Supply Chain And Logistics

Management of Good Luck Packaged

Drinking Water

Submitted By
Alex Cherian Fm-980
Sreeraj A R Fm-975

Introduction
Supply Chain definition: the movement of materials as they flow from their source to the end
customer. Supply Chain includes purchasing, manufacturing, warehousing, transportation,
customer service, demand planning , supply planning and Supply Chain management. It is made
up of the people, activities, information and resources involved in moving a product from its
supplier to customer.
Although this Supply Chain definition sounds very simple, effective management of a Supply
Chain can be a real challenge.

Good Luck Packed Water is a seven years old company in the industry and they are one of the
leading company having rights for manufacturing & marketing packaged Drinking water across
Kerala. They are one of those few brands that have got ISI certification and are committed to
supply pure and hygienic water. Their packaged drinking water is manufactured under perfect
hygienic conditions as per ISI Standards and they have been consistent in supplying Quality
product to all the customers .They have one of the best distribution infrastructures in the business
to provide timely services to all our customers. Their product comes in a wide range of packages

like 200ml, 1ltr, 2 ltr, & 20 liters . Their packaged drinking water is manufactured under a very
strict in house quality control system, ensuring that what we drink is what nature intended.

Company Name:

Good Luck Pvt. Ltd

Country/Territory:

India/Kerala

Address:

Good Luck Packed Water

Angamaly, Ernakulam
Tel- 0484-459132 / 455728 /453423

Products/Services Offered:

Package Drinking Water

Business Type:

Manufacturer / Supplier

Industry Type:

FMCG, Foods & Beverages

Year Established:

2007

M.D.

Johny

SKUs

200ml,1Ltr,2 Ltr,20 Ltr

Customers
Unfortunately sufficient safe potable water is not available everywhere in the country; either
harmful chemical substance is found in the layers of the earth which enter into water or it may be
contaminated due to pathogenic micro-organisms. If such water is consumed, the body suffers
from water born diseases. Due to this, it has become imperative to process and bottle safe potable
water for the mankind in prevailing conditions. The demand for purified water becomes more
during summer season. Although few companies have already entered in the bottling of safe
potable water and mineralized water, but still huge gap is there in between demand and supply at
all metropolitan-cities and towns. The product is widely accepted in offices, restaurants, railway
stations, airport, bus stands, and hospitals and to some extent even in rich house-holds. So there is
good scope for establishing the units for processing and bottling plain and mineralized drinking
water in different parts of the country. Customer is demanding this product to have an access to
safe drinking water.

Retailers

Address :- Vishal Stores

Chengamanad
Ph 0484 2474016

Address :- Al Fattan Cafe

Najath Nagar
Ph 9633386863

Material and Cash Movements.

Here the Retailer is getting supply from manufacturer itself, because he is the distributor too.
Good luck has no separate out house distribution facility. It is because of profitability reasons.
All these Retailers are demanding for water bottles of 1Ltr and 2Ltr .They are getting it in cases
of 15 bottles. There is seasonal fluctuations in quantity demanded. Right now it is rainy season,
demand is less .These days they are requesting for 10 cases once in a 2 weeks. Average demand
is 9 per day. They are getting it on ready cash payments. There is no credit facility available to
them. Once the stock is getting over they are calling the manufacturer and placing the order. The
store is located 25 km away from the manufacturer.
PRODUCT

PRICE

RETAILER COMMISSION

1Ltr

20

2Ltr

35

Good Luck also have 20 ltr Packs that they are mainly distributing in House Holds, Hospitals
and other institutions and 200 ml for catering purpose, that we will discuss on next assignment
drafts.
In next Draft we will discuss the manufacturer and their distribution strategies and its production
process.