Perfume

Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives and

solvents used to give the human body, animals, food, objects, and living spaces "a
pleasant scent. Perfumes have been known to exist in some of the earliest human
civilizations, either through ancient texts or from archaeological digs. Modern perfumery
began in the late 19th century with the commercial synthesis of aroma compounds such
as vanillin or coumarin, which allowed for the composition of perfumes with, smells
previously unattainable solely from natural aromatics alone.
Benefits of Perfume
The use and enjoyment of Perfumes have endured throughout the centuries, from the
rituals of ancient cultures to todays modern lifestyles. In fact, as we celebrate the second
millennium milestone, Perfumes continue to play a beneficial and purposeful role in
adding to the quality of life: a tradition as old as mankind.
The Perfume industry is a multi-faceted one, with fine Perfumes holding a celebrity status
within it. For those who wear them, perfumes and colognes elicit feelings of joy,
confidence, and a sense of well-being. They also present their wearers with an
opportunity to create for themselves a virtually unforgettable, personal trademark. A
subtle splash of Perfume has the ability to spark cherished memories and a wealth of
emotions that can lift spirits, enrich romance, improve ones mood, and lead to an overall
feeling of happiness.
In our homes and work places, we look to a Perfumed environment to add quality to our
lives, with such items as scented candles, Perfume sprays and shower. Researchers
believe the use of Perfumes also results in a positive psychological impact. For example,
pleasant scents may heighten the senses and at the same time enhance the learning
process. In addition, fresh scents may have an effect at keeping people alert. Perfumes
also work to boost moods or provide a feeling of calmness in the midst of busy days.
While invisible to the eye, Perfumes add a perceived color to everyday life and special
occasions, providing a deep, rich hue, which often goes unnoticed until it is gone. A walk
outdoors would not be the same without the scent of pines or the smell of flowers. A
world without Perfumes would be comparable to a world without music, like a world
without the vital shades that color our planet, like never having experienced the lush
green of a verdant pasture, or the stirring emotion of an orchestral masterpiece.
Perfumes are an essential component to our everyday lives. Here are a few specific
scientifically based benefits of Perfume:
Why We Use Perfumes
Scent is one of the most powerful of senses. Smelling a certain Perfume can signal a
season or a treasured memory or simply make a mundane task, like cleaning, a little more

enjoyable. Beyond the allure of the chiseled perfume bottle, Perfumes are closely aligned
with the benefits of other products, and, in fact, have come to enhance their effectiveness
in the perception of those who use them. Researchers say that Perfumes contained in
household and personal products, from shampoo and cosmetics to laundry detergents and
household cleaners, are near to synonymous with their perceived quality. Perfumes make
clothes smell "clean," cosmetics "pretty," and households "well kept."
How Perfumes Affect Our Mood
The presence of Perfume can elicit an emotional response and therefore affect our mood.
Research has shown that there is an anatomical basis for this. The sense of smell is
directly plugged into human limbic system of the brain. This is the region where
emotions and memories also reside. Therefore, Perfumes can contribute to feelings of
happiness, sensuality, relaxation or stimulation. They can also contribute to feelings of
irritation, stress, depression and apathy.
Perfume as a Cue for Cleanliness
Perfume is an essential cue to consumers of cleanliness. The smell of clean is very
important in delivering the consumer benefit of clean. For example, the washed laundry
should not only look clean but should also smell clean or else the job is not done. If a
laundry item smells clean it will also reduce the instance of washing the item again, thus
saving natural resources such as water and energy.
Research shows that a pleasant Perfume is of top importance in the consumers mind
when purchasing cleaning products. Furthermore, consumers frequently cite a pleasant
Perfume as making the chore of cleaning easier and more enjoyable.
Perfume and Health
While more research is needed to validate that Perfume induced positive mood results in
measurable health effects, however many believe a correlation exists based on what we
already know about the effect of Perfumes on mood change. Researchers have found that
inhaling a relaxing Perfume ingredient speeds up the recovery of skin barrier function of
slightly damaged skin. Also, certain Perfumes may reduce performance-related stress as
measured physiologically in lowered blood pressure, reduced muscle tension or reduced
startle reflex.
There is also increasing evidence that odors may influence human responses to pain.
Such findings have been attributed either to odors directing attention away from the pain
or to the fact that odors may influence moods, which in turn may modify the
unpleasantness or intensity of pain.

