Professional Documents
Culture Documents
PLEASE TAKE FURTHER NOTICE that plaintiff shall rely upon the papers and
pleadings on file in this Court, the complaint, the memorandum of law, and the
supporting declarations and exhibits submitted herewith.
Plaintiff requests oral argument. A proposed form of Order is enclosed.
Dated: New York, New York
November 7, 2014
DEBEVOISE & PLIMPTON LLP
TO:
Peter D. Vogl
Orrick, Herrington & Sutcliffe LLP
51 West 52nd Street
New York, New York 10019
Attorneys for Defendant Hampton Creek, Inc.
TABLE OF CONTENTS
Page
Table of Authorities ............................................................................................................. i
PRELIMINARY STATEMENT ........................................................................................ 1
STATEMENT OF FACTS ................................................................................................. 3
I.
II.
III.
IV.
ARGUMENT.................................................................................................................... 12
I.
II.
III.
IV.
V.
VI.
CONCLUSION................................................................................................................. 23
TABLE OF AUTHORITIES
CASES
Am. Home Prods. Corp. v. Johnson & Johnson,
654 F. Supp. 568 (S.D.N.Y. 1987) ..........................................................................................14
AT&T Co. v. Winback and Conserve Program Inc.,
42 F.3d 1421 (3d Cir. 1994).....................................................................................................22
Bracco Diagnostics, Inc. v. Amersham Health, Inc.,
627 F. Supp. 2d 384 (D.N.J. 2009) ....................................................................................14, 18
Channel Cos. v. Britton,
167 N.J. Super. 417, 400 A.2d 1221 (App. Div. 1979) ...........................................................22
Church & Dwight Co. v. S.C. Johnson & Son, Inc.,
873 F. Supp. 893 (D.N.J. 1994) .........................................................................................16, 20
Coach, Inc. v. Paulas Store Sportswear LLC,
Civil Action No. 133263 (SRC), 2014 WL 347893 (D.N.J. Jan. 31, 2014)..........................23
Contl Wax Corp. v. Fed. Trade Commn,
330 F.2d 475 (2d Cir. 1964).....................................................................................................14
Feiler v. New Jersey Dental Assn,
467 A.2d 276 (N.J. Super. Ct. Ch. Div. 1983).........................................................................22
Ferring Pharm., Inc. v. Watson Pharm., Inc.,
765 F.3d 205 (3d Cir. 2014).....................................................................................................12
GlaxoSmithKline Consumer Healthcare v. Merix Pharm. Corp.
No. Civ. 05-898(DRD), 2005 WL 2230318 (D.N.J. Sept. 13, 2005) ......................................21
Goya Foods, Inc. v. Condal Distribs., Inc.,
732 F. Supp. 453 (S.D.N.Y. 1990) ..........................................................................................16
Johnson & Johnson v. GAC Intl, Inc.,
862 F.2d 975 (2d Cir. 1988).....................................................................................................14
Kraft Gen. Foods, Inc. v. Del Monte Corp.,
28 U.S.P.Q.2d 1457 (S.D.N.Y. 1993)......................................................................................14
ii
iii
injunction against literally falsely named Mylanta NightTime Strength antacid because it
contained no ingredients that made it more effective for night time heartburn); WarnerLambert Co. v. BreathAsure, Inc., 204 F.3d 87, 97 (3d Cir. 2000) (affirming injunction
against literally false name BreathAsure for breath tablets because they did not assure
good breath).
Given that the Just Mayo name is literally false, Unilever need not provide any
further evidence of the false messages communicated by the deceptive Just Mayo name
in order to obtain a preliminary injunction. Nevertheless, Unilever has gone further: It
has commissioned a consumer perception survey that confirms the overwhelmingly
confusing nature of the Just Mayo name. About half of consumers who were shown the
Just Mayo labeling and asked to consider the product as if they were making a purchase
were deceived into believing they were purchasing real mayonnaise. Unilever is thus
highly likely to succeed on the merits of its Lanham Act false advertising claim, as well
as parallel claims under the New Jersey Consumer Fraud Act.
Hampton Creeks advertising and use of the Just Mayo name is not only
deceiving consumers, but it also is causing irreparable harm to Unilever. Unilever has
already lost sales as a result of Hampton Creeks deceptive labeling and advertising;
initial data from one major retailer shows that more than half of Just Mayo purchasers
who had previously purchased real mayonnaise switched from the Best Foods and
Hellmanns brands. If Hampton Creeks false claims are not stopped, Hampton Creek
will lure more consumers to its brand on these false pretenses. Because advertising,
including false advertising, is just of many factors that impact consumer purchasing
decisions, the effect will lead to irreparable harm to Unilever that is enormously difficult
to quantify. And, because Just Mayo does not perform like real mayo, Hampton Creeks
false advertising will damage the entire product category, which has strived to maintain a
consistent definition of mayonnaise that fits with consumer expectations.
The final two factors of the preliminary injunction standard similarly favor entry
of an injunction here. Because Hampton Creeks Just Mayo is deceiving consumers, the
public interest is furthered by an injunction prohibiting this deceptive conduct. In
addition, given the irreparable harm Unilever will suffer in the absence of relief and the
lack of any legitimate basis for Hampton Creek to pass off its non-mayo product as real
mayo, the balance of hardships tips decidedly in Unilevers favor.
STATEMENT OF FACTS
I.
mayonnaise. The Hellmanns brand was born more than a century ago, in 1905, when
Richard Hellmann, an immigrant from Germany, began using his family recipe for
mayonnaise in salads in his delicatessen on the Upper West Side of Manhattan.
Hellmanns mayonnaise came to be so enormously popular that Hellmann soon devoted
his entire business to jarring and selling Hellmanns Real Mayonnaise. Declaration of
Ryu Yokoi (November 7, 2014) (Yokoi Decl.) 3.
At about the same time in California, a company called Best Foods introduced an
equally popular mayonnaise product. In 1932, Best Foods acquired Hellmanns and
decided to keep both brands. For over a century, Best Foods mayonnaise has been the
most popular brand of mayonnaise west of the Rocky Mountains, and Hellmanns has
been the most popular brand east of the Rockies. Id. 4. As a result of their inherent
quality and tremendous popularity for over one hundred years, Best Foods and
Hellmanns remain the nations leading brands of mayonnaise.
II.
come to understand, and expect, that real mayonnaise will contain egg, oil and an
acidifying ingredient. That is reflected in common dictionary definitions of mayonnaise,
which define mayonnaise as a dressing made chiefly of egg yolks, vegetable oils, and
vinegar or lemon juice. MERRIAM WEBSTER ONLINE DICTIONARY, available at
http://www.merriam-webster.com/ (emphasis added); see also Yokoi Decl. 8.
Advertising for Hellmanns and Best Foods has stressed for decades the
importance of the key constituent ingredients of mayonnaise by emphasizing that
Hellmanns and Best Foods are made with real, simple ingredients: eggs, oil and
vinegar. Yokoi Decl. 6 & Ex. A. Similarly, advertising for Hellmanns emphasizes
that real mayonnaise can be used not only as a spread on sandwiches, but in recipes for
cooking as well. Id. 15 & Ex. L.
III.
ingredients, despite the prominent image of the egg on the label. On the flavored
products, the disclaimer Egg Free appears in small letters only on the back label of the
product. Id. 12.
In addition to falsely naming its vegan sandwich spread mayo, Hampton Creek
has explicitly and falsely referred to Just Mayo as mayo and mayonnaise in
advertisements:
Hampton Creeks conduct is particularly deceptive because Just Mayo does not
perform like real mayonnaise. Real mayonnaise is used by home and professional chefs
alike as an essential ingredient in many recipes, including as an ingredient that binds
together other ingredients. Because Just Mayo lacks the ingredients of real mayonnaise,
it can separate into its constituent parts when it is heated and fail to bind together
ingredients. Id. 15. By calling itself mayo and failing to perform like mayonnaise,
Just Mayo deceives consumers who may attribute the failed performance to all
mayonnaise products. Hampton Creeks false advertising thus damages the entire
product category, which, as discussed above, has strived for decades to protect a
consistent definition of mayonnaise that fits with consumer expectations. Id. 6, 16.
Consumers deceived into believing Just Mayo is real mayonnaise and who are
subsequently disappointed by its failure to perform adequately will falsely believe those
sub-standard characteristics are common to mayonnaise generally, including Unilevers
Best Foods and Hellmanns brands. Id. 21.
Hampton Creek is well aware of the consumer confusion its false advertising
causes. In a video interview that was posted to YouTube on November 4, 2014,
Hampton Creeks CEO, Josh Tetrick, stated that most consumers do not know that,
when they buy Just Mayo, they are getting a product that is different than real
mayonnaise. Id. 18 & Ex. M.
Deceiving consumers into believing that Just Mayo is real mayonnaise is part and
parcel of Hampton Creeks business strategy. During the same November 2014
interview, Mr. Tetrick explained why Hampton Creek wants its Just Mayo product to be
understood as mayonnaise rather than as a mayonnaise substitute:
Focusing on substitute and focusing on alternatives is a recipe for
loserdom for us. Its a recipe for being a niche company. Its a recipe for
lots of folks who are in the natural world to sort of give us a big round of
applause and a recipe for someone in Birmingham, Alabama to ignore us
completely. And thats something we dont want. So, were trying to
focus more on not the alternative, but the only thing i.e., not
substitute mayo, but just mayo.
Id. 19. In another recent interview this time, with Stuart Varney of Fox Business
News Mr. Tetrick was asked directly why Hampton Creek avoids truthfully calling its
product vegan. Mr. Tetrick explained that calling the product vegan mayo would not
be too effective because Hampton Creek is all about making the thing accessible,
including to shoppers who are not looking for a vegan product. Id. 20 & Ex. N. The
clear implication is that a truthful label accurately describing Just Mayo as a vegan
substitute for mayonnaise would undermine Hampton Creeks business strategy.
Hampton Creek does not want its customers to know that Just Mayo is a vegan mayo
substitute; rather, it wants its customers to think that it is just regular mayo.
IV.
Just Mayo name, packaging and advertising. In March 2014, shortly after it first learned
about Just Mayo, Unilever contacted Hampton Creek to demand that Hampton Creek
correct its false and misleading labeling and advertising for Just Mayo. The primary
concern that Unilever expressed was Hampton Creeks deceptive use of the name Just
Mayo. Id. 23.
Since then, the parties have exchanged a number of letters the most recent of
which were dated October 31, 2014 and November 4, 2014 and Unilever has continued
to explain its concerns regarding the name Just Mayo. In the October 31st letter,
Unilever also put Hampton Creek on express notice that Unilever would seek a
preliminary injunction if Hampton Creek continued its use of the Just Mayo name.
Despite Unilevers efforts to convince Hampton Creek to correct its false and misleading
labeling and advertising, Hampton Creek refused to do so. Id. 24.
10
11
ARGUMENT
I.
success on the merits; (2) irreparable harm; (3) a balance of equities in favor of the
plaintiff; and (4) that the public interest favors an injunction. Ferring Pharm., Inc. v.
Watson Pharm., Inc., 765 F.3d 205, 210 (3d Cir. 2014); Novartis Consumer Health, Inc.
v. Johnson & Johnson-Merck Consumer Pharm. Co., 290 F.3d 578, 586 (3d Cir. 2002).
As explained below, Unilever satisfies these elements and is thus entitled to a preliminary
injunction.
II.
15 U.S.C. 1125(a). That language also prohibits false statements embodied in the name
of a product. See Novartis, 290 F.3d at 599-600 (Mylanta Night Time Strength name
for antacid enjoined as false because it was not specifically formulated for night time
heartburn and did not remedy heartburn more effectively at night than during the
daytime); Warner-Lambert Co. v. BreathAsure, Inc., 204 F.3d 87, 96-97 (3d Cir. 2000)
(name BreathAsure for product that did not assure against bad breath was literally
false). Where a product name either literally states a false claim, or necessarily implies a
false claim, no evidence of consumer confusion is required to demonstrate that
12
Section 43(a) has been violated. Novartis, 290 F.3d at 586-87. As discussed in detail
below, the Just Mayo name and labeling are literally false. Further, although consumer
perception evidence is not required in these circumstances, a well-designed consumer
perception study shows that confusion is rampant, thus confirming the need for injunctive
relief to protect consumers against further deception.
A.
Just Mayo is literally false because it literally means that the product is just
exactly, precisely, only, simply1 mayonnaise. Just Mayo, however, is not
exactly, precisely, only, or simply mayonnaise. Most significantly, it has no
eggs, which is a necessary ingredient in real mayonnaise. Instead, it is an entirely vegan
product. It is, therefore, expressly false for Hampton Creek to use the name Just
Mayo. See Novartis, 290 F.3d at 590 (finding Mylanta Night Time Strength name for
antacid literally false where product was not specifically formulated for night time
heartburn and did not remedy heartburn more effectively at night than during the
daytime); BreathAsure, Inc., 204 F.3d at 96-97 (finding BreathAsure name literally
false where product did not promote fresh breath); Merck Eprova AG v. Gnosis S.P.A.,
760 F.3d 247, 256 (2d Cir. 2014) (defendants use of the common name for a pure dietary
ingredient in product specification sheets, brochures, and product data sheets was literally
false where defendant was actually selling a mixed product); Johnson & Johnson v.
13
GAC Intl, Inc., 862 F.2d 975 (2d Cir. 1988) (naming orthodontic brace polysapphire,
in light of consumer demand for competitors sapphire-containing bracket, was false and
misleading where product was not made of sapphire); Contl Wax Corp. v. Fed. Trade
Commn, 330 F.2d 475, 477 (2d Cir. 1964) (requiring company to remove designation
Six Month from name of floor wax because product name conveyed false impression
that [the] product would last and be effective for six months); Kraft Gen. Foods, Inc. v.
Del Monte Corp., 28 U.S.P.Q.2d 1457, 1460 (S.D.N.Y. 1993) (enjoining use of Gelatin
Snacks as name of product where product contained gelatin-like ingredient derived from
seaweed, rather than real gelatin from animal products).2
B.
Given that the Just Mayo name is literally false, Unilever does not need any
further evidence that the name is deceiving consumers. Novartis, 290 F.3d at 586-87.
Nevertheless, to measure scientifically the extent to which consumers are likely to be
That the Just Mayo label discloses that it is egg free cannot dispel the literal falsity
that Just Mayo is exactly (or simply) mayo. Because consumers have little reason
to question an apparently unambiguous statement, courts routinely reject similar
attempts to correct literally false statements in advertising with an inadequate or
inconspicuous disclaimer. See, e.g., Bracco Diagnostics, Inc. v. Amersham Health,
Inc., 627 F. Supp. 2d 384, 464 (D.N.J. 2009) (disclaimer that purports to change the
apparent meaning of the claims and render them literally truthful, but which is so
inconspicuously located or in such fine print that readers tend to overlook it, will not
remedy the misleading nature of the claims (citation omitted)); Smithkline Beecham
Consumer Healthcare, L.P. v. Johnson & Johnson-Merck Consumer Pharm. Co.,
906 F. Supp. 178, 182 (S.D.N.Y. 1995) (same), affd, 100 F.3d 943 (2d Cir. 1996);
Am. Home Prods. Corp. v. Johnson & Johnson, 654 F. Supp. 568, 590 (S.D.N.Y.
1987) (same).
14
confused into believing the Just Mayo is real mayonnaise, Unilever engaged Dr. Michael
Mazis, a leading consumer perception survey expert who has done similar survey work
for the Federal Trade Commission. Dr. Mazis conducted a survey in which he showed
consumers images of the Just Mayo label and product and asked them how they would
describe the product. 53.7% of those consumers gave a response indicating that they
mistakenly believed Just Mayo is mayonnaise. Declaration of Michael Mazis (November
7, 2014) (Mazis Decl.) 4.
In order to determine how much of that confusion was attributable to the use of
the word mayo and/or the failure to clearly communicate that the product is not really
mayonnaise, Dr. Mazis showed two alternative labels to other groups of consumers. One
label used the name Just Delicious Dressing instead of Just Mayo, but was otherwise
identical to the Just Mayo label; the other changed the name from Just Mayo to Not Quite
Mayo. Only 10.2% of the consumers who saw the Just Delicious Dressing label
mistakenly believed that it was mayonnaise, and only 5.8% of the consumers who saw
the Not Quite Mayo label mistakenly believed that it was real mayonnaise. Id. 4, 5, 6.
Even if these percentages are subtracted from the results as a measure of survey noise,
it remains the case that more than 40 percent of all respondents in the surveys, net of
noise, are deceived into believing that Just Mayo is mayonnaise. Id. 25.; see, e.g.,
Novartis, 209 F.3d at 591 n.7 (netting out . . . noise to calculate level of confusion);
see generally Shari Seidman Diamond, Control Foundations: Rationales and
Approaches, in TRADEMARK AND DECEPTIVE ADVERTISING SURVEYS, 201, 201-16 (Shari
Seidman Diamond and Jerre B. Swann eds. 2012). This level of confusion is well above
15
the minimum confusion levels required to support findings of implied falsity in violation
of the Lanham Act. See, e.g., Novartis, 290 F.3d at 594 (15% confusion is sufficient to
establish the actual deception or at least a tendency to deceive a substantial portion of the
intended audience (citation and internal quotation marks omitted)); Church & Dwight
Co. v. S.C. Johnson & Son, Inc., 873 F. Supp. 893, 911 (D.N.J. 1994) ([c]ourts have
found survey figures to be sufficient when they revealed that 21 percent to 34 percent,
over 25 percent, and 33 percent of respondents received a misleading message from the
ad (citation omitted) (alteration in original)); McNeilab, Inc. v. Am. Home Prods. Corp.,
501 F. Supp. 517, 525, 527 (S.D.N.Y. 1980) (23% confusion provides ample support
for Lanham Act claim); see also Goya Foods, Inc. v. Condal Distribs., Inc., 732 F. Supp.
453, 457 n.7 (S.D.N.Y. 1990) (expert witness opinion that any figure greater than 7
percent is meaningful is supported by the relevant case law; 8-9% confusion sufficient
in Lanham Act case).3
The numbers alone do not tell the entire story. When consumers verbatim
responses in the survey are reviewed, it is apparent that the deception is being caused by
the Just Mayo name and packaging, and not other aspects such as the look of the product
3
Dr. Mazis tested a third modified label, in which he added the word dressing to the
Just Mayo name, to test whether the addition of that word to the name Just Mayo
would correct the misimpression communicated by the name. He found that, even
with the addition of the word dressing, more than 40 percent of consumers were
deceived into believing that the Just Mayo product was real mayonnaise. Mazis
Decl. 4, 26. Dr. Mazis is in the process of testing a fourth alternative Just
Dressing as a formal control cell; he will report the results of that cell in a
supplemental declaration that Unilever intends to submit with its reply papers.
Mazis Decl. at 27.
16
or the shape of the jar. For example, in response to questions asking consumers to
describe the product that they just saw, respondents gave answers like the following:
Mazis Decl. Ex. E. These and many similar responses show that many consumers
understand the product to be actual mayonnaise rather than an imitation, non-mayonnaise
sandwich spread. Further, when respondents were asked why they thought Just Mayo
was mayonnaise, they provided reasons that explicitly indicated that their confusion
stemmed from the name Just Mayo that appeared on the label:
The name Just Mayo makes me think that it is real mayo. (Panel ID
149708224)
Id.
Focus group research conducted by Unilever confirms this confusion. Consumers
who participated in a recent focus group were shown a jar of Just Mayo and were asked
their reactions to the product. The consumers mistakenly believed that it was real,
egg-containing mayonnaise until they carefully scrutinized the label and discovered that
it does not contain eggs. After making that discovery, one of the consumers stated: Its
17
not Just Mayo, its a lie. Yokoi Decl. 17. The results of Dr. Mazis survey and
Unilevers focus group research show that a significant number of consumers understand
the Just Mayo name and labeling to convey the false message that Hampton Creeks
vegan sandwich spread is real mayonnaise.
The high level of consumer confusion demonstrated by Unilevers consumer
perception study and focus group further underscore the necessity of preliminary
injunctive relief in order to prevent continued widespread consumer deception. That
confusion should hardly come as a surprise to Hampton Creek, whose CEO has publicly
admitted that most consumers are confused, and do not realize that Just Mayo is
different from regular mayo. See id. 18 & Ex. M. Where, as here, an advertiser
engages in a deliberate strategy to deceive consumers, the conclusion that consumers
actually are deceived follows as a matter of course. See 5 J. Thomas McCarthy,
MCCARTHY ON TRADEMARKS AND UNFAIR COMPETITION 27:51 at 27-122 (2014); see
also Bracco, 627 F. Supp. 2d at 477.
III.
things: (i) that the parties are competitors in the relevant market, and (ii) that there is a
logical causal connection between the alleged false advertising and its own sales
position. Reckitt Benckiser Inc. v. Motomco Ltd., 760 F. Supp. 2d 446, 454 (S.D.N.Y.
2011) (citation and internal quotation marks omitted).
18
Hampton Creek and Unilever are direct competitors in the market for sandwich
spreads, and Hampton Creeks false advertising has already had a negative effect on the
market share enjoyed by Unilever. For example, data obtained from a leading
supermarket chain shows that more than half of Just Mayo purchasers who had
previously purchased real mayonnaise had switched from the Best Foods and
Hellmanns brands.4 See Novartis, 290 F.3d at 595-96 (decrease in sales and loss of
market share constitute irreparable harm).
Because Just Mayo is the name of Hampton Creeks product, there is no doubt
that consumers are exposed to this falsehood at the point of purchase. Although
advertising, including false advertising, impacts consumer decision-making, the effect of
the advertising itself is enormously difficult to quantify because so many other factors
impact consumer purchases. Every day that Just Mayo remains on the shelves, and each
additional dissemination of the falsehoods in Hampton Creeks advertisements, exposes
millions of consumers to Hampton Creeks deceptions and necessarily harms Unilever in
a manner that is enormously difficult to quantify. Yokoi Decl. 27. The inability to
quantify harm is itself a form of irreparable harm. See WPIX, Inc. v. ivi, Inc., 765 F.
Supp. 2d 594, 618 (S.D.N.Y. 2011) (These losses are notoriously difficult to prove and
4
The actual data is highly confidential and, under Unilevers agreement with the
supermarket chain at issue, can only be shared on a confidential basis, under seal.
Unilever will work with Hampton Creek to submit a proposed protective order to the
Court, and as soon as the protective order is in place, upon receipt of a document
request from Hampton Creek, Unilever will make the underlying information
available to Hampton Creek and will file a declaration under seal to provide this
information to the Court. Yokoi Decl. 28.
19
need only consider whether an injunction would unduly harm Hampton Creek. See
Opticians Assn of Am. v. Indep. Opticians of Am., 920 F.2d 187, 197 (3d Cir. 1990);
Church & Dwight Co., 873 F. Supp. at 912. The self-inflicted nature of any harm to
Hampton Creek weighs in favor of injunctive relief. Hampton Creek cannot complain
about the harm to it that will ensue if it is ordered to stop its false and misleading conduct
because the benefits it is receiving from deceiving customers through the Just Mayo
name and advertising are illegitimate and not legally cognizable. See Novartis, 290 F.3d
at 596 (the injury a defendant might suffer if an injunction were imposed may be
20
discounted by the fact that the defendant brought that injury upon itself); Opticians
Assn, 920 F.2d at 197; see also Pappan Enters., Inc. v. Hardees Food Sys., Inc., 143
F.3d 800, 806 (3d Cir. 1998) (applying self-inflicted injury rule in trademark case);
Value Group, Inc. v. Mendham Lake Est., L.P., 800 F. Supp. 1228, 1234 (D.N.J. 1992)
(applying rule in copyright case).
V.
advertisements. Novartis, 290 F.3d at 597 (citation and quotation marks omitted);
GlaxoSmithKline Consumer Healthcare v. Merix Pharm. Corp., No. Civ. 05-898(DRD),
2005 WL 2230318, at *12 (D.N.J. Sept. 13, 2005) (There is an obvious public interest in
preventing misleading advertisements. . . .). As discussed above, Hampton Creeks
misleading name falsely states that its vegan sandwich spread is mayonnaise, when, in
fact, it is not. This false advertising deceives consumers, and damages the entire product
category, which has strived for decades to protect a consistent definition of mayonnaise
that fits with consumer expectations. Yokoi Decl. 16. Because Just Mayo is just not
mayonnaise and does not fit with the expectations of mayonnaise, it is in the public
interest to eliminate Hampton Creeks false and deceptive claims. Moreover, the strength
of Unilevers showing above that there is a likelihood that Unilever will succeed on the
merits means that Unilevers burden on this factor is lessened. See AT&T Co. v.
Winback and Conserve Program Inc., 42 F.3d 1421, 1427 n.8 (3d Cir. 1994) (As a
practical matter, if a plaintiff demonstrates both a likelihood of success on the merits and
21
irreparable injury, it almost always will be the case that the public interest will favor the
plaintiff.).
VI.
violation of the New Jersey Consumer Fraud Act (NJCFA), N.J.S.A. 56:8-1 et seq.
The NJCFA is a broad consumer protection measure enacted to eliminat[e] sharp
practices and dealings in the marketing of merchandise. Channel Cos. v. Britton, 167
N.J. Super. 417, 418, 400 A.2d 1221 (App. Div. 1979). As such, it prohibits
[t]he act, use or employment by any person of any unconscionable
commercial practice, deception, fraud, false pretense, false promise,
misrepresentation, or the knowing, concealment, suppression, or omission
of any material fact with intent that others rely upon such concealment,
suppression or omission, in connection with the sale or advertisement of
any merchandise, . . or with the subsequent performance of such person as
aforesaid, whether or not any person has in fact been mislead, deceived or
damaged thereby . . . .
N.J.S.A. 56:8-2. Competitors have standing to bring claims for false advertising under
the statute. See Feiler v. New Jersey Dental Assn, 467 A.2d 276, 279 (N.J. Super. Ct.
Ch. Div. 1983).
The same operative facts that establish a violation of Section 43(a) of the Lanham
Act also establish a violation of the NJCFA. See Coach, Inc. v. Paulas Store Sportswear
LLC, Civil Action No. 133263 (SRC), 2014 WL 347893, at *3 (D.N.J. Jan. 31, 2014).
