Answ ers marked w ith a * are required.

1. Impulse Buying Behavior Questionnaire

I am an MSc Marketing student at Brunel University in the UK. I am conducting a research project on the impulse buying behavior as
part of my degree programme. The purpose is to find out the effects of stimulation factors on impulse buying decisions in the fashion
industry. I will ask you a few questions on the following topics: fashion orientation, impulse buying tendency, store environment, store
employees influence and demographics.
Your participation is voluntary and you can choose to decline to answer any question or to withdraw at any point. Any information
provided by you during the research will not be attributed to you as an individual.
If you have read the above information and agree to participate in this study please proceed to fill in this questionnaire.
Thank you very much for your help.
Anna Borisova
E-Mail: annaborissova@rambler.ru
MSc, Marketing

1. To what extent do you agree or disagree with each of the following statements? *
Strongly Disagree

Disagree

Undecided

Agree

Strongly Agree

It is important for me to be
a fashion leader
I am aware of fashion
trends and want to be one
of the first to try them
I am confident in my ability
to recognise fashion trends
Clothes are one of the
most important ways I have
of expressing my
individuality
I am the first to try new
fashion: therefore, many
people regard me as being
a fashion leader
Because of my active life
style, I need a wide variety
of clothes
I always buy at least one
outfit of the latest fashion
I read fashion magazines
and pay attention to fashion
trends
I spend a lot of money on
clothes and accessories
I spend a lot of time on
fashion-related activities
It is important to be welldressed
If you want to get ahead,
you have to dress the part
What you think of yourself
is reflected by what you
wear
Wearing good clothes is
part of leading the good life
I recent being told what to
wear by so called fashion
experts

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experts
Fashion in clothing is just a
way of to get more money
from the consumer
I buy clothes I like,
regardless of current
fashion

2. To which extent do you agree or disagree with each of the following statements? *
Strongly Disagree

Disagree

Undecided

Agree

Strongly Agree

I often buy things

spontaneously
"Just do it" describes the
way I buy the things
I often buy things without
thinking
"Buy now, think about it
later" describes me
Sometimes I feel like
buying things on the spur
of the moment
Sometimes I am a bit
reckless about what I buy
If I see something I want, I
buy it

3. Based on your last impulse fashion related buying experience, please answer to following questions. To what extent do
you agree and disagree with each of the following statements? *
Strongly Disagree

Disagree

Undecided

Agree

Strongly Agree

I ended up spending more

money than I originally set
out to spend
I bought more than I had
planned to buy

4. Based on your last impulse fashion related buying experience, please answer to following questions. To what extent do
you agree and disagree with each of the following statements? *
Strongly Disagree

Disagree

Undecided

Agree

Strongly Agree

I liked overall design of the

store
I felt good shopping in this
store
I felt exciting shopping in
this store
I desired to buy in this store

5. Based on your last impulse fashion related buying experience, please answer to following questions. To what extent do
you agree and disagree with each of the following statements? *
Strongly Disagree

Disagree

Undecided

Agree

Strongly Agree

Sales assistant was

helpful
Sales assistant was
friendly
Sales assistant was polite
Sales assistant looked

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Sales assistant looked

professional
Sales assistant satisfied
completely my needs

6. Your age *
20 years or younger
21 to 25 years
26 to 30 years
31 to 35 years
36 to 40 years
41 years or older

7. Your income *
20 000 or less
20 001 to 30 000
30 001 to 40 000
40 001 to 50 000
50 001 or more

8. Your education *
Junior high school or lower
Senior high school
University/ college
Graduated/ master
Phd or higher

9. Your occupation *
Self employed/ business owner
Professional (e.g. doctor, engineer, accounter, lawyer ...)
Manager/ executive
Administrator/ clerical
Student
Housewife
Retired
Unemployed
Other (Please Specify)

Quit

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