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CONTENTS
WELCOME NOTE
4
BENEDETTO COTRUGLI
6
MISSION, VISION, VALUES
8
LEADING PARTNERS
10
LEADING PROFESSORS
12
LEADING PEOPLE
14
LEADING PROGRAMS
20
MBA
22
EXECUTIVE MBA
24
CHIEF EXECUTIVE MBA
26
MODULES
28
CEMBA EXCLUSIVE MODULES
38
TEAM PROJECT
40
INDIVIDUAL PROJECT
42
RESULTS
44
JOIN THE COTRUGLI CLUB
46
ADMISSION CRITERIA
48
COTRUGLI BUSINESS SCHOOL 3

WELCOME NOTE

James
Ja
ames A.Cusumano
AC
A.
PhD
Cotrugli President

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Inspired by creative spirit, driven by endless entrepreneurial energy, and

enabled by a capitalist economy, over the last 150 years, business leaders
have created the Industrial Society, then the Information Society, and now,
the Knowledge Society.
For us at Cotrugli
COTRUGLI,
knowledge
knowledge
is information
is information
transformed
transformed
by human
by human
wisdom.
wisBy anyBymeasure,
dom.
any measure,
this progression
this progression
of transitions
of transitions
has been
has been
an incredible
an incredible
journey of growth
journey
of growth
andand
innovation
innovation
within
within
the business
the business
community.
community.
st
However, the 21
21st century has launched a spectrum of global challenges
unlike any humankind has faced since our first ancestors appeared on this
magnificent planet. Many of these challenges are a consequence of our
growth and progress over the last century.
They include complex issues in areas such as energy, the environment, climate change, poverty, and healthcare. Every one of these issues will change
the way we do business as we build our future. Companies now require a
new kind of leaderone who is holistically trained and in tune with the parameters that affect these issues because they are increasingly connected to
business performance as well as the welfare of society.
Holistic educational strategies that stress a balance of body, mind and spirit
are critical in training leaders and entrepreneurs for this brave new world.
Cotrugli
COTRUGLI
is a isworld
a world
leader
leader
in developing
in developing
such such
strategies
strategies
and inculcating
and inculcating
them
into
themitsinto
curriculum.
its curriculum.
We are
Wecommitted
are committed
to further
to further
this development
this development
at the at
leadthe
ing
leading
edge,
edge,
so that
so that
ourour
graduates
graduates
can
canaddress
addressthese
thesegreat
great challenges
challenges and
create a better future for both business and society.

James A.Cusumano PhD

Cotrugli President
James A. Cusumano PhD

COTRUGLI BUSINESS SCHOOL 5

BENEDETTO COTRUGLI

DUBROVNIK

6 COTRUGLI BUSINESS SCHOOL

To highlight our understanding of importance of innovation in todays

changing world but keep the traditional values, our school is named after a
man who wrote on this subject over 500 years ago.

Benedetto Cotrugli was born in Dubrovnik, Croatia in 1416. He was a

merchant by profession, a humanist by education, a scientist by vocation
and a diplomat by invitation. His book, The Art of Trade, written in 1458,
is credited with being the first to describe the principles and methods of
Double Entry Bookkeeping. More important for our story, he also described
principles of personal development and the importance of ethics in business. Principles which remain very much alive today.

COTRUGLI BUSINESS SCHOOL 7

MISSION, VISION, VALUES

8 COTRUGLI BUSINESS SCHOOL

OUR MISSION:
We are committed to developing high quality, ethical managers and leaders
who are capable of meeting the challenges of complexity and constant change
and of making a positive contribution to their organisations and society
OUR VISION:
To be recognized internationally as a centre of excellence for business within
emerging markets and as the leading Business School in South East Europe
OUR CORE VALUES:

