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iii

21

2012 10 Thomas H. Davenport


D. J. Patil Data Scientist: The Sexiest Job of
the 21st Century

APPWhoscall 10
LINE 5.29 2014

5.29
Whoscall
()

EXCEL

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iv

Whoscall
Whoscall
17

2014

2014
9 10

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Contents

iii

chapter1

1.1

1.2

1.3

1.3.1
1.3.2
1.3.3
1.3.4
1.3.5

5
6
7
8
9

1.4

10

1.5

11

1.5.1
1.5.2

12

13

13

11

chapter2

2.1

16

2.2

16

2.2.1
2.2.2

16
17

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vi

2.3

2.3.1
2.3.2
2.3.3
2.3.4
2.3.5

20
20
20
21
22
23

2.4

24

2.4.1
2.4.2

24

28

29

26

chapter3

3.1

32

3.2

32

3.2.1
3.2.2
3.3

34
34

38

3.3.1
3.3.2

38

43

44

50

38

chapter4

4.1

52

4.2

52

4.2.1

52

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4.2.2
4.2.3
4.2.4
4.3

4.3.1
4.3.2
4.3.3
4.3.4
4.4

vii

58
59
60

61
62
63
63
67

68

4.4.1
4.4.2
4.4.3

68

70

71

74

69
69

chapter 5

5.1

76

5.2

77

5.2.1
5.2.2
5.3

77
81

83

5.3.1z
5.3.2T

83

87

88

89

87

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viii

chapter 6

6.1

92

6.2

93

6.2.1
6.2.2
6.2.3
6.3

6.3.1
6.3.2
6.3.3
6.3.4
6.4

6.4.1
6.4.2
6.4.3
6.5

93
94
94

95
96
97
98
99

100
100
102
104

105

6.5.1
6.5.2
6.5.3

105

113

114

107
109

chapter 7

7.1

7.1.1
7.1.2
7.2

7.2.1

116
116
116

117
117

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7.2.2
7.2.3
7.2.4
7.3

ix

119
121
123

125

7.3.1
7.3.2
7.3.3
7.3.4

125

132

132

126
128
129

chapter 8

8.1

136

8.2

137

8.2.1
8.2.2
8.2.3
8.2.4
8.2.5
8.3

8.3.1
8.3.2
8.3.3
8.3.4
8.4

138
139
139
140
142

142
143
144
146
149

150

8.4.1
8.4.2
8.4.3/

150

159

160

165

151
156

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chapter 9

9.1

168

9.2

169

9.2.1
9.2.2
9.2.3
9.2.4
9.3

9.3.1
9.3.2
9.3.3
9.4

169
170
171
171

173
173
174
176

180

9.4.1
9.4.2
9.4.3
9.4.4

180

185

185

180
182
184

chapter 10

10.1

188

10.2

189

10.2.1 z
10.2.2 z
10.2.3 t
10.2.4 t
10.3

10.3.1

189
191
192
195

196
196

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10.3.2
10.3.3
10.3.4
10.4

10.4.1
10.4.2

xi

197
199
200

202
202
205

10.5t

208

208

209

214

chapter 11

11.1

218

11.2

219

11.2.1
11.2.2
11.2.3
11.3

11.3.1
11.3.2
11.3.3
11.3.4
11.3.5F
11.4

11.4.1
11.4.2
11.4.3 F
11.5ANOVA

11.5.1
11.5.2

219
219
220

221
221
222
224
225
226

227
227
228
231

232
232
232

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xii

11.5.3
11.5.4
11.5.5 I
11.6

232
233
233

234

11.6.1
11.6.2

234

239

239

243

235

chapter 12

12.1

246

12.2

247

12.2.1
12.2.2
12.2.3
12.2.4
12.2.5

247
247
249
251
253

12.3

255

12.3.1
12.3.2
12.3.3
12.3.4

255

12.4

12.4.1
12.4.2
12.4.3
12.5

12.5.1
12.5.2

256
257
259

259
259
261
262

265
265
267

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12.5.3

267

271

271

274

xiii

chapter 13

13.1

278

13.2

279

13.2.1
13.2.2
13.3

13.3.1
13.3.2
13.3.3
13.3.4
13.3.5
13.4

279
280

280
280
282
284
285
285

286

13.4.1
13.4.2

286

287

288

291

286

chapter 14

14.1

294

14.2

294

14.2.1
14.2.2

294
295

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xiv

14.2.3

297

14.3

300

14.3.1
14.3.2

300

14.4

14.4.1
14.4.2
14.5

301

303
303
304

305

14.5.1
14.5.2
14.5.3
14.5.4
14.5.5

305

307

308

310

306
306
306
306

chapter 15

15.1

314

15.2

314

15.2.1
2
15.2.2 R
15.2.3
15.3

15.3.1
15.3.2
15.4

15.4.1
15.4.2
15.4.3

315
317
319

321
321
322

323
323
325
326

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15.4.4
15.4.5

328

331

332

334

xv

330

chapter 16

16.1

338

16.2

339

16.2.1
16.2.2
16.3

16.3.1
16.3.2
16.3.3
16.4

16.4.1
16.4.2
16.5

16.5.1
16.5.2
16.6Durbin Watson

339
340

342
342
344
346

347
348
348

352
352
354

356

16.6.1
16.6.2Durbin-Watson

356

359

362

368

357

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xvi

chapter 17

17.1

372

17.2

373

17.2.1
17.2.2
17.3 2

17.3.1
2
17.3.2
2
17.3.3
17.4

17.4.1
17.4.2Wilcoxon
17.4.3Kendalls W
17.4.4Wilcoxon
17.4.5Mann-Whitney U
16.4.6Kruskal-Wallis
17.5

373
374

375
376
380
382

385
386
389
391
393
394
395

397

397

398

400

403

437

441

459

