2 0 1 4 11 1 7

2014 11 17

App
App2014101820
2,137comScore
Media MetrixMobile Metrix

2014 11 17

Key Findings

comScore Media Metrix20149

64.5% (13)
1.6 (8)
159 (
11)

17.9 (8)
7.5 (11)

2014 11 17

Demographic Profile

6:415-34
25-34
15-24

7:315-24
25-34

Key Findings

20149Top10

comScore Mobile Metrix20149

(U)Wikia Gaming
(U)Yahoo

Twitch
21.8
3.7Twitch Mobile App
App
10.93.1

Segment Metrix 2.0

83%

AppApp
91.1%App32%
App79

6-14(u)
15-24(U)Dailymotion
25-34(u)
35-44

45PPS
2014 11 17

Key Findings

App
4.7830
App2.8App
4.4137
App3.4

AppCandy Crush

SagaLINE
App

AppCandy

Crush Saga
//

2014 11 17

App
(14.4%20.9%)
91~200
(22.9%)
30(26.6%)

App
App
/
App

comScore Media Metrix2014964.5%873.2

comScore 2813
1597.5comScore11
1.617.9
288

Base = 1353.4
NO.13
64.5 %

31.8
NO.8

3114
NO.11

61.7
NO.8

17.8
NO.11
7.5

NO.(28)

17.9
1.6

2014 11 17

159

comScore Media MetrixARO 2014

9

comScore Demographic Profile Report20149

(%Composition Unique Visitors)6:415-34
25-3415-24
(%Composition Pages)(%Composition Minutes)
7:315-24

20149
71.2%

68.9%

57.7%
42.3%
28.8%

2014 11 17

31.3%

comScore Media MetrixARO 2014

9

20149Top10

Top10

Garena
(App)
Top10(U)Wikia Gaming
(U)Twitch

(u)beanfun! (U)Yahoo
Top10(U)Yahoo

100

220

125
122
144
144

113

122

88

69

129
97
100
150

250 200 150 100

73

Garena

41
52

(App)

38
53
51

(u)beanfun!

95

146

129

2014 11 17

44

30
50

gamebase

34

13

(U)Wikia Gaming

39

103

100

46

19

G
0

68

33

47

76

43

(U)Yahoo

36

50

(U)Twitch

118

50

69
100 150 200 250

comScore Media MetrixARO 2014

9

Segment Metrix 2.0Top5

(Composition Index UV)100100
6-1425-34(u)15-24
(U)Dailymotion45PPS35-44

6-14

15-24

2014 11 17

45

25-34

35-44

comScore Segment Metrix 2.0 ARO 2014

9

App
App

comScore Mobile MetrixTwitch

comScore

2014 11 17

App

App
83%
App19

2014 11 17

App 91.1%
App24
30-34
App32%
35

App

App
App4.78
App4.41
App
(44.3%)
35-39
App (31.8%)
2014 11 17

30
37

11~30
(32.6%32%)

App

App
11~1
App
5
79
1012

2014 11 17

App
(45.5%)
(43.6%)
(33.7%)App
(44.3%)/
(33.5%)(29.4%)
App

AppApp

App
App
Candy Crush Saga(17.4%22.9%)
(13.3%8.27%)LINE (5%
4.4%) Candy Crush Saga

2014 11 17

App

(63.4%50.8%)
(43.5%42.3%)
(27.9%31.7%)

App

App
App1
(41.7%)
App1~2
(36.2%)

2014 11 17

App
1 (22.6%)
1~2(21.5%)
1~2
(24.2%)1
(22%)
App

App

App
2.8
3.4
3
79.9%71.3%

2014 11 17

App
(51.1%52.8%)

(20.8%18.2%)

App

App
App
Candy Crush Saga(22.8%26%)
(12.1%9.1%)LINE
(4.3%)
Angry Bird(4.3%) Candy Crush
Saga

2014 11 17

//
(54.8%44.5%)
(44.6%40.7%)
(25.5%30.2%)

App

App
(14.4%20.9%)

App

2014 11 17

91~200(22.9%)
30(26.6%)

App

App
(72.1%
67.3%)

2014 11 17

App
(44.9%
38.4%)/(38.9%
41.7%)

App

App
(52.2%
45.5%)
(26.5%25.3%)

2014 11 17

comScoreMobile Metrix/AppTracking Code/SDK

TwitchMobile
MetrixMobile Metrix(Browser Access)
(Application Access)Twitch21.8
3.7
Android/iOS
21iPad
20149 Twitch ((Total Unique Visitors) ())
218
109
37

(Browser Access)

2014 11 17

31

(Application Access)

comScore Mobile MetrixARO2014

9

AppApp

App14%

App
App
App

2014 11 17

App
App

Candy Crush Saga

LINE Angry
Bird

App
(20.9%)

App
/
2014 11 17

Media Metrix
Demographic Profile
/Top10

Segment Metrix 2.0 //

/Campaign/
/()
20149comScoreMobile Metrix
()
/comScore

2014 11 17

1102

51.6%

1035

48.4%

19

364

17.0%

CyberPanel

20-24

216

10.1%

25-29

219

10.3%

30-34

265

12.4%

2014/10/182014/10/20

35-39

243

11.4%

40

830

38.8%

1019

47.7%

535

25.0%

583

27.3%

(IX Survey)

N=2,137
95%,2.12%
201410

2014 11 17

Methodology
comScoreUnified Digital MeasurementTM(UDM)
4IAB
International Spiders and Bots List

Mobile Metrix (Tier 3)

comScore
(Mobile Web)(Mobile
Applications)comScoreSDK
Mobile MetrixcomScore
2015Tier 2

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

Unified Digital MeasurementTM (UDM)

*comScore(UDM)
unified(U)(u)
comScore

2014 11 17

m
c

marcom@insightxplorer.com
(02) 3322-2882