INTEGRITY - high standards of ethics in our teaching, research,

and relationships with the Business Community

EXCELLENCE in everything we do

RELEVANCE teaching and research that is relevant and

meets the challenges facing students, organizations and local
communities

TEAMWORK AND COOPERATION between students, staff

and our Business Partners

DIVERSITY we recognize and value the contribution of everyindividual

CONTINUAL LEARNING preparing students and staff to meet

the challenge of lifelong learning

COMMUNITY SERVICE serving the needs of local communities

COTRUGLI BUSINESS SCHOOL 9

LEADING PARTNERS

David Norton PhD

Balanced Scorecard co-founder

10 COTRUGLI BUSINESS SCHOOL

COTRUGLI Business Schools excellence is aided through a partnership

with its founder, the World Business Academy.
World Business Academy is an international network of business leaders
collectively creating resources required for individuals to be more effective,
efficient, and responsible in commerce, society and personal lives.
The World Business Academy delves into topics of concern for business of
today and tomorrow: Corporate Governance, new models for Profitability
and Sustainability, Macro-Economic Trends, as well as emerging concerns
and opportunities.
Three principles link these themes since business possesses the skills, resources and talents to pass a sustainable world to our children.
We can do the right thing in the right way and make a profit, and at the
same time be socially responsible and ensure sustainability of both natural
resources and economic prosperity.

World Business Academy fellows are among the finest experts in the world
in their fields. Fellows of World Business Academy are eminent individuals,
such as Peter Senge, Dee Hock, Warren Bennis, Stephen Covey, Deepak
Chopra, Fritjof Capra, Harlan Cleveland, David Cooperrider, Daniel Goleman, Dipak Jain, Margaret Whetley and Diana Whitney

WWW.WORLDBUSINESS.ORG

COTRUGLI BUSINESS SCHOOL 11

LEADING PROFESORS

12 COTRUGLI BUSINESS SCHOOL

COTRUGLI Business School professors come from the worlds leading

Business Schools and institutions such as; ESCP-EAP, INCAE, Kellogg, MIT,
World Business Academy, XIME. Many of them happen to be the pioneers
of innovative business models of the 21st century. In addition to superior
teaching and mentoring, these accomplished professionals simultaneously
work as consultants for companies all over the world, giving them experience and valuable insight into the world of business today.

Efficient management is a talent for transformation. It is the ability to bring

out the best in others for the greater good of all. Leadership demands more
than the ability to motivate people and to focus their attention on a task. It
requires the capacity to reason rigorously to help define a problem and accurately determine the response. As a profession, management is uniquely
placed since it is driven by ideas. As a consequence, managers are on
a continual quest for new ideas, new interpretations, and new corporate
cures. Our objective at the COTRUGLI Business School is to put ideas into
practice, to educate for entrepreneurship and find ways to distinguish between an idea and an opportunity, to assess the real potential of an opportunity, and to understand how to structure and shape opportunities.

COTRUGLI BUSINESS SCHOOL 13

LEADING PEOPLE

STATEMENTS OF PARTICIPANTS:

14 COTRUGLI BUSINESS SCHOOL

Klavdija Novak, Iskra, Adviser to the Management Board

Our participants come from different professional backgrounds. At COTRUGLI,

some of the finest managers, IT experts, engineers, doctors, consultants and
bankers, assemble to provide a stimulating and challenging program, build
motivation, new skills and business tools that can be applicable immediately.
Instead of teaching ready made formulas, our innovative programs enable
participants to create their own solutions.

Executive MBA program at Cotrugli Business School augmented my knowledge base, brought me new contacts throughout
four countries and new experience. Cotrugli has shown me that
doing business responsibly is an excellence, and enjoying that
responsibility is freedom.

Ante Livi, Director of Sales for Entrepreneurship Banking, ZABA

Danijel amboki
President of the Management Board,Croatian Fund for Regional Development

I am delighted with the atmosphere and team spirit.

The atmosphere and my team members simply get
the best of me.

My business responsibilities have grown, so have my

obligations towards the people who are aected by my
actions. It was with this in mind that I wanted to ensure
that I am prepared for all that may lie ahead in my career. I see the EMBA as the best means of fullling these
obligations both to myself and to the people who work
with me.

