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4-6 novemBER 2013

The Maslow, Johannesburg
south africa

Post Event Report

The African Retail Revolution Realised

worldretailcongressafrica.com

content
Welcome

Speaker Highlights

Key Themes

Lifetime Achievement Award

Attendee Breakdown and Seniority

A Global Audience and the Congress in Numbers

Congress Coverage

Sponsors and Exhibitors

Press Coverage

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The first World Retail Congress

Africa was a success!
Bringing together over 270 high level international retail
stakeholders for two days in Johannesburg, it was the meeting
of the year for shaping and defining the future of the rapidly
changing and diversifying retail marketplaces across Africa.
The unprecedented support and presence from international
and regional retailers like Woolworths, Pick N Pay, Coca-Cola,
Google, Choppies, Nakumatt, Zando, Jumia and many more
was integral to the atmosphere of networking and learning at
the Congress. Africa is the retail growth market of the future
with still unexploited opportunities for first-movers.

As we look ahead to 2014, the World Retail Congress

Africa will build on this success, providing deeper insight
into the African retail opportunities and challenges. The
Congress will demonstrate the latest growth strategies and
technologies supporting regional and international retailers
in their plans and offering the highest level of networking
and business opportunities.
We would like to thank all our speakers, Advisory Board
members, delegates, sponsors, exhibitors and members of
the press for their support. We look forward to working with
you and all our other partners and stakeholders towards a
greater success in 2014.
Kind regards,
Sanjay Singh, Commercial Director, World Retail Congress
+44(0)20 3033 2482
sanjay.singh@i2ieventsgroup.com

World Retail Congress Global Series

The World Retail Congress Global Series is your chance to
engage with and learn from those steering the worlds leading
businesses. The Series brings together the global retail industrys
most influential business leaders and decision makers to challenge
current thinking, unveil the latest innovations, investigate regional
trends and shape the direction of retail.

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2526 march 2014

23 JULY 2014

29 sept 1 oct 2014

30 september 2014

12 13 november 2014

181 9 november 2014

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Speaker Highlights in 2013 included

David Kneale
CEO
Clicks Group

Ramachandran Ottapathu
CEO
Choppies

Paula Disberry
Group Director: Retail Operations
Woolworths

Thiagarajan Ramamurthy
Regional Director Strategy
and Operations Nakumatt

Michael Yates
Managing Director, South Africa
Procter & Gamble

Godfrey Tapela
Senior Investment Officer
IFC (World Bank Group)

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Key themes addressed at the World

Retail Congress Africa included

International/Pan-African expansion
Analysis of growth opportunities for businesses through
expansion options into new territories
Understanding the new African consumer
Assessing the best communication strategys to date to ensure
local legacy in the face of new competition, considering the
varied consumer groups within the African region
People and leadership
Retail businesses fundamentally change in line with the
consumer. Core direction on managing skillsets required
within your business in relation to your target market
Online retail
Insight into the available technology for tackling offline
challenges and producing a sustainable business model with
limited online infrastructure
Mobile
Indepth information from analysts on the power of mobile.
Key insights into managing everything from payments, to social
media, to marketing through this channel in order to keep pace
with consumers

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The Voice of the industry

What future trends are you keeping an eye on?
The two big future trends within the retail sector are urbanization
and mobile commerce. Both trends are closely connected with
each other. Due to the increasing urbanization, it will be possible
to determine deliveries to customers within a few hours. At the
same time mobile technology allows total ubiquity, delivering
goods to the customers - no matter where they are.
Jeremy Hodara, the founder and managing director of Jumias
parent company Africa Internet Holdings
What is your favourite African retail related statistic?
According to our own calculations and estimates, the city with
the highest retail sales per square kilometre in Africa is Lagos
in Nigeria. Many would expect this to be Johannesburg or Cape
Town, but the very high population density in Lagos more than
compensates for the lower income levels found there. Such
statistics are very relevant to retailers planning to open stores
in regions with low car ownership rates. What would be great
to have from Sub-Saharan Africa is reliable government statistics,
but there continues to be a lack of data which has forced us
to develop our own econometric model. Its an exciting area
to work in.
Boris Planer, Chief Economist, Planet Retail