Because Unilever has demonstrated that the labeling and advertising for Just Mayo is
false, it has made the required showing under the NJCFA as well.
22
CONCLUSION
For the reasons set forth above, Unilever respectfully requests that this Court
immediately enjoin Hampton Creek from using the name Just Mayo and from further
disseminating the false claims in its advertising for Just Mayo.
Dated: New York, New York
November 7, 2014
DEBEVOISE & PLIMPTON LLP
23
application for a preliminary injunction against Hampton Creek, Inc. (Hampton Creek).
2.
School of Business and have conducted marketing research surveys for over 30 years. I
was a faculty member at American University for 28 years, and I served over 10 years as
chair of the marketing department. I have taught courses in consumer behavior,
mayonnaise, I designed and conducted a survey. The findings of the survey, described
herein, demonstrate that an overwhelming majority (53.7%) of the respondents who saw
the Just Mayo label and product mistakenly perceive the product to be real mayonnaise.
Adding the word Dressing to the Just Mayo label (Just Mayo Dressing) only
marginally diminishes, but does not eliminate, the propensity of consumers to identify
Just Mayo as real mayonnaise (41.5%). Therefore, to determine how much of the
confusion was attributable to the use of the word mayo and/or by the use of the word
just which fails to explain that the product is not real mayonnaise, I tested two
additional labels. One label used the name Just Delicious Dressing instead of Just
Mayo (replacing the alleged false use of the term Mayo), but was otherwise identical to
the Just Mayo label. The other label prominently changed the name from Just Mayo to
NOT QUITE MAYO (replacing the alleged false use of the term Just).
5.
Only 5.8% of the consumers who saw the NOT QUITE MAYO label
mistakenly believed that it was real mayonnaise. Subtracting the 5.8% from this group
who said the product was real mayonnaise from the 53.7% in the group who viewed the
Just Mayo label and selected this answer, yields 47.9% who identified Just Mayo as real
mayonnaise.1
6.
Only 10.2% of the consumers who saw the Just Delicious Dressing label
mistakenly believed that it was real mayonnaise. Subtracting the 10.2% from this
group who said the product was real mayonnaise from the 53.7% in the group who
viewed the Just Mayo label and selected this answer, yields 43.5% who identified Just
Mayo as real mayonnaise.
1
It is well accepted in the survey field that the gross level of confusion in a test cell
should be adjusted to reflect mis-measurement error, or noise, much like a
pharmaceutical trial accounts for noise through a placebo test.
7.
was shown the Just Mayo label and the groups that were shown the Just Delicious
Dressing label (i.e., no mayo) and the Not Quite Mayo label (i.e., no just)
demonstrates that a very substantial percentage of consumers (more than 40 percent) are
confused by the name Just Mayo.
CONSUMER SURVEY
Data Collection and Universe
8.
Data for the survey were collected from August 13, 2014 to August 20,
2014. Decision Analyst used its American Consumer Opinion (ACO) panel to
complete the study. The ACO panel is a worldwide, online panel managed by
Decision Analyst; it reaches more than eight million consumers in the United States and
overseas.
10.
years of age or older and residents of the United States. In addition, all respondents had
consumers who qualified for the research based on purchase behavior and other criteria;
and a Main Questionnaire designed to assess perceptions of the product based on viewing
an image of the bottle and the product label.
12.
which respondents viewed the Just Mayo label and product and three additional groups
that saw images of the product with a modified label. Modifications involved:
Adding the word Dressing to the Just Mayo product label to assess whether
including this term materially altered consumers perceptions.
Changing the product name to Not Quite Mayo to assess the impact of a more
accurate product name on consumers perceptions that does not include the
allegedly false word Just (which means exactly or simply).
Changing the product name to Just Delicious Dressing to gauge how removing
the word Mayo and substituting another phrase (Delicious Dressing) in the
product name affected consumer perceptions.
Each respondent viewed only one image of the bottle and product label.
Screener Questions
13.
The survey was distributed to members of an online panel that had agreed
to be available to take internet-based surveys. The first three screener questions were
designed to ensure that the individual taking the survey was, indeed, the panel member.
If the participants responses were not consistent with the panel database, the participant
was not permitted to continue with the survey. These initial questions asked for the
respondents gender, state of residence and year of birth. A PDF version of the
programmed Screen and Main Questionnaire is attached as Exhibit C.
14.
either worked in, or had a household member working in, an industry that might have
some specialized knowledge about the issues tested in the survey, such as marketing
research, advertising, or a company that manufactured, distributed, or sold food products.
This is done to allow the survey to focus on actual consumers.
15.
Please review the list below and indicate if you have purchased any of the
following products in the past 6 months or expect to make such a purchase in the
next 6 months?
Ketchup or catsup
Mayonnaise, mayonnaise dressing, or imitation mayonnaise
Yellow mustard or brown mustard
Peanut butter or hazelnut spread
Horseradish or hollandaise sauce
None of these
This step was taken to disguise the purpose of the research and ensure respondents were
purchasers of the product category of interest. To qualify, respondents had to have
purchased mayonnaise, mayonnaise dressing, or imitation mayonnaise in the past six
months and had to have expected to make another purchase of one of these products in
the next six months.
16.
so, they were instructed to wear their corrective eyewear for the duration of the survey.
Those who refused were not permitted to continue taking the survey. Finally,
respondents were instructed to take the survey in one sitting and not to confer with
anyone else or view any other materials while completing the survey. Again, refusal to
agree to this condition was grounds for elimination from the survey.
Main Questionnaire
17.
Before answering questions about the various product labels, all survey
A 360 degree image of the product that they could turn to view the entire bottle.
In addition, they could use a magnifier to hone in on any section of the 3D image
and enlarge that section of the image.
2-dimensional product label, to answer the remaining survey questions. Copies of the
four labels that were used are provided on the following page and are included in Exhibit
D.
19.
The first open-ended question asked How would you describe the product
you just saw? Please be as detailed as possible. A follow-up, open-ended question asked
if respondents had anything to add to their initial description of the product.
20.
The next question was closed-ended and central to the research issue. It
was:
Which of the following phrases best describes the product you just viewed?
Real mayonnaise
A spread or dressing that resembles mayonnaise but is not real
mayonnaise
Tartar sauce
White horseradish sauce
Hollandaise sauce
Something else
I dont know
To avoid order bias, the first five response options were presented in random order.
21.
The final question asked why the respondent selected a specific response
asked respondents to select the phrase that best described the product they had seen.
Which of the following phrases best describes the product you just viewed?
23.
Real mayonnaise
A spread or dressing that resembles mayonnaise but is not real
mayonnaise
Tartar sauce
White horseradish sauce
Hollandaise sauce
Something else
I dont know
Respondents who viewed Hampton Creeks Just Mayo product were
significantly more likely than those who saw the Just Delicious Dressing and Not
Quite Mayo labels to say it was real mayonnaise. As shown in the table below, over
10
half (53.7%) the respondents who viewed the Just Mayo product, offered this response.
The full data set that includes the results from the survey is provided as Exhibit E.
Q4. Phrase That Best Describes Product Viewed
Real mayonnaise
A spread or dressing that resembles
mayonnaise but is not real
mayonnaise
Tartar sauce
Horseradish sauce
Hollandaise sauce
Something else
I don't know
n= (total 822)
24.
Just
Mayo
53.7%
Just
Delicious
Dressing
10.2%
Not
Quite
Mayo
5.8%
Just
Mayo
Dressing
41.5%
45.9%
81.6%
90.3%
57.6%
0.0%
0.0%
0.0%
0.0%
0.5%
205
1.0%
0.5%
0.0%
5.3%
1.5%
206
0.0%
0.0%
0.0%
3.4%
0.5%
206
0.0%
0.0%
0.0%
0.5%
0.5%
205
Respondents who saw the product name, Not Quite Mayo, were least
likely to say the item was real mayonnaise only 5.8% selected this response. Nine in
ten respondents who viewed this label (90.3%) indicated the best description was a
spread or dressing that resembles mayonnaise but is not real mayonnaise, showing that a
prominent disclaimer that the product is not quite, rather than just, can be effective at
communicating to consumers the truthful nature of the product.
25.
The 5.8% who viewed the Not Quite Mayo label and who said the product
was real mayonnaise may be considered noise or guessing. Even when people were
told the product was not quite mayonnaise, a certain percentage (5.8%) still responded
that it was real mayonnaise, indicating that they were not as attentive as other
respondents to the name on the product label. Subtracting the 5.8% from this group who
11
said the product was real mayonnaise from the 53.7% in the group who viewed the Just
Mayo label and selected this answer, yields 47.9% who identified Just Mayo as real
mayonnaise, after adjusting for noise or guessing attributable to the use of the word
just instead of not quite.
26.
The Just Mayo Dressing label tested whether adding the word Dressing
to Just Mayo would affect consumers perceptions of the product. That addition
marginally diminishes, but does not eliminate, the propensity of consumers to identify
Just Mayo as real mayonnaise (41.5%). I, therefore, tested the Just Delicious Dressing
label to determine the effect of completely eliminating the word mayo. In this group,
where Delicious Dressing was substituted for Mayo on the product label (Just
Delicious Dressing), 81.6% of respondents said the product was a spread or dressing
that resembles mayonnaise but is not real mayonnaise and only 10.2% said the product
was real mayonnaise. Subtracting the 10.2% from this group who said the product was
real mayonnaise from the 53.7% in the group who viewed the Just Mayo label and
selected this answer, yields 43.5% who identified Just Mayo as real mayonnaise. Thus,
I conclude removing the word mayo from the product name and replacing it with
Delicious Dressing substantially improves respondents understanding that the product
is a spread or dressing resembling mayo.
27.
additional label that replaces Just Mayo with Just Dressing, and will include the results
from that testing in a supplemental declaration to be submitted with Unilevers reply
brief.
12
CONCLUSION
28.
product, it is apparent that a majority of consumers (53.7%) who saw the label Just Mayo
mistakenly believed the product was real mayonnaise. Product perception was
substantially altered only when a name was used that more accurately described the
product (Not Quite Mayo) or when the word mayo was changed entirely (Just
Delicious Dressing). In the group that viewed the Not Quite Mayo label, only 5.8% of
respondents said the product was real mayonnaise; among respondents who viewed the
Just Delicious Dressing label, 10.2% offered this response. Subtracting these levels of
confusion from the 53.7% level of confusion in the group that viewed the Just Mayo label
yields a difference of about 43.5% to 47.9%. These differences demonstrate that
consumers are confused by the name Just Mayo.
ADDITIONAL BACKGROUND INFORMATION
29.
Pennsylvania, my M.B.A. degree from New York University, and my Ph.D. degree in
Business Administration from Pennsylvania State University. I was editor of the Journal
of Public Policy & Marketing from 1992 to 1995, and I was Associate Editor of The
Journal of Consumer Affairs from 1998 to 2001.
30.
Drug Administration (FDA) and at the Federal Trade Commission (FTC), where I
evaluated consumer perception of advertising and product labels and designed and
13
EXHIBIT A
June 2014
MICHAEL B. MAZIS
ADDRESS
1111 Locust Street #8H
Philadelphia, PA 19107
(215) 925-1747 (Tel)
(301) 520-6414 (Mobile)
e-mail address: mmazis@american.edu
EDUCATION
B.S. in Economics, June, 1964
University of Pennsylvania, Wharton School
Master of Business Administration (M.B.A.) June 1966
New York University, Graduate School of Business Administration
Ph.D. in Business Administration, December 1971
The Pennsylvania State University
Major Field: Marketing
Minor Fields: Social Psychology/Quantitative Business Analysis
PROFESSIONAL POSITIONS
Professor Emeritus of Marketing, June 2008 to present
Professor of Marketing, August 1981 May 2008
Chair, Department of Marketing, June 1980 - August 1989; May 1998 - May 1999;
September 2004 - August 2006
Associate Professor of Marketing, September 1979 - August 1981
The American University
Kogod School of Business
Washington, D.C.
Chief, Marketing and Consumer Research, July 1977 - August 1979
Office of Policy Planning and Evaluation
Federal Trade Commission
Washington, D.C.
EDITORSHIPS
Editor, Journal of Public Policy & Marketing, 1992-1995.
Michael B. Mazis., ed., Journal of Public Policy & Marketing, Vol. 10 (Number 1, 1991),
special conference issue.
Associate Editor, The Journal of Consumer Affairs, 1998-2001.
Michael B. Mazis, ed., Proceedings of 1982 American Psychological Association Conference,
Division 23 (Consumer Psychology).
Louis Morris, Michael Mazis and Ivan Barofsky, eds., Product Labeling and Health Risks,
Banbury Center, Cold Spring Harbor Laboratory, New York, 1980, 328 pages.
GRANTS
Michael B. Mazis, Evaluating Health Warning Labels for Alcoholic Beverages, National
Institute on Alcohol Abuse and Alcoholism, September 1989-September 1992 ($700,000) and
grant supplement, 1990-1992 ($65,000).
Michael B. Mazis, Marketing and Public Policy: Issues for the 1990's, American Marketing
Association, to fund workshop in Washington, D.C., August 1990 ($500).
PROFESSIONAL PUBLICATIONS
1. Stephen Miller, Michael B. Mazis and Peter L. Wright, Perceptual Distortion in the
Development of Brand Attitudes: A Cognitive Model, in David L. Sparks (ed.), Broadening
the Concept of Marketing, American Marketing Association, 1970, p. 119 (abstract).
2. Michael B. Mazis and Robert Green, Implementing Social Responsibility, MSU Business
Topics, Vol. 13 (Winter 1971), pp. 68-76 (Reprinted in W. P. Anthony, J.B. Haynes and P. L.
Wilkens (eds.) Social Responsibility of Business, General Learning Press, 1972 and A.B.
Carroll (ed.), Managing Corporate Social Responsibility Little, Brown and Company,
1977).
3. Stephen Miller, Michael B. Mazis, and Peter L. Wright, The Influence of Brand Ambiguity
on Brand Attitude Development, Journal of Marketing Research, Vol. 8 (November 1971),
pp. 447-9.
4. Michael B. Mazis, Decision-Making Role and Information Processing, Journal of
Marketing Research, Vol. 9 (November 1972), pp. 447-9.
5. Michael B. Mazis, and Timothy W. Sweeney, Novelty and Personality with Risk as a
Moderating Variable, in Boris W. Becker and Helmut Becker (eds.) Marketing Education
and the Real World, American Marketing Association, 1972, pp. 406-11.
6. Michael B. Mazis and R. Eugene Klippel, Variable Modular Testing: A New Method for
Increasing Student Motivation and Learning in Large Classes, in Boris W. Becker and
Helmut Becker (eds.), Marketing Education and the Real World, American Marketing
Association, 1972.
7. Michael B. Mazis and Robert B. Settle, Consumer Reaction to Restriction of Choice
Alternatives, in M. Venkatesan (ed.), Proceedings, Third Annual Association for Consumer
Research Conference, 1972, pp. 417-27.
18. John Faricy and Michael B. Mazis, Personality and Consumer Dissatisfaction: A
Multivariate Approach, in Edward M. Mazze (ed.), Combined Proceedings,
American Marketing Association, 1975, pp. 202-5.
19. Dan M. Smith and Michael B. Mazis, Racial Self-Identification and Self-Concept by
Means of Unobtrusive Measures, The Journal of Social Psychology, Vol. 98
(1976), pp. 221-8.
20. Michael B. Mazis and Janis Adkinson, An Experimental Evaluation of a Proposed
Corrective Advertising Remedy, Journal of Marketing Research, Vol. 13 (May
1976), pp. 178-83 (Reprinted in Richard J. Lutz, editor, Contemporary Perspectives
in Consumer Research, Kent Publishing Company, 1981).
21. Michael B. Mazis and John H. Faricy, Teaching the Consumer Behavior Course: A
Proper Blend of Theory, Applications and Presentation, for Special Education Issue
of Marketing News (July 30, 1976).
22. Joel B. Cohen, Olli T. Ahtola, Michael B. Mazis and Lawrence J. Severy, Extended
Expectancy-Value Approach to Contraceptive Alternatives in Proceedings of the
84th Annual American Psychological Association Convention, American
Psychological Association, 1976 (abstract).
23. Peter H. Rheinstein and Michael B. Mazis, Regulation of OTC Advertising: The
FDA 'Prescription', Journal of the American Pharmaceutical Association, Vol. 16
(September 1976), pp. 505-6, 524-5.
24. Louis A. Morris, Michael B. Mazis and Evelyn Gordon, A Survey of the Effects of
Oral Contraceptive Patient Information, Journal of the American Medical
Association, Vol. 238 (December 5, 1977), pp. 2504-8.
25. Michael B. Mazis, Louis A. Morris and Evelyn Gordon, Patient Recall and
Attitudes about Two Forms of Oral Contraceptive Patient Information, Medical
Care, Vol. 16 (December 1978), pp. 1045-54.
26. Albert Wildt and Michael B. Mazis, Determinants of Scale Response: Label vs.
Position, Journal of Marketing Research, Vol. 15 (May 1978), pp. 261-7.
27. Michael B. Mazis and Dennis McNeill, The Use of Marketing Research in FTC
Decision making, Subhash C. Jain (ed.), Research Frontiers in Marketing:
Dialogues and Directions, American Marketing Association, 1978, pp. 308-11.
28. Michael B. Mazis, Overview of `Can and Should the FTC Restrict Advertising to
Children's Workshop, in William L. Wilkie (ed.), Advances in Consumer
Research, Vol. 6, Association for Consumer Research, 1978, pp. 3-6.
29. Kenneth L. Bernhardt and Michael B. Mazis, Evaluating Consumer Protection
Programs, in Thomas C. Kinnear, et. al. (eds.), Public Policy Issues in Marketing,
40. William L. Wilkie, Dennis McNeill and Michael Mazis, Marketing's 'Scarlet Letter':
The Theory and Practice of Corrective Advertising, Journal of Marketing, Vol. 48
(Spring 1984), pp. 11-31.
41. Michael B. Mazis, Analysis of Medical Consumer Behavior, in Thomas Kinnear,
ed., Advances in Consumer Research, Vol. 11, Ann Arbor, Michigan: Association
for Consumer Research, 1984, pp. 235-7.
42. Ronald Hill and Michael B. Mazis, Measuring Emotional Responses to
Advertising, in Richard Lutz, ed., Advances in Consumer Research, Vol. 13,
Association for Consumer Research, 1986, pp. 164-69.
43. Kenneth Bernhardt, Thomas Kinnear, and Michael Mazis, A Field Study of
Corrective Advertising Effectiveness, Journal of Public Policy & Marketing, Vol.
5, (1986), pp. 146-62.
44. Michael Mazis, Overlooked Mechanisms for Conveying Information to Consumers
in E. Scott Maynes, ed. The Frontier of Research in the Consumer Interest,
Columbia, Missouri: American Council on Consumer Interests, 1988, pp. 225-230.
45. Louis A. Morris, Michael B. Mazis and David Brinberg, Risk Disclosures in
Televised Prescription Drug Advertising to Consumers, Journal of Public Policy &
Marketing, Vol. 8 (1989), 64-80.
46. Michael B. Mazis, The Marketing of Alcohol: A Spirited Debate, in William L.
Wilkie and Patrick E. Murphy, eds., The Federal Trade Commission in the 1990's,
University of Notre Dame Press, 1990, 221-233.
47. Michael B. Mazis, Priority Public Policy Research Needs for the 1990's, in William
L. Wilkie and Patrick E. Murphy, eds., The Federal Trade Commission in the
1990's, University of Notre Dame Press, 1990, 369-373.
48. Michael B. Mazis, Louis A. Morris and John L. Swasy, An Evaluation of the
Alcohol Warning Label: Initial Survey Results, Journal of Public Policy &
Marketing, Vol. 10 (Spring 1991), 229-41.
49. Michael B. Mazis, Review of Jef I. Richards, Deceptive Advertising: Behavioral
Study of a Legal Concept, Journal of the Academy of Marketing Science, Vol. 20
(Winter 1992), 99-100.
50. Michael B. Mazis, Debra Jones Ringold, Elgin S. Perry, and Daniel W. Denman,
Perceived Age and Attractiveness of Models in Cigarette Advertisements, Journal
of Marketing, Vol. 56 (January 1992), 22-37.
51. Louis A. Morris, John L. Swasy, and Michael B. Mazis, Accepted Risk and Alcohol
Use During Pregnancy, Journal of Consumer Research, Vol. 21 (June 1994),
135-144.
52. Manoj Hastak, Romana L. Horst, and Michael B. Mazis, Consumer Perceptions
About and Comprehension of Environmental Terms: Evidence From Survey
Research Studies in Debra Jones Ringold, ed., Proceedings of the Marketing and
Public Policy Conference, Vol. 4, Baltimore, MD, May, 1994, 94-108.
53. Michael B. Mazis, The Cellular Telephone Cancer Scare, in When Lightning
Strikes: A How-To Crisis Manual with Classic Case Studies, Wayne L. Pines, ed.,
Washington, DC: Washington Business Information, Inc., 1994, 279-290.
54. Michael B. Mazis, Conducting Research on Nontraditional Media in the Marketing
of Alcoholic Beverages, Susan Martin, ed., The Effects of the Mass Media on the
Use and Abuse of Alcohol, Research Monograph No. 28, NIH Publication 95-3743,
Washington, DC: U. S. Department of Health and Human Services, 1995, 239-244.
55. Louis A. Morris, Manoj Hastak, and Michael B. Mazis, Consumer Comprehension
of Environmental Advertising and Labeling Claims, Journal of Consumer Affairs,
Vol. 29 (Winter 1995), 328-350.
56. Gary T. Ford and Michael B. Mazis, Informing Buyers of Risks: An Analysis of the
Marketing and Regulation of All-Terrain Vehicles, Journal of Consumer Affairs,
Vol. 30 (Summer 1996), 90-123.
57. Michael B. Mazis, Copy-Testing Issues in FTC Advertising Cases, in Ronald Paul
Hill and Charles R. Taylor, eds., Proceedings of the Marketing and Public Policy
Conference, Vol. 6, Chicago, IL: American Marketing Association, 1996, 122-130.
58. Michael B. Mazis, Louis A. Morris and John L. Swasy, Longitudinal Study of
Awareness, Recall, and Acceptance of Alcohol Warning Labels, Applied Behavioral
Science Review, 4 (1996, Number 2), 111-120.
59. Michael B. Mazis and Mary Anne Raymond, Consumer Perceptions of Health
Claims in Advertisements and on Food Labels, Journal of Consumer Affairs, Vol.
31 (Summer 1997), 10-26.
60. Michael B. Mazis, Marketing and Public Policy: Prospects for the Future, Journal
of Public Policy & Marketing, Vol. 16 (Spring 1997), 139-143.
61. Michael B. Mazis and Louis A. Morris, The Channel, in Michael S. Wolgalter,
John W. Brelsford, David M. DeJoy, and Kenneth R. Laughery, eds., Warnings and
Risk Communication, London, England: Taylor & Francis, 1999, pp. 99-122.
62. Michael B. Mazis, FTC v. Novartis: The Return of Corrective Advertising?,
Journal of Public Policy & Marketing, Vol. 20 (Spring, 2001), 114-122.
63. Manoj Hastak, Michael B. Mazis, and Louis A. Morris, The Role of Consumer
Surveys in Public Policy Decision Making, Journal of Public Policy & Marketing,
Vol. 20 (Fall 2001), 170-185. (Recipient of Thomas C. Kinnear/Journal of Public
Policy & Marketing Outstanding Article Award presented by American Marketing
Association for articles published 1999-2001.)
64. Michael B. Mazis, Expanding JPP&Ms Horizons, Journal of Public Policy &
Marketing, Vol. 30 (Spring 2011), 68-71.
65. Manoj Hastak and Michael B. Mazis, Deception by Implication: A Typology of
Truthful but Misleading Advertising and Labeling, Journal of Public Policy &
Marketing, Vol. 30 (Fall 2011), 157-167.
66. Manoj Hastak and Michael B. Mazis, Three Decades of Marketing Academic Input
at the FTC: Contributions to Research, Policy Making and Litigation, Journal of
Public Policy & Marketing, Vol. 33 (Fall 2014), in press.
PROFESSIONAL ACTIVITIES
Editorial Review Board, Journal of Public Policy & Marketing, 1982-2012
Editorial Review Board, The Journal of Consumer Affairs, 1998-2008
Editorial Review Board, Journal of Current Issues & Research in Advertising,
2002-2008
Editorial Review Board, Journal of Marketing, 1991-1996.
Board of Directors, Association for Consumer Research (ACR), 1979-81.
Leadership Board, Marketing and Society, American Marketing Association (AMA)
Special Interest Group, 2003-2008.
Manuscript reviewer for AMA Educator's Conferences, 1976-2007; ACR Conference,
1978-1996; Marketing and Public Policy Conference, 1992-2007; Academy of Marketing
Science Conference, 1994; American Academy of Advertising Conference, 1994; ACCI
Conference, 2004-2005; Journal of Consumer Research, 1980, 1985-1990, 2000;
Decision Sciences, 1977 and 1980; Journal of Marketing, 1981, 1987, 1990-1991, 1999,
2001-2004; Journal of Advertising, 2002 and 2004; Journal of Marketing Research,
1985-1987, 1992; Journal of Consumer Affairs, 1989, 1991-1992, 1995, 1997; Journal
of Macromarketing, 2005; Psychology and Marketing, 1990 and 1997; Journal of
Business Research, 1991; Journal of the Academy of Marketing Science, 1991;
International Journal of Research in Marketing, 1992; Safety Science, 1992;
Alcoholism: Clinical and Experimental Research, 1994; Journal of Business Ethics,
1997; American Business Law Journal, 1998, .
Conference Co-chair, Marketing and Public Policy Conference, Washington, DC, 2003.
Conference Director, AMA Workshop, Marketing and Public Policy: Issues for the
1990's, Washington, D.C., August 1990.
Proposal reviewer for the National Science Foundation, 1978. Discussant at AMA
Educators' Conference, 1976 and ACR Conference, 1979, 1981, and 1983. Session
Chair, AMA Educators' Conference, 1981 and 1988. Discussant at International
Conference on Research in the Consumer Interest, 1987 and at American Psychological
Association Conference, 1986.