Perfume and Work Performance

Perfumes can have a positive effect on the work environment. Recent studies have shown
that periodic administration of pleasant Perfumes during a sustained attention task
improves performance.
To have a good Perfume has become the need of the day. Modern Perfume began in late
nineties. But now you can see increasing demand of people for new Perfumes. Every
brand is trying its best to produce best perfumes. Use a Perfume is included in fashion
now-a-days. A number of variations can be seen in fashion and style with time as trend in
Perfume is also a new thing. New year 2014 came with many new trends. A lot of
Perfumes have made an entrance on the market in the beginning of this year.
Have a look on latest trends in Perfume usage according to Age groups in Lahore,
Islamabad and Multan.
Perfumes Usage Trends for different Age Groups
Choosing a fragrance to suit your age dissipates to knowing yourself (which comes with
time) and as your skin texture and its chemistry changes, so do your perfume preferences.
Fragrance adverts generally target a specific age group, and marketing plays a major role
that is, to direct as opposed to dictate what you should and shouldnt wear. The fact of
the matter is, anyone can wear what they want. Although fragrance is subjective, some
perfumes are more age-appropriate than others.
As you get older you develop a sense of appreciation for fragrance, and with experience,
your perfume choices change over the years. The change is usually from sweet and fruity
to more complex, less obvious scents.
The fragrance you wear every day says something about you and the life stage youre at.
So first decide what you want your scent to say (and thats not to give away your age!).

Perfume to suit your age:

Teenagers and 20-somethings
Theres a sense of adventure as you continue to figure out who you are and the type of
fragrance you like. As mentioned, teenagers and young adults generally go for sweet,
fruity and floral Perfumes, and tend to be extremely brand conscious. Some also like to
be associated with a certain celebrity, making celebrity Perfumes extremely popular.
Tip: Less is more. Teenagers and 20 year olds generally have oiler skin than older
women, and these natural oils prolong the life of your fragrance.

30-somethings
Along with more life experience and a greater sense of who you are, you have a more
experienced nose. Your perfume choices are less predictable than a teenagers and its
likely you have different scents for different occasions. It becomes more about matching
your fragrance to the season and your wardrobe.
Tip: For a longer-lasting scent, use an unscented body lotion (containing oils) before
applying your perfume.
40-somethings
Nostalgia is the keyword here. Women in their forties generally go for luxury and niche
brands with unique notes, reminding them of a memory they hold dear. Your signature
scent could be described as mature, sophisticated and elegant.
Tip: The older you get, the dryer your skin gets. Spray your perfume a few times in the
morning and again in the evening on your way out, Choose the scent you love most. It
should make you feel like royalty and be true to who you are. After all, thats all that
really matters.

We are students from the University of NUML Multan Campus. We are conducting a
research about Perfume usage trends.
This survey takes about less than 2 minutes of your time.
1. Which category below includes your age?
16-20
20-30
30-40
2. Do you prefer it if the packaging of a perfume had a logo with the name of the
perfume and brand on it or just the name of the perfume and brand?
Name of the perfume and brand
Logo with the Name of the perfume and brand
3. Would it be more appealing if the box had a picture on it?
Yes
No
4. Do you like the design of the box to be?
Sophisticated / professional
Simple / plain
5. Which colors theme do you like the most of the listed?
Metallic
Pastel
Bright / neon
6. Do you prefer the bottles to be?
Colorless / see through
Colored / covered

7. Do you like it if the packaging or the bottle had additional materials on it? (Ex. Fabric,
glitter, flowers etc.)
Yes
No
8. What shape do you like the packaging to be?
Prism
Cube
Cuboid
Cylinder
9. Do you prefer a see through box that allows you to see the perfume bottle from inside?
Yes
No
Perfume Purchasing Habits

Frequency Use, Purchase, & Reasons

1. How often do you use perfumes?
How often do you use perfumes?

Only on Special Occasions

Daily

Never

Weekly
Other (please specify)
*
2. How often do you buy/receive perfumes?
2 - 3 Months

6 -12 Months

3 - 6 Months

1 - 2 Years

Other (please specify)

*
3. Why do you buy perfumes?

Where, & Why

4. Where do you buy your perfumes?
Department Stores

Airports/Duty free

Boutique Stores

Online from Shopping Site

Speciality Perfume Stores

Online directly from Perfumer/Perfume

Company Website

Chemist/Pharmacy

5. Why do you buy your perfumes from these outlets?

Quality of Service provided by Staff

Perfume Range

Perfume Expertise of Staff

Convenience

Price of Perfume
Other (please specify)
Previous Use, Future Intentions
6. Have you ever used a creme perfume, (perfume in a creme form instead of the standard
liquid alcohol base), or perfume oil (perfume using an oil base instead of the standard
liquid alcohol base)?
Yes creme perfume
Yes perfume oil
Yes both creme perfume, and perfume oil
No
Other (please specify)