COTRUGLI BUSINESS SCHOOL 15

It is a great feeling to be a part of a young and strong

organization whose enthusiasm and conduct have
such a positive impact on the members. No only
does it bring out the best of attendees, it exceeds all
expectations.

16 COTRUGLI BUSINESS SCHOOL

Kristina
K
Kr
istiina H
Horbe
Horbec,
be
e CEO, Heraklea Mystery Shopping

Ante
A
An
nte
eS
Sablji,
ab
a
blj
l i
i, Ra
Raiffeisenbank
aififfe
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f iissen
e ba
bank
ankk A
Austria,
u
Head of Corporate Department

LEADING PEOPLE

I am happy I joined COTRUGLI. The team

work, wealth of knowledge and business experience
of faculty and colleagues makes us grow both as
managers and as people.

Petar Petkov, Magic Solutions, General Manager

Wadie Kidess, Cigrad d.o.o., Head of Transport and Logistics

Who are you? Why are you here? What are your
beliefs? A lot of questions were passing through my
mind, but after I joined the Cotruglis Executive
MBA, I decided what I wanted: to make changes in
the world.

Executive MBA at Cotrugli is my path to a better

management of my business. Superb faculty, diverse
business cases and smart colleagues provide the best
environment for creative thinking.

COTRUGLI BUSINESS SCHOOL 17

High standards in organization, programs, international professors and students make Cotrugli
Business School dierent from other business studies in the region.

18 COTRUGLI BUSINESS SCHOOL

Joze Toma, CEO, hotel Park

Vanja Roller
Croatia Airlines,
Executive Vice President Maintenance & Engineering

LEADING PEOPLE

I am extremely satised with modules at the

Cotrugli Business School. This kind of program
creates dierent kind of people and shapes their
proles completely. A dierent manager steps out
in the world after completing this program, the
one who is willing to create new things and make
new decisions, not the one who is just repeating
something that other generations have createdd
before him.

Samo
Sa
am Ka
Kanellopulos,
a
IT Consultant

Edita
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dit
ita
ta Go
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om
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Manager, PBZ Card

The EMBA program at COTRUGLI had a real

impact on my professional and personal life. I've
expanded the scope of my business education and
enriched my network with valuable contacts.

Extraordinary spirit!
Competitive and highly motivated learning environment!
Denitely a great place to make the next step
in my professional life!

COTRUGLI BUSINESS SCHOOL 19

LEADING PROGRAMS

20 COTRUGLI BUSINESS SCHOOL

COTRUGLI MBA programs are not only an investment in knowledge, information and networks, nor are they just an investment in career advancement. Our MBA programs inspire participants to adopt an entrepreneurial
approach that will drive and deliver innovative products and services. Such
programs inspire our participants to develop both professionally and personally, and offer them an enhanced life.
Our programs are designed to provide a balance between organizational
and personal development. The reason why personal development is a part
of our programs lies in the fact that managers bring who they are to the
workplace, and who they are, as well as how they are, gives character to all
their actions, and influences people that surround them.

KEY ELEMENTS OF OUR MBA PROGRAMS

Leading Professors
Leading Participants
Exceptional networking
Tools applicable next day at work
Minimum absence from work

COTRUGLI BUSINESS SCHOOL 21

MBA

Cotrugli Business School has an excellent EMBA

program presented by top lecturers from all over
the world. The program provides basis for swimming in the international business waters.
Most importantly, modules are interdisciplinary and networking opportunities go outside
borders.
VALENTIN VII
Ljubljana Subsidiary Manager
NLB InterFinanz AG Zurich

22 COTRUGLI BUSINESS SCHOOL

The curriculum for the MBA Program has been created to meet the needs
of junior and middle-managers. Some 70 percent of the curriculum is designed to cover a broad range of functional areas in order to sharpen
general managerial skills. The remaining 30 percent of the curriculum is
designed to enhance each participants interpersonal skills in order to help
them become effective managers and team players.
Unique blended -learning formula ensures minimum absence from work
since contact modules take place over eight separate weeks in several European locations.