Invited lecturer at University of Kentucky, University of South Carolina, Duke
University, University of Maryland, George Washington University, Penn State
University, Georgetown University, and Queen's University.
Presented papers at AMA Educators' Conference, 1970, 1975, 1978, 1988, 1992, and
1994; ACR Conference, 1972-1973, 1977, 1979-1980, 1983, 1985, 1992, and 1994;
Marketing and Public Policy Conference, 1990, 1992-2003, 2008-2009, 2011, 2013,
2014; American Public Health Association Conference, 1991; Southern Marketing
Association Conference, 1972 and 1973; American Psychological Association
Conference, 1976 and 1980; Academy of Marketing Science Conference, 1992; AMA
10
Doctoral Consortium, 1992 and 1993; AMA Faculty Consortium on Ethics and Social
Responsibility, 1995; AMA mini-conference on Environmental Issues, 1996; AMA miniconference on Teaching of Public Policy, 1997.
Presented papers at American Assembly of Collegiate Schools of Business, 1979;
Association of National Advertisers' Annual Meeting, 1979; J.C. Penney Consumer
Affairs Forum, 1979; American Marketing Association (Washington Chapter), 1979;
U.S. Regulatory Council's Innovative Techniques Workshop, 1980; MSI Conference:
"Consumerism and Beyond: Research Perspectives on the Future Social Environment,"
1982; American Advertising Federation Spring Government Affairs Conference, 1989;
"The Federal Trade Commission in the 1990's," University of Notre Dame, 1989; Federal
Trade Commission Marketing Symposium, 1991 and 1992; Drug Information
Association, 1992; American Bar Association Conference: "How to Launch or Defend
Against Competitive Challenges to Advertising Claims," 1995; National Advertising
Division Workshop on Consumer Perception Communications Surveys, Council of Better
Business Bureaus, 1996; American Bar Association Consumer Protection Conference,
Methodological Issues in Consumer Protection Surveys, 2007; D.C. Bar Association,
How to Successfully Use Surveys in Trademark Litigation, 2008; Cornell University
Law School, 2008; American Bar Association Consumer Protection Conference, Can
Advertising Disclosures Be Effective, 2009; D.C. Bar Association, Surveying Surveys:
An In-Depth Review of the Effective Use of Surveys in Trademark Litigation, 2011.
Organized special sessions at ACR Conference on children's advertising regulation, 1978,
and on corrective advertising, 1980. Organized pre-conference workshop Current
Developments at the FTC and FDA for 2000 Marketing and Public Policy Conference.
Organized panel on disclosure research at FTC/NAD Conference Disclosure Exposure,
2001.
Participated in writing, Review of the Research Literature on the Effects of Health
Warning Labels: A Report to the United States Congress, June 1987.
Wrote The Effects of the FTC's Listerine Corrective Advertising Order for Federal
Trade Commission, 1981; An Analysis of Homeowner Experiences with WardCorporation-Built Homes for Federal Trade Commission, 1983; An Analysis of AllTerrain Vehicle Advertising 1980-87 for Consumer Product Safety Commission, 1988;
and Summary and Analysis of Consumer Surveys on Environmental Claims in
Advertising and Labeling for Federal Trade Commission, 1992 (with Manoj Hastak and
Romana Horst); Consumers' Interpretation of Alternative Environmental Claims for
Federal Trade Commission, 1996 (with Manoj Hastak and Thomas J. Maronick); The
Effect of Consumer Testimonials and Disclosures on Ad Communication for a Dietary
Supplement, 2003 (with Manoj Hastak); Effects of Consumer Testimonials in Weight
Loss, Dietary Supplement and Business Opportunity Advertisements, 2004 (with Manoj
Hastak).
Member of Advertising and Marketing Panel of the Surgeon General's workshop on
Drunk Driving, 1989; Member of Working Group on the Effects of the Mass Media on
the Use and Abuse of Alcohol, 1992.
11
CONSULTANCIES
Served as the FTCs principal marketing witness in FTC vs. Novartis in 1997, FTC vs.
Trans Union in 1998, FTC v. Mercury Marketing, 2003, FTC v. Telebrands, 2004, and
FTC v. POM Wonderful, 2011. Served also as a marketing consultant for FTC, Food and
Drug Administration, Department of Justice, Consumer Product Safety Commission, U.S.
Mint, Department of Alcohol, Tobacco and Firearms, and the States of California and
Vermont.
HONORS
The American University Award as Outstanding Faculty Administrator (1985) and for
Academic Program Development (1984)
Nominated for Teacher-Scholar Award (1983, 1985, 1989, and 1993)
Kogod College Award for Scholarship (1991)
Beta Gamma Sigma and Phi Kappa Phi
AACSB Federal Faculty Fellow, 1976-77
COURSES TAUGHT
Undergraduate: Consumer Behavior, Advanced Consumer Behavior, Marketing
Research, and Principles of Marketing.
Graduate: Consumer Behavior, Marketing Research, Marketing Management, Doctoral
Seminar in Consumer Research, Marketing and Public Policy, and Internet Marketing.
UNIVERSITY SERVICE
Elected to University Senate, 1980-1986, 1994-95.
University Senate Vice Chair, 1982-83, Parliamentarian, 1981-82, Nominating
Committee, 1982-83, Executive Committee, 1981-83, Chair, Summer Sessions
Committee, 1984-85, Secretary, The American University Club, 1988-89, Finance
Committee, 1991-93.
AU 85 Committee on Faculty Utilization and Development, 1981-82
AU 100 Ad Hoc Committee, 1987; AU Smoking Task Force, 1988-92
Kogod College of Business Administration Faculty Evaluation Committee, 1979-80,
Strategic Planning Committee, 1984-85, Chair, M.B.A. Committee, 1984-85, Rank and
Tenure Committee, 1989-91 (chair), 2001-2004, Chair, Educational Policy Committee,
1991, MBA Task Force, 1991-1992 (chair) and 1994-96, Research Committee, 1993,
1996-98 (chair), MBA Oversight Committee, 1994-95, Member, Graduate Educational
Policy Committee, 1996-1997, Member, Dean Search Committee, 1995-1996, Member,
MBA Admissions Committee, 1995-98, Member, Search Committee for IT Center
Director, 2001, Deans Committee on Communication, 2001-2002, Member, Search
Committee for Department of Management faculty member, 2006.
12
EXHIBIT B
Aurora World, Inc. v. Ty, Inc., 2011 United States District Court for the Central
District of California (Case No. CV-09-08463 (MMM) (Ex) (deposition)
Federal Trade Commission v. POM Wonderful LLC, et al., 2011 Docket No. D9344 (deposition and trial).
In Re: Bayer Corp. Combination Aspirin Products Marketing and Sales Practices
Litigation, 2011 United States District Court for the Eastern District of New York
(Case No. 09 MD 2023 (BMC) (JMA)) (deposition)
Touchnet Information Systems, Inc. v. Higher One, Inc., 2011 United States District
Court for the District of Kansas (Case No. 10-2545-KHV-JPO) (deposition)
Water Pik, Inc. v. Med-Systems Inc., 2011 United States District Court for the
District of Colorado (Civil Action No. 10-CV-01221PAB-CBS (deposition)
Bobrick Washroom Equipment, Inc. v. American Specialties, Inc., 2011 and 2012
United States District Court for the Central District of California, Western Division
(Case No. CV-10-6938-SVW (PLAx)) (deposition and trial)
Jackson Hewitt Inc. v. H&R Block Inc. (and counterclaim), 2011 United States
District Court for the Southern District of New York (Civil Action No. 11 CV 0641
(AKH) (ECF) (deposition)
Diana Stanley vs. Bayer Healthcare, 2011 United States District Court Southern
District of California (Case No. 11CV0862 IEG NLS) (deposition)
Gucci America, Inc. v. Guess?, Inc., 2012 United States District Court for the
Southern District of New York (Civil Action No. 09 Civ. 4373 (SAS) (trial)
Apple Inc. v. Samsung, 2012 United States District Court for the Northern District
of California San Jose Division (Case No. 11-cv-01846-LHK) (deposition)
ITT Corporation and Xylem Inc. vs. Xylem Group, LLC, 2012 United States
District Court for the Northern District of Georgia Atlanta Division (Civil Action No.
1:11-CV-3669) (deposition)
Frito-Lay North America, Inc v. Medallion Foods, Inc. and Ralcorp, Inc. 2012
United States District Court for the Eastern District of Texas (Case No. 4:12-CV00074-ALM) (deposition)
Lutron Electronics Co., Inc. v. Crestron Electronics, Inc., et al., 2013 United States
District Court for the District of Utah (Case: 2:09-cv-707) (deposition)
General Mills, Inc. v. Fage Dairy Processing Industry, S.A., 2013 United States
District Court for the Northern District of New York (Case No. 6:12-CV-0920(DEP)) (deposition)
Karoun Dairies, Inc. vs. Karoun Dairies, Inc., 2013 United States District Court
Southern District of California (Case No. 08-CV-1521 AJB WVG) (deposition)
Dwyer Instruments, Inc. v. Sensocon, Inc. and Tony E. Kohl, 2014 United States
District Court for the Northern District of Indiana (Case No. 3:09-CV-00010-TLSCAN) (trial)
ERHIBIQ E
PanelID
148981258
S1 S2_1 S3_1 S3_2 S3_3 S4_1 S4_2 S4_3 S4_4 S4_5 S4_6 S5_1_1 S5_1_2 S5_1_3 S5_1_4 S5_2_1 S5_2_2 S5_2_3 S5_2_4 S5_3_1 S5_3_2 S5_3_3 S5_3_4 S5_4_1 S5_4_2 S5_4_3 S5_4_4 S5_5_1 S5_5_2 S5_5_3 S5_5_4 S6 S7 S8 S9 S10 Q1 JUST MAYO (ACTUAL) JUST DELICIOUS DRESSING JUST MAYO DRESSING NOT QUITE MAYO
1 06
01
23
1985 2
2
2
2
1
1
1
2
1
2
1
2
1
2
4
2
3 3
1 1
149122467
2405642
1
1
17
12
11
05
02
09
1977 2
1946 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
12123639
31
09
20
1983 2
148915942
15075503
149174788
12624886
1
2
1
2
31
39
48
18
10
07
12
06
02
03
26
01
1956
1965
1970
1944
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
2
2
2
1
1
1
1
2
2
2
2
1
1
1
1
2
2
2
2
1
1
1
1
2
2
2
1
1
1
1
2
2
2
2
149555002
10136314
149096375
2
1
2
42
13
53
09
04
08
18
05
23
1971 2
1964 2
1970 2
2
2
2
2
2
2
2
2
2
2
2
1
2
2
2
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
3914503
149655633
3698653
15052777
4070566
1
1
2
1
1
06
09
48
37
31
01
04
08
05
02
06
19
24
01
24
1979
1985
1985
1961
1975
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
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2
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2
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1
2
2
2
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1
1
1
1
1
2
2
2
2
2
1
1
1
1
1
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
149122762
12
03
25
1943 2
2228716
12233408
13182998
269303
149783053
1
1
2
1
1
04
12
36
21
35
07
02
08
04
05
10
16
12
19
16
1943
1931
1986
1953
1978
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
2
1
1
1
1
1
2
2
2
2
2
1
1
1
1
1
2
2
2
2
2
1
1
1
1
1
2
2
2
2
2
1
1
1
1
1
2
2
2
793340
15410876
1
1
37
53
11
07
05
14
1947 2
1944 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
14812482
06
06
14
1968 2
149567953
06
05
22
1962 2
14074217
149504731
14410408
1
1
1
27
24
48
09
02
02
23
21
05
1961 2
1962 2
1966 2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
1668380
36
05
14
1955 2
10496253
149720984
1
1
48
17
02
12
01
05
1945 2
1994 2
2
2
2
2
2
2
2
2
2
1
2
2
1
1
1
1
2
2
149784481
18
12
14
1985 2
2337892
20
02
13
1965 2
149785082
13
02
23
1990 2
12453028
14169732
14038020
149267193
1
1
2
1
42
29
39
06
09
11
03
12
23
08
18
23
1974
1960
1967
1965
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
2
2
2
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1
1
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2
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2
2
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13535186
13255886
149708224
10235400
4246192
149767448
149782687
2
1
1
2
2
2
2
48
12
29
28
12
08
17
12
12
02
10
03
11
05
18
18
24
22
13
07
14
1985
1951
1985
1977
1950
1972
1986
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
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1
1
1
1
1
1
2
2
2
2
2
2
2
1
1
1
1
1
1
1
2
2
2
2
2
2
2
10840568
13789888
2
2
27
42
05
10
05
31
1979 2
1958 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
10546538
04
09
11
1954 2
148967563
13
10
24
1962 2
11901666
34
09
03
1980 2
117917
12908698
2
1
46
12
09
02
09
23
1974 2
1945 2
2
2
2
2
2
2
1
2
2
2
2
2
1
1
11893860
19
09
17
1982 2
13034656
44
09
25
1954 2
149742843
26
11
03
1982 2
15537385
149151108
2
2
06
19
12
02
09
25
1963 2
1975 2
2
2
2
2
1
2
2
2
14150201
4753596
1
2
12
36
11
08
18
12
1957 2
1952 2
2
2
2
2
2
2
12780242
14431491
1
2
33
06
04
08
10
15
1973 2
1958 2
2
2
2
2
14706036
149572968
1134919
12938024
149625071
2
2
2
2
2
06
42
48
42
37
11
09
08
01
03
17
18
15
26
13
1946
1971
1966
1967
1953
2
2
2
2
2
2
2
2
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149707692
54
03
11
1958 2
149307553
34
07
18
149530949
06
12
15534461
4188061
11552585
2
2
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13
26
17
14759034
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4760178
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13685771
2
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2
It said "just mayo" which may be a way to say it is NOT real mayonnaise, now that I It's about a new product called "just mayo" that may or may not be a real mayonnaise or is a
think about it. The "" quotes may be a way to deceive the shopper into thinking it is mayo-like product that contains no eggs, dairy or anything that most mayos do. So I'm really
real when it is not. Now am unsure. I think the marketing laws are funny about such curious what this stuff really is! Will I find out?!?
things and it may be a "just mayo" -like product that is not legally able to be called
real mayonnaise, as it has no egg in it. Now I am really curious!!!
Just Mayo 90 calories gluten free, soy free something about Hampton, low
cholestrol
Its Just mayo and Joy
All natural mayo
Just Mayo by Hampton Creek. No eggs. No gluten. 30 ounce jar. Joy on
your sandwich.
a healthier mayo, low sodium, good calorie count, a eco friendly type of mayo
Mayo & look at product & see what you recall from the packaging
1
1
1
mayonnaise
No
no
1
1
The ingredients
That is what the label said
nothing
Mayo
It is low in sodium.
Because it is mayo.
sodium 75mg
total fat 10g
non gmo
Distributed by Hampton Vreek
has no sugar
no
1
1
1
1
says on label
Because of the label
said mayo on the bottle
Mostly because of the label description.
labels
Consumer Input
mayo
I guess to do a survey about a mayo product from HamptonCreek that.
MAYO
jar of mayonaise
Mayonaise
Mayo!
a mayonnaise jar label
To review the products and packaging of a mayonnaise
Mayo
natural
healthy
1
A type of organic mayoneaise made by Hampton. It is made with filtered
Its distributed from a San Francisco company and must be refrigerated after
1
canola oil and some other ingredients, is 100% of its calories from fat
opening. It also contained vinegar and sugar
different kind of mayo that sounds as if it would be good for all people with a no, i's give it a try probably
1
multitude of issues and restrictions
Mayo product
Label was yellowish in color - would make you think of the yellow from an egg - but1
Non-GMO
was rather generic looking.
Gluten Free
90 calories per serving
Has the picture of an egg on the front with a plant in the middle.
It is a jar of mayonnaise called Just Mayo and it is made by Hampton Creek
The serving size is one tablespoon. Also the servings per the container is about 1
foods. It is a healthy and nutritious product that is soy free, dairy free, lactose 60. It is 90 calories per serving. It also contains only 3% sodium which is great.
free, cholesterol free, gluten free and egg free. It is a NoN-GMO product that
is natural and delicious tasting. It is an organic product that tastes great on
anything you add it to.
all natural, healthier mayo, light, dairy free
90 calories per serving, cholesterol free, made with egg whites
1
Just Mayo is real mayonnaise, all fat with 90 calories per serving. It comprises No carbs, etc., only fat in this product.
1
15% of recommended daily fat intake, and 5
% of recommended daily saturated fat intake. It is recommended by a nonGMO outfit.
Pure mayo, gmo free, dairy free, soy free, dairy alternative. Looks natural and All natural
1
fewer ingredients and a lot healthier.
The product is a mayo good for people with dietary restrictions - gluten free,
See previous
1
dairy free, lactose free, etc., etc.
A jar of natural, non-GMO mayonaise. The label looked to be natural material. egg-free
1
It was called "Just Mayo". Made by Hampton Creek.
Just plain mayonnaise nothing fancy in the label
made in san francisco
1
Clean. Real ingredients. I would love to try it, hoping the flavor is good,
It appears to be in a plastic jar. I would prefer glass.
1
because I love the ingredient label. I have never heard of Hampton Creek. I
am curious to know what other products they make.
Looks that is healthy compare with others
14 gr of fat only
1
It looks like a really good vegan mayonnaise, and although not organic, at
Even though it has EDTA as a preservative, I would probably still try it.
1
least non-GMO.
all natural mayo
no
1
Joy mayonnaise. No allergens. Natural ingredients. No fuss or frills just
No.
1
mayonnaise.
pretty healthy
like no sugar
1
very plaind not familar with the companmy
it lookl like its a alll antraul product
1
Gluten free, egg free, and cholesterol free, mayo
NO
1
natural mayo
healthier
1
Hampton Creek May, Non-gmo, 90 calories per serving, gluten free, no eggs no
1
mayo
Mayonnaise
Joy 30 oz jar of mayo. no transfat, carbs, cholesterol or sugars. No gluten, soy, can't recall anymore
GMO
Just Mayo is all natural and is healthy for you with no artificial ingredients.
I would love to try it!
Mayo
sugars and protein 0%
fat
serving size 1 tbsp.
1
1
1
1
1
1
3
3
3
3
1
1
1
1
1
1
1
2
2
2
3
3
2
1
1
1
3
3
3
3
3
3
3
3
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
3
3
3
3
3
3
3
3
3
3
3
3
3
3
1
1
1
1
1
1
1
1
1
1
1
1
1
1
3
3
3
3
1
1
1
1
2
1
2
2
1
2
2
1
1
1
1
1
1
1
1
2
2
2
2
1
1
2
2
2
2
2
2
1
1
2
2
2
3
1
1
1
1
1
1
3
3
3
3
1
1
1
1
2
2
1
1
2
2
1
1
2
2
1
1
1
1
2
2
2
1
3
3
3
3
1
1
1
1
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
1
1
1
1
3
3
3
3
1
1
1
1
2
2
2
1
2
2
1
1
1
1
2
2
1
1
3
3
2
2
3
3
3
3
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
1
2
2
2
2
2
1
1
1
1
1
2
2
2
2
2
1
1
1
1
1
2
2
2
2
2
1
1
1
1
1
2
2
1
2
2
1
1
1
1
1
1
3
3
3
3
3
3
3
3
3
3
1
1
1
1
1
1
1
1
1
1
1974 2
01
1961 2
07
10
10
04
19
09
1988 2
1954 2
1953 2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
2
2
2
1
1
1
3
3
1
1
1
1
1
1
1
1
1
3
3
3
3
3
3
1
1
1
1
1
1
37
22
32
34
36
05
03
07
10
10
12
20
02
06
21
1962
1995
1975
1948
1948
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
1
2
2
2
3
3
3
1
1
1
1
1
1
1
1
3
3
3
3
3
3
3
3
3
3
1
1
1
1
1
1
1
1
1
1
40
09
27
1967 2
14875368
12769380
10658952
2
2
2
48
41
39
11
03
03
08
30
11
1950 2
1940 2
1944 2
2
2
2
2
2
2
2
2
2
1
2
2
11833666
149701986
14264306
149588614
2
1
1
2
06
37
06
37
02
05
06
09
28
17
08
30
1983
1960
1953
1988
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
14587139
26
10
12
1946 2
101080
20
09
10
1977 2
2657078
11512059
2
2
42
08
03
06
23
04
1946 2
1978 2
148842675
13748603
1
2
42
09
05
07
02
12
14019634
14266432
2
1
42
47
01
05
149365593
149783794
2
2
39
34
14220656
15148903
149258380
2
2
2
2
2
1
1
1
1
1
1
2
2
2
2
2
1
1
1
2
2
2
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
1
1
2
1
1
2
2
2
1
1
2
2
1
1
1
2
2
2
2
2
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1
1
1
1
1
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1
1
1
1
1
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3
3
3
3
3
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1
1
1
1
1
1
2
2
2
2
2
2
2
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1
1
1
1
2
2
2
2
2
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1
1
1
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2
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1
1
2
2
2
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1
1
1
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3
3
3
3
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3
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1
1
1
1
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1
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1
2
2
2
2
2
2
2
2
2
2
1
1
1
1
2
2
1
1
2
2
1974 2
1957 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
03
16
1980 2
1961 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
01
03
17
10
1984 2
1984 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
06
07
26
1960 2
2
2
31
39
11
01
06
18
1984 2
1957 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
10781621
10523760
13840830
2
1
1
27
29
48
01
03
12
13
13
22
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label
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mayonaise
1
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1
Product review
to identify products
Studying how people look at labels when purchasing food items
1
1
1
1
It said mayo
that what it said , Just mayo
it said it on the label
the title of the broduct and the lable lead me to believe that this is mayo but a
healthier varieation since is Gluten free and egg free
I would call the name of the product interesting. I think this would make a lot of I think the label shows that the product is low or 0 in a lot of important areas.
people look at the product closer. I also think the saying joy on your sandwich
would make the look at the label closer.
Non GMO mayonaise without egg, which is interesting...I didn't think that was Very plain label. Seems very simple.
possible.
Just Mayo, cholestoral free, gluten free, soy free.
non GMO, dairy and lactose free, egg free
It's Mayo! It has no GMO, it's egg free, and it's gluten free. It has no
I'm not sure, but it seems like it might be organic or can only be purchased at
cholesterol, soy, or dairy in it. The label looks like recycled paper. On it, there's grocery stores like Sprouts, Whole Foods, etc. It looks expensive too!
a picture of an egg with a flower growing in it. My first thought was that it had
egg rather then being egg free.
mayo that is gmo free egg free soy free kosher gluten free
cholesterol free and dairy free
Product called just mayo - says Joy your sandwich. Made from canola oil The product is free of lots of allergens - egg, gluten, etc
contains 90 calories per tablespoon- fat calories.....label looks like it is made
from recycled paper, leading one to believe it is more healthful - impersonally
would look for a lighter version
all natural mayo. free of dairy, eggs, gmo, its kosher
I thought mayo was made with eggs
Not sure how it would taste, but noticed right away it was non-GMO on both
The packaging wasn't very attractive.
the front and back labels. We use mayo here, I'd be willing to try it if the price
weren't too high.
A mayonnaise made with simple ingredients.
Non-GMO ingredients, dairy free and egg free.
The product is a oil free, cholesterol free, egg free kosher mayo. It is
Label is brown
manufactured in California. The label has an egg with a leaf growing at bottom
indicating it's an all natural product "just mayo".
A very good for you mayonaise, which is egg free, gluton free, kosher, and alot it counds organic
more, made from a company I have not heard of, Hampton Creek. It is called
Just Mayo.
Full fat mayo - non gmo
boring label
Non GMO mayonayse. No sugar. Natural. Lower in calories than most. 10
Soybean Oil. Other natural and Non gmo products in the ingredients.
grams fat per serving. I would think this would be similar to Hellmans
mayonayse in taste. Except It is NON gmo, How wonderful!!!
a healthy mayo, nothing added just basic
not really, just a simple product
Jar of Mayonnaise that said Joy on your sandwich
Mayo 90 calories
A healthy non GMO, no egg, no cholesterol Mayo product.
It seems like a very no frills product with limited labeling and noise on the product
itself.
Pretty plain, very little ingredients, boring label.
Nothing else
It reads well. I would give it a try for sure. Not a lot different from Hellmann's I will look out for it in the market
Real but enough to peek my interest. Like the packaging looks no frills.
Mayo
While it does not contain egg, the product would have to state it was imitation if it
were not real mayo.
They said it was just mayo.
I know that most mayo has an egg base in it but that doesn't mean this one is not
"real."
Mayonnaise?
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1
Natural mayo. GMO free, all natural, high fat (10g) cal (90) per tblspn
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non GMO
kosher
no preservatives
fat
calories
no gluten
healthy mayo
mfg
A jar of mayo. Gives the impression it is healthier because of the labeling.
No
A jar of mayonnaise with a brown wrapper from Hampton Farms
nothing
This mayo is better for you. It's gluten free for those that need that. It's egg freeIt's cholesterol free
and lactose free. It is also kosher so it can be used all year long
i like it real well especially the non gmo part
would like to try this
Healthier version of mayo
Looks "organic"
mayo in regular size jar with a brown label
no
A product I might purchase.
Nothing
This is a tasty mayonnaise dressing. While not a diet product. It has natural This would be good on sandwiches.
ingredients.
10 grams of fat
no
gluten free
no cholesterol
Mayo that is gluten free, soy
Non NGO
A jar of mayonnaise
not really
A jar of mayonnaise. The label was plain and brown in color. Had the word
Said it was simple mayonnaise
joy on one side.
Non GMO organic and kosher mayonnaise! I love!
health info
it was ok it migth tasted ok. Like the green label
no that about it
it's mayo, I use Salad Dressing
it said joy on the back
this Mayo looks like it would be a healthier choice. As far as the lable goes
I do like the name of the mayo
though it says its egg free but the logo looks like an egg to me. the label is
clear and easy to read, but its really basic and not attention grabbing. maybe
just add a touch of color to make it stand out. If I saw this next to what i
normally buy what would make me switch to this brand?
1
1
1
1
Just Mayo
1
1
1
1
1
1
1
1
1
2
2
Mayonaise
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3
The product is 'just mayo' without ingredients that make it artificial and restrictive to The survey asks the reader to examine a label for 'Just Mayo' by Hamptom Creek. It shows
certain consumers
a product that is mayo without gluen, lactose, etc.
