Professional Documents
Culture Documents
Houston, TX
lwwilliams@suddenlink.net
281-455-8300
Summary
An experienced professional seeking an opportunity to utilize my skills in IT marketing,
sales, SEO/SEM or web analytics to impact and grow a company’s productivity.
Employment Experience
eVariety Company 1/06 – 11/09
Sales & Marketing
• Sold original and collectible items worldwide through multiple customized eCommerce
“eVariety Company” WebStores.
• Achieved and maintained a 100% positive customer feedback rating; more than 70% of
items were sold and shipped within 10 days of posting.
• Increased sales and product awareness by creating online advertising campaigns with
Google AdWords using display ads, Pay Per Click (PPC) ads, website placements and
keyword targeted ads.
• Increased ROI on advertising by analyzing detailed web analytics data generated by
Omniture Site Catalyst, Google Analytics and Google AdWords.
• Implemented search engine optimization (SEO) strategies to analyze and improve SERP
listings, content quality, meta data, keyword density and internal/external links.
• Wrote detailed content and created promotional links using Java and HTML widgets on
multiple websites and blogs, as well as social and business networks.
Technical Recruiter
• Recruited, interviewed and prepared qualified technical candidates for interviews
with client companies.
• Received feedback from candidates and clients after interviews and negotiated
starting salaries, benefits, start dates and sign-on bonuses.
Brainbench Certifications
Marketing Strategy, Marketing Concepts, Sales Concepts, Solution Selling, Business Communication,
Business Writing, IT Industry Knowledge, CRM Concepts
Education
Stephen F. Austin State University
Bachelor of Arts - Communications / Marketing – 1993
• The Pine Log Newspaper – Sales / Advertising Account Manager (employment)
• KLSB-TV (NBC) – Sales / Advertising Representative (Internship)