Professional Documents
Culture Documents
Disclaimer
This presentation contains forward looking statements
which reflect Managements current views and
estimates. The forward looking statements involve
certain risks and uncertainties that could cause actual
results to differ materially from those contained in the
forward looking statements. Potential risks and
uncertainties include such factors as general economic
conditions, foreign exchange fluctuations, competitive
product and pricing pressures and regulatory
developments.
Nestl in Europe
21.5 billion in sales in 2011
95 000 employees
88 factories in 19 countries
Brands and Products for every age, every
occasion
215 000 Customers
SHOPPER &
CUSTOMER
EXCELLING IN
CUSTOMER FACING
CATEGORY
RELATIONSHIPS
EXECUTION
SUPPLY CHAIN
Nestl
Strategy
Customer
Strategy
...for a sustainable
collaboration
9
Global
Manufacturer Associations
Regional
Local
(ECR Nationals)
Manufacturer Associations
10
Innovative practices
Advanced practices
Foundations
11
A New Reality
Challenging
times may
slow down
efforts for
collaboration and
implementation
12
UK
France
Netherlands
Germany
Italy
Spain
90 bio by 2014
5.1
EUROLAND
4.7
4.5
4.2
3.8
1.7
WORL
D
3.5
2.0
1.6
2.0
1.5
-0.3
2010
2011
2012
2013
2014
2015
13
14
70M+
2005-2015
1,769.5 B
1,316.2 B
2,247.0 B
5%
640.6
4%
532.6
446.8
1,172.1
5%
940.1
667.7
201.7
296.7
434.3
2005
2010
2015
8%
Source: AC Nielsen
15
Minutes/day
270
250
Internet and
Mobile
230
210
190
170
150
2008
2009
2010
2011
Source: eMarketer (March 2012)
16
In-Home
Digital
coupons
Retailer
websites
SEO/SEM
E-commerce
Shopping
apps
On-the-Go
GPS
Mobile
search
Mobile sites
Shopping
apps
In-Store
QR codes
RFID
Paperless
coupons
Mobile
scanner
Kiosks/Digital
signage
17
E-commerce
sales growing by
more than 19% a
year and will be
almost $1.4
trillion by 2015
Note: Numbers in Billions USD, Source: Forrester (2011)
18
New Realities,
New Opportunities
19
Adapting
shopper
solutions
Capitalising the
Knowhow to excel
in execution
20
Solutions
Addressing
increasingly
complex
consumer
needs
Standardised
Products
Systems
Services
21
Step 1
Review the economic and
shopper environment
Step 5
Monitor &
adapt
Step 2
Review
performance
and agree
growth
strategy
Conditions
for success
Step 3
Define and
agree 3-year
JAG plan
Step 4
Execute the
JAG plan
Successfully
implemented with
22
Packaging
Manufacturing
Distribution
Customer
Consumer
Value Stream
Suppliers
Consumers
Less
stocks
Better
service
Less
Reduced
cost
Complexity
Improved
Freshness
23
Improved
Service to
Shoppers
Open
perspectives
for the future
25
EU 2020 agenda
Single Market
Digital Market
Innovation to boost
consumption and recover
growth
Green and inclusive
growth
26
Thank You
27