Because it was called "Just Mayo", which leads me to believe it is the real thing
Just Mayo
it said mayo
that was the label discription
No additives and the name says just mayo.
seems like real mayo
The label has just mayo
1
2
Mayo
2
2
I say that because the product is called Just Mayo and the product looks to me like a The main topic of this survey is that I viewed a product called Just Mayo and then I had to
healthier version of mayonnaise. It's organic, natural and very healthy to eat. It tells explain what I liked about the product and what I thought the product actually was. After I
me on the package to refrigerate after opening which I do when I use mayonnaise. said that I thought the product was mayonnaise, I then had to explain why I had thought the
The product looks like mayonnaise and as I mentioned before it is called Just Mayo product was mayonnaise. I had to explain why I answered the way I did.
which is mayonnaise.
The brand name was real mayo...
looking at a jar of Real Mayo
that is what the labels says it is, Just Mayo.
mayonnaise
mayonnaise
Mayonnaise by Hampton Creek.
Because it sells itself as JUST mayo which suggests that other mayo's have other Mayo
things in it that do not make up the actual mayo recipe
"Just Mayo" ... the title says it is just mayonnaise, but there is more to it because this Mayo
is an egg free mayonnaise and mayonnaise is made from eggs.
NOTHING
1
nutrition label and the word joy
1
No
1
nope
1
no
1
Appears to include all natural ingredients.
1
I like the name Just Mayo makes me think I'm eating healthy. I also like the overall 1
look of the packaging it gives a very earthy and relaxed vibe. Makes me take a
second look. My overall impression of this item is it fits right into a whole foods
kind of environment. It makes me want to not wear any make up, wear all organic
cotton, slap on a pair of clogs and go buy some healthy mayo!!
1
1
Nothing specific that might make me buy it over the brand that I use now.
1
3
3
Mayonnaise
Reading the entire label on the jar.
The label seems pretty "generic" but maybe that is the goal. I suspect that this
product, from a company based in SF, CA will not be inexpensive, as anything
made in SF costs a fortune as the real estate costs are extremely high. Very
interested to know the cost of this product AND to read or hear some expert
reviews on its taste, etc.
3
3
This is a "mayo" that somehow has NO egss, NO dairy, and is still full of fat
(10 MG), but is cholesterol free and free of GMOs, gluten and just about
everything else. The name "Just mayo" is basic and clear.
1
1
pertains to mayo
Just Mayo
Mayo.
A new brand of Mayonnaise
Just mayo
natural
Seems like it
the label said so.
It is called just Mayo and from what I can tell that is exactly what it is.
The name is Just Mayo. The ingredients are basic and not hard to pronounce.
1
1
1
1
1
1
1
no
No cholesterol
Simple packaging.
It is from a company that I have never heard of. 90 calories per serving.
No.
1
1
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no
I like the do dad coming outta the uoc. Or sprouting one could say
looked old
nothing else
It was a bland label but it had a twitter and facebook address.
3
3
3
3
3
1
1
1
nothing else
1
Don't like canola oil so I'm not wild about that being in there.
1
tHE LABEL WAS APPEALING AND WOULD STAND OUT IN THE MAYO AISLE 1
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no
gluten free, soy free, dairy free
Lower fat than I would expect for mayo
no nothing else but a jar of mayo in the picture presented to me
2
1
1
1
2
Simple mayo
3
3
Just Mayo. No Gluten, GMOs, Eggs and all that other stuff. Just a few simple
ingredients.
a jar of mayo
non Gmo organic mayo
Natural mayo
I saw a jar of hampton creek mayo
1
1
no
It's a product I would try.
Q5_1
Q6_1
This product contains almost all the ingredients regular mayonnaise contains without I was asked to look at a particular brand of mayonnaise as well as the ingredients it
the sugar.
contained. I was also asked if this was real or immatation.
it was mayo
looking at labels and giving a description of the label i guess
It's what the label said.
A real Mayo product made from ingredients which are good for you and no harmful additives
are added.
While it's a vegan recipe, it's still made to be mayo and not some other sandwich
Just Mayo mayonnaise.
spread. Just a good natural alternative to typical egg based mayos
the label of the jar
If we like a new mayo product
named Just Mayo
Just mayo label
The label says it is mayo
Mayonnaise
I didn't see anything that told me is wasn't anything but real mayo
I looked all around a jar of Hampton Creek mayo that included the front label and a label in
back listing the info of the contents of the mayo
its says just mayo
mayo
That's what the label said.
mayo
BECAUSE THAT IS WHAT IT WAS
MAYONNAISE
Q4
1
Q3_1
Perfect for anyone on a sugar free, non genetically modified diet.
4
1
1
1
2
2
3
2
Q2_1
Mayo that's carbohydrate free, sugar free, contains non genetically modified
ingredients and dairy free.
it is mayo in a far
An organic form of Mayo with no ingredients which are bad for you.
1
1
Just mayo
Mayonnaise
mayo
Mayo!
1
1
1
1
review of mayo
Condiments in the beginning, later narrowed down to mayonnaise, specifically gluten free
non-GMO product.
1
1
mayonnaise
1
1
1
1
1
1
1
Mayo
Getting a reaction to a new Mayonnaise product.
Plan label, large jar, must be refrigerated after opening. Had apple cider vinegar 1
in it, which I think is an unusual ingredient in mayo.
The name. The product list was a bit confusing, because the ingredients (while
being all natural, GMO free etc. etc.) don't have any egg. I'm not sure what goes
into mayonnaise but I'm fairly sure it's not just supposed to be oil.
It looks like a real mayo
The label and its contents.
What did I notice about the label on the Just Mayo product.
Mayo
The label of a new mayo jug/jar.
1
1
1
mayo
Joy on your Sandwich, a healthy alternative to Mayonnaise.
2
2
2
2
I know the ingredients in real mayonnaise. What is in this is not oil and eggs. It is a
spread to resemble the real item
no eggs
It doesn't have the same ingredients as real mayonaise
no eggs
missing eggs and no protein
2
2
2
2
no eggs
no dairy
how can they do it without all of the fat
My understanding is that a basic mayonnaise is made by whipping together oil and
egg. This product does not contain egg and instead has several unusual
ingredients, like pea protein, presumably to help give it structure and texture.
made from soy
Real mayo has eggs. This product doesn't.
mayo
mayo
mayonaise and what we think of a natural low cal mayo
A particular type of mayonnaise.
mayo
Joy mayonaise
a mayonnaise type dressing
mayonnaise
mayo like
A mayo product from Hampton Creek Farms.
PanelID
14890790
S1 S2_1 S3_1 S3_2 S3_3 S4_1 S4_2 S4_3 S4_4 S4_5 S4_6 S5_1_1 S5_1_2 S5_1_3 S5_1_4 S5_2_1 S5_2_2 S5_2_3 S5_2_4 S5_3_1 S5_3_2 S5_3_3 S5_3_4 S5_4_1 S5_4_2 S5_4_3 S5_4_4 S5_5_1 S5_5_2 S5_5_3 S5_5_4 S6 S7 S8 S9 S10 Q1 JUST MAYO (ACTUAL) JUST DELICIOUS DRESSING JUST MAYO DRESSING NOT QUITE MAYO
1 25
12
28
1964 2
2
2
2
2
2
3
1
2
1
2
1
2
3
1 1 1 3 3
1 1
Q2_1
Q3_1
an organic mayonnaise that is made for those with specific dietary restrictions nothing els
Q4
2
Q5_1
it doesn't have all the ingredients used to make traditional mayonnaise
Q6_1
condiments
149632681
18
11
25
1949 2
4778288
02
10
20
1967 2
I guess it seems to me that "real" mayonnaise contains eggs, although I couldn't say A product called "just Mayo."
for sure now. I would have looked it up online but, obviously, part of the survey was
not opening other windows. The primary ingredient in "just Mayo" was non-GMO
canola oil. Are most mayos made from canola oil? I'm second-guessing myself.
2577496
41
05
28
1953 2
10109526
22
07
05
1969 2
13967304
42
02
28
1949 2
13494083
15526336
12173694
15217179
1
2
1
2
20
21
25
42
08
07
05
04
28
13
11
22
1959
1979
1974
1959
2
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1
1
1
149783118
04
06
21
1940 2
13021588
149780660
2
1
39
25
01
02
02
03
1984 2
1981 2
2
2
2
2
2
2
2
2
15335128
149271507
3796533
12705427
2
1
2
2
53
39
33
27
09
11
09
01
23
30
20
15
1976
1944
1977
1955
2
2
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2
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2
14962172
2598620
13748487
2
1
2
24
39
18
04
07
10
24
02
07
1981 2
1972 2
1972 2
2
2
2
2
2
2
2445274
48
04
30
1963 2
149528904
12
02
19
1944 2
2610778
3883403
13028687
1
1
2
17
53
39
10
10
06
30
26
25
1565098
11471223
2
2
20
21
02
11
15457610
12600801
12673672
2
2
2
45
25
42
14181003
13852287
1
2
149773228
It was a non GMO mayonnaise. The typical container listed non-gmo, gluten It is made by Hampton Creek and there were twitter and facebook page listings.
free, dairy free, and Kosher.
plain. I like that it is gluten free. But it does not have very much of anything in To normal people they would not buy this product but the dairy free egg free
it. To someone that is gluten free, dairy free, egg free it looks very normal.
gluten free would buy this product.
new product that is gluten free, non-soy, non-dairy.....little fat, litle cholesterol
2
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1
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2
1950 2
1950 2
1935 2
2
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2
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2
2
2
2
1
2
2
1
1
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2
1
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1
1
1
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2
1
1
2
2
2
21
13
1951 2
1954 2
2
2
2
2
2
2
2
2
1
2
1
1
2
2
06
07
09
08
04
02
1971 2
1949 2
1953 2
2
2
2
2
2
2
2
2
2
2
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2
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2
2
1
1
1
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2
1
1
1
2
2
2
1
1
42
26
10
09
14
29
1952 2
1959 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
22
12
08
1995 2
12810654
20
04
09
1954 2
4024607
10112309
2
2
39
17
02
08
07
19
1967 2
1937 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
11813754
2931402
15513367
2570345
14081622
356093
1
1
2
2
2
2
06
18
19
06
16
53
02
01
08
02
10
05
02
29
16
19
18
13
1952
1948
1969
1973
1970
1979
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2
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1
15401297
32
04
25
1970 2
149053278
10347919
11374136
541318
12774258
1
1
2
1
2
18
47
42
48
06
09
01
04
10
10
10
11
23
22
19
1942
1983
1978
1953
1946
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
2
2
2
2
2
1
1
1
1
1
1
12821091
12
09
29
1988 2
2666004
12
06
13
1970 2
15118026
22
07
26
1970 2
126125
39
02
24
1955 2
149342932
51
10
12
1947 2
13650610
42
09
08
1983 2
149455926
15473373
15545909
2
2
2
27
06
48
04
07
05
29
03
18
1987 2
1980 2
1992 2
13828009
55
06
23
1454644
2887973
149361738
2
2
2
36
49
41
05
08
12
14616948
12
149313640
14435202
13838971
1
2
2
149738252
3
1
1
2
2
3
1
1
3
3
3
3
3
3
1
2
3
3
3
3
1
1
1
1
it's mayo
n/a
Whole foods type of mayo product. no protein, no carbs, moderate fats. Made The label/art seems like something that would fit on the shelves of WholeFoods
with no eggs, gluten, or other allergenic ingredients.
really well and I can also see it mixing in at Target for some reason.
3
3
3
3
3
3
3
3
1
1
1
1
1
1
1
1
3
3
3
1
1
1
1
1
1
1
1
2
1
2
2
2
2
1
3
3
3
1
1
1
1
1
1
1
1
1
3
3
3
3
3
3
1
1
1
1
1
1
1
1
1
1
1
1
3
3
3
3
1
1
1
1
3
3
3
1
1
1
1
1
1
1
1
1
3
3
3
3
3
3
1
1
1
1
1
1
1
1
1
1
1
1
3
3
3
3
1
1
1
1
2
2
2
2
1
1
2
2
1
1
1
2
2
2
1
1
2
2
1
1
2
2
1
2
3
3
3
3
1
1
1
1
2
2
2
2
2
2
1
1
1
1
1
2
2
1
1
1
1
1
1
2
2
2
2
2
2
1
1
1
2
1
2
1
1
1
1
1
1
3
3
3
3
3
3
3
3
3
3
3
3
1
1
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
1
1
1
1
1
2
2
2
2
2
1
1
1
2
2
2
2
2
1
1
1
1
1
2
2
2
2
2
3
3
3
3
3
1
1
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
2
2
1
1
1
2
2
2
1950 2
01
23
29
1949 2
1985 2
1948 2
2
2
2
2
2
2
2
2
2
1
2
2
2
2
2
1
1
2
2
2
1
1
1
2
2
2
1
1
2
2
2
1
1
2
2
2
10
27
1947 2
36
21
27
03
06
06
13
30
13
1949 2
1941 2
1952 2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
39
09
23
1967 2
14843891
09
12
05
1980 2
15412665
29
01
31
1953 2
3665038
36
03
25
1948 2
1993475
4137066
15181143
2
2
2
12
42
34
12
07
07
03
12
02
1951 2
1976 2
1973 2
2
2
2
2
2
2
2
2
2
2
1
2
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
13166227
51
01
28
1969 2
5054895
149766643
1
2
12
42
09
07
02
03
1959 2
1991 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
3939845
12
11
30
1959 2
149226802
47
07
29
1949 2
13287191
42
06
10
1974 2
1635800
685987
2
2
32
34
05
07
31
05
1953 2
1960 2
2
2
2
2
2
2
2
2
2
1
1
1
1
1
2
2
1
1
1
1
2
2
148964440
149741154
1
2
06
34
02
06
11
05
1992 2
1956 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
13237342
5255706
1
2
20
47
05
06
14
18
1964 2
1976 2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
2
2
2995575
14516308
4462507
1
1
1
47
17
21
09
08
03
08
28
12
1976 2
1947 2
1951 2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
2
2
149475731
13769965
148957775
10068936
15516245
133096
1
2
1
2
2
1
36
36
53
47
39
47
07
01
12
04
12
03
20
18
25
03
17
08
1980
1947
1974
1973
1963
1943
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
2
2
2
2
1
2
2
1
1
1
1
1
1
2
2
2
2
2
2
1
1
1
1
1
1
2
2
2
2
2
2
1
1
1
1
1
15120264
02
12
09
1991 2
149269168
3330838
13884756
2
2
1
26
47
17
10
04
02
27
14
19
1985 2
1978 2
1964 2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
3486370
15602848
13094906
11908493
2
2
2
2
36
51
41
48
10
04
11
11
20
18
05
10
1960
1989
1962
1970
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
1
1
1
1
1
15319795
15434133
15467701
13267888
2210922
14776820
1
1
1
1
2
1
39
23
42
29
40
17
03
05
10
05
09
09
30
09
06
22
03
02
1934
1967
1938
1980
1969
1961
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
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2
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1
1
1
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2
2
2
2
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1
1
1
1
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2
2
2
2
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1
1
1
1
1
1
149536379
27
07
23
1990 2
272587
14158280
149053553
1
1
2
06
12
32
07
11
05
23
22
15
1956 2
1958 2
1967 2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
12258692
15064002
1
2
12
39
08
11
10
11
1950 2
1943 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
4764728
12
10
12
1980 2
149484853
10542462
1
2
26
18
01
08
17
25
1970 2
1975 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
13888721
15217418
5176327
14406720
15247886
1
2
2
1
1
19
22
36
29
24
06
07
05
09
02
17
27
29
25
05
1983
1971
1954
1962
1969
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
15468163
12
09
09
1943 2
336582
148909690
1
1
12
36
04
11
29
02
1929 2
1950 2
2
2
2
2
2
2
2
2
13602429
149709284
1
1
12
47
01
07
02
02
1954 2
1981 2
2
2
2
2
2
2
2
2
1
1
2
3
2
2
2
3
3
1
2
2
1
1
2
2
2
2
2
2
2
2
4
how can it be dairy free, egg free, and made primarily of only oil and vinegar? how new product that hopes to replace traditional mayo
is that mayo?
it is a cross between both items.
It is about a new product a cross between mayo and horseradish.
There's no dairy in it
An all natural mayonnaise type product
It is not made from eggs...
mayo type product...
because the label says it's egg free. Real mayo contains eggs
product labels
2
2
2
2
2
The fat content to my knowledge appears to be much lower than other brands...no
eggs and NO glutons make it different also...AND why would the product tout NO
CHOLESTERAL???
It's dairy, gluten, egg, and soy free
It doesn't have many of the ingredients used in, what I would consider, real mayo.
no eggs
that is what I saw
i think real mayonnaise has egg and this has none
It is dairy and lactose free
It says Mayo on the label, but doesn't have regular "mayo" ingredients.
No eggs
no eggs
because it pretty much suggested that on the label
I say that it is not real because I believe to be real mayonnaise must be made with
eggs.
I thought mayo needed eggs to be real.
Because I saw it as mayonnaise for some reason. But, I cannot imagine a mayo
made without fat.
it is about mayo
Dressings
mayonnaise
2
2
mayonaise
Information on a GMO free mayonnaise label.
gluten free
lactose free
non dairy
2
2
no
No
Egg-free, lactose-fee, dairy-free
Hampton creek
i like it, less calories
no
2
2
2
2
2
2
Mayo, but healthier mayo than the usual, plus it is gluton free for people who Yes, No GMO
need this. Lactose, Dairy, Soy and Egg free also.
The premium brand - Hampton Creek Mayo. It has non-GMO and cholesterol It is 30 oz jar.
free and dairy free product. It has simply ingredient and you can enjoy.
Mayonaise
Mayo.
I don't see the typical eggs or higher fat oils added (olive oil).
Not really.
Organic, non-GMO based mayo with no cholesterol and does not contain
eggs.
It's a new brand of mayonnaise that is egg free, gluten free and dairy free. It
sounds good depending on the taste.
It is a dairy free mayo product that is non gmo, cholestoral free and soy free
The main topic is on the product just mayo, which is an alternative mayo spread
1
1
1
1
1
1
2
2
2
because the label says just mayo and it says it is dairy free so I know it is not real
traditonal mayo
All organic and natural
You can not see threw the container and the label isn't soecific
It said it was egg and dairy free, and those are primary ingredients in mayo
mayonnaise
1
1
1
1
1
1
3
3
3
1
2
1
3
3
3
Mayo made totally different than the traditional Mayo. None of the regular
ingredients are in it. I would consider it much healthier by today's standards.
1
2
1
3
3
3
3
3
3
1
1
1
1
1
1
2
2
2
Condiments
A mayo label.
mayonnaise
Just Mayo.
Just Mayo which is not really mayo but probably will taste as such.
1
1
1
1
1
1
1
1
1
3
3
3
3
3
3
1
1
1
1
1
1
no
taste????
The label said it was "JOY on your sandwich" which means it must be tatsty.
2
2
2
i don't know
because it is so
Real mayonaise has eggs and dairy productus in it and this one does not. It is a
product that resembles mayonaise for those who have food allegeries or religious
beliefs that prevent them from using real mayonnaise.
mayo
mayonnaise
Reviewing the product called "Just Mayo" and studying the product and it's labeling.
mayo
mayonaise
very fake mayo.
Mayonaise type of sandwich spread called Just Mayo that is Kosher, GlutenFree, Egg Free & Lactose Free for people with those dietary restrictions.
There are 90 calories per Tablespoon and all of those calories come from fat.
The sodium content was only 3% which was good as far as I'm concerned. It
also said it was Non-GMO but I'm not familiar with that term so it didn't mean
anything to me - I'm guessing it has something to do with being organic or
natural.
It is a mayo without the things you would normally find in a mayo like eggs,
cholesterol, gluten and it is kosher
Egg free, gluten free, low calorie, high fat substitute for Mayonaise.
Mayonnaise substitute
I see it is made in San Francisco which may explain the focus on odd ingredients. 2
Because it looks exactly like mayo although it doesn't have same ingredients, but
you use it the same way.
There are no eggs.
dairy free
Plain label
it has less saturated fat than regular mayo and is madewith non gmo canola oil
2
2
2
a type of mayo
To look at a new product
just mayo
3
3
3
3
3
3
3
3
3
3
3
3
3
2
2
2
2
2
It did not contain the ingredients that are found in regular mayonnaise.
no eggs
mayonaise
Not made with eggs
Just mayo
No eggs, is a mayo substitute
Just Mayo
it did not contain the traditional dairy ingredientts
Mayo
because it is all natural
natural mayo
mayonnaise is three/four specific ingredients that you can make out of your fridge
a mayonnaise label
anything else is a 'mayonnaise like product' to me
It contains more healthier ingredients and not full fat ingredients like real mayonnaiseMayonnaise product
does.
Does not include ingredients of real mayo
Evaluating a product that replaces real mayo
mayo is made from eggs and not pea protein powder
A new miracle whip type product that shouldnt be called mayo
The picture of a plant
What I saw when I looked at a jar of non gmo mayo like product
real mayonnaise has eggs in it
Fake Mayonaise
It didn't have any eggs in it.
Review of a mayo type product.
1
2
1
1
1
3
3
2
2
2
3
3
3
3
3
3
1
1
1
1
1
1
This appears to be some generic mayo. The label is very plain and the
ingredients are not what I expect mayo to be made from.
It is a very basic product. It is free of things most people don't want in what
they eat.
high fat, non gmo
Non Gmo mayonaiase without milk, gluten or dairy
it is called just mayo, it is kosher, non gmo, nothign artificial
Mayo
About mayo label
Mayonnaise
2
1
3
3
3
3
1
1
1
1
2
2
To me, mayonnaise is made with eggs and dairy, and this is not. It is oil-based,
mainly.
no eggs
I assume it's a dressing like mayonnaise
Mayonnaise
1
1
1
1
1
1
3
3
3
3
1
1
1
1
What is GMO?
The brown bag label would make me think it is environmentally friendly.
2
2
It isn't normal
Real mayonnaise is made with eggs. This product is diary free.
2
2
3
3
2
1
3
3
3
3
1
1
1
1
healthy mayonnaise
Not really.
2
7
2
2
3
3
1
1
1
1
1
1
3
3
3
3
1
1
2
2
1
1
Mayo?
Promotion of alternative mayonnaise product. I have seen vegan mayonnaise in the
supermarkets recently.
mayonnaise
Reading a label on a jar of what might be mayo.
1
1
1
1
1
2
2
2
3
3
3
1
1
1
1
1
1
1
1
1
3
3
3
3
3
3
1
1
1
2
2
2
not really
no
Of course there was no fiber contained in the product.
1
1
1
its appearance
mayo
For your sandwich
Sandwich spread
Since that is the product I am most likely to buy, I guess that's the one I think of first. Identifying a spreadable dressing and remembering facts about it.
I don't buy tartar sauce, mustard, etc.
2
2
2
2
2
2
1
1
1
1
1
1
2
1
1
1
1
1
1
1
1
1
3
3
3
3
3
3
3
3
3
3
3
3
1
1
1
1
1
1
2
2
2
2
2
2
1
1
1
1
1
1
beause ity is made of real ingredients that are all grown and not chemicaly made
1
1
1
1
1
1
1
1
1
3
3
3
3
3
3
1
1
1
2
2
2
1
1
1
mayonaise
Mayonnaise
Dressings
3
3
3
3
1
2
1
1
1
1
1
1
3
3
3
3
3
3
3
3
1
1
1
1
2
2
2
2
1
1
1
1
Mayonnaise
Looking at 3D images
mayo or something like it
a mayo product called Joy
1
1
1
2
2
1
1
1
1
1
1
1
3
3
3
3
3
3
3
3
3
3
3
3
1
1
1
1
1
1
2
2
2
2
2
2
An Organize Mayo, With no GMO, gluten free, soy free, and egg free product
a dressing label
2
2
2
2
2
Because it's not made with eggs - oil and lemon juice are used, however
It is specified as a dressing and it is the color of salad dressing
No.
healthy
lactose free
egg free
kosher
cholestoral free
nope
Not sure why but I think it may be similar to mayo.
No soy,gluten
none
No.
2
2
It said dressing which is not mayonnaise and more like a spread. It is used to spread Looking at a Dressing bottle and giving feedback.
on the sandwich.
on label
mayonsaise type dressing
mayonaise has eggs in it.
All natural salad dressing
1
1
1
1
4
1
1
1
1
2
2
3
4
2
2
1
1
1
2
2
2
2
2
2
2
2
2
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
1
1
1
2
2
2
1
1
1
1
2
2
1
1
2
2
1
1
1
1
2
2
1
1
2
2
1
1
2
2
2
2
2
2
2
1
1
1
1
1
2
2
2
2
1
1
1
1
1
2
2
1
1
1
1
1
2
2
2
2
2
2
1
1
2
2
1
1
2
2
2
2
2
2
1
1
2
2
1
1
2
2
2
2
1
1
2
2
3
3
2
3
3
3
1
1
2
2
2
2
3
3
1
1
1
1
1
2
1
3
3
1
1
cholesterol free
CORRECTION 3%sodium not 33%
5% saturated fat
dairy-free
soy free
egg-free
milk-free
dairy-free
serving 1 Tablespoon 60 per container
Not that I can think of. Filtered water is good.
2
3
2
3
3
3
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No cholesterol
it is a salad dressing that is organic and good for you but it also tastes good as nope that would be it
well. it has no gmos and it is certified organic
supposed to be better for you, mayo, interesting
nice packaging
Looked like a premium mayo
No
a new dressing that is made in the usa and is called Joy. It's 100 percent free no
of all additives.
Mayonnaise
Not a national brand
A mayo jar
None
mayo, label made it look plain, better for you
simple
it's organic, non-gmo mayo
no
low fat
nothing
Interesting name
Organic
no
I personally think it sounds great and would be very tasty to eat.
1
1
2
2
2
2
A vegan mayo
2
A dressing or topping.
2
No eggs,fat, gmo, soy, wheat, low in sodium, 90 calories
2
trying to be careful not to have things that might harm someone
2
It looks like a jar of mayonnaise, but it's some kind of dressing, possibly
2
organic.