Involvement of several participants from each organization is strongly encouraged. When these participants return to their organization, sharing of a
common knowledge base and a network they have created at COTRUGLI,
will place them in a better position to generate and implement new ideas
that can truly make a difference.

THE PROGRAMS STRUCTURE IS COMPATIBLE WITH FULL-TIME

EMPLOYMENT.

Modules: 560 contact hours

Team Project
Individual Project
Final Presentation

COTRUGLI BUSINESS SCHOOL 23

Executive MBA

24 COTRUGLI BUSINESS SCHOOL

The curriculum for the EMBA Program has been created to meet the needs
of middle and senior managers. Some 50 percent of the curriculum is designed to cover a broad range of functional areas in order to sharpen
general management skills. The remaining 50 percent of the curriculum is
designed to enhance each participants strategic thinking, leadership, and
interpersonal skills in order to develop them be more effective leaders and
change agents.

This two year program ensures minimum absence from work since most of
the modules take place one long weekend a month, usually from Friday
to Sunday. Therefore the programs structure is compatible with full-time
employment.

Modules: 560 contact hours

Team Project
Individual Project
Final Presentation:

COTRUGLI BUSINESS SCHOOL 25

Chief Executive MBA

Excellent lecturers. Excellent participants.

Excellent networking. I look forward to every
module.
ANTON MULLER
CEO, Marriott Hotel, Pilsner

26 COTRUGLI BUSINESS SCHOOL

The curriculum for the CEMBA Program has been created to meet the
needs of senior executive management that are leading their organizations through the challenges of a globally competitive enterprise.
This includes CEOs and other top executives from all functional areas,
who have or will take on ever-increasing responsibilities as the geographic
scope of their business expands.
The program is seeking for business and government leaders who are willing to learn and debate key issues and solutions with world-class faculty
and fellow participants from around the globe.

Senior faculty will assist participants in developing a personally designed

curriculum, which includes selected modules from the COTRUGLI Business School, and other leading business schools across the world, such as
INSEAD, INCAE and XIME.
The CEMBAs organizational framework allows participants to complete
the program in two to four years with minimum interruption to work and
personal life.

THE PROGRAMS STRUCTURE:

Modules
Global segment
Individual Coaching and Mentoring
Individual Projects
Final Presentation

COTRUGLI BUSINESS SCHOOL 27

MODULES
MBA, EMBA and CEMBA programs are structured through modules.
Modules are intensive, but also rewarding interactions between lecturers and
program participants. Format of a module depends on the subject being covered, but in general, it provides some or all of the following:

Exploration of important concepts and their practical application

Discussion and evaluation of key issues and differing viewpoints
Extraction and sharing of relevant experience among the participants
Teamwork tasks and assignments in typical groups of 5-6 individuals
Development of mutual support, commitment and networks among
participants.
Guest speakers

MANAGERIAL ECONOMICS
The content is designed to prepare participants for more comprehensive modules
that follow in the EMBA program. It aims to set an economic apparatus needed
to successfully manage a business organization in the 21st century. In addition
to basic problems of economic organization and how markets solve these problems, the course examines the role of the Government and the elements of supply and demand. Fundamental macroeconomic concepts (national output and
income, saving and investments, fiscal policy, money and the role of the Central

28 COTRUGLI BUSINESS SCHOOL

Bank) and policies (inflation, debt) are discussed. Participants will study basic
statistics and econometrics. In addition, fundamentals of management theory
are provided from historical background via scientific management and quantitative approach to current issues.
BUSINESS RESEARCH METHODS
The modules objective is to confront participants with an understanding of a
research plan and how it depends on information and available resources as
well as key considerations to design a feasible research approach. The course
provides the ways of planning research, selecting which business method to
use and how to select from among public data collection tools. Participants
are expected to understand different research techniques like appreciative inquiry, case study design, focus groups, interview design, setting questionnaires
and surveys and analyzing, interpreting and reporting results. Finally, the module explains the ethical approach to conducting research.
CREATIVITY AND ENTREPRENEURSHIP
During the course of this module, the participants gain perception of the concepts and tools that drive the entrepreneurial initiative. In the course of three
sections, the participants develop an in depth business plan of a project of
their immediate interest. The first section covers the conceptual framework of
entrepreneurship through construction of building blocks that will allow the par-

