QUESTIONNAIRE

I am doing a study on Impulse Buying Behavior.

_____________________________________________________________________________
_
PERSONAL DETAILS

Gender:

Male

Female

Age Group:

Below 25

Between 25-35

Between 35-45

Above 45

Occupation:

Business

Service

Self-employed

Other_____

Annual Income:

Below 1, 50,000

Between 1,50,000-3,00,000

Between 3, 00,000-5, 00,000

Above 5,00,000

_____________________________________________________________________________
_
1. Do you have ever done the impulse buying?
Yes

No

2. How much do the following factors influence you for the impulse buying?
Sr.No.

Factors

1.

Low cost

2.

Promotional schemes

3.

Waited and made available

4.

By seeing others

5.

Willingness to try unusual

6.

Seen first time and picked up

The person with whom you are going

7.

for shopping influences buying

8.
9.

behavior.
By watching recent ad. (To try latest)
Salesmans explanation/demo.
Attractive price of product affects my

10.
11.

impulse buying behavior

Discount offers regarding product

Very
strongly

Strongly

Moderately

Little

Least

12.
13.
14.
15.
16.
17.

attracts me
Various schemes like (buy 1 get 1 free)
affects my buying behavior positively.
Display of product in store attracts my
attention.
Packaging of product attracts me to by
the products.
Requirement of product in festival
season prompts me to buy.
Changing trend in society is a major
factor in impulse buying
Standard of living has a role to play in
buying products.