COUNCIL


MONDAY, NOVEMBER 17, 2014
9 ITEMS REFERRED TO AND PRESENTATIONS FROM
THE CITY SOLICITOR
A. First Reading Ordinance Adding Article IV, Entitled
Homestead Tax Credit, to Chapter 82, Entitled Taxation
(establishes an Ocean City homestead tax credit and sets
the credit at 100% so taxable assessments do not increase
for owner-occupied principal residences)

TOWN OF

The White Marlin Capital of the World

TO:
THRU:
FROM:
RE:
DATE:

Agenda Item #

9A

Council Meeting

November 17, 2014

The Honorable Mayor, Council President and Members of Council


David L. Recor, ICMA-CM, City Manager
Martha Bennett, Finance Administration
Ordinance to Amend Homestead Tax Credit
November 12, 2014

ISSUE(S):

Ordinance to amend Local Homestead Tax Credit Percentage for


Ocean City to 100% in accordance with strategic plan.

SUMMARY:

Goal 3 of strategic plan is to make Ocean City a More Livable


Community for Residents, with objectives to create more
reasons for people and employees to make the choice to live in
Ocean City and to increase the number of year round residents.
Section 9-105 of the Tax Property Article of the Annotated Code
of Maryland permits municipal corporations to set a homestead
credit percentage by November 25 of each year to be no greater
than 110% and no less than 100%. Setting a credit percentage
of 100% would support the objectives of the plan.

FISCAL IMPACT:

A change in the property tax credit for owner occupied homes to


100% means the taxable assessment would not increase each
year unless there is a change in use or the property is sold.
Potential reduction in future assessment increases resulting in
annual savings of about $80,000 in taxes per year for owneroccupied homeowners at the current property tax rate.

RECOMMENDATION:

Set homestead tax credit percentage to 100%.


More Livable Community for Residents

ALTERNATIVES:

Leave at current Worcester County rate of 103%.

RESPONSIBLE STAFF:

Martha Bennett, Finance Administrator


Guy Ayres, City Solicitor

COORDINATED WITH:

Roger Baskerville, Assistant Finance Administrator

ATTACHMENT(S):

Ocean City property types and values

REGULAR SESSION -MAYOR AND CITY COUNCIL


MONDAY, NOVEMBER 17, 2014
10 COMMENTS FROM THE PUBLIC
Any person who may wish to speak on any matter at the Regular Session may
be heard during Comments from the Public for a period of five (5) minutes or
such time as may be deemed appropriate by the Council President. Anyone
wishing to be heard shall state their name, address and the subject on which he
or she wishes to speak.

REGULAR SESSION -MAYOR AND CITY COUNCIL


MONDAY, NOVEMBER 17, 2014
11 COMMENTS FROM THE CITY MANAGER
A. Review of tentative work session agenda for
Tuesday, November 25, 2014

REGULAR SESSION -MAYOR AND CITY COUNCIL


MONDAY, NOVEMBER 17, 2014
12 COMMENTS FROM MAYOR AND CITY COUNCIL

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