COTRUGLI BUSINESS SCHOOL 29

MODULES
ticipants to master all segments of comprehensive business plan development.
In the second section the participants work on the creation of a comprehensive
business plan and modification of its creative and entrepreneurial elements,
in order to fulfil the criteria necessary to launch a new business venture, new
product or implement a new development strategy for an existing business.
The final section consists of a presentation of the business plan to a committee
comprised of COTRUGLI faculty and Alumni members.
MANAGERIAL DECISION MAKING
The objective of this module is to develop the conceptual knowledge and
analytical skills essential for solving complex managerial problems. Through
discussion of case studies, most of which involve companies from the participants home countries, the participants will gain experience in identifying
problems, setting goals and objectives, generating and evaluating alternative solutions, and committing their organizations to a model of action.
MARKETING MANAGEMENT
The Marketing Management module provides the participants with the opportunity to comprehend the critical role of marketing in contemporary business. Marketing concepts enable the partaker to fully understand all elements of a customer focused business. During this module the participants
engage in practical exercises based on current business cases as well as on

30 COTRUGLI BUSINESS SCHOOL

involved individuals existing business situation, working in teams to create

innovative and viable marketing strategies..
MANAGERIAL ACCOUNTING
The module includes an overview of financial accounting, a topic which will
be addressed once more during the module in finance. Above all, it focuses
on cost and management accounting showing how these concepts can be
used in order to help the decision-making process. Cost analysis provides key
information for decision making. The module will be an introduction to core
concepts and vocabulary of cost accounting. It will present the design of a
managerial accounting system and at the same time show various (sometimes
unintended) dysfunctional consequences of traditional cost accounting logics.
The module will show how numbers can help the decision-making process
but also stress the need for complementary analysis. Content of the module is
based on a mixture of lectures, discussions, exercises, and case studies.
FINANCE
The objective of this module is to provide participants with a survey of basic
principles used in financial management. The module introduces participants with specialized tools and techniques, including Time Value of Money,
Net Present Value Analysis, Risk and Return, and the effect of Leverage.
The further lecturing is focused on the applications of these tools and tech-

COTRUGLI BUSINESS SCHOOL 31

MODULES
niques on entrepreneurial common practice, important issues in corporate
finance, including capital budgeting, capital structure policy, cost of capital
estimation, financial planning, and simple valuation. Underpinning this entire module is the concept of creating value. The content of the module is a
combination of formal lectures, case analysis and group discussion.
STRATEGIC MANAGEMENT
The Module will help participants to develop their own personal approach
in order to identify and solve strategic problems that managers of today are
faced with. Through the use of an overall framework for strategy formulation and implementation, as well as strategic thinking (intuition, personal
judgment and creativity), the participants will address crucial questions of
designing a competitive strategy, creation of new values and learn new
game strategies. Content of the module is organized through lectures, case
illustration and/or simulation. The participants will structure and analyze a
selection of own and other cases within lecture topics.
LEADERSHIP WORKSHOP
This workshop serves as an introduction into the Thought Leadership module. During the workshop participants will examine their individual leadership styles, be given the framework for the 21st century global leadership
context, global business challenges and the role of ethics in the present day

32 COTRUGLI BUSINESS SCHOOL

leadership. The results of the workshop will be carefully analyzed and used
for the final, integrative Thought Leadership module.
OPERATIONS MANAGEMENT
The module will include lectures, case discussions/presentations, and exercises in order to become familiar with concepts, techniques and practices
of operations management in both production and service based organizations. It will enable the participants to create an understanding of strategic
relevance of operations management
ADVANCED MANAGEMENT PROGRAM
The objective of this module is to develop the conceptual knowledge and
analytic skills essential for solving complex managerial problems and situations. Through the discussion of case studies, from all key areas studied in
Year 1 (Marketing, Managerial Accounting, Finance, Strategy and Operations) participants will gain experience in identifying problems, identifying
goals and objectives, generating and evaluating alternative solutions, and
committing organisations to a course of action.
PERSONAL DEVELOPMENT AND MANAGEMENT
The modules objective is to give participants the insights, methods and processes required to manage time effectively. In addition the course will introduce

