Business Intelligence

VICTOR MANU, S.T.

Find me here
victor.manu.ithb@gmail.com
itomanu@gmail.com
/itomanu
0819 1021 0327

Decision Making Process

AS MOTIVATION FOR BUSINESS INTELLIGENCE (BI )

DECISION MAKING

When decisions make not based on information, its called gambling.

Decision Making at Different Levels

Operational
Related to daily activities with short-term effect
Structured decisions taken by lower management

Tactical
Semi-structured decisions taken by middle management

Strategic
Long-term effect
Unstructured decisions taken by top management

Decision Making Steps Include

Problem identification
Finding alternative solutions
Making a choice

Source: http://www.busigence.com/new2bi/

Introduction to BI

Some Definitions of BI
Gartner Glossary
Business intelligence (BI) is an umbrella term that
includes the applications, infrastructure and tools, and
best practices that enable access to and analysis of
information to improve and optimize decisions and
performance.

Some Definitions of BI
Wikipedia
Business intelligence (BI) is defined as the ability for an
organization to take all its capabilities and convert them into
knowledge, ultimately, getting the right information to the right
people, at the right time, via the right channel. This produces
large amounts of information which can lead to the development
of new opportunities for the organization.

Business Intelligence (BI)

The new technology for understanding the past &
predicting the future
A broad category of technologies that allows for
Gathering, Storing, Accessing & Analyzing data to help business
users make better decisions
Analyzing business performance through data-driven insight

Business Intelligence (BI)

A broad category of applications, which include the
activities of

Decision support systems

Query and reporting
Online analytical processing (OLAP)
Statistical analysis, Forecasting, and Data Mining.

Simple Example
Consider you as a director of Cheese Cake or Brownies
Store.
What you want to do for business?

Source: http://www.busigence.com/new2bi/

Operational Reporting
Provide a very structure template
The use of traditional BI toolsets against operational
datasets, including data that exists within transaction
systems
In addition to production OLTP databases, architectures
may include ODS (or like), DB replicas, etc.
Essentially providing real-time (or near) detailed reporting
to support operational business processes

Ad Hoc Reporting
Provide a formed template of report
The purpose of an ad hoc analysis is to fill in gaps left by the
businesss static, regular reporting
May be used to create a report that does not already exist
Drill deeper into a static report to get details about accounts,
transactions, or records.

May be also used to get more current data for the existing areas
covered by a static report.

OLTP (On-line Transaction Processing)

Major task of traditional relational DBMS
Day-to-day operations: purchasing, inventory, banking,
manufacturing, payroll, registration, accounting, etc.

Aims at reliable and efficient processing of a large

number of transactions and ensuring data consistency

OLAP (On-line Analytical Processing)

Major task of data warehouse system
Data analysis and decision making
Aims at efficient multidimensional processing of large
data volumes
Fast, interactive answers to large aggregate queries

OLTP vs OLAP
User and system orientation: customer vs. market
Data contents: current, detailed vs. historical,
consolidated

Database design: ER + application vs. star + subject

View: current, local vs. evolutionary, integrated

Access patterns: update vs. read-only but complex

queries

OLTP

OLAP

User

Clerk, IT Professional

Knowledge worker

Function

Day to day operations

Decision support

DB Design

Application-oriented

Subject-oriented

Data

Current, Isolated

Historical, Consolidated

View

Detailed, Flat relational

Summarized, Multidimensional

Usage

Structured, Repetitive

Ad hoc

Unit of Work

Short, Simple transaction

Complex query

Access

Read/write

Read Mostly

Operations

Index/hash on prim. Key

Lots of Scans

# Rec. Accessed Tens

Millions

# Users

Thousands

Hundreds

DB Size

100 MB-GB

100GB-TB

Metric

Trans. throughput

Query throughput, response

Source: http://datawarehouse4u.info/

Data Visualization
Too Much Information
Data Collection
Thinking About Data
Data Never Stays the Same

Source: Data Visualization - A Successful Design Process by Andy Kirk

Source: Data Visualization - A Successful Design Process by Andy Kirk

Source: Data Visualization - A Successful Design Process by Andy Kirk

Dashboards
Provide at-a-glance views of KPIs
Four Key elements to a good dashboard:

Simple, communicates easily

Minimum distractions, it could cause confusion
Supports organized business with meaning and useful data
Applies human visual perception to visual presentation of
information

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Source: http://www.e-zest.net/

Source: http://visualconstructionmedia.com/

Business Intelligence Processes

Making Decisions
Data Presentation
Visualization Techniques

Data Mining
Information Discovery

Data Exploration
Statistical Analysis, Querying and Reporting

Data Warehousing / Data Marts

OLAP

Data Sources
Paper, Files, Information Providers, Database System, OLTP

Big Data

Thank You
SEE YOU NEXT TIME