THE 2014 Midterm ELECTIONS

Thank you.
This year, when MoveOns 8 million members set out to
stand up to the Koch brothers cash and prevent a Republican
takeover of the Senate, all the pundits said the odds were against
usbut we knew we could have an impact. We didnt
save the Senate, but we are immensely proud of
everything we did do. As part of our Voters
Thanks for the great
Rising effort, MoveOn members made millions
Voters Rising software,
of phone calls to drop-off voters who show up
great selection of candidates
in presidential years but are less likely to
in close races, and great
vote in midterm elections.
script. Its great to be able
to do something.
We also helped voters find information about
Alexandra H.
their states voting laws and polling locations,
MoveOn member
and drove progressive messages via ads and
La Crescenta, CA
events. We made gains in analytically-driven voter
contact organizing that are an important foundation
for the future. Multiple races were likely much closer than they
wouldve been because of MoveOn members hard work.
And we helped ensure that progressives like Al Franken and Jeff
Merkley stayed in the
U.S. Senate where they
will continue fighting
for working- and
middle-class families
not big corporations
and the 1%.
MoveOn members in our
New York City calling office

Thanks to the time, energy,

and financial backing of
MoveOn members, these
candidates won in competitive
races across the country:

Sen. Al Franken (MN)

Sen. Jeff Merkley (OR)

Sen. Gary Peters (MI)

Sen. Brian Schatz (HI)

Sen. Jeanne Shaheen (NH)

Rep. Ruben Gallego (AZ)

Rep. Mike Honda (CA)

Rep. Rick Nolan (MN)

We made a big difference.

For more than 15 years, MoveOn members
grassroots activism and people-powered organizing have helped
shape public policy and media narratives, and decide who we
elect to office.

Senator Elizabeth Warren and played a decisive role in crucial

primaries, from Senator Brian Schatzs victory this summer in
Hawaii to then-Senator Barack Obamas wins on Super Tuesday
in 2008, just after MoveOn members voted to endorse him.

from fighting corruption on Wall Street

to passing the Affordable Care Act to

bringing Bushs wars in Iraq and

Afghanistan to a close.

1,542,762 calls
& $30,000+
for Mark Udall

1,221,450 calls
to defeat Mitch McConnell

Weve also advocated on important issues,

who refused to expand Medicaid to

1,892,347 calls
& $100,000+
for Kay Hagan

MoveOn members have helped elect progressive champions like

challenging Republican governors

MoveOn made calls

and bundled member
donations for endorsed
candidates:

Everyone giving
their little bit, from
whatever the motivation or
personal reserves that keep them
going, is the people power that
alone can withstand the
1%ers money flooding the
airwaves and election.
Nick D.
MoveOn member
San Antonio, TX

MoveOn opened
an office in
Honolulu and made
more than 23,000
calls to send Brian
Schatz back to the
U.S. Senate

1,073,507 calls
& $25,000+
for Bruce Braley

492,348 calls
for Jeanne Shaheen

442,666 calls
for Rick Weiland

95,650 calls
for Gary Peters

$50,000+
for Al Franken

$50,000+
for Jeff Merkley

$50,000+
for Mary Burke

We turned out the

progressive base.

6.76 MILLION
PHONE CALLS

to turn out
progressive voters

4 FIELD OFFICES:

NEW YORK CHICAGO

SEATTLE BERKELEY

Voter Contact Program

SIX TIMES
mo r e effect i v e than
ou r 2 0 1 2 p r og r am

MoveOn members answered

the call to help turn out drop-off voters,
coming together in homes, our field offices,
and communities across the country to
make 6,760,302 phone calls to progressives
who needed some extra encouragement
to turn out.
We used cutting-edge technology, hired
organizers to staff field offices in key cities, and
used tested messaging to turn out voters.

765,413
28,818

minutes on
the phone

call-from-home
shifts

unique
GOTV callers

4,700

We turned out the

progressive base.
Our calling program was based on social-science
research and voter turnout data, along with cutting-edge data analysis
and new research from the Analyst Institute. With this secret weapon
technology and a predictive dialer, our volunteer calls were six times
more effective than in previous elections.
We commissioned polls and focus groups to find
messages that resonated with progressive voters,
such as protecting funding for education and
Thank you,
ensuring access to health care for women.
MoveOn, for creating
this system, and thank
MoveOn members in Hawaii kicked off
you first-time callers
our election work by opening an office in
for getting involved.
Honolulu and making more than 23,000
Jonathan M.
calls to voters in support of progressive
MoveOn member
Santa Rosa, CA
Senator Brian Schatz, turning out voters
in his successful primary election that
was won by less than 2,000 votes.

We opened offices in
cities that are geographic
hubs, for MoveOn
members to gather to
make calls to voters,
alongside volunteers from
Daily Kos, the SEIU, and
other allied organizations.
We also hosted 107 house
parties, and thousands of
us pitched in by calling
from our own homes.

We explained the stakes.