COTRUGLI BUSINESS SCHOOL 33

MODULES
techniques to understand, manage and prevent stress, build self esteem, develop emotional intelligence and control emotional states. It will clearly identify steps required to sustain personal development and help understand the
nature of inner resources and how to manage them, as well as how to resolve
conflicts. Upon completion of the module, the participants will understand
how personal development becomes the foundation of an efficient manager.
BUSINESS COMMUNICATION
The goal of the module is to understand theoretical basics of verbal and nonverbal communication and guide participants through the analysis of written
and oral selected case studies. It provides simulations of various cross cultural
business contexts in order to practice verbal and non-verbal communication.
The content of the module informs participants about the specifics of body language, learning to listen, creation of contacts and passing on of information.
HR MANAGEMENT
The modules content makes it possible for the participants to understand
the increasing importance of people management to business success. The
participants will be able to take part in development and implementation of
a human management strategy covering organization design/development,
the management of HR processes and direct HR interventions with key employees. The understanding of how HR functions can ensure the participants

34 COTRUGLI BUSINESS SCHOOL

efficiency and maximize contribution to their organizations. Throughout the

module, the participants will combine lectures and practical workshops and
consequently develop new versions of key HR processes and plan other interventions within their own organization.
ADVANCED FINANCE
The objective of this module is to expand concepts that had been developed
during the module on Financial Management. The module will primarily discuss different aspects of the financial strategy of the company, stressing the
indicators of value creation. The case of an international company will be
employed to comprehend the links between strategy and financial objectives.
Modules focus is on the major financial decisions which lead to the creation of
value. Different techniques of valuation will be discussed. Content of the module is a combination of formal lectures, case analysis and group discussions.
THOUGHT LEADERSHIP
Improvement of leadership skills in dynamic, changing organizations is critical to success. As organizations evolve in response to the needs of their target
markets, it is of key importance for managers at every level to display leadership qualities. The objective of the Leadership module is to provide an understanding of different approaches to leadership, the characteristics of an effective leader, and also the impact of context and situation on the leadership

COTRUGLI BUSINESS SCHOOL 35

MODULES
style of the individual. This unit also places weight on the leaders relationship
with subordinates, stressing the role of a leader in a team, and addresses
their influence on others in order to enhance performance in organizations.
NEW BUSINESS MODELS FOR THE KNOWLEDGE ECONOMY
Confronting the participants with an image of global transformation currently
in progress, according to the post-industrial comprehension of the Knowledge
Economy is the key concept behind this module. They will explore the increasing levels of complexity in business processes and build an understanding of
the complex nature of knowledge in organizations, its role in the economy of
organizations, and the reasons why companies often do not implement what
they know. Participants are expected to develop a case study of an organization they are familiar with, applying theories, tools and methods with which
they will become familiar during the course of the module
INNOVATION AND ENTREPRENEURSHIP
The increasing business velocity and market change in todays inter-connected global economy means that only innovative companies can succeed or
they will be replaced by innovative competitors. This intensively interactive
unit is focused on the process of creating and presenting business plans for
new ventures by teams formed from module participants. The participants apply their recently acquired knowledge and skills to the development of a novel

36 COTRUGLI BUSINESS SCHOOL

venture. During the development process, authentic business plans are used
to address arising issues. Upon completion, the participants should have in
their hands an achievable and comprehensive business plan and present it to
a committee comprised of COTRUGLI faculty and alumni members.
FIELD TRIP
Field trip is a non obligatory part of the COTRUGLIs value added program
which enables COTRUGLIs MBA participants to get first hand experience of
practice at some of the best international companies and business schools.
The trip encompasses exchange of business and cultural experiences as
well as lectures and get-togethers with the alumni of the business schools
visited. All COTRUGLIs participants, regardless of the degree of program
completed, are welcomed to join the field trip.