A jar and the label of mayonnaise. Which gives the calories and fat, the carb's The label gives the amount of Vitamin A, Vitamin c, Calcium, and iron, of which all 2
content, etc.
are Zero. which
Just Delicious Dressing,32 oz. Refridgerate after opening
no
2
This dressing would be preferable for anyone on a diet or experiencing heart The calories per serving is sensible and the word 'JOY' on it's label makes it
2
problems.
intriguing.
sandwich dressing
no
2
It looks interesting but I wonder how it would taste considering it has no egg. I Also I'm wondering how the consistency is.
2
also wonder what it would smell like. It says it uses spices and I'm curious to
see if it would have a spicy scent.
mayonaise
The main topic is a jar of mayonnaise called just mayo.
mayonnaise
salad dressing
Joy made by HamptonCreek
Dressing
mayo-type spread
Dressing sauce like real mayonnaise but without the fat and cholesterol and is gluten free.
Mayo
A new topping or dressing.
a dressing with no additives or preservatives a healthy dressing
sandwich spread
I'm guessing that I'm supposed to be evaluating a potential new product.
Advertisement of a particular type of a mayonnaise along with the label which gives all
ingredients and value of this product.
a dressing
Ranking a mayonnaise substitute.
sandwich dressing
A new type of spread that is made with out eggs.
PanelID
12594150
S1 S2_1 S3_1 S3_2 S3_3 S4_1 S4_2 S4_3 S4_4 S4_5 S4_6 S5_1_1 S5_1_2 S5_1_3 S5_1_4 S5_2_1 S5_2_2 S5_2_3 S5_2_4 S5_3_1 S5_3_2 S5_3_3 S5_3_4 S5_4_1 S5_4_2 S5_4_3 S5_4_4 S5_5_1 S5_5_2 S5_5_3 S5_5_4 S6 S7 S8 S9 S10 Q1 JUST MAYO (ACTUAL) JUST DELICIOUS DRESSING JUST MAYO DRESSING NOT QUITE MAYO
1 48
11
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14932801
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12986441
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Q2_1
Q3_1
it looks interesting and with no carbohydrates or sugar I am very interested
nope
since I am a smart diabetic.
All natural salad dressing, healthy ingredients, boring label that's not eye
a lot of other salad dressings state what it's good with, this does not
catching
Seems to be a substitute for mayonnaise. Probably focused on the health-food No eggs. No gluten. Taste would be key for this product. With seemingly many
groups. Can't tell too much more without seeing the texture and tasting the
natural foods taken out, there may be a chemical taste to the product.
product.
a mayo type product with little fat and gluten free
no
Appears to be a salad dressing equivalent to mayonnaise. Product is designed no
for people with food allergies as it is lactose-free, gluten-free and egg-free.
Also would appeal to those who are health conscious as it is a non-GMO
product and cholesterol free
a mayo type dressing
no
Simple, and a little boring
No
I seems like organic dressing
gluten free and soy free
Saw a new dressing or sandwich spread that was dairy free egg free and low It was also soy free mostly had canola oil as the main ingredient
in fat looked interesting but not sure how good it would taste.
a substitute mayonnaise made with canola oil (rapeseed), non-GMO, and
it must be refrigerated after opening
probably appealling to people with various allergies
It appears to be a new, small production product that could be found in the
Instead of 'health food type product' I should have said 'natural type product'.
natural food aisle. The style of the label is indicative of a health food type
product. It should appeal to many special interests with the fairly complete list
of 'no' in the ingredients. The calories could not be considered low and there
are no additional benefits such as protein and calcium, but it is low carb and
low cholesterol. The question would be pricing.
Q4
2
2
Q5_1
Q6_1
just from the ingredients, but I love the fact that it has no carbs or sugar, a real plus salad dressing or mayonaise, since there was no clear definition.
when you're a diabetic.
mayo like ingredients, no seasoning
new type of dressing, forgot the name already
Label gives the appearance of mayonnaise, and the description of the product
seems to parallel mayonnaise.
2
2
2
2
2
2
I'm not sure what it is, that's not apparent. Just seems the best answer.
Normally when I see the word "dressing" on a jar, it's for fake mayonnaise.
It said dressing on the label, but it doesn't have the additives of mayo
The slogan on the side that said joy on your sandwich which ells me it is a sandwich
spread.
the label uses the word "dressing"
Taking a first look at a jar of salad dressing that appears to be mayonnaise and is probably in
the natural food section.
Its not mayonnaise but it looks like mayonnaise. Interesting to find out the tasteJust Delicious description makes me feel want to buy immediately because I like
of this special dressing.
putting dressing on my sandwich. It's egg-free, gluten-free, cholesterol free etc..
Because mayonnaise is made primarily of egg ingredient but this new product is egg-A new product that looks like mayonnaise but its not mayonnaise. A healthier choice than
free
mayonnaise
2
2
2
The hour.
Missing a lot of original ingredients, more healthy
it does not have the ingredients of real mayo, but appeared to function the same
2
2
2
Well, first off, I KNOW this product, but the name has changed. When it came Before I'd consider purchasing THIS version of "Just Mayo," I'd like to find out
out, it was called "Just Mayo." So now it's changed to "Just Delicious
more about that EDTA. I'll check out Hampton Creek Foods' website first, and
Dressing." I kind of think that's smart. The only thing missing on the label is then see if some nearby stores are already selling this new version.
the symbol for "vegan," which would be a capital "V" in a circle. No big thing,
but vegans would know instantly that this product is vegan... and the company
wouldn't have to "panic" about customers being "turned off" to its being
vegan.
From package and description, it looks like mayo, but does not have traditional mayo Joy spread description and pic of product.
ingredients/
Because it obviously is NOT mayonnaise, as mayonnaise has eggs in the product. Critiquing the label of Hampton Creek Foods' mayonnaise "substitute."
But it sure looks like mayonnaise, and serves the very, very same purpose. And
since it's sold in the refrigerated section of stores such as the pricey Whole Foods
Market, people surely will "get" that it's a [great] substitute for mayonnaise.
A mayo-like dressing/spread.
I saw features on both sides of the main part of the label (i.e., dairy-free,
cholesterol-free, egg-free, soy-free, etc.). All well and good, and definitely
easy to see and read and comprehend. But again, add that "vegan" symbol,
and voila!
The "Joy On Your Sandwich" slogan makes it VERY clear to potential
customers that this is a product just LIKE mayonnaise in the way that it can be
used.
It's important that the label also reminds the consumer to keep this product
refrigerated.
Alas, I don't remember that there was EDTA as one of the original
ingredients.
5329847
13692762
1
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148998283
35
08
30
1989 2
15563217
149778531
2
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42
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06
28
13
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1994 2
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2260902
12
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11142325
48
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13680318
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1948520
14525519
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48
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4710819
1197037
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10205447
14916353
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31
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12067954
28
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14914678
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13496331
149694327
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2996944
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5369164
41
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12175261
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148806428
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1983 2
1946 2
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149151188
1
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07
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1036498
48
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12
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15634862
3625418
1
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2
5029777
40
09
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15038959
30
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17
03
2917985
06
14612850
149651423
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17
1987 2
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12
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53
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38
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42
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18
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42
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04
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51
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25
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149761442
47
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12621319
13911365
12936167
149247691
2
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149695824
55
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12224461
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13946387
15314742
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48
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12372071
12848101
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14274561
44
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2856547
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148843967
10461942
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4270955
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Bottle of dressing something you might find in an all natural store or healthy
store
Dressing for sandwiches made with all natural and organic ingrediants
Looks like a type of mayonnaise. Good simple labeling. Eye appealing. Looks
to appeal to people wanting to make healthy food choices. Looks like a good
product.
Looks like some sort of Mayonnaise or mayonnaise based product.
2
2
Looking at a new product that is a new idea for healthy mayo replacement
A jar filled with a mayonnaise like product and the labeling.
Jar of food.
A new type of mayo that doesn't contain eggs and it Gluten, egg, Lactose, and
GMO free.
Mayonnaise like dressing that is made from non-gmo canola oil. It is dairy,
egg, soy, and gluten free.
A dressing for sandwiches
It is a mayonnaise type spread called Joy that is lactose free, cholesterol free,
gluten free, and kosher. It is free of something else that I am not familiar with
(some abbreviation).
Fake "mayonnaise." I says this because it contains no egg, as real
mayonnaise does.
A plastic jar of imitation (mayonaisse) dressing from Hampton foods.
It looks like it would be like a mayonnaise
Healthy
A salad dressing which is completely free of additives that may cause a
potential health problem for people with various health allergies or concerns
Didn't see the term "mayonnaise" used. Mayonnaise isn't usually described as a
dressing.
Real Mayo has eggs in it and this doesn't.
no
A jar of JOY dressing that followed a bear with a hello sign on his back
Joy, a mayonnaise like product.
I'm a bit put off by the egg-shaped graphic on the label, only to find out that it does 2
not contain egg!
Soy, Gluten and egg free. 10 grams of fat/serving. 60 servings per jar
2
maybe like a miracle whip type of dressing due to the vinegar in it
2
there's no artificial anything in it so what is it made of?
2
nothing comes to mind
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Seems to include some but not all the usual ingredients of mayonaise
It says it's for a sandwich - and by looking at the jar - I would have to say it is
something like a mayo for a sandwich.
Hampton Dressing
This survey is for Hampton Sandwich Spread.
just looks like that kind of product and they talk about sandwiches which is what
mayo is used for a lot
If its a spread for sandwichs and does not include eggs
It says it's a dressing for a sandwich but that it's dairy free and egg free, which
makes me think it's definitely not mayo.
It was labeled as dressing but was low enough in fat that it couldn't not be real
maynoise
It said to go on sandwich so I assume it is like mayonnaise.
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sauce/dressing
A type of dressing
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it said it was dressing and did not mention mayo on the label
It contains apple cider vinegar compared to just all vinegar
It has less total fat and calories
Seems natural and more healthy
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mayonnaise
What is my opionion of the product shown. (just Delicious Dressing Hampton Creek)
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It doesn't have any eggs in it just canola oil which isn't in real mayo
It can't be real mayo without eggs
It does not contain any eggs which is an essential ingredient of real mayonnaise.
A dressing or spread that differs from all others as this is a kosher product which is GMO,
dairy and gluten free.
It's about a dressing that isn't real mayo
fake mayo
The main topic is evaluating Hampton Creek Food's mayonnaise style dressing or spread
from looking at the label and a picture of the product.
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Organic dressing
the label of an organic GMO-free, dairy free, cholesterol free, soy free, gluten free
mayonnaise substitute
rating food products
no
It seems to look like that. What I saw on the label made me feel that way.
made with non gmo canola oil but still uses preservatives
no
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Real mayonnaise is generally made with eggs, but this product is egg free
no
Dressing
A new type of mayo is coming out that is egg, gluten, and oil free
a dressing that's non gmo, egg and dairy free, soy free. Could be used by
no cholesterol, 90 calories per serving
vegan or dairy free users
It is a spread that has a lot of salt in it and a serving is only 1 tablespoon. It hasI have never heard of this brand
90 calories per serving.
I'm pretty sure it's mayonase. It is a very basic lable that has very basic
no there's not a lot to the label
information on the product. Not a lot of bells and whistles
The product was a dressing free of certain ingredients. Looks nutricious. Its I want to correct the name of the dressing, its called Just Dressing made from
name is Delicious by Hampton Creek. Has 0% vitamins. A serving is 90
Hampton Creek Foods.
calories and 90 fat.
a more natrual option to mayo or other sandwhich dressings, noted that it was none
kosher
A product that wants to be considered "healthy" (listing all the things that a
No
health conscious person would not want to find in and product) and it used the
word "Joy" as an enticement. The label was simple. The product didn't have
much nutritional value.
It's a dressing not a mayonnaise to put on a sandwich made by Hampton creek Nothing else comes to mind
The design on the label looks like an egg, but it does not contain eggs. Looks like oil Spread for sandwiches
and vinegar dressing from the ingredients
doesn't contain the ingredients in regular spread
a new kind of spread
It looks like it
a jar of dressing
Just Dressing
joy dressing
it was marked as a dressing, and said joy for your sandwich, was white and
appeared to be a mayo consitency
It said dressing on the label.
This appears to be an artisan, vegan mayonnaise. It is soy free, gluten free, I think it's cool that it has lemon juice and other spices in it. Sounds tasty.
dairy free, and non-GMO.
A dressing, appeared to probably be a sandwich dressing and most likely a lowThe color was not interesting, neither was the label
fat option
egg free mayonaisse
non-GMO, no gluten, no dairy,Kosher
hampton creek spread
joy on your sandwich
no fat mayo type for sandwiches
no
Pretty much free of anything except sodium - makes me wonder if it's also free Seriously doubt I'd buy it unless I could sample it first.
of taste.
It is a 30oz. jar of dressing, like a mayo. It is Kosher, gluten free soy free and It is non GMO verified.
contains virtually no nutrients save a bit of vitamin A. It serving size is 1 tblp.,
and has 90 calories all of which are from fat. It's label is tan and the writing is
in black. The product is called "Just Delicious"
A fairly low calorie non dairy salad or sandwich dressing
Made with all natural ingredients
Organic, nutritious mayonnaise alternative. A safe option for those with
Nope
allergies or those who are environmentally aware.
A nondairy sandwich spread
It was kosher and lactose free
It is mayo that is free from almost everything. Gluten free, egg free, no
The wrapper is brown and plain.
cholestral ect
healthy and would taste good
na
some kind of sandwich spread that is made of canola oil , simple looking ,
the label was plain
similar to mayonnaise but no eggs
It's a dressing, that's verified non GMO. It has all sorts of organic ingredients, The label was kind of boring, I guess.
and from what was on the label, doesn't sound half bad.
Vegan mayonnaise
The product just strikes me as a mayonnaise product, even in the way it is presented A dressing proclaiming to be joy on your sandwich.
on the label. Maybe it would help if the jar was not white.
contains oil and vinegar, label says it is a dressing
dressing that is similar to mayonaisse
seems to be similar but not exactly mayonnaise
hampton creek mayonniase
didnt sAY MAYO MENTION EGGS
NEW TYPE OF SANDWICH SPREAD
Because there's nothing in it that qualifies it for any of the other things.
some kind of mayo alternative that's free of things like gluten and lactose that cause dietary
problems for some people.
The ingredients, appearance, calories vs. fat.
do not know
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A sandwich spread
Mayo survey, what is different about the product shown.
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Coincidentally, I just read about this product in our local newspaper. Between
what I read and the description in this survey. it sounds like a healthful product
which tastes like mayonnaise. When I see it in the stores, I'm sure I'll try it.
GREAT idea.
An alternative to regular mayonaise and other dressings. Contains no dairy or
eggs
Dressing with only one gram of saturated fat and only 75 mg of sodium. It
sayss it adds joy to to your eating enjoyment. No gluten, no GMO sound very
healthy.
Non-gmo, not a lot in it to be 90 calories a tablespoon. Must be mostly canola
oil which I just heard was the worst oil for you. Then again, just about
everything is these days.
Low fat, no cholestrol, only 90 calories per serving. Also gluten free and egg
free.
dressing without gmo,dairy,soy,gluten, and others.
dressing without ,,,.
Look like a type of mayo that is free of most products that are to be found in
mayo. Gluten-free, soy-free, lactose-free, sugar-free, etc. 60 servings per jar
with a 1 tbsp. per serving amount. No carbs, with some sodium.
gluten-free mayonnaise made with canola oil, non-gmo
It will cost a few dollars more than Best Foods mayonnaise and that's the only
negative. If it tastes great wit the health benefits, I'm sure I'll try it.
No eggs
Real mayo has eggs and this does not. It sounds like a salad dressing or Miracle
whip type product
Dressing
I think it would say real mayo if it were real. It says joy for your sandwiches, and
dressing-like what Miracle Whip [my husband likes it-too sweet for me]
A dressing for sandwiches that says it brings joy to them and has no trans fats and all that
other bad stuff and sees to be made mostly from Canola oil.
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i guess it should have eggs to be real mayonnaise, though that's not really a concern gluten-free, egg-free mayonnaise
to me
in my oppinion it would be most like mayo, (spread) lead me to come to this.
sandwich spread
Because it looks like mayo, but the ingredients were free of ingredients we usually A new dressing that may or may not be mayo.
see in mayo. I think of, "I can't believe it's not butter".
it is described as a sandwich spread and looks rich and creamy and sweet and sour non GMO vegan sandwich spread, sorta like mayo but has no eggs in it.
tasting.
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a type of mayonaise
heathier , non dairy
2
Very friendly for a person with many allergens. Also, a healthy alternative for I was amazed to see it free of so many things, especially some ingredients that we 2
regular mayo.
see are usually in mayo.
a sweet and sour type sandwich spread or possible salad dressing that is good no
2
for vegans and has no dairy or GMO's. Somewhat high in calories but
otherwise a healthy choice.
Low fat, no transfat, good ingredients, no special label
no
2
As a jar of mayo. With a brown label & low values on the ingredients.
No
2
A sandwich spread that could be considered "vegan"
no soy, no egg, no dairy, gluten free
2
It was some type of sandwich spread in a large jar. It looked sort of organic. I I love the tagline "Joy on your sandwich." It really does make you want to try the 2
had never heard the name before but it made me curious.
product.
A Mayonnaise product.
No salt,sugar,transfat,cholesterol....
Thats what it appeared to be.
no dairy, no eggs ---- Pea protein ( I think )
It does not have eggs, so it's not mayonnaise, but it is a sandwich spread made with
oil, which would give it a "mayonnaise-y" type of consistency.
Dressing Label
a new type of dressing.
Mayonnaise
Illusions?
A survey involving a sandwich spread
sandwich spread
PanelID
13414952
S1 S2_1 S3_1 S3_2 S3_3 S4_1 S4_2 S4_3 S4_4 S4_5 S4_6 S5_1_1 S5_1_2 S5_1_3 S5_1_4 S5_2_1 S5_2_2 S5_2_3 S5_2_4 S5_3_1 S5_3_2 S5_3_3 S5_3_4 S5_4_1 S5_4_2 S5_4_3 S5_4_4 S5_5_1 S5_5_2 S5_5_3 S5_5_4 S6 S7 S8 S9 S10 Q1 JUST MAYO (ACTUAL) JUST DELICIOUS DRESSING JUST MAYO DRESSING NOT QUITE MAYO
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i believe it said it was a spread. it doesn't contain ingredients necessary to make it to evaluate a spread that is allergy free and healthy
one of the other types of condiments.
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mayo
Just Delicious dressing
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It said something about using it on sandwiches, so I assumed it was like mayo, but it Mayonnaise product
had healthier benefits than mayo
Food product
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it sounds like a substitute for mayonaise. it is fat free and soy free with no
geneticaly modified ingredients. it has no nutritional value but it doesn't seem
to contain a lot of chemicals or unhealthy ingredients. sounds it would be an
allergy free product.
very user friendly
no
egg and gluten free, not low in fat, comes across as an organic looking item, a Just Delicious implies it's simple, just the basics
substitute for mayo.
new type dressing low calorie
cholestrol free & egg free
Interested in knowing how the flavor would compare to mayonnaise
Very plain label
Just Delicious Dressing in a nondescript bottle
I saw the ingredients
A 100% all natural sandwich spread akin to mayonnaise, but as opposed to
Limited/simple and all natural ingredients.
mayonnaise, is a healthier vegan and chemical/artificial flavoring free recipe,
encompassing gluten-free, non-GMO, cholesterol/egg free to low salt, based
on canola oil.
It is a dressing for sandwiches like mayo. It doesn't contain any GMO's. It is Nothing
gluten free and egg free. It is a healthier version of mayo. It has 90 calories
(90 fat calories) in one tablespoon.
it's a dressing. mostly canola oil. doesn't say anything about a flavor, i guess not really.
it's like mayo.
A condiment similar to mayonnaise but free of dairy, gluten and soy. The
I would not purchase this product.
amount of fat in comparison to calories so very high. The whole product is fatladden.
a brand of mayo I have never heard of that claims to be healthy
how does it taste and at what price?
Looks like an old fashioned mayonnaise jar label. Very drab in colour and not I'd be quite willing to taste test this stuff but no promises.
at all as bright and cheery as Hellman's or Miracle Whip. Even Redner's store
brand is a better looking label. Joy on your sandwich is a catchy tagline and it
looks like they have done about the same with removing fats and oils and
sugars as other mayos. I hate it when they remove stuff for weight watchers. I
need to gain weight not lose it. I think you lose taste when you extract stuff
from foods. I'd try this stuff.
health-food specialty mayo-like product
no
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mayonese
Critiquing a new jar of salad dressing with Joy on your sandwich as a tagline catchphrase.
Sorry but the brand name was too hidden to notice and was used on label only once. Don't
recall a logo either. Drab label. Very forgettable.
dressing/sandwich spread
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the bottle also looks recycled and its looks like its a bit fatty
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it has 90 calories and calorie from fat is 90, that means whole thng is fat
it resembles horse radish sauce appearance
I thought it was mayonnaise but it says it's a dressing
It doesn't say mayo, or like-mayo anywhere. It's said dressing, so I assume it's
something else.
It simply doesn't appeal to me, I think it would be virtually tasteless
hapton creek
to identify what type of condiment the product resembled
Joy dressing
Reviewing a new product, dressing/spread for a sandwich, which seems different.
Q2_1
Q3_1
a mayo substitute that is dairy free and GMO cert. It has less calories than
no
mayo.
Hampton Creek Dressing.
Gluten Free.
Non GMO Free, Lactose Free, Egg Free, Soy Free
Says "Joy on you sandwich"
1 Tablespoon Per serving, 90 calories
75mg Sodium
This is a dressing to put Joy on your sandwich. It has 90 calories per
It is gluten free.
tablespoon and is very low in sodium - 3% of daily requirement
Dressing for spreading on a sandwich, gluten free soy free dairy free, 10g of They had a facebook page, and it promised JOY in my sandwich :)
fat.
Healthy, Gluten free, Cholesterol free,
Delicious, low calorie
a miraclewhip like sandwich spread that has very few dietary issues yet is very certainly not mayo!
high in calories!
Salad dressing for vegan
No food alergy triggers
like veganaise but with out the soy. this is a product i would love. love that it no would hope that the price is comparable and not twice as much as veganaise and
gmo, sodium and fat levels are acceptable. would replace all mayos and
mayos
spreads for mixing.
The product is dressing, it does not contain dairy products and it is gluten free. It does not contain artificial preservatives.
It is made with natural ingredients and the base is canola oil.
Looks just like a regular jar of dressing
No
Very high in calories and fat. Good choice for those who need to eat dairy free Makes me wonder what it is made from since it's gluten,dairy & soy free.
& gluten free.
This product is a non-GMO, egg-free, soy-free, and cholesterol-free salad
I like the front logo with a plant sprout growing before an egg, like a sun. Also, I
dressing: Just Dressing. It has an attractive, distinctive brown label. It looks like the "JOY" on the label's side. But I especially love that it is very healthy with
appetizing, to me.
canola oil in the ingredients.
It sounds like a delicious sandwich spread. It has great health benefits and is I also like the name, simply delicious,it fits this product well, based on all of its
considerably more healthy than mayonnaise. It has no harmful additives,
ingredients.
especially for people with gluten sensitivities and other issues, it is organic and
gmo free. It sounds really great.
non GMO salad dressing, gluten free, low sodium. unknown country of origin, has reduced the size of the container to 30 ounces instead of the usual 32
uses canola oil instead of food grade oil
(probably for same or MORE $$)
0 sugar, lactose free, kosher, non GMO. I expect it to be healthy and all
i like the phrase ' joy on a sandwich'
natural.
GMO, Gluten Free dressing for sandwiches.
No
Mayo bottle with a simple logo. Could be an alternate to Miracle Whip.
no.
a more natural based dressing
no
It is a specialty mayonnaise. It tries hard to let the customer know that the
It is trying to look hip and natural.
ingredients are natural.
A mayonnaise-type dressing. No carbs, organic sugar, very plain bottle that Hampton Foods.
wouldn't entice me to give it a 2nd look.
great mayo product...non gmo...healthy
would like to try it
A mayonnaise that is free of about everything
it probably has no flavor
This is for persons who are very health conscious. Non Gluten, no soy non
Cholesterol free, Non GMO, soy, egg free, lactose free. It works for many in the
dairy, etc. It is even kosher. it is low calorie, no trans fat, no carbs and no
market that have allergies for lactose, etc.
sugar.
It was a dressing for sandwiches that was cholesterol free. No GMO's or fat.
It was a 30 oz. jar. Supposedly good for you. But does it taste good?
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A spread that is low in fat, no egg or gluten products. The company has a
facebook website.
Hampton Creek Mayo
All-Natural dressing from Hampton Creek (bottle in San Francisco)
Interesting. It is free of a lot of things, but the 90 grams/servicing is all fat
ingredients i could read, non gmo.
fat free?!?
90 calories
joy on your sandwich
it looks like its a salad dressing. the name tag looks like its from recycled
paper. sounds good and its kosher
just another not so healthy product
90 calories, ten grams of fat and 75 sodium
It's mayo - 90 calories per serving and no cholestoral
Spread for a sandwich.
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Q6_1
rate a product label
The main topic of this survey is identifying detail of a dressing for sandwiches.
It was egg and dairy free, and real mayonnaise has eggs in it.
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it is a healthier mayo
seems to be a miraclewhip type of dressing...oil,vinegar,etc.
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Sandwich spread
vegan non gmo salad dressing that is also kosher
Based on the labeling, it does not contain eggs, real mayonnaise contains eggs.
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It doesn't exactly say mayonnaise but it says 'dressing' & 'joy to your bread'?
Because the label called it a spread rather than mayonnaise.
The Hamilton Creek product states it is a dressing, like salad dressing, mayonnaise,
or Miracle Whip; but having no eggs in the ingredients disqualifies it for being
mayonnaise or other types that were previously listed.
Because it said that it is great on sandwiches and some people wouldn't put tartar
sauce, or horseradish sauce on a sandwich, plus the ingredients make it sound like
a very healthy mayonnaise alternative.
A healthy alternative to dressings with eggs, artificial and unhealthy ingredients: Just
Dressing by Hamilton Creek.
REAL mayonnaise is made with EGGS and olive oil, NOT canola oil and no eggs
a mayonnaise (or salad dressing) type product, supposedly non GMO, unknown if made in
USA, but distributed by American company
A jar of sandwich spread.
