Professional Documents
Culture Documents
Strength
Weakness
For instance:
-The prime concern of L'Oreal is highlighted as being
"Diversity is a Priority" (L'Oreal) however in 2007, according
to The Age, L'Oreal was found guilty of racism and was fined
41,000 US dollar.
-Fallacious advertisement. L'Oreal ads where Penelope Cruz
-L'Oreal Paris
-Garnier
-Maybelline New York
-Softsheen.Carson
-CCB Paris
Porfessional Products
-L'Oreal Professionel
-Kerastase
-Redken
-Matrix
-Mizani
-Shu Uemura Art of Hair
Luxury Product
-Lancome
-Biotherm
-Helena Rubinstein
-Kiehl's
-Shu Uerma
-Giorgio Armani
-Ralph Lauren
-Cacharel
-Viktor & Rolf
-Diesel
-YSL Beaute
Active Cosmetics
-Vichy
-Inneov
Este
e
Lauder
Strength
Weakness
-American Beauty
-Aramis
-Aveda
-Bobbi Brown
-Bumble and bumble
-Clinique
-Daisy Fuentes
-Darphin
expensive products
Nanoparticles in their products
Faced several litigation:
2004 was liable to clean up hazardous waste in
New York. The cleaning was estimated to be worth
US$36million
2005 accused of price fixing and paid
US$175million in cosmetics products to clear the
lawsuit, plus 39 million customers we having a
product between particular days would be eligible
for a free product between $18-25
Failed to signed the compact for safe cosmetics (which is
to avoid use of certain chemicals)
-Donna Karan
-Este Lauder
-Flirt!
-Good Skin
-Grassroots
-Jo Malone
-Kate Spade (divested)
-Kiton
-Lab Series
-La Mer
-MAC Cosmetics
-Michael Kors
-Missoni
-Ojon
-Origins
-Prescriptives (discontinued as of January 31, 2010)
-Sean John Fragrances
-Smashbox Cosmetics[7]
-Stila (sold)
-Tommy Hilfiger
-Tom Ford Beauty
No animal testing