COTRUGLI BUSINESS SCHOOL 37

CEMBA exclusive modules

Cotrugli B
Business School is an international
institution of
of the highest quality. Cotrugli participants ar
re tthought to become leaders not only
are
in their bbu
u
business
organizations, but in society
as well.
E
ESTEBAN R. BRENES, PH.D.
Ha
Harvard, INCAE Busines s School
COTRUGLI Lecturer
ENTREPRENEURSHIP

38 COTRUGLI BUSINESS SCHOOL

The international segment of the CEMBA program takes place at leading

business schools around the Globe, such as INCAE, the leading business
school in Latin America and INSEAD, the leading business school in Europe.
The CEMBA Program prepares the participants for challenges in the international market arena from a local perspective and offers tools and skills
necessary for the transition into global operations. It covers the following
key areas:

International institutions and regulations

International finance and economics
Finance: project evaluation in the presence of multi-currencies
Cultural issues in globalization
Marketing
Competitiveness and sustainable development
Corporate strategy and business opportunities in emerging economies

The INSEAD and INCAE segments focuses on the importance of new competitors in the multinational arena, such as structuring of multinational enterprises,
raising capital in international markets, developing global brands, managing
dispersed teams. The international segments create a unique environment that
enables participants to experience at first hand and the rewards and challenges
of working and managing in the global environment. Participants will develop
a global mindset through experience of working in teams, in a multicultural
environment. The program also provides a powerful opportunity to develop
networks in emerging markets across continents. To facilitate knowledge sharing, participants will work in groups, developing a business plan with a goal to
resolve any issue related to globalization of economy and entrepreneurship.
By the end of the program, participants will develop the skills necessary to lead
their own organizations through the competitions of the global marketplace.

COTRUGLI BUSINESS SCHOOL 39

TEAM PROJECT

The level
levvel of
of hard
hard work
wor
orkk and
an ambition demonstra
rate
tedd by Cotrugl
glii Bu
Bus
sin School EMBA
sin
onstrated
Cotrugli
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partic
pa
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ts iiss most impressive!
participants
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Kellogg

40 COTRUGLI BUSINESS SCHOOL

CREATING VALUE THROUGH ACTION PROJECTS

It can be a challenge to work in multicultural teams, but it is also among the
essential managerial skills. Participants are assigned to a group of five at the
beginning of the program, and they work together throughout the program.
Ensuring that the knowledge gained inside the classroom is not lost in practice,
it is of a crucial concern to advance the value creation for the participants
organization. Our project-based approach carefully balances reflection with
action, focused brainstorming with efficient decision making, and idea sharing
with collective on-the-job implementation. We equip participants with the tools
necessary to evaluate and implement the solutions they had elaborated to meet
organizational priorities. This provides real impact for the participants organization - one reaching well beyond the learning experience in the program.

Slika logsys

COTRUGLI BUSINESS SCHOOL 41

INDIVIDUAL PROJECT

I see EMBA as an excellent opportunity to pause, question myself and improve

my leadership skills.
SNJEANA MELNIK VALLANT
Regional Sales Director, Raiffesen
Building Society

42 COTRUGLI BUSINESS SCHOOL

The individual project is an important learning vehicle in COTRUGLI MBA

programs and represents a significant and genuine return on investment
to the participants organization.
Since the educational methodology is experiential and contributory in nature, the learning process is participant-centered. This approach implies
respect for competence, intelligence and autonomy of the program participants.
COTRUGLI Business School creates lifetime learners, and this can only be
accomplished by treating program participants with responsibility for their
learning, in other words teaching them how to learn by themselves.
As a part of their individual learning program participants determine the
nature of their individual project, and articulate their personal developmental goals. This gives them the opportunity to work individually on a project,
analyze and resolve complex business issues using business skills, frameworks, and tools acquired in the program.