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Sanwhich dressing
New marketing on new products.
info about a particular dressing
a salad dressing similar to mayonnaise
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Food Labels
It is a review of a sandwich type spread, that you can use on any sandwiches or in any way
that you may like to use it. It lets you know that it is very healthy and organic with not a lot of
additives in it. That it is simply a delicious product for sandwiches.
This is a salad dressing that that does not have gluten or dairy products.It does I think it would be tasty because it has apple cider vinegar and canola oil.
contain a small amount of fat.There is no nutritional value in the dressing.
It must be very fattening with 90 calories per serving and 90 calories fat.
It looks to some kind of sand which spread, like
a jar of mayo. It looks like it maybe of "health food"
related, or all natural, or organic even. It also
looks to be expensive.
salad dressing with no fat no gluten healthy
Non GMO Canola Oil, Egg free, gluten free, soy free, 60 servings per
container, 1 tablespoon serving, 10 g of fat
all natuarl
Hampton Creek Dressing. Soy free, gluten free, kosher.
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different products
3D label, dressing
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dressing
Hampton Creek Dressing
It also said that it was GMO free,cholestrol free and egg free among other thing
free.
The label was very plain...couldn't really tell what type/flavor of dressing it was.
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Q5_1
it is a spread for sandwiches
I don't think I would like this very much, it doesn't seem like it would have any
flavor.
It's gluten free, cholesterol free, and egg free but a 1 Tbsp serving contains 10 Nothing else.
grams of fat and 75 mg of sodium. There is also no GMO in this product.
There is no fiber or protein in this serving.
Hampton creek dressing. 30oz bottle joy on your sandwich.
just delicious 90 calories per serving serving size 1 tablespoon
gluten,soy,egg,lactose free. no gmo's
modified food starch in the ingredience
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I believe I'd have used a different color other than tan. It was very eye friendly to
me.
as i recall it also said it was lactose free
Q4
2
It's called a dressing on the label so I am assuming it is some type of salad dressing. To see how observant people are when they see a product and what they can remember
about what they have just seen.
it's described as a dressing but does not say what kind..it says its joy on my
Hampton creek dressing
sandwich but I can not see the product to compare it to another kind of dressing like
mayo or mustard
Because I don't think it resembles the products listed.
Describing a product.
Pure JOy
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Simply Delicious
It a typical nutritional label for a product for some kind of sandwich dressing.
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It said it was dressing but didn't really say what type that I could decipher from the
label.
100%
Just mayo, plus the ingredance
Mayonaise...
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looks like an artisan mayonaise. nice packaging. Brown paper and it's kinda it says joy on your sandwich on the back of the package. It has 90 calories
cool looking
Mayonaisse
Brown label
its a non gmo product its healthier for us and its not made with dairy products no soy or by products no cholestrol
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Mayonaisse
non gmo mayonaise product thats new
The label is a much darker color that I would normally expect for a mayo product.
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mayonnaise
The main topic refers to the availability of this healthy mayonnaise.
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no
It has no sugar, which is excellent. Also, it is low in sodium. This makes the
product even more desirable as a healthy product.
no
no
nope
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no
Non GMO, lactose free, egg free, low in sodium and cholesterol
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The label
Mayonnaise
It appears to be that way at 90 calories
mayo
Product description and label contents.
Qualifying for survey.
it likiks like mayonnaise
mayonnaise
That is the name of the product
Mayo
While I'm not sure of the ingredients that are in a competitor's jar, such as Hellman's,Looking at the label of a jar of mayo.
it seems to be made with similar all natural ingredients.
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A simple version of mayonaise, like it should be without added chemicals, junk I love the idea. Would be proud to have that in my frig.
that doesn't ever really improve it. Mayo, like it should be and a healthy version
of it.
30 oz jar of mayo. it is gmo, gluten, dairy, cholestrol free and very low carbs. its in a jar...must be refigerated after opening.
looking at a product and deciding if I would purchase it...in this case, the product is mayo.
The product looked like a natural, organic mayonaise free of chemicals. It has
an eco friendly label and packaging. IT comes from a farm caleld hampton
creek and guartnees gluten and dairy free
It is organic mayo made without eggs, lactose or dairy.
Natural Mayonaisse. With no GMO's or Gluten
Mayo jar with required nutritional content, including sugar, canola oil. Label
had word Joy in large letters
Mayonaisse, nothing special jsut a brand I've never seen before
Boring
it looks pretty natural. And it has very little salt which is nice too
no
mayonaisse
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no
No
no gmo's and no dairy
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simple mayonase
90 calories, 90 calories from fat, plain label, not fancy
Healthier mayo. Still 90 calories all from fat.
No sugar, low sodium
It's a non-GMO product, soy free, dairy free, gluten free, kosher, non dairy, no Brown label, Just Mayo
eggs, JOY.
All Natural Mayo
Non-everything FREE
just mayo brown plain label
no
A non dairy, cholesterol free made from canolla oil with no eggs. has no soy or It is made by Hampton Creek foods in California and it has no gluten.
dairy and lactose free. Low in fat and has no trans fats.
It was a tub of mayonnaise. It looked very simple and claimed to have only
It did not look like a very appealing mayonnaise.
mayonnaise ingredients in it; it was soy-free, gluten-free, egg-free, GMO-free,
etc.
just Mayo Joy
90 calories per serving
high end mayo, organic, natural. brown wrapper that looks like a paper bag. no gmos or other types of processes or ingredients that are found in most
looks healthier than most other brands
overprocessed food today
Looks like a natural product. Healthy. I would like to try it and like that it is non- What is the price?
GMO and no soy.
It is mayo. Gluten-free, no eggs, no cholesterol 90 calories per tablespoon. Simple Mayo
Puts JOY in your food. Not a well known brand..Hampton Creek??
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food purchases
condiments, in this case mayo
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I don't know the definition of mayonnaise, but if it doesn't need to be made with egg I Food shopping
think this would qualify as "real" mayonnaise.
Seems simple by its' name and label
Mayo...describing a product we were shown
no
No
has canola oil in it from hsmpton bay
very healthy mayo
it is free of everything i like to avoid which is hard to find in mayo
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looking at ingredients
It doesn't look very appetizing
its just mayo!
it says just mayo
it said mayo on the label so that iis why i clicked on mayo
no
condiments
Review of mayonnaise.
mayo
just mayo, a healthy mayo
it was a mayo survey and the topic was about the label and why I liked it and what I thought
about it.
Mayo
no
a jar of mayonnaise and we are to describe it and answer questions about it.
none
Nothing else.
Nothing else.
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cause it is
It's about a jar of mayo
Because all I can think of is that it is just mayonnaise.
Mayonnaise.
I remember reading something on the label, but can't remember for sure if it was real marketing of a mayo type product.
mayo or not. The logo on the side, "JOY" on your sandwich makes me think it was
not real mayonnaise, yet the organic-looking plain label makes me think it was real
mayo. Guessing here.
said mayo has same nutrition label as far as I know
3d mayo jar and nutrition lable
because it says it is mayo
a jar of mayonnaise and questions about it
because that's what the label says
its about just mayo, it showed a picture an dwanted to know all about the mayo
Because the label says so.
Real Mayo
This was what the label said
observing the information on a label
The label implies that it is mayo.
Observing a label of a mayo product (front and baobab).
It said mayo on the thing. So if it is not mayonnaise then I would feel deceived and Mayonnaise
lied to
the ingriedients
mayo
Real ingredients and healthy product.
Explaining our opinions on a new mayonnaise product.
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organic
Healthy form of mayonnaise that adheres to strict dietary regiments.
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Mayo dressing
Mayo label and details
Mayonaise
Food product
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PanelID
14398803
S1 S2_1 S3_1 S3_2 S3_3 S4_1 S4_2 S4_3 S4_4 S4_5 S4_6 S5_1_1 S5_1_2 S5_1_3 S5_1_4 S5_2_1 S5_2_2 S5_2_3 S5_2_4 S5_3_1 S5_3_2 S5_3_3 S5_3_4 S5_4_1 S5_4_2 S5_4_3 S5_4_4 S5_5_1 S5_5_2 S5_5_3 S5_5_4 S6 S7 S8 S9 S10 Q1 JUST MAYO (ACTUAL) JUST DELICIOUS DRESSING JUST MAYO DRESSING NOT QUITE MAYO
2 48
08
14
1967 2
2
2
2
2
2
1
2
1
2
1
2
1
2
1
2
1 1 1 3 3
1
3
14539686
149459618
13141510
682517
14959075
15426087
13590452
2
2
2
1
1
2
2
28
42
26
24
55
17
37
12
12
04
09
01
03
12
09
22
12
29
29
13
24
1988
1970
1970
1941
1983
1971
1947
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
2
2
2
2
1
1
2
2
2
2
1
1
1
1
1
1
1
2
2
2
2
2
2
2
1
1
1
1
1
1
1
2
2
2
2
2
2
2
11417368
48
09
19
1961 2
149780216
36
05
10
1974 2
12540566
13629947
3144598
15455764
2
2
2
2
17
42
48
37
08
01
01
04
14
19
23
02
1971
1979
1958
1963
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
2
2
2
1
1
267935
42
03
12
1961 2
4969570
06
03
17
1956 2
13596455
13671820
11590600
2
1
1
48
39
48
11
11
11
04
12
26
1979 2
1985 2
1959 2
2
2
2
2
2
2
14112636
15294813
1
2
18
06
09
03
17
10
1956 2
1970 2
2
2
2240212
06
04
06
1932 2
11331124
30
03
20
1902403
14597812
1
2
12
48
11
05
10536846
14831115
2835975
14065469
872766
1
1
1
1
1
08
26
04
51
39
149122718
11900621
2
1
149514674
1
1
1
1
1
1
1
2
2
2
2
2
2
2
1
1
1
2
2
1
1
1
1
2
2
2
2
1
1
1
1
2
2
2
2
1
1
1
1
2
2
2
2
1
1
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1951 2
19
26
1955 2
1948 2
2
2
2
2
2
2
2
2
2
1
1
1
2
2
1
1
2
2
1
1
2
2
04
08
08
01
03
11
23
13
16
08
1961
1946
1965
1940
1942
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
2
2
2
2
2
1
1
1
1
1
2
2
2
2
2
1
1
1
1
2
2
2
2
2
2
06
26
02
09
26
22
1975 2
1939 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
37
04
13
1981 2
1942634
51
03
04
1956 2
15514492
13
12
16
1953 2
2725392
14661169
13739340
1
2
1
37
06
48
11
12
09
29
29
14
1951 2
1982 2
1978 2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
149124514
39
05
24
1975 2
12292932
13525366
530017
2
2
1
48
24
34
02
03
12
26
05
22
1969 2
1965 2
1944 2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
5327604
5245301
1
2
12
17
09
07
01
12
1959 2
1969 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
5434799
148983024
15041141
2
2
2
45
06
51
09
03
05
02
30
02
1982 2
1995 2
1982 2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
1
2
2
2
1
1
1
2
2
2
4404051
04
08
05
1964 2
149241492
11423890
1
2
48
42
05
07
13
06
1964 2
1974 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
11753785
149122217
2
2
08
48
04
02
16
21
1949 2
1946 2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
2
2
149616414
15377827
15160746
2
1
2
29
42
05
11
06
11
29
30
06
1974 2
1978 2
1955 2
2
2
2
2
2
2
2
2
2
1
2
2
2
1
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
1406375
15034193
2
2
34
55
12
02
15
04
1962 2
1973 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
149083009
53
05
02
1957 2
14958992
29
03
23
1948 2
2012598
149559153
3039045
149778966
10857187
1
1
2
2
2
06
48
53
32
42
02
05
06
04
10
26
03
18
28
08
1948
1970
1963
1981
1947
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
2
2
5392866
149005307
2
2
34
08
09
06
07
27
1966 2
1959 2
2
2
2
2
2
2
2
2
2
2
14922057
34
01
16
1954 2
15467624
2906747
15326409
2
1
2
26
36
12
12
04
02
30
19
24
1960 2
1942 2
1949 2
2
2
2
2
2
2
2
2
2
148908927
42
11
15
1939 2
13086531
17
10
16
1953 2
14757411
149244686
2
1
04
41
06
07
21
12
1972 2
1957 2
3871499
36
06
19
13287987
12
04
14678431
149736821
1
2
48
04
149077689
149780863
3
2
3
1
1
3
1
the ingredients
mayo, a new form or version of it. This one is non-GMO, gluten free, dairy free, etc. BUT
seems to have modified food starch in it.
It is a product with many benefits for the health, with healthy and highly
nutritious ingredients. eatable for all the ages, Non-GMO, cholesterol free,
gluten free, egg free, soy-free, dary-free, lactose-free, Excelent.
an allergy free alternative to mayo without gmo's
It looks like a healthy mayo
No egg, organic mayo
it's a nonGMO salad dress mayonaise for sandwiches. It looks very natural
and healthy. I like how it does not have GMO.
a fat-free Mayo from Hampton Creek called: Just Mayo. Egg-free, soy-free
description of a food
1
1
1
1
Mayonaise that seems as if it might have a bit fewer calories than typical
I noticed it has some vitamins. I'm not sure if this is typical.
similar products. The label looked sort of bland however in terms of the color
and graphics.
It looks natural and simple.
There are a lot of calories for one tablespoon
low fat
n/a
Cheap imitation miracle whip that sounds horrible going by the ingredient list. no
1
1
2
Mayonaise
Shopping
imitation mayo
1
2
1
1
1
1
1
1
3
3
3
3
3
3
3
3
1
1
1
1
3
3
3
3
2
1
2
3
3
3
3
3
3
1
1
1
3
3
3
3
3
3
3
1
1
3
3
2
2
no
it is like mayo
spreads
soy free
egg free
lactose free
egg free
just mayo
joy on your sandwich
soy, lactose,dairy, gluten free
Egg free, soy free, Kosher Mayo
just mayo
2
2
no
not realy
nothing
Product dietary info
Looks like an attempt to be "healthy"
2
2
2
2
2
Mayo
to give my opion on the lable
new brand of mayo
Mayo-type product
Mayo
a healthy vegan mayo that's not genetically modified- simple and natural
A new condiment for dressing sandwiches and very healthy, except high in
calories and fat.
I would describe the product as an all natural mayo product
no
It sounds interesting as an alternative to real mayonnaise
2
2
It is also free from a lot of additives such as soy, lactose and gmo
It labels itself as a dressing and real mayo contains a lot more fat than the product
Mayonnaise in a jar. The label was brown and it said something about Joy on Egg free, gluten free, HMO free
the side. The back had nutritional info along with the ingredients.
It has no eggs and sugar. It was made with expeller pressed canola oil. No salad dressing.
GMO. 60 calories per tablespoon. 75 salt. Hampton company.
non egg mayo, low sodium low everything
simplistic labeling
Natural mayo that is healthy and tasty.
no.
This product is a good product for people with food allergies. It is basically
I would describe this mayonnaise as something you might find at a farmer's
free of everything except fat and a small amount of salt. There is no soy, no market because it seems like a food for "alternative" people, people who don't eat
dairy, no vitamins, no carbs, no sugars, no lactose, no eggs, no cholesterol, no a lot of processed foods, who like alternatives to things like gluten free, dairy free,
genetically modified organisms, no vitamins.
etc.
gluten free, gmo free, egg free, etc....not sure how it can actually be mayo?
no
no eggs
2
2
2
healthier
na
10 g of fat, 1g saturated fat, 90 cal per serving
2
2
2
mayo
mayo like spread
a new mayo/spread
all fat
It's made primarily out of canola oil, water, lemon juice, and vinegar.
2
2
no eggs
I don't know exactly how mayo is normally made, but I think it has eggs and/or dairy
products in it, and this had none of that. But it is clearly being marketed as
something to be used as mayo normally is.
mayo has egg
It doesn't have eggs as a main ingredient
Real mayo contains eggs.
mayonnaise
This survey is about a mayonnaise-like product.
2
2
2
2
3
3
3
3
1
1
3
3
3
3
3
3
1
1
1
1
1
1
2
2
1
3
3
3
3
3
3
3
3
3
3
1
1
1
1
1
3
3
3
3
3
2
2
1
2
3
3
3
3
1
1
3
3
1
2
1
3
3
3
3
3
3
1
1
1
3
3
3
1
1
1
1
3
3
3
3
3
3
1
1
1
3
3
3
1
1
1
1
3
3
3
3
1
1
3
3
3
3
3
3
3
3
1
1
1
3
3
3
3
3
1
2
1
1
2
2
1
1
3
3
2
2
2
3
3
1
1
1
1
1
1
3
3
3
3
1
1
3
3
imitation mayo
A healthy alternative to regular mayonnaise.
2
2
3
3
2
1
3
3
3
3
1
1
3
3
1
1
1
1
1
1
1
1
1
3
3
3
3
3
3
1
1
1
3
3
3
2
2
3
3
2
2
2
1
1
1
1
1
1
3
3
3
3
1
1
3
3
no eggs
labels on products
There are no distracting pictures and the reader can clearly see that it is lactose-free Mayo alternative.
etc.
doesn't say if real mayo or just spread 3d images
There aren't any of the ingrediants that there is in real mayo,esp.eggs.
A better spread.
2
2
there is a new mayo on the market that will help a lot of people with dietary
restictions or life style choices that may have not been eating mayo
A Mayo product that only has fat and sodium. No dairy, no GMO, Kosher.
no
3
3
3
3
3
1
1
1
1
1
3
3
3
3
3
no
cool labeling, colors, and logo
nothing
nothing else, sorry I wasn't more helpful
no
2
2
2
2
2
soy
didn't notice if was gluten free, but probably was
2
2
because it is to healty
because of all the stuff that wasn't in it. I remember egg free and I think real mayo
has egg.
It said it was Mayo but it doesn't have the usual ingredients.
i don't know
A new "Mayo" spread
2
2
2
2
2
1
1
1
1
1
2
2
1
1
1
1
1
1
1
1
1
2
2
2
2
1
1
2
2
1
1
2
2
1
1
1
1
2
2
2
2
2
2
1
1
1
1
1
2
2
2
1
1
1
2
2
2
2
2
2
2
1
1
2
2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1946 2
02
1947 2
11
07
08
29
1969 2
1961 2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
25
11
29
1965 2
06
06
02
1993 2
11625524
12
01
06
1950 2
14013712
13
07
20
1976 2
360331
55
01
18
1959 2
11292429
39
04
04
1976 2
15534327
12
07
26
1987 2
149198134
36
01
23
1985 2
149109436
31
11
24
1952 2
11403551
14904758
2
2
48
23
08
11
28
02
1954 2
1967 2
2
2
15076671
148913268
149668450
2
2
2
28
17
39
11
09
07
16
08
27
1951 2
1964 2
1987 2
4076185
42
02
29
149741489
10065820
2
2
06
06
04
11
12986594
30
15067286
467650
2
3
1
I think that because I believe a "real" mayo has whole egg in it and without that
ingredient it would just be an imitation.
3
3
1
1
1
2
1
1
1
1
1
1
1
3
3
3
3
3
1
1
1
1
1
1
3
3
3
3
1
1
3
3
2
3
1
1
1
1
1
1
1
1
1
3
3
3
3
3
3
1
1
1
3
3
3
I saw that this product is make to be really heathy making me to believe that this is 2
a good and safe product to eat
Black top, made in California,keep in the refrigerator after opening ,90 cal.
Seemed a little yellowish in color plastic container
2
Egg free mayo
No
2
mayo that is gluten free, egg free, soy free, low calorie, non GMO, etc. Has all made by a company that I have never heard of "Hampton Foods" out of San
2
the bells and whistles for people who want there food without any factors that Francisco.
cause allergies or reactions.
A jar of mayo with an ugly brown label.
It had a label with the caleries listed. and had a bunch of stuff it was free of.
2
1
1
2
1
3
3
3
3
1
1
3
3
I would not buy it or even pick it up. Not attractive packaging. Does not look like it 2
would taste good.
i don't know, eff free, cholesterol free, 32 oz
2
Made in the USA
2
no
3
3
3
3
1
1
3
3
mayo
Mayo
Mayonnaise packaging
2
2
2
2
2
2
2
2
2
2
I reviewed the label and the numbers look really good for this product
1
1
1
2
2
3
3
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
3
3
1
1
1
1
1
1
3
3
3
3
1
1
2
2
2
2
2
2
2
2
2
2
2
2
2
1
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
3
3
1
1
1
1
1
1
1
1
1
3
3
3
3
3
3
1972 2
02
28
1990 2
1960 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
1
1
1
1
06
15
1972 2
51
12
18
1983 2
25
12
13
1981 2
149762601
36
09
27
1960 2
197715
4792140
2
1
55
17
09
08
07
21
1951 2
1955 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
11719512
26
09
18
1955 2
5718752
06
05
01
1981 2
15560348
28
07
11
1985 2
5205946
149093456
14017432
2
2
1
42
47
28
05
05
08
10
27
10
1972 2
1949 2
1977 2
2
2
2
2
2
2
2
2
2
2
2
2
1
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
2
2
148815653
23
04
23
1979 2
15036272
149786278
2
1
29
37
02
06
27
18
1952 2
1956 2
2
2
2
2
2
2
2
1
2
2
1
1
2
2
1
1
2
2
1
1
15519479
39
10
13
1959 2
15267655
41
07
13
1983 2
149595468
41
03
28
1979 2
149639550
04
11
19
1952 2
10795978
17
12
06
1960 2
1
1
1
1
1
1
1
No nothing else.
label is very plain, shows an egg, but is egg free
no
Label nice color
brown label, plain but gets the point across
no
no
2
2
3
3
3
3
3
3
3
Q6_1
The survey was about a product called Just Mayo.
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Q5_1
It claims to be just mayo.
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Q3_1
It doesn't seem very appealing to me, like it would have no flavor..very dull.
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Q2_1
It's a healthier version of mayonnaise than that which is currently on the
market with no GMO's, and is gluten-free, lactose-free for those who are
interested in that sort of thing.
I would describe it as delicious and healthy.
Free of many ingredients, mayo
mayo soy free dairy free
No sugar, lots of fat, no carbs, low sodium.
mayo, joy, healthy, no vitamin content, low fat
pure all natural mayo
mayonaise -no trans fat - no carbs - only one gram of saturated fat (do not
know what non GMO means)
The label would have you believe it's a "pure" mayonnaise. That is, there's no
dairy, gluten, GMO... but, there never was in mayo to the best of my
knowledge. Problem for ME: I see modified food starch on the list of
ingredients. My husband has Crohn's disease, which is flared by the
consumption of MSG, which can be specified as "modified food starch", so I'd
be very leery of this product until I contacted the manufacturer to clarify.
mayo
Reviewing a label/product for a mayo substitute.
Just Mayo that's dairy free, and gluten free, soy free GMO FREE.
Mayo
after ready the ingredients it seems that this mayo would good tasting but healthful 2
its not made like a product likeheelmanns mayo which I would not choose any other its about a different type of mayonnaise made with no dairy products
brand
it is not made with the same ingredients as real mayonaise
a mayo or sandwich spread that can be used in place of real mayonaise
mayonaise
Hampton mayo dressing.
The label calls it a mayonnaise product, but I don't think it's real mayonnaise.
Mayonnaise "dressing"
2
2
The label is very simple and plain. The product is gluten free, dairy free, lactose 2
free and a Kosher product.
packaging would attract someone who is into healthy, natural or organic products. 2
Real mayonnaise is made from eggs and oil. There were no eggs in it.
Mayo dressing with a brown paper looking label. Has a list of % of fats sugars Quantity
and other facts about the mayo.
Bar code
Social media sites
Lactose Free, Gluten Free, Egg Free, Safe for many people with common food Simple Eye catching Label
in tolerances and allergies. A healthier alternative for Mayo.
it is pretty much free of everything gluten cholestral egg. It has no vitemans. Its Its pretty straight forward and again i would try it
called just mayo. Refridge erate after opening like anything else. It seems
pretty good. I would definitely try it.
This is a dressing that is non gmo, gluten, egg, dairy, lactose, soy free. Has brown label. Not sure what I think about the brown label.
90 calories, all fat. uses canola oil and lemon juice. joy for your sandwich
The word dressing was on to label and that was in one of the answers
2
2
As "Mayo" is an egg and oil based salad dressing/spread and this contains no eggs I Just Mayo
would consider it an alternative or replacement for mayo.
it really doesnt have much of wht mayo actually has but it tastes like it
a new brand of mayo and questions regarding it
Just Mayo
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no
no
no
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An organic mayonaisse
Looks generic, plain looking label that would not get my attention
Seems healthier than normal mayo, or at least lists a lot more information
about what was in the product but isn't very eye catching. The brown label
makes sense, as it relates to recycling but it isn't visually appealing.
organic healthy mayo non gmo
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pretty much free of all the bad stuff for you except it has 75mg of sodium in one
tablespoon :(
Refrigerate after opening.
It looks like it is fairly low in sodium and calories for a full-fat mayonnaise-type
dressing (only 30 calories a teaspoon).
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nothing else
mayo product that has no egg, gluten, and many other traditional ingredients
I'm not sure what exact ingredients constitute "real" mayo, but this jar had the label
"dressing" below it, which usually means a mayo-like product
mayonaise
2
2
mayo should have eggs, oil, vinegar, and salt. this is egg free and has added sugar mayonnaise
but looks like it's branded as "healthy"
the label list alot of non stuff. Non dairy etc. Made me think it was fake mayo.
Observations of a mayo bottle and label.
no GMO
no
2
2
If it doesn't have eggs and milk then it's not real mayo
real mayo is made with eggs and "Just Mayo" is not.
It has an interesting label, kind of brown paper bag. It is free of just about
everything soy, lactose, egg, gluten, and cholesterol. My concern is it free of
flavor as well??? There certainly isn't a whole lot of nutrients going on in the
bottle.
Because I believe real mayonnaise is made with eggs! Anything else is some kind
of derivative, sort of an alter ego of mayonnaise and should not deceive the public
into believing it will be mayonnaise.
An all natural possibly vegan version of a mayo. It has a brown natural label, it not really
has lots of writing but pretty direct and to the point for most of it.
A light mayo that is soy free, egg free, organic and non GMO
and gluten free
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none
no cholesterol , low sodium that what like
Only 90 calories per serving. I am wondering what it would taste like though.