7. Would you consider using a creme perfume, or a perfume oil; if you liked the smell,
price, and packaging?
Yes creme perfume
Yes perfume oil
Yes both creme perfume and perfume oil

No
Maybe (please specify reason for hesitation)

Reactions
8. What is your opinion of these perfume names? - Legendary, Awesome, Unique, Free,
Love
1 - no
5 - strong
2
3
4
reaction
reaction
*What is
your opinion
of these
perfume
Make me
names? Make
me
Make
me
Make
me
feel
young &
Make me feel
Legendary,
young & trendy Awesome, feel young & feel young & feel young & trendy 5 trendy 2
trendy 3
trendy 4
strong
Unique, Free,
reaction
Love Make
me feel young
& trendy 1 no reaction
Feel like
Feel like
Feel
like
Feel
like
Feel
like
I'm
trying
too
Feel like I'm
I'm trying too
trying too hard hard 1 - no I'm trying too I'm trying too I'm trying too hard 5 hard 2
hard 3
hard 4
strong
reaction
reaction
They're a
fantastic ego
boost

They're a
They're a
They're a
They're a
They're a fantastic ego
fantastic ego
fantastic ego fantastic ego fantastic ego boost 5 boost 1 - no
boost 2
boost 3
boost 4
strong
reaction
reaction

Unusual, just
like me

Unusual,
Unusual,
Unusual,
Unusual,
Unusual, just like me 5
just like me 1
just like me 2 just like me 3 just like me 4
- strong
- no reaction
reaction

Causes me to
laugh & smile

Causes
Causes
Causes
Causes
Causes me to laugh &
me to laugh &
me to laugh &me to laugh &me to laugh & smile 5 smile 1 - no
smile 2
smile 3
smile 4
strong
reaction
reaction

Triggers a poor
response

Triggers
a poor
response 1 -

Triggers
a poor
response 2

Triggers
a poor
response 3

Triggers
Triggers
a poor
a poor
response 4 response 5 -

1 - no
reaction

no reaction

5 - strong
reaction
strong
reaction

9. If you liked the perfume smell, price, and packaging, would the following names
change your decision to purchase?
1 - Would not
purchase

Legendary

Awesome

2 - Has no affect on
purchasing decision

3 - Would definitely
purchase

*If you liked the

perfume smell, price,
and packaging, would
Legendary 2 - Has
the following names no affect on purchasing
change your decision to
decision
purchase? Legendary 1
- Would not purchase

Legendary 3 Would definitely

purchase

Awesome 2 - Has
Awesome 1 no affect on purchasing
Would not purchase
decision

Awesome 3 Would definitely

purchase

Unique 2 - Has no
affect on purchasing
decision

Unique

Unique 1 - Would
not purchase

Free

Free 2 - Has no
Free 1 - Would not
affect on purchasing
purchase
decision

Free 3 - Would
definitely purchase

Love 2 - Has no
affect on purchasing
decision

Love 3 - Would
definitely purchase

Love

Love 1 - Would
not purchase

Unique 3 - Would
definitely purchase

Perfume Purchasing Habits Pricing

10. If you liked the perfume smell, price, and packaging, how much would you expect to
pay for a luxurious 30g perfume ?
1000 - 2000

10000 - 11000

2000 - 4000

11000 - 12000

5000 - 6000
6000 - 7000
7000 - 8000
8000 - 9000

9000 - 10000

11. Do you agree with the given statement about perfume?

Strongly
Disagree

Disagree

Neutral

Agree

Strongly
Agree

*Do you
agree with the
given
statement
The
about
The
The
The
impact of
The impact of perfume? The impact of
impact of
impact of
advertisements
advertisements impact of advertisementsadvertisementsadvertisements
convince the advertisements convince the convince the convince the convince the
people to
people to
convince the
people to
people to
people to
purchase
purchase
people to
purchase
purchase
purchase
perfumes
perfumes
purchase
perfumes
perfumes
perfumes
which they
which they
perfumes
which they
which they
which they
don't need.
don't need.
which they
don't need.
don't need.
don't need.
Strongly
don't need.
Disagree
Neutral
Agree
Agree
Strongly
Disagree

Most
Most
Most
Most
people believe
people
believe
people
believe
people
believe
Most people that the higher
that the higher that the higher that the higher
believe that
the price of
the higher the the perfumes the price of the price of the price of
the perfumes the perfumes the perfumes
price of the
is, the better
is, the better is, the better is, the better
perfumes is,
the quality is.
the quality is. the quality is. the quality is.
the better the
Strongly
Disagree
Neutral
Agree
quality is.
Disagree