Dear All,

Please find the guidelines for the report format below:

1. Title Page
2. Table of Contents
3. List of Tables
4. List of Graphs
5. List of Appendices
6. List of Exhibits
7. Executive Summary
a. Major Findings
b. Conclusions
c. Recommendations
8. Problem definition
a. Background to the Problem
b. Statement of the Problem
9. Approach to the Problem
10. Research Design
a. Type of Research Design
b. Information Needs
c. data Collection from Secondary Sources
d. Data Collection from Primary Sources
e. Scaling Techniques
f. Questionnaire Development and Pretesting
g. Sampling Techniques
h. Field Work
11. Data Analysis
a. Methodology
b. Plan of Data Analysis
12. Results
13. Project Limitations
14. Conclusions and Recommendations
15. Exhibits
a. Questionnaire and Forms
b. Statistical Output
c. Lists
Please find below the description of some of the headers.
Title Page:
1. Title of the Report
2. Information (Name, Address and Telephone
3. Name of the Client
4. Date of release (dissertation date)
Table of Contents:
1. Topics covered with appropriate page numbers
Executive Summary:
1. Often the only portion executives read
2. Should describe the problem, approach and research design
3. Major results, conclusions and recommendations
4. Written after rest of the report is completed
Problem Definition:
1. Background to the problem
2. Discussions with decision makers, industry experts, secondary data analysis
3. Qualitative research conducted
4. Clear statement of management decision problem
5. Clear statement of the marketing research problem

Approach to the Problem:

1. Broad approach adopted in addressing the problem
2. Description of theoretical foundations
3. Analytical methods
4. Research questions
5. Hypothesis
6. Factors that influenced the research design
Research Design:
1. How was the research conducted?
2. Information needed
3. Data collection from secondary and primary sources
4. Scaling techniques
5. Field work
6. Questionnaire development and pre testing
7. Sampling techniques
Data Analysis:
1. Plan of data analysis
2. Strategies and techniques used
Results:
1. Normally the longest part of the report
2. Includes results presented at the aggregate level
3. Results at sub group (market segment, geographical area)
4. Presentation should be geared directly to the components of the marketing research
problem
Limitations:
All marketing research projects have limitations caused by time, budget and organizational
constraints.
research design may be limited in terms of types of errors.
Conclusions and Recommendations:
1. Interpret results in the light of problem being addressed
2. Recommendations to be feasible, practical and actionable
--------------------------------------------------------------------------------------------------------------The broad outline of the presentation is given below.
1. Problem Definition
2. developing the approach
3. Research design formulation
4. Field work and data collection
5. Data presentation and analysis
6. Findings
7. Conclusions and recommendations