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It doesnt have eggs. real mayo is an emulsified dressing made with eggs, oil and
"Mayo"
vinegar
it says a mayonnaise dressing
mayonnaise dressing
no eggs,
sandwich spread
It's made with oil, kinda like margarine which resembles butter but is not really butter. Just Mayo
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It leads me to believe that it is more like Miracle Whip (with a little zing) and less like The main topic of this survey is mayo.
Mayo. I get this opinion from where it says Mayo Dressing on the front of the
wrapper.
name on jar
don't know
No egg ingredients.
Examining new food products.
Just Mayo Salad dressing from the Hamptons Creek has no GMO's, is soy
free, lactose free, dairy free and kosher! The label makes the product have a
more natural feel.
a jar of mayonnaise
Product states to organic. Shows only 15mg. carbs and only 10mg. fat.
Appears to be a healthy mayonaise with no egg products in it.
Healthy. It has zero or low amounts of many things that people try to
control/avoid.
A very modern, eco-conscious, natural Mayo dressing. Modern logo and label
design, very appealing to minimalists. Leaves coming out of the barcode was
a clever touch. Very "green".
A bottle of artificial mayo. The label was brown and boring but had all the info
one would want to see.
All natural, dairy free mayo
Standard mayo jar with a plain brown paper label on which "Just Mayo" and
nutritional information on it. Also lists items that are NOT included.
This would be an interesting mayonnaise to taste because it is not made with
eggs it is made with pea protein. I can't imagine what it is like?? It is a kosher
product and doesn't have any GMO's and seems to me to be a product that
would be in a Natural Foods Store or in an area of a grocery store that
contains organic and other different type of modified food products.
its called mayo dressing not organic non gmo mayo, it has other things added to it to get your feelings on this new type of mayo product
that make it not mayo
Because it says just mayo dressing.
To review a product label.
It doesn't contain eggs, which I think mayonnaise has as an ingredient. It says Just Hampton Creek Just Mayo dressing
Mayo "dressing" on the label, not mayonnaise.
2
2
A mayo that is made up on canola oil, lemon juice and other ingredients. No soy, no growth
hormone, Is kosher
Looking at a 3d version of a bottle and asked questions about it.
Loved the egg/leaf logo, loved the black and white ink on brown (recycled?) paper. 2
Loved the big JOY, very attention grabbing. Looked very clean and attractive.
The color of the label turned me off of the product. The color reminded me more of 2
mustard than mayonnaise. The lack lid was not appealing either. Dark or earthy
colors and mayonnaise don't work well together.
Natural, non-GMO mayonnaise. No eggs, mostly natural products. Made with No eggs.
2
canola oil. Kosher.
Non gmo mayonase
no
2
It's not real mayo because there are no eggs in it. I do think that it is a little
A label for an egg-free mayo type dressing.
misleading because it says it is "Just Mayo" which makes you think that it's just all
natural mayonnaise, not fake mayo. Plus there is an egg right on the label, so I think
people will miss the fact that there are NO eggs in it. Is it also vegan?
I do t know the industry definition of "real mayonnaise", but all of the mayonnaise I've "Just Mayo", an everything-free mayonnaise substitute.
ever liked had egg in it.
Mayo usually has eggs and this does not.
non gmo
Read label of this new product which is different from mayo, but should taste the same for
people who would like to use it instead, or need to use it.
review non gmo mayonase labeling
PanelID
149188078
S1 S2_1 S3_1 S3_2 S3_3 S4_1 S4_2 S4_3 S4_4 S4_5 S4_6 S5_1_1 S5_1_2 S5_1_3 S5_1_4 S5_2_1 S5_2_2 S5_2_3 S5_2_4 S5_3_1 S5_3_2 S5_3_3 S5_3_4 S5_4_1 S5_4_2 S5_4_3 S5_4_4 S5_5_1 S5_5_2 S5_5_3 S5_5_4 S6 S7 S8 S9 S10 Q1 JUST MAYO (ACTUAL) JUST DELICIOUS DRESSING JUST MAYO DRESSING NOT QUITE MAYO
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Q6_1
our reaction to what I presume is a new mayonaise or sandwich dressing that is healthy since
it is made from canola oil
hampton creek mayo
mayo substitute
Non-GMO Mayo made by Harbor Creek Products
2
2
2
Mayo dressing that is soy free, egg free, gmo free, lactose free, gluten free 90
cal per serving of 1 tbs.
New product called just mayo by hamptoncreekfoods. It is non gmo, dairy
free, lactose free and kosher. 90 calories and 10g of fat.
A product that calls itself mayo, but is really a mayo substitute
All natural and very healthy
The product packaging was very simple and plain. There really were not any
graphics, and the label was a mustard yellow color with plain lettering.
0 protien, 14 g fat
Mayonaise or dressings
Egg free
Mayonnaise
no
no
The label indicated that the product was GMO and gluten free, and it contained
twitter and facebook handles.
2
2
2
2
2
Just Mayo
getting to know about a product that highly resembles real mayonnaise
It is dairy free, egg free, lactose free, and all the info on the label points to it being a Reading product labels in full with glasses on, which the main labels that were asked about
vegan product, or at the very least, a vegetarian product.
previously were ketchup, mayo, and mustard...that I said I would be buying or have bought in
the past 6 months.
"Real" mayo usually has eggs I think. This is more like an oil based spread.
Mayonnaise
It may taste like mayo but it does't have the same ingredients that normal mayo has. A Mayo product.
Just Mayo.
a non-gmo mayonnaise.
Review a product that is represented as mayonnaise.
Jar of Mayo// 15% fat//3% sodium //Brown label//Slogan Add Joy to your
Saturated fat 5%
Eating//does not make me want to use it
It is unique in that it does contain many of the ingredients normally found in
It is low in saturated fat. It is in a very bland container.
mayo. It seems it can be used by most because it is lactose and gluten free
and also does not contain GMO's. It is made of a combination of different
ingredients such as canola oil, lemon juice and vinegars. It does contain 10
grams of fat per tablespoon.
It looks good
No
Great product!!! it has no cholesterol and contains no eggs.
Its gluten free
a jar of mayo that is kosher,egg free,gluten free,hmo free,cholerestol free.
90 calories per serving
SOME ITEMS IN IT ARE WHITE VINGEAR salt.
Mayo, 90 calories per serving, fat free, kosher, made in the US, label bland
Label bland, wouldn't consider buying.
(brown paper), colorestral free, maybe organic? No MSG, salt 3%,
Mayonnaise brand
Bland label
a jar of mayo
none
it's mayo and it has a lot of fat in it
thats it
a more natural mayo, no additives, no preservatives, no milk or eggs
n/a
an all natural mayo
no
Another brand of mayonnaise with healthier ingredients, does not contain
Nothing else.
much fat or cholesterol.
seems like a better mayonaise on the market
not really
It looks like mayo
the label tries to give you the impression that it is more natural
different
nope
A plastic bottle of Mayo
90 calories
A mayonaise Substitute made by Hampton Creek Food in California that's soy, Comes in a 30 ounce jar.
egg, gluton free that says 'joy on your. sandwich and should be refrigerated
after opening.
it seems different from regular Myonaise
nothing else
a mayo substitute with a quirky label that you notice on the shelf
looks like a good product for vegans, vegetarians and people that have allergies
to eggs or lactose
Colestrole free, dairy free, gluten free, GMO egg free, plus more - also Kosher. Dairy fee - no salt?
90 Cal for 1 tablespoon,
Label Appearance
It does not really fit any of the selections maybe a combination of some of the.
7
1
1
Mayo
Mayonaise
a survey on condiments, especially Mayo, or mayonnaise
ingredients
bottle of mayo
1
1
1
1
1
1
Mayo
There is none just food
it is what it is
mayo
because it is real mayo
mayo
thats what it was
to look at a jar of mayonnaise , including the nutrition label
it has no preservites
mayo
Because that's what I saw in the presentation, a jar mayonnaise at first appears but itAbout a new product, which seems Mayonnaise, which is another type of product with other
is not.
ingredients.
it really could have been all the names described who knows
mayonnaise
It has high calories and all from fat like mayo
A mayo or mayo like substitute
it seemed like it with the mayo word
jar of mayonnaise
Label "NOT QUITE MAYO"
MAYO
Because it's 'free' of most if not all mayonnaise ingredients and is called 'Not Quite A study on a new mayonnaise replacement product.
Mayonnaise'.
1
1
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2
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2
Mayonaise
I got to see a mayo substitute with a cute label. This product is daily, lactose & egg free. The
survey had you look at the label and then describe the product.
Mayo made by a company - without "bad for you" ingredients and even Kosher. No dairy,
eggs, gluten - & several more that can cause health problems for people, but still tastes like
and you can use - as Mayo.
mayonaise type product
survey about a mayo like product
That is what it read - Like mayo without all of the unhealthy ingredients.
2
2
The name of the product is Not Quite Mayo, which strongly implies it is a spread or
dressing that is not mayo, but somewhat like it.
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it contains ingredients that have little to do with real mayo. it actually says "not quite evaluating a mayo substitute product. why make this? the market is saturated, there are
mayo".
plenty of similar products in the grocery.
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06
27
1945 2
14694333
26
04
01
1977 2
15464876
13192658
1
1
37
12
07
05
07
06
1974 2
1974 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
Vegan mayo/dressing.
1
1
2
1
1
1
1
3
3
3
3
3
3
1
1
1
4
4
4
2
1
3
3
3
3
1
1
4
4
2
1
3
3
3
3
1
1
4
4
3
3
3
3
3
3
3
3
3
3
1
1
1
1
1
4
4
4
4
4
3
2
3
3
2
1
2
1
2
2
1
1
2
2
1
1
2
2
2
2
3
3
3
3
1
1
4
4
4
1
Q5_1
it is not made from egg whites, mayo is made from whipped egg whites
10306270
1
1
2
2
2
2
2
1
1
Q4
2
1
2
3
3
3
1
1
1
1
1
3
3
3
3
1
1
1
1
1
1
1
1
1
1
Q2_1
Q3_1
a jar of mayo that I have never seen before, made from canola oil which I think it is very generc or organic looking in its presentation and color choices
is a healthy oil
mayo b hampton creek.....gluten free....cholesterol free....made with soy
no
high fat calories, no dairy, gluten free
no
Non-GMO mayo made with canola oil, no eggs, no soy, kosher
no
2
3
and this is definitely not for me. nothing better than Best Foods, even their reduced calorie
version.
Fake mayo. ;-)
Well, for one thing it is 'egg-free' and the name itself is "Not Quite MAYO", so that
speaks for itself.
2
2
2
A product called "Not Quite Mayo" in which we looked at the product and gave our thoughts
on it.
The name of the product. I also thought that mayo contained eggs. Not Quite Mayo I would guest someone is trying to fin out what people look for on a label. I think that the term
seems to say it all.
non GMO might be a key point.
the package said not mayo
mayonese
it was called "not quite mayo"
a mayo-like spread
It looks like a healthy alternative to mayo.
Evaluating Not Quite Mayo
an alternative mayo
This product is a substitute for Mayo, contains no dairy or eggs, gluten free,
soy free, non GMO, Kosher, no cholesterol. It sounds healthy, but I am not
sure about taste.
Non GMO, no dairy, no eggs mayo.
Mayo with nothing in it that is not green
2
2
mayonaise substitute
This survey is about a new product called "Not Quite Mayo".
2
2
It's "Not Quire Mayo" and it's a non-GMO product. It's good for you.
natural not modified
it is a healthy mayo
I like all the 0% but taste is 90 %
A mayo type spread that is non-gmo, dairy free, egg free, gluten free,
cholesterol free. Has the same calories as regular mayo.
Low in fat, sugar and can be eaten by many because it is soy free, dairy free,
lactose free.
a mayonnaise-like product, all calories from fat, has no egg and is non gmo
2
2
2
2
2
The name says Not Quite Mayo and the ingredients are dairy free.
mayonaise
not quit mayo that is dairy free, soy free, and gluten free
It's basically an imitation mayonnaise for very health conscious eaters. No
eggs. No cholesterol. Still has a high fat content due to the oil in it.
2
2
mayoinise
It's about examining the label of an imitation mayonnaise product and answering questions
based on what I read and perceived.
Everything they say it lacks points toward mayonnaise. If it isn't, than it would
certainly surprise me.
It's a product about a non mayonnaise mayonnaise. What goes into it and what is taken out.
A much healthier alternative than the original product.
2
2
no
I can't think of anything.
2
2
description
The product states that it's not quite mayo.
healthier
no
I liked the paper bag like wrapper. And the description seemed like a healthier
choice
mayo replacement
no
no
Nothing comes to mind.
2
2
2
Almost
label
It said a different kind of mayo on the label.
2
2
2
2
2
2
2
2
2
Product labels
evaluate product labels and/or products
Mayonaise
Mayo
Food label information.
no
the name is not mayo and it is made without eggs a key ingredent in mayonaise
fake mayo
less fat
A Mayo substitute that is egg free
no
It is made by Hampton creek,not quite mayo,and it's kosher ,and soy-free,and it's for someone like me.
cholesterol-free,lactose-free,dairy-free,non-gmo,and gluten-free,and egg-free,
and it's 30 fl oz
much-needed, healthier
We so need this in my house!
mayonase
that has a good info a bout mayonnaise
Mayo-like sandwich spread, no soy, made of canola oil
No
Some mayonnaise ripoff. Prodict claims to be eggs free and you can't have
It says non-gmo and there is nothing wrong with genetically modified foods.
mayo without eggs, so it is more like Miracle Whip.
The healthiest mayo I have ever seen. I would actually start using mayo again. Just looks very healthy compared to other brands on the market.
2
2
2
no eggs
it lacks eggs
It says not quite mayo
fake mayo
a mayo substitute
mayo
2
2
2
2
2
2
Because without eggs, dairy or soy you can't lable a product mayonaise. This
product is "Not quite Mayo" .
This survey was about a new preoduct called "Not Quite Mayo" made by a company called
Hampton Creek. It used 3D technology in testing my abolity to load an adorable teddy bear
(hello!) and then the product label. The product would be perfect for so many people who
need to avoid dairy, eggs and soy and who do not want GMI in their food.
2
2
2
2
2
2
not so mayonaise.
Mayonnaise that is not mayonaise
not quite mayo
It's about a sandwich spread, or an ingredient in a salad.
no
no
Just not sure how it would taste. But it has a lot more fat than what I use now so I
wouldn't buy it anyway
label trying to look natural but I'm not sure it is
no
2
2
2
Well, since it lacks most of the important ingredients in REAL mayo, I don't think is Not Quiet Mayo product.
should be called mayo.
Mayonaise contains eggs, and this product has none. Also, the name of the product to tell me about an imitation mayonnaise spread
is not quite mayo
based on the package
something similar to mayonnaise
because that's what it is
Some kind of fake mayonnaise
It says on the label. Not quite mayo.
sandwich spreads. Mayonaise
A new product "Not Quite MAYO" is being introduced which appears to be quite healthy.
Mayo
mayonaise spread
it is a survery regarding a mayo substitute
not real mayo
Examining a jar of "almost mayo"
- eggs
- lactose
- GMOs
- cholesterol
- soy
- dairy
4066075
22
11
23
1950 2
148829346
13118186
2
2
12
55
11
09
04
26
1976 2
1979 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1287246
3884307
1
2
51
47
07
04
08
22
1961 2
1942 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
11552166
14585733
149394116
1
1
2
39
17
06
08
07
06
02
16
29
1950 2
1986 2
1981 2
2
2
2
2
2
2
2
2
2
2
2
2
1
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
12643265
14454958
4708951
12581341
1
1
1
1
36
06
17
39
04
09
12
08
25
02
09
06
1962
1962
1959
1965
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
2
1
1
1
1
2
2
2
2
1
1
1
1
2
2
2
2
1
1
1
1
2
2
2
2
5713520
180908
15601533
15360686
149739432
2
1
1
1
2
55
31
13
27
17
08
02
07
08
04
30
16
29
24
11
1972
1961
1974
1964
1981
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
2
2
1
1
1
1
1
1
2
2
2
2
2
1
1
1
1
1
2
2
2
2
2
1
1
1
1
2
2
2
2
1
1
1
2
2
2
14659762
36
08
08
1943 2
15467379
1373301
10990888
1
1
2
48
09
47
03
03
10
12
22
02
1942 2
1941 2
1961 2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
2
1
1
1
2
2
2
1
1
2
2
2
1
1
1
2270210
14461284
11253284
15208369
2
1
2
2
13
06
33
48
02
04
01
12
15
08
22
21
1969
1964
1940
1982
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
1
1
2
2
2
2
1
1
1
1
2
2
1
1
1
1
2
2
2
2
2
2
149532320
17
06
28
1955 2
149787351
34
10
23
1948 2
10495146
148812953
1
2
06
27
05
12
23
15
1981 2
1987 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
192968
25
01
19
1948 2
1710548
149684419
2
1
36
12
08
01
17
09
1973 2
1953 2
2
2
2
2
2
1
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
1
1
2
2
149213672
149556248
1927322
3863398
1
2
2
2
11
29
35
08
03
12
12
11
27
22
20
20
1964
1963
1975
1948
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
2
1
2
2
2
1
2
1
1
1
1
2
2
2
1
1
1
1
2
2
2
2
1
1
1
1
2
2
2
2
1
1
1
1
2
2
2
2
1
1
14790650
47
03
31
1966 2
14345710
36
08
31
1948 2
149134205
14778322
1894684
2
1
2
44
06
17
01
06
02
27
12
01
1990 2
1983 2
1963 2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
2
2
1
1
1
2
2
2
1
1
1
1
1
2
2
2
14754682
14761657
2
2
36
55
01
06
30
27
1964 2
1967 2
2
2
2
2
2
2
2
2
1
2
1
1
2
2
1
1
2
2
2
2
1
1
2
2
149772476
53
10
09
1957 2
1881354
55
07
07
1963 2
15124444
149596998
14789562
2
2
2
37
49
42
10
04
12
27
30
20
1973 2
1995 2
1978 2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
768989
14514294
2
2
42
45
10
05
01
22
1977 2
1977 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
1
2
1
2
4
3
3
1
2
2
4
1
1
2
2
2
3
1
1
3
2
2
3
3
3
1
2
3
2
3
3
2
2
3
3
3
3
1
1
4
4
3
3
3
3
1
1
4
4
1
2
1
3
3
3
3
3
3
1
1
1
4
4
4
1
2
1
2
3
3
3
3
3
3
3
3
1
1
1
1
4
4
4
4
1
1
2
1
2
1
1
1
1
3
3
3
3
3
3
3
3
3
3
1
1
1
1
1
4
4
4
4
4
1
2
1
3
3
3
3
3
3
1
1
1
4
4
4
1
2
2
1
3
3
3
3
3
3
3
3
1
1
1
1
4
4
4
4
2
1
3
3
3
3
1
1
4
4
2
1
3
3
3
3
1
1
4
4
2
1
1
1
1
1
1
1
1
1
3
3
3
3
3
3
3
3
1
1
1
1
4
4
4
4
2
1
3
3
3
1
2
2
3
3
3
3
3
3
1
1
1
4
4
4
1
1
1
1
1
1
3
3
3
3
1
1
4
4
2
2
2
3
3
1
1
1
2
2
1
3
3
3
3
3
3
1
1
1
4
4
4
2
2
1
1
2
2
3
3
3
3
1
1
4
4
4
1
2
2
2
2
2
2
mayonnaise
Viewing and describing a label from a bottle of Not Quite Mayo
2
2
2
It is made to look like mayo, but not have the same ingredients.
The brand name
Because of the name of the product
Mayonnaise alternative
Mayo label
Evaluating a new product with the name of Not Quite Mayo.
2
2
manaise
My impression of a product labeled "Not Quite Mayo"
A new product
PanelID
148997666
S1 S2_1 S3_1 S3_2 S3_3 S4_1 S4_2 S4_3 S4_4 S4_5 S4_6 S5_1_1 S5_1_2 S5_1_3 S5_1_4 S5_2_1 S5_2_2 S5_2_3 S5_2_4 S5_3_1 S5_3_2 S5_3_3 S5_3_4 S5_4_1 S5_4_2 S5_4_3 S5_4_4 S5_5_1 S5_5_2 S5_5_3 S5_5_4 S6 S7 S8 S9 S10 Q1 JUST MAYO (ACTUAL) JUST DELICIOUS DRESSING JUST MAYO DRESSING NOT QUITE MAYO
2 49
06
24
1977 2
2
2
2
2
2
1
2
1
2
1
2
1
2
3
1 1 1 3 3
1
4
Q2_1
Q3_1
Q4
Not quite mayo is soy and diary free. It has 90 calories, all 90 coming from fat. It is also gluten free and cholesterol free. It requires refrigeration after opening. It 2
It is being advertised to promote happiness as it claims it gives "joy on your
is a sandwich spread.
sandwich". The labeling is given the appearance of being recycled, which was
probably done to be appealing to the "green" community.
Q5_1
Q6_1
The name is "not quite mayo" which spells out that it is supposed to resemble mayo Observation of a sandwich spread label. Not quite mayo.
while not actually being true mayonnaise.
14406709
48
08
26
1964 2
14764967
06
06
13
1987 2
The mayo substitute appears to contains none of the ingredients of the regular The ingredients seem to be natural and non-chemical; however, it does not
product, such as egg, dairy and soy. In addition, it is non-GMO as well
contain any vitamins.
cholesterol and gluten free. However, it is calorie laden, all of which are fat
calories.
That its a healthier mayo, gluten and egg free. Good for people with allergies. no
149681402
13047195
3220621
149195772
2
2
2
2
48
48
29
47
08
06
07
04
31
15
03
03
1983
1945
1969
1938
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
2
2
2
2
1
1
1
1
2
2
2
2
2
2
1
1
2
2
2
2
alternative to mayo
evaluating a jar of not quite mayo
mayonnaise
A substitute for mayo.
14096474
26
06
13
1945 2
42
12
15
1990 2
It is also non GMO, lactose, gluten, egg and soy free. Has 90 calories, and 90 fat 2
calories.
It was called Not Quite Mayo and it looks like organic mayonnaise
2
Because it calls itself Not Quite Mayo and real mayo contains eggs.
148965479
495981
10574667
2
2
31
06
02
10
21
03
1974 2
1967 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
12971649
41
03
27
1943 2
14767573
49
11
30
1954 2
10207768
148847743
2
1
12
06
12
04
14
29
1935 2
1957 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
2
2
5688473
13537575
14537096
15255017
1
2
2
1
55
27
06
42
08
03
06
01
16
07
18
15
1963
1950
1991
1968
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
2
2
2
2
1
1
1
1
2
2
2
2
1
1
1
1
2
2
2
1
1
2
2
15457817
15251847
5429752
2
2
1
42
36
45
12
03
12
09
21
15
1958 2
1988 2
1946 2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
1
1
1
2
2
2
13469809
37
01
20
1956 2
3046865
10165493
2
2
12
12
02
03
18
26
1978 2
1956 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
2
2
1
1
3666703
06
04
02
1944 2
149080571
149275568
1621394
10536426
2
2
2
2
29
55
17
06
10
09
07
09
24
30
15
30
1978
1964
1966
1980
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
2
2
2
1
1
1
1
2
2
2
2
15201602
42
06
22
1974 2
148936893
53
10
24
1987 2
13970459
14970107
5055681
2
2
2
51
39
54
03
10
02
14
03
28
1960 2
1963 2
1965 2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
14272762
55
04
18
1949 2
758627
2676630
2
2
06
23
03
01
09
04
1974 2
1955 2
2
2
2
2
2
2
1
2
14954837
08
07
15
1971 2
14343390
149550745
2
2
42
34
03
08
02
01
1961 2
1958 2
2
2
2
2
590679
48
07
11
1944 2
2836302
42
12
19
1957 2
10966047
47
09
28
14915604
39
06
15179853
18
175411
4043575
3
1
1
3
2
2
1
4
1
1
2
2
1
1
1
1
1
1
1
1
1
1
1
1
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1
1
1
1
4
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1
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4
Gluten free, egg free, 10Grams of fat per serving. Made by Hampton
Tasty, gluten free. No cholesterol. 90 calories no protein or sugar
It looks natural, the label is kind of boring looking.
Looks like a natural product. Fat content about the same as the product we
use. Has no cholesterol. Less saturated fat than the mayonnaise we use.
3
3
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2
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4
4
Not quite mayo Brown label and the ingredients included Apple cider vinegar
2
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1970 2
21
1982 2
07
23
1986 2
12
02
13
1954 2
36
09
04
1985 2
13404818
15383831
2
1
48
36
08
04
29
14
1985 2
1983 2
2
2
2
2
2
2
2
2
2
2
14091004
18
11
06
1986 2
14294775
14449982
149532784
2
2
2
36
06
53
12
02
05
04
03
28
1982 2
1952 2
1962 2
2
2
2
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2
2
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2
2
149540093
2917367
14612767
1
2
2
36
41
47
08
01
07
31
06
20
1956 2
1950 2
1973 2
2
2
2
2
2
2
3067013
26
12
06
1941 2
14949976
15008820
1318679
1
2
2
06
17
41
09
08
08
14
16
11
1965 2
1992 2
1939 2
4816171
5687093
14566339
1
2
2
19
20
36
03
04
09
26
21
14
15603664
06
05
3850309
26
15614038
2360549
1
1
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1944 2
1964 2
1949 2
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1
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2
2
12
1974 2
12
23
1956 2
27
08
28
1985 2
36
04
12
1971 2
13552649
4675877
15069863
2
2
1
18
36
44
07
01
10
07
23
16
1970 2
1948 2
1988 2
2
2
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1
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1
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149229420
48
04
11
1968 2
15064008
18
03
21
1981 2
10241763
25
05
26
1953 2
149618780
23
06
19
1988 2
14277620
149669775
1
2
49
13
08
07
04
12
1953 2
1952 2
2
2
2
2
2
2
1
2
2
2
1
1
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2
1
1
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1
1
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2
13503344
13615501
3378213
1143368
1
1
1
2
18
47
18
22
04
02
01
10
09
02
13
03
1951
1963
1951
1955
2
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1496543
14150054
15545624
2378633
11567627
1
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04
48
42
23
36
04
05
10
11
01
29
21
26
19
15
1955
1966
1977
1950
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15416471
15210090
15359506
2
1
2
39
13
39
04
02
11
20
14
19
1950 2
1966 2
1951 2
2
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14916344
54
01
19
1961 2
15316023
47
09
22
1984 2
2255769
27
07
11
1972 2
2510794
13
09
03
1923 2
4690057
4220895
2
2
37
18
08
02
11
11
1955 2
1957 2
2
2
2
2
2
2
2
2
2
2
15398647
18
03
22
1984 2
12058786
29
11
11
1949 2
149111045
39
11
02
1955 2
149395007
12844172
2
2
33
26
09
08
05
16
1954 2
1971 2
2
2
149775401
41
10
29
1958 2
13446091
26
05
15
4036301
48
03
149727738
44
2929881
15141784
2
1
603228
4596785
1
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no
looks like something I would like to try
not really sure what expeller pressed oil is
no.