MoveOn members played a vital role in ensuring that voters understood the stakes
of this election, from the anti-women views held by far-right candidates to the
massive influence of corporate money and the billionaire Koch brothers. We
pushed back against misinformation, educated drop-off voters, and held
Republican candidates accountable for regressive stances.
MoveOn members launched a Supervoters
campaign to inspire progressive women in
key swing states to voteand to remind them

Im uplifted.
Hopeful. Raring
to go. Because this is
what democracy
looks like.
Suzanne P.
MoveOn member
Bethlehem, CT

that they could defend the rights of women all

across the country by simply voting. The campaign
included movie-poster-style images featuring ordinary voters, which
ran as ads in major newspapers and online outlets like Cosmopolitan,
Elle, Good Housekeeping, Oprah.com, and Womens Fitness.
In Colorado, we partnered with NARAL Pro-Choice America to run
a TV ad holding Republican Senate candidate Representative Cory
Gardner accountable for misleading voters about his views on birth
control and womens health. And we took
on The Denver Post for its misguided
endorsement of Rep. Gardner, which
flew in the face of the editorial boards
previously articulated positions on
womens rights, climate change, and immigration reform, with a fullpage ad in the Sunday edition.
Colorado mom and MoveOn member Jamie Chesser delivered more
than 13,000 petition signatures to the Post, asking them to rescind the
endorsement.

We explained the stakes.

It was people power vs. big money this election,

and MoveOn members organized press events that generated local
media coverage and underscored how Republican candidates are
beholden to special interest money or working for the wealthiest
few. In Michigan and
Kentucky, members
convened outside GOP
campaign events attended
by former presidential
candidate Mitt Romney.
MoveOn members also
funded TV ads in states
like Iowa and Kentucky
that explained how right-wing candidates had pledged allegiance to
the Koch brothersat voters expense. And when the Koch brothers
top lawyer was caught on tape saying he couldnt believe MoveOn
was entirely funded by small-dollar
donations, we showed up at their
Kansas headquarters with a giant
card setting the record straight,
which read: We are here! We exist!
And our democracy is not for sale.

We explained the stakes.

In South Dakota, MoveOn
ran an ad campaign in
support of progressive
champion and prairie
populist Rick Weiland,
who campaigned
money out of politics. And in Kentucky, we asked MoveOn

Hundreds of national and

local media hits, including:

members to design their best Ditch Mitch billboard ideas

The New York Times

extensively on getting big

hitting Senator Mitch McConnell for siding with billionaires

and corporations, and we erected several in the state.

The Washington Post

POLITICO
The Huffington Post
Bloomberg Politics
CBS News
Associated Press

The Hill
We also partnered with high-profile figures former
Labor Secretary Robert Reich, Senator Elizabeth Warren,
singer Joan Jett, activist Van Jones, actor-activists Susan
Sarandon and Mark Ruffalo, and othersto share important
information
about what was
at stake through
online videos,
emails, and
phone calls.

The Seattle Times

TIME Magazine
MSNBC
Fox News Channel
C-SPAN
and coverage on local
TV stations and in local
newspapers in
key states

We protected
the vote.
The right to vote is a

fundamental right, and ensuring that every

eligible American has access to the ballot
box has always been a priority for MoveOn
members.

When the Koch-backed group Americans

for Prosperity sent false information to
voters in North Carolina, MoveOn members
responded quickly with newspaper
and radio ads with the correct voting
information. The ads featured Riziki
Omonde, a 20-year-old college student and
MoveOn member who was organizing to
protect voting rights for students in her state.
Also in North Carolina, which saw one of the
closest Senate races this year, students at
Appalachian State University turned to MoveOn Petitions to fight back
against the Republican-controlled state Board of Elections, which was
trying to remove an early voting site from campus. Despite Republican
lawsuits, the students were able to ensure that
the site remained open, and more than 700
students showed up to cast ballots on the first day
of early voting alone.
MoveOn members fought back against a voter ID
law in Wisconsin that would have made it harder
for many people to voteand won a victory when
the state Supreme Court put the law on hold.

MoveOn members
have also supported
progressive groups
doing crucial
turnout and election
protection work
at the state level,
through grants.
They include:
> Every Voice Action
> Working Families
for Vermont
> Action NC
> Rise Up GA
> Raise Wisconsin
> International Forum
on Globalization
> American Family
Voices
> Democracy
North Carolina
> Vermont Food
Fight Fund
> The Advancement
Project

And well
keep on fighting...
MoveOn has always been about more
than electionswe know that influencing debates at the
local and national levels is vital to making our country a
more progressive place.
So we also kept up important work in other areas during
election season. We urged President Obama and Congress
to use military force only as a last resort when confronting
ISIS, we supported the largest-ever climate march in New
York City, and we funded Kids In Need of Defenses work
to ensure that refugee children have legal representation.
MoveOn members organized a day of vigils to end the GOP
Medicaid blockade, and they used MoveOn Petitions to
highlight injustices in Ferguson, MO, and to fight conservative
censorship of the Jefferson County Public Schools history
curriculum in Colorado.
Find out more at MoveOn.org.

MoveOn.org Political Action is a federally registered political committee and is subject to the Federal Election Campaign Act. MoveOn.
org Civic Action is organized as a nonprofit organization of under section 501(c)4 of the Internal Revenue Code. All express advocacy
and bundling projects were undertaken by MoveOn.org Political Action. Although each organization undertook its own programs, for
the sake of simplicity the report describes the work of both organizations as having been carried out by MoveOn.