469

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chapter

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1.1

20

() (
)
20

(variety)

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(data)

(information)
(problem-solving)
(knowledge) (theory)

(statistics)

1.2

statistika

(statistic) (state)

Cattell

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statistics William Petty (1623~1687)


statistika
Galton (Sir Francis Galton,
18221911) Pearson (Karl Pearson, 18571936)

Galton
1899 Galton (Nature Inheritance)
Pearson
Pearson 1890 Pearson
(Gresham College) (the Scope and
Concepts of Modern Science)

GaltonPearson
Fisher (Ronald Aylmer Fisher, 18901962)
F F1915

Fisher
Fisher

Fisher
1912 1915
Statistical
Methods for Research WorkersDesign of Experiments 1925 1935
(maximum likelihood estimation)
Fisher
Pearson Egon Pearson 1928 Jerzy
Neyman

Egon Pearson
Fisher

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SASSPSSBMDP

1.3

1.3.1

10
7 ( 1 )

10
14

500 15%
45%
0.8 2.9

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(descriptive statistics)
(statistic)

(sample) (population)

()

1.3.2
10
7
10
500
2.9

() () (statistical
inference)

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()
(random sample)
( 10 7)
(parameter)

22K ()
23 (
)
2.53 ()
18,007 ()

1.3.3

(causality) (experiment)
(independent variable; IV) (dependent variable; DV)
()
(subject) (participant)

(research

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hypothesis)

(treatment)

(random assignment)

(statistical hypothesis testing)

(chance difference)

t
(analysis of variance; ANOVA)

1.3.4

(subject variable)

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1.00 1.00 (correlation coefficient)

?
(regression analysis)

()
(
)
(
)
(
)

1.3.5

18 1,000

()

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10

(sampling error)

1,000 250 400


150
.25.40.15 .20

(
1 1) (
) (chi-square test; 2-test)

(nonparametric test)

1.4
(theoretical statistics)
(applied statistics)

(descriptive statistics)
(inferential statistics)

()

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11

(experimental
design)

(univariate
statistics) (bivariate statistics) (multivariate statistics)

1.5
1.5.1

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1.5.2

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13

( EXCEL )

statistics

applied statistics

descriptive statistics

univariate statistics

inferential statistics

bivariate statistics

theoretical statistics

multivariate statistics

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chapter

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16

2.1
(data) (measurement)

(variable)

(quality) (quantity)

2.2
2.2.1

(attribute) (Nunnallly Bernstein, 1994)


(quantities)

(scaling) (classification)

()

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(standardization) (objectivity)

(operational definition)

100
Mandler Kessen (1959) (stipulated definition)

(literary definition)

(real definition)

2.2.2
(variety)
()

(attribute)

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18

(value or quantities)

100120125

(independent variable; IV) (dependent variable; DV)

(qualitative variable) (categorical variable)

(quantitative variable) (continuous variable)

(
) ()

(discrete
variable)
(exact number)

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19

2.1

(IV)
independent variable

(DV)
dependent variable

( )

*
qualitative variable

quantitative variable

discrete scale

()()
( )

()()

continuous scale


()

*
nominal scale

*
ordinal scale

<
>

interval scale

( )
()(IQ)
0
+

ratio scale

(
)
()

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20

2.3

(scale) (level)
Stevens (1951)

2.3.1
(nominal scale)

() () ()
()

(mutually exclusive)
(exhaustive)

(classification scheme)

2.3.2
(ordinal scale)

()
() ()

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21

2.3.3
() (interval scale)

()

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,
.

.
, 2014.
10
.,
2008.08

.
ISBN
ISBN978-957-11-7875-2
978-957-11-5229-5 ()
1.1.2.3.

510
489.67

103020508
97009174

1MCH
1H90

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