2
2
2
2
n/a
for one, its called "not quite mayo", and secondly...its' nutritional value is different
than "regular" mayo.
Right in the name "not quite mayo". Wouldn't make sense to call it that otherwise.
2
2
2
fake mayonaise
Mayo
a not quite mayo substitute
would be nice if something like this was made but then I don't really believe
everything that is printed on a label for a product
Healthier than regular mayonnaise.
Brown label, lactose free, no trans fats. Made with canola oil
because it is
The label
egg free
gluten free
dairy free
cause that is what the label said on the jar
2
2
a product like mayonaise but without gmo, soy and all that other artifical crap that is in other
mayo's
Opinions on Just Mayo product by Hampton Foods.
Is there one? Using the computer to see all sides of a pictured product, such as a jar of
condiment.
The label says it's not quite mayo but it was white in color.
lactose free, non gmo, egg free all natural mayonnaise substitue
soy free
IT'S NOT QUITE MAYO SEEMS TO BE A HEALTHIER VERSION OF
NOTHING POPS IN MY MIND.
REGULAR MAYO. IT HAS LESS FAT. IT'S GLUTEN FREE. NO GMO. IT'S
LACTOSE FREE. IT'S KOSHER.
mayonnaise without eggs
kosher, organic, gluten free
2
2
mayonnaise substitute
TO REVIEW & ANSWER SOME QUESTIONS REGARDING THE LABEL ON IT'S "NOT
QUITE MAYO."
not quite sure what it is since its not quite mayo. the ingredients seemed ok but no, not really
sure doesn't seem like it would be a mayo substitute
A healthy alternative to mayo with all natural ingredients and lower calories.
No eggs, no carbohydrates.
the label says its not quite mayo so the opposite of that is that its almost mayo but
not really
looks like mayo in the jar but no eggs
An alternative to mayo.
Everything free mayo, even egg free. But 10 grams of fat per tablespoon,
crazy!
Healthy Mayo that is soy, dairy, and probably taste free.
No
Not quite mayo spread that is egg free, gluten free, and a lot of other things free.
It's not something I would want to try and the brown label is off putting.
The name of of it is Not Real Mayo. It also doesn't contain anything normal Mayo
does and appears to be less calories.
if the jar was clear it looked like mayo. it said the word mayo on the lable but with
further reading i saw that it was fake. looked like it by color but that is about it.
Mayonaisse
Real mayonnaise is made with eggs, this is not. It's a mayo SUBSTITUTE.
a substitute for the real thing. just another spread to make the sandwich wet only 30 oz jar. it must be used one teaspoon at a time to get any benifit from all of 2
enough to eat without a drink. looks too healthy for you till you see that all of the healthy claims
the calories are from the oil or fat.
Intriguing, I'd wonder if this actually tasted good considering it's mayo without Nope.
2
egg. I'd be afraid of it tasting very oily because that was the first ingredient. It
sounds like a great product for people with a lot of dietary restrictions or to use
to make food for a group with varied dietary restrictions. I found the label off
putting, however - simplicity is good because this seems like a relatively simple
product, but the color was hideous and wasn't a color that made me think of
mayo and overall it was very depressing to look at.
developement of a different product that could be used as a substitute for your regular
sandwich spread.
the label
Not Quite Mayonnaise, as in not really mayonnaise
After reading the label, that's what I determined it to be like.
2
2
2
its not real "mayo" since it doesnt contain eggs. if i were to actually taste it and it
tasted like "real" mayo, then i would be more inclined to call it real mayo.
gave my opinion about a new type of mayo. it is made with no eggs. i was able to look at the
jar, zoom in and rotate the image.
Some sort of imitation mayonnaise that has not nutritional value and is entirely No.
fat.
It is a mayo substitute, using only non-gmo and organic products.
it has no high fructose corn syrup
A mayo-type product with no cholesterol and 90 calories per tablespoon
no
Organic, non-GMO, healthier option than regular mayo. Basic ingredients, few no
chemicals.
by Hampton Creek
brown label
Nothing artificial
mayo alternative
A substitute for mayo that stresses that it does not include any GMOs, at least It's for sandwiches; doesn't seem to have a lot of nutritional value (no calcium, no
GMOs from a lab.
protein, no carbs).
A product that resembles mayo but it is gluten free, and its lactose free. Its
cholestrol free,
seems to have alot of natural ingredients such as pas, soices, vinegar and
there is nothing that makes me not want to try it
A mayo-alternative product made with no GMOs and gluten free, egg free, etc. Nope.
Looks expensive.
A jar of Mayo. Brown lable with black lettering. Natural ingrediants.
no.
It says certified non-GMO, it has no sugar and not much sodium, 90 calories, On the side is printed "JOY on your sandwich", there is a certification from some
all fat, but only 1% saturated fat, it contains items that seem healthy, no
organization that the product is non-GMO, it has no soy, no dairy products, and
vitamins or minerals listed, the label is plain, not eye-catching, but the name is none of two other items I can't remember right now. It is mostly a non-GMO
interesting "Not Quite Mayo"
vegetable or canola oil, with a few flavoring ingredients. I didn't see any
preservatives or artificial colorings listed.
mayo made with diff. things than regular mayo
high in caloris but low in sugar
Unsure, of what it is
none at all
not quite mayo
no
Not Quite Mayo is a mayo without eggs, no cholestral, no carbs, no sugars, no non gmo
gluten. Has 90 calories from fat.
Artificial, non gmo mayo
90 calories per serving (1 tbls),kosher
Organic, with basic ingredients and no preservatives
probably expensive
Mayo
That it said not quite mayo
A canola oil based mayo that is egg free, non gmo.
gluten free, cholesterol free, Kosher.
A mayonaise-like spread which is free of gluten, dairy, lactose, etc. and low
Non-GMO
calorie.
it like mayo, but different in that it has no sugar, vitamins, mnerals etc.
can't remember
MAYO LIKE SPREAD
NA
a dressing for you sandwich that is supposed to taste like mayo. No fat
label looks like it was made from a brown paper bag
calories, carbs or sugars. Very plain label.
An alternate type of sandwich spread. Non-GMO and healthy product to be
Safe for most diets
used in the place of mayo.
Looks very healthy and 'green.' Seems to be targeted at people with food
Nope
allergies or who enjoy clean or organic-type eating. Packaging looks pleasant
and appealing.
Looks like an organic mayo product. Looked at the ingredients, I am not an
no.
expert on understanding what is healthy, but saw sugar and some other things
that made me wonder if it would actually be any more healthy than regular
mayo. I liked the overall look of the product.
Substitute for Mayo, no GMO, Gluten( which I never knew was in Mayo).
They cover all the bases for people with food problems.
Canola oil which I'm now told is unhealthy. Not something I would buy.
i assume it is a little different from regular mayo. It has no sugars.
it is still almost the same calories
a better for you mayonnaise substitue
gmo free, gluten free, dairy free, etc. would be great for people with health issues,
allergies etc.
Alternative to mayonaisse
Fake mayo
2
2
2
to review a product
The title - "Not quite mayo" along with the tag line of "joy on your sandwich.
Product labeling
2
2
the ingrediants.
Because of the name "Not Quite Mayonnaise" and also because I'm not sure what
the ingredients of real mayonnaise are.
A jar of mayo
A product called "Not Quite Mayonnaise"
2
2
2
2
2
2
2
2
2
2
2
2
To look over a new product and give my opinion about what type of product it is
It's called Not Quite Mayo and avoids all food allergins so it must not be the same
usual makeup of mayo but probably tastes similar enough to be just fine.
Mayo
2
2
mayo alternative
For some reason, the brown label makes it look more natural..but I don't really
consider it as such.
it doesn't contain anything that actually makes up mayo...which this product would
probably be healthier for you.
It containd no eggs; real mayo has eggs as far as I'm concerned.
2
2
It contains some ingredients as mayonaise but not eggs. I assume with the name
"not quite mayo", it will likely be the same color as mayo as well.
2
6
mayo
not quite mayo
Advertising?
Not to interact with anyone in any way while taking this survey of mayonaise was shown a
3D picture of a bear and then a jar of mayo
1
1
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1
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1
1
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1
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1
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1
1
1
1
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1
1
1
1
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1
1
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1
1
1
1
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1
1
1
1
1
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1
1
1
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2
1975 2
17
1963 2
10
07
1980 2
42
13
12
09
24
02
1958 2
1947 2
2
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2
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2
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1
1
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1
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1
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42
26
08
08
13
23
1939 2
1962 2
2
2
2
2
2
2
2
2
2
2
1
1
2
2
1
1
13549983
37
10
10
1957 2
149278352
18
03
13
1975 2
13188462
51
08
27
1958 2
149288617
48
02
13
1978 2
149707466
55
03
22
1990 2
1
2
3
3
3
3
1
1
4
4
1
1
1
1
1
1
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3
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3
1
1
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4
1
1
2
2
1
1
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1
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1
1
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4
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2
1
1
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1
1
1
1
1
1
1
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1
1
4
4
Less-than-real-mayo.
A Jar of mayo that is GMO free, egg free, soy free, gluten free, dairy free,
lactose free. It's call Not Quite Mayo. It states it's A Joy On Your Sandwich.
I don't think it would look, smell or taste like mayo, according to the ingredients
a non-mayo spread
about a new non mayonnaise product that porbably taste like mayonnaise
it a natural mayo.
a sandwich spread made with non gmo products which is aimed at the mayo low cal, lemon juice and vinegar..
crowd who don't eat eggs
looks like a highly natural a high quality product I would try if the price wasn't no not really
too high
it is a natural mayo. doesn't have some of the stuff that other mayo has. It is a cholesterol free, gluten free, soy free,
total free mayo.
I don't find it attractive at all. The contents is lacking way to much. The label
If it's not mayo, then what is it? That's what I would be asking myself, (not
looks like something from a hospital or cafeteria. I would not buy this.
speaking for anyone else). Would imagine it would taste awful.
introducing a new kind of product (Mayo) without all the unnatural ingreidians that other mayo
has. A more healthy mayo.
It's not quite Mayo
gluten free.
2
2
2
4
4
4
1
1
1
2
2
3
3
3
2
2
2
1
1
1
1
1
3
3
3
3
gluten free
low calories
dairy free
No
boring label
2
2
2
2
1
1
1
1
Almost Mayo, a mayonnaise substitute, non GMO and made with natural ingredients.
Imitation mayonnais
A new mayo type product called Not Quite Mayo
2
2
2
2
2
2
It does not contain eggs and other ingredients that mayonnaise is made with.
It is a sandwich spread that is free of all except oil that is in mayonnaise.
Because it is being marketed as a mayonnaise type product, but it doesn't contain
eggs, so it really isn't.
THE NAME IS NOT QUITE MAYO
2
2
1
1
It looks like it would work well for anyone and it's low sodium
It wasn't very attention grabbing.
Never heard of this product but would like to try it.
2
2
2
1
1
2
2
2
2
4
4
4
3
3
3
No
no trans fats or cholesterol
its kosher and no gmos
Brown wrapper...alternative to Mayo
1
1
1
mayo
a healthy mayo-like product
label says so
thats what the label says (not quite Mayo) . No eggs?
the name
It says not quite Mayonnaise...like Mayonnaise
The label
2
2
2
2
2
4
4
4
4
4
4
1
1
1
To examine my perceptiveness.
3
3
3
I believe real mayo has eggs in it - this does not have eggs.
3
3
3
1
1
1
Looks like a great product from the label, has all the key areas out front where I
want to see them.
90 calories
No
none
1
1
1
mayo
the main topic is 3d images, mayo bottle was one of them as well as a teddy bear
1
1
1
3
3
2
2
It is gluten free and egg free. I would like to know how it taste without eggs.
no
it had a fairly normal descriptive label as well
3
3
3
2
2
2
2
1
Na
no
Because it says not quite mayo and the ingredients are different compare to real
mayonnaise
It has no dairy in it
The label said not quite mayonaise
2
2
a mayo alternative which is carb free 10 fats gluten free egg free
organic ingredients
A gluten free non-gmo faux mayonnaise spread made without
Kosher and soy,cholesterol and dairy free
eggs,preservative free and organic
This is a mayonnaise substitute in a healthy way. It is non GMO, gluten free, It is soy-free, dairy-free, lactose-free and kosher as well.
lactose free, egg free, cholesterol free product.
different, It said not quite mayo no eggs used never thought this would be
nothing
possible. Would be very interested in trying since it has no gmo's
This is a fake mayo. It is free of almost everything. I wonder if it is free of good nope
taste.
This is a mayonaise alternative best for people with egg/gluten/dairy allergies It is GMO free
as well as vegetarians/vegans. It also has no cholesterol so it would be good
for certain people, however it is still high in fat so probably wont help people on
low fat diest.
lower in calories, more natural mayo
free of alot of things
must be an empty jar, according to the ingredients its nothing to do with mayo no eggs, no soy, no dairy, Kosher, no nothing, etc.
No.
6
Non GMO PROJECT Refrigerate after opening Cholesterol free Kosher Made by 6
Hampton Creek
no
an organic product that is not quite mayo is gluten free egg free
A product that resembles mayonnaise but is not mayonnaise
injunction against Hampton Creek, Inc. (Hampton Creek,) to prohibit it from falsely
advertising and distributing its plant-based, vegan alternative to real mayonnaise under
the name Just Mayo. This declaration is based on my personal knowledge, my review of
business records over which I have control or to which I have regular access in my
employment, and my review of publicly available documents. If called as a witness, I
could and would testify competently as to all of the facts contained herein.
THE HELLMANS AND BEST FOODS
BRANDS OF REAL MAYONNAISE.
3.
family recipe for mayonnaise in salads in his delicatessen on the Upper West Side of
Manhattan. His mayonnaise proved so popular that he began selling it packaged in
wooden boats, that otherwise were used to weigh butter. To differentiate varieties, he
put a blue ribbon on one of the wooden boats. The blue ribbon variety became
enormously popular and Hellmann soon devoted his entire business to jarring and selling
Hellmanns mayonnaise.
4.
The Food and Drug Administration (FDA) has issued regulations that
govern use of the term mayonnaise. Among other requirements, the FDAs standard
of identity specifies the key ingredients that a product must contain to qualify as
mayonnaise: egg yolks, vegetable oil and an acidifying ingredient (vinegar, lemon
juice or lime juice). This standard of identity for mayonnaise was developed in
response to prior efforts to pass off as mayonnaise products that were diluted or did not
contain the ingredients necessary to qualify as real mayonnaise.
6.
For nearly 80 years, Hellmanns and Best Foods have supported the
can be used, not only as a spread on sandwiches, but in cooking as well. Examples of
advertisements showing how mayonnaise can be used in cooking are attached as Exhibit
B and Exhibit C.
8.
Consumers expect real mayonnaise to contain egg, oil and vinegar (or
2004) defines mayonnaise as a dressing made of egg yolks, vegetable oils, and vinegar
or lemon juice. (emphasis added), and dictionary.com defines mayonnaise as a thick
dressing of egg yolks, vinegar or lemon juice, oil, and seasonings, used for salads,
sandwiches, vegetable dishes, etc. Available at http://dictionary.reference.com
(emphasis added).
FALSE LABELING AND ADVERTISING OF JUST MAYO
9.
Although Just Mayo includes a disclaimer on the label that it is egg free,
that disclaimer is small and, in any event, I think it is confusing because it contradicts the
name of the product, which claims to be a mayo, and it is inconsistent with the large
image of the egg.
12.
spreads that include the name Just Mayo with a term describing
added flavors, including Just Mayo Chipotle, Just Mayo Garlic,
and Just Mayo Sriracha. The labeling for these flavored Just
Mayo sandwich spreads (an example of which is shown at right;
all three labels are shown in Exhibit F) is nearly identical to the
labeling for the unflavored Just Mayo sandwich spread, except
the name of the flavor appears below the words Just Mayo.
Another difference is that the egg free disclaimer is included only on the back label,
again in very small letters. As with unflavored Just Mayo, none of the flavored Just
Mayo spreads contain any egg ingredients, despite the prominent image of the egg on the
label.
13.
Compounding the problem, and demonstrating what its intent has been
from the start, Hampton Creek has explicitly referred to Just Mayo as mayo and
mayonnaise in advertisements:
On its Facebook page (see Exhibit I), Hampton Creek states that it is the
#1 selling mayo at Whole Foods Market! (emphasis added).
14.
that way by consumers. The Merriam Webster Online dictionary defines mayo simply
as mayonnaise, as does the American Heritage College Dictionary (3d ed. 1993), and
Merriam-Websters Collegiate Dictionary (11th ed. 2004). In common usage, mayo
often is used as a synonym for mayonnaise. In the New York Times, for example, food
writer Melissa Clark repeatedly uses mayo and mayonnaise interchangeably. See
Exhibit J (Melissa Clark, Mayonnaise: Oil, Egg and a Drop of Magic, New York
Times (May 22, 2012)). Exhibit K contains additional articles and popular references
equating mayo and mayonnaise.
15.
does not perform like real mayonnaise. Real mayonnaise is used by home and
professional chefs alike as an essential ingredient in many recipes, including as an
ingredient that adds flavor to and binds together the ingredients in heated recipes.
Indeed, on the Hellmanns website (at http://www.hellmanns.com/recipes), Unilever
promotes such signature recipes as Parmesan Crusted Chicken and Turkey Casserole.
See Exhibit L. Because Just Mayo lacks the ingredients of a real mayonnaise, it can
separate into constituent parts when it is heated, and thus fails to bind the ingredients, in
some of the recipes that call for using mayonnaise. For example, mayonnaise is an
ingredient in one of the signature recipes for Hellmanns mayonnaise parmesan
crusted chicken. The mayonnaise keeps the chicken moist and coats the chicken so that
cheese can melt on top and the bread crumbs can stick to it. I have seen test kitchen
experiments with Just Mayo used instead of mayonnaise, and it broke down with the oil
flowing off of the chicken; so the product did not act as a coating for the chicken.
Similarly, mayonnaise is often used as an ingredient in warm dips. In a similar test
kitchen experiment with Just Mayo used instead of mayonnaise, the dip separated and
resulted in a watery, rather than creamy, consistency.
16.
Mayo deceives consumers and damages the entire product category, which, as discussed
above, has strived to protect a consistent definition of mayonnaise that fits with
consumer expectations.
17.
At Unilever, we have seen first hand that Just Mayo is causing consumer
deception. In a recent focus group conducted by Unilever, consumers who were shown a
jar of Just Mayo mistakenly believed that it was real, egg-containing mayonnaise until
they carefully scrutinized the label and discovered that it does not contain eggs. After
making that discovery, one of the consumers stated: Its not Just Mayo, its a lie.
18.
consumers do not realize that Just Mayo is not mayonnaise like the other mayonnaise
products on the shelf. In a video interview that was posted to YouTube on November 4,
2014, Hampton Creeks CEO, Josh Tetrick, stated that most consumers do not know
that, when they buy Just Mayo, they are getting a product that is different than real
mayonnaise. The interview is included on the attached DVD as Exhibit M. The passage
at issue is about four and a half minutes into the video; the actual exchange is as follows:
Question: So, um, do I, the consumer, know what Im buying when I buy [Just
Mayo], that its different than the other mayonnaise on the shelf?
Answer: Most dont. So, were also in Whole Foods. So were the number one
selling mayo in Whole Foods.. But to the mom, to the 37-year old single
mom, whose, you know, shopping in her Bentonville Walmart store, and
shes rolling down aisle 7, she might not know. She just buys it because
its affordable and her friends told her that it tasted pretty good. And, as a
side note, shes looking for things that are better for her kids.
(emphasis added)
19.
Hampton Creeks intention to pass off Just Mayo as real mayonnaise, rather than a vegan
mayonnaise substitute, when he described his companys business strategy. He explained
that Hampton Creek wants to avoid having Just Mayo be seen as a mayonnaise
substitute: Focusing on substitute and focusing on alternatives is a recipe for loserdom
for us. Its a recipe for being a niche company. Its a recipe for lots of folks who are in
the natural world to sort of give us a big round of applause and a recipe for someone in
Birmingham Alabama to ignore us completely. And thats something we dont want. So,
were trying to focus more on not the alternative, but the only thing. The passage at
issue starts at about the ten minute mark into this video.
20.
Business News, Mr. Tetrick was asked directly why Hampton Creek avoids truthfully
calling its product vegan. Mr. Tetrick explained that calling the product vegan
would not be too effective because Hampton Creek is all about making the thing
accessible. The interview is included on the attached DVD as Exhibit N; the passages at
issue start at about 2 minutes into the video.
21.
Consumers deceived into believing Just Mayo is real mayonnaise and who
are subsequently disappointed by its taste or failure to perform adequately could falsely
believe those sub-standard characteristics are common to mayonnaise generally,
including Unilevers Best Foods and Hellmanns brands. That is precisely the type of
unquantifiable harm to Unilevers brand that both the federal standards of identity, as
10
In March 2014, shortly after it first learned about Just Mayo, Unilever
contacted Hampton Creek to demand that Hampton Creek correct its false and misleading
labeling and advertising for Just Mayo. The primary concern that Unilever expressed
was Hampton Creeks deceptive use of the name Just Mayo.
24.
Since then, the parties have exchanged a number of letters the most
recent of which were dated October 31, 2014 from Unilever and November 4, 2014 from
Hampton Creek. Through these letters and the parties discussions, Unilever has
continued to explain its concerns regarding the name Just Mayo (and, in its October 31
letter, it expressly warned Hampton Creek that Unilever would seek a preliminary
injunction if Hampton Creek persisted in its use of the deceptive Just Mayo name).
Despite Unilevers efforts to convince Hampton Creek to correct its false and misleading
labeling and advertising, and to discontinue use of the literally false name Just Mayo,
Hampton Creek refused to do so.
25.
ways that make a swift resolution of this dispute more urgent. When Just Mayo initially
was introduced in September 2013, it was sold in specialty markets, like Whole Foods,
that do not carry any of Unilevers brands. It also had a limited test in Costco wholesale
11
clubs, but we had limited access to information about the test sales because we do not
have access to tracking data on Costco sales. Moreover, because the Just Mayo product
sold at Whole Foods lacked a preservative and therefore was not shelf stable, it was
stocked in those stores in the refrigerated foods section, often next to other imitation
mayonnaise products such as Vegenaise, rather than in the aisle with real mayonnaise.
26.
shelf-stable version that competes, at least in some of those stores, with Best Foods and
Hellmanns for shelf space. Several months later, Unilever learned that Just Mayo
would be carried by Walmart nationally in a shelf-stable version, directly competing with
Best Foods and Hellmanns mayonnaise for shelf space.
27.
doubt that consumers are exposed to this falsehood at the point of purchase. Although
advertising, including false advertising, impacts consumer decision-making, the effect of
the advertising itself is enormously difficult to quantify because so many other factors
impact consumer purchases.
28.
12
EXHIBIT A
Jeff Winner - Evanston, IL. Stay at home Dad. Expert Barbie-finder and turkey sandwich maker.
real
is what you're made of.
Cage free eggs. Vinegar. Oil. Because real tastes better. Hellmanns.
Show us what youre made of at hellmanns.com
REAL IS WHAT
YOURE MADE OF
US TOO
real
It's time for
2007 Unilever. Hellmanns Real Mayonnaise contains 650mg of ALA per serving, 50% daily value of ALA (1300mg); 10g of fat; 1.5g of SAFA; and a small amount of EDTA to protect quality.
2007 Unilever. Hellmanns Real Mayonnaise contains 650mg of ALA per serving, 50% daily value of ALA (1300mg); 10g of fat; 1.5g of SAFA; and a small amount of EDTA to protect quality.
real
It's time for
2007 Unilever. Hellmanns Real Mayonnaise contains 650mg of ALA per serving, 50% daily value of ALA (1300mg); 10g of fat; 1.5g of SAFA; and a small amount of EDTA to protect quality.
EXHIBIT B
2006 Unilever
BRING OUT
the only way to make
parmesan chicken this juicy.
THE BEST.
70110
01
70110v1_K600549 Di1 1A1
02/01/06
Hellmanns Television
Commercial
EXHIBIT D
ERHIBIQ E
ERHIBIQ F
EXHIBIT G
part 2
http://www.hamptoncreek.com/
ERHIBIQ H
ERHIBIQ J
http://www.nytimes.com/2012/05/23/dining/easy-homemade-mayonnaise.html?_r=0&adx...
11/6/2014
http://www.nytimes.com/2012/05/23/dining/easy-homemade-mayonnaise.html?_r=0&adx...
11/6/2014
ERHIBIQ L
http://www.hellmanns.com/recipes/detail/42383/1/turkey-casserole
2.
The Hampton Creek Defendants shall immediately withdraw and recall from
it sales representatives and all channels of distribution any letters, flyers, advertising,
promotional material, office display materials, commercials, labels, or any other matter
distributed by it or on its behalf bearing the any description or representations
constituting false advertising concerning the product that Hampton Creek currently sells
under the name Just Mayo including (1) any reference to the name Just Mayo, and (2)
any statement that its egg-free dressing and sandwich spread is mayo or mayonnaise.
4.
Defendant Hampton Creek shall file with the Court and serve on counsel for
plaintiff within thirty (30) days after entry of this Order a sworn written statement
pursuant to 15 U.S.C. 1116(a) setting forth in detail and including exhibits
demonstrating the manner and form in which it has complied with this Order.
5.
_________________________________
The Hon. William H. Walls
United States District Judge
Dated: Newark, New Jersey
December __, 2014