PROJECTS ARE GENERALLY COMPRISED OF, BUT ARE NOT LIMITED TO:

CONSULTING WORK: focused quantitative and qualitative

analysis of a business issue, often for the participants actual company, and with emphasis on applicable, measurable results

BUSINESS PLANNING: either completing sections or an overview of a completed business plan suitable for investors (with full
market analysis, product definitions, developed marketing plan, operations design, and pro forma financials and projections)

RESEARCH (SUITABLE FOR PUBLICATION): focused, professional-quality research of an industry trend, business strategy,
revenue/trading strategy, or a products market that is suitable as a
case study eather for a graduate module or publication

COTRUGLI BUSINESS SCHOOL 43

RESULTS

Improveme
Improvement
men of knowledge for management
functions iin
n oorganizations
rg
is needed without a
question. The obtained
obta
ob
knowledge in eective way
br
toggether ne
neede
brings
together
needed qualities for qualitative leading of organiwzations.
PREDRAG CINDRI
Board Member
Crosco

44 COTRUGLI BUSINESS SCHOOL

COTRUGLIs MBA programs are designed to develop leaders with practical skills and competencies necessary for true agents of change in the world
of business and in society.
Upon completion of a COTRUGLI MBA program results can be measured
both in quantity and quality:

QUANTITATIVE RESULTS

Increase in profits
Increase in social competence
Your salary may increase significantly upon graduation*

QUALITATIVE RESULTS

Increased personal quality of life

Ability to conduct business with competence and credibility
Improved interpersonal relationships

* A 2004 AMBA survey of 900 MBA graduates suggests that the average
ssalary
sa
ala
la
ary increase upon
o graduation
grad
duat
du
atio
on amounts to 39%.

COTRUGLI BUSINESS SCHOO

SCHOOLL 45

Join the COTRUGLI club

46 COTRUGLI BUSINESS SCHOOL

By joining a Team of highly motivated Alumni members, you will discover

first-class networking which will make it possible for you to turn contacts
into contracts. COTRUGLI Alumni members interact and create friendships
with high-performance managers, executives and leaders. A powerful alliance and life-long camaraderie for most participants represents a return of
invested time and money even before completion of the program.

AS A PARTICIPANT OF COTRUGLI MBA PROGRAMS YOU ALSO

RECEIVE ACCESS TO:

COTRUGLI Club and MBA Club membership, which makes it possible for you to interact with fellow Alumni members from past MBA
generations or meet Alumni members of MBA programs across the
globe

Additional executive modules, international conferences, attractive

events and open-enrolment programs;

Support of COTRUGLI staff which will assist you in career development and lobby both for your own and your organizations interest.

The latest business trends and accomplishments, that will enable

you to become a catalyst of positive change in your organization;

COTRUGLI BUSINESS SCHOOL 47

ADMISSION CRITERIA

48 COTRUGLI BUSINESS SCHOOL

- PROFICIENCY IN WRITTEN AND SPOKEN ENGLISH

- BACHELORS DEGREE OR EQUIVALENT
- COMPLETED APPLICATION FORMS
- LETTER OF RECOMMENDATION
- PERSONAL INTERVIEW

MBA minimum 1 Year of work experience

EMBA minimum 3 Years of management experience
GEMBA minimum 8 years of work experience, TOP management
position

If you are an exceptional candidate and share an ambition to make a difference, schedule a one to one meeting with the management of COTRUGLI
Business School or contact us at admissions@cotrugli.eu
We will be pleased to hear about your current situation and your future
goals. If you meet the requirements of the assessment process you will
gain status of an MBA participant and become a member of the exclusive
COTRUGLI Club.

THE BEST INVESTMENT IS AN INVESTMENT INTO YOUR FUTURE. ARE YOU READY TO GET ON BOARD?

WWW.COTRUGLI.EU

COTRUGLI BUSINESS SCHOOL 49

EFIT YOUR CAREER, BUT INSTEAD CHANGE YOUR LIFE!

CAN, NOT SIMPLY BEN
R EDUCATION
VISIT WWW.CO
TRUGLI.EU AND FIND OUT HOW AN INVESTMENT INTO YOU

info@cotrugli.eu
www.cotrugli.eu