Professional Documents
Culture Documents
GLACEAU
TABLE OF CONTENTS
Product History.............3
Redesign Plan..............4
Style Guide...................5
Logo|Before................7
Logo|After...................8
Label Design...............10
Product Imaging........11
Magazine Ad.............12
PRODUCT HISTORY
13
HISTORY
TARGET GROUP
THE GOAL
REDESIGN PLAN
THE PLAN
FONT
COLOR
STYLE GUIDE
BODY COPY
Size 12pt
century gothic
CENTURY GOTHIC
15
TITLE
Size 48pt
CENTURY GOTHIC
CENTURY GOTHIC
VITAMIN BLUE
RGB: 0, 81, 146
HEX: #005192
CMYK: 100, 75, 14, 2
PANTONE: 7686 C
VITAMIN ORANGE
RGB: 247, 144, 44
HEX: #F7902C
CMYK: 0, 52, 93, 0
PANTONE: 715 C
VITAMIN GREEN
RGB: 148, 184, 49
HEX: #94B831
CMYK: 48, 10, 100, 0
PANTONE: 376 C
VITAMIN PINK
RGB: 229, 66, 110
HEX: #E5426E
CMYK: 4, 89, 38, 0
PANTONE: 1915 C
VITAMIN TEAL
RGB: 25, 183, 144
HEX: #19B790
CMYK: 75, 0, 58, 0
PANTONE: 339 C
VITAMIN YELLOW
RGB: 255, 243, 77
HEX: #FFF34D
CMYK: 3, 0, 79, 0
PANTONE: 101 C
17
LOGO | BEFORE
GLACEAU
VITAMINWATER
GLACEAU
GLACEAU
VITAMINWATER
GLACEAU
VITAMINWATER
LOGO | AFTER
VITAMINWATER
GLACEAU
VITAMINWATER
drive. blood orange & mixed berry.
Total Fat 0g
Sodium 0mg
%
%
4%
Sugar 13g
Protein 0g
per serving
per bottle
Vitamin C
Vitamin F
20%
20%
50%
50%
Vitamin B3
Viatmin B6
20%
20%
50%
50%
Folic Acid
Vitamin B12
20%
20%
50%
50%
Vitamin B5
Caffiene
20%
30%
50%
75%
19
20 fl oz
591 mL
03
52000
56475
GLACEAU
VITAMINWATER
Sodium 0mg
0
Total Carbohydrate 13g
%
4%
Sugar 13g
Protein 0g
per bottle
20%
50%
Vitamin F
Vitamin B3
Viatmin B6
Folic Acid
Vitamin B12
Vitamin B5
Caffiene
20%
20%
20%
20%
20%
20%
30%
50%
50%
50%
50%
50%
50%
75%
20 fl oz
591 mL
52000
03
56475
GLACEAU
VITAMINWATER
multi-v. citrus.
Total Fat 0g
Sodium 0mg
0
Total Carbohydrate 13g
%
%
4%
Sugar 13g
Protein 0g
per serving
per bottle
Vitamin C
Vitamin F
Vitamin B3
Viatmin B6
Folic Acid
Vitamin B12
20%
20%
20%
20%
20%
20%
50%
50%
50%
50%
50%
50%
Vitamin B5
Caffiene
20%
30%
50%
75%
20 fl oz
591 mL
03
52000
56475
LABEL DESIGN
per serving
Vitamin C
10
111
PRODUCT IMAGING
GLACEAU
VITAMINWATER
MAGAZINE AD
12
photography&design