Retail revolution
Pure strategic insight into which markets, partners and business
models will shape the African Retail Revolution in 2014

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Raymond Ackerman
Chairman
Pick n Pay
Receiving his Lifetime
Achievement Award

Raymond Ackerman founded the Pick N Pay Group,

a supermarket chain with 870 stores in South Africa,
Zimbabwe and Australia.
Mr Ackerman built a strong reputation as a consumer
champion, fighting supplier cartels in bread, petrol, cigarettes
and many other industries. The Ackerman Family Educational
Trust supports university education for about 60 students and
aids the mentally and physically disabled.
This and many more reasons led the World Retail Congress
Africa Advisory Board to all unanimously agree Mr Ackerman
should receive the inaugural World Retail Congress Africa
Lifetime Achievement Award. Recognised as an outstanding
leader, Mr Ackerman has been integral in driving change,
innovation and growth with inspirational vision for Africa.
Mr Ackerman still believes in the concept of giving as being
central to doing business. He added that retailers have to think
about their customers first ahead of profits. In that way he said
you always have the interests of your consumers at heart.
World Retail Congress Africa would like to congratulate
Mr Ackerman again for his contribution to the industry.

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ATTENDEE
Breakdown

Attendee
seniority

Retailer 50%
Head/Director

Manager

C-Level

Non Retailer 43%

Specialist

Other

FMCG 7%

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great exposure and

true passion.
John Kiarce
Partner
Deloitte

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Great place to network and get relevant

timely information on retailing in Africa.
Xavier Taffet
CFO
MAF

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A TRULY GLOBAL
AUDIENCE

The World Retail Congress

Africa in numbers

Attendee countries included:

275

Angola

Lebanon

Australia

Netherlands

Belgium

Nigeria

Botswana

Portugal

Brazil

South Africa

Denmark

Spain

Egypt

United Arab Emirates

France

United Kingdom

Germany

United States

Italy

Zimbabwe

delegates

21+

countries represented

90

companies in attendance

Kenya

Join us on LinkedIn
World Retail Congress

9,281
unique page visits

Join us on Twitter

@WorldRetail
Join us on Facebook
World Retail Congress
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6,709

number of social media contacts

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Congress Coverage
What you had to say on social media @WorldRetail
Kennedy I M Melamu @i_melamu

2 Nov

@WorldRetail Africa can be and is becoming retail heaven!

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7:45 PM - 2 Nov 13 Details

T.RamaMurthy (TRM) @TRM_Nakumatt

5 Nov

The Congress in Joburg was well organized with elite audience from various
countries. Very focused topics and useful presentations. Congrats Maria
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Nakumatt @Nakumatt

6 Nov

The @WorldRetail in Joburg was well organized with elite audience from
various countries. Very focused topics... via @TRM_Nakumatt
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5one @5oneGlobal

Pre-Event coverage from CNBC Africa

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4 Nov

Excited to participate in the first @WorldRetail congress in Africa and join

the #customercentricity conversation #WorldRetail
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Boris Planer @boris_planer

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5 Nov

Michael Yates, P&G SA: Africa does have its challenges but these are
similiar to other emergings markets, and therefore normal @WorldRetail
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There is more retail space in South

Africa, per capita, than any other
country in the world.
Syd Vianello
Independent Retail Analyst
and speaker at the 2013 Congress

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THE WORLD RETAIL CONGRESS AFRICA 2013 WOULD LIKE TO

THANK ITS SPONSORS FOR THEIR PARTICIPATION AND SUPPORT
Associate Partner

Founding Partners

Key Partners

Knowledge Partner

Exhibitor

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THE WORLD RETAIL CONGRESS GAINED WORLDWIDE

PRESS COVERAGE FROM THE FOLLOWING SOURCES

The Congress would like to give additional thanks to all our media partners and endorsers

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