Questionnaire:

PART-A
Note: Please put a tick

in the relevant boxes.

1) Gender:
Male
Female
2) Address (Location of Residence): _________________________________
3) Age:

Below 15 years

15-25 years

25-35years

35-45 years

45-55 years

Above 50 years

4) Annual Household Income:

Less than 2,00,000

2,00,000-5,00,000

500,000-1000,000

1000,000-2000,000

Above 2000,000
5) Occupation
Housewife

Service in Public Sector

Self Employed

Trader

Service in Private Sector

Businessman/Industrialist

Others (please specify): __________

Date : ______________

Day : _______________

Student

PART B
1. Attitude towards wearing jeans?
Enthusiastic

Positive

Indifferent

Negative

Hostile

2. Please indicate your level of agreement or disagreement with the following

statements, which best describes your attitude towards jeans.(1- Completely Disagree,
2-Somewhat Disagree, 3Neither Agree nor Disagree, 4Somewhat Agree ,5
Completely Agree)
S.
No.
1.
2
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.

Statement

I like jeans as a casual wear

I wear only branded jeans
Branded jeans makes me feel fashionable
Branded jeans are a sign of status for me
My identity is strongly linked to the brand I wear
Jeans is my preferred choice of apparel considering my
daily work routine
When I wear branded jeans, I feel like a star.
Branded jeans makes me feel confident
I prefer foreign jean brands compared to Indian ones
It is important for me to own the latest fashion in jeans
I like jeans that make the most of my figure
I feel inadequate if I do not possess the same brand of
jeans as my peer does
I am concerned about the brand I wear
I spend a lot of money on buying jeans
Quality of jeans is more important to me than its
fashion appeal
My selections are strongly influenced by Jeans worn of
people I admire
I feel good when I buy a new pair of jeans

3. Which is your favourite type of trousers? (Mention only single response)

Jeans

Cotton Pants

Linen Trousers

4. What type of jeans do you normally purchase?

o Branded
o Unbranded

Chinos

5. Mark the following attributes for the following denim brands on a scale of 1 to 7. (1 worst,
7- best)
Attributes/Brands
Price
Durability
Range
Stretchability
Style
Design
Colours
Fit
Special Finish
Fabric
Recognition from
Peers

Levis

Lee

Wrangler

6. What is the frequency of purchase?

Monthly

Quarterly

Half Yearly

7. Where do you make purchase of jeans?

Online
Physical Stores
Exclusive brand store
Multi brand outlets
Others

Annually

8. What are the important influencers while purchasing a pair of jeans? (1 Very Unimportant, 5 Very Important)

Very
Unimportant Neutral
Unimportant Neutral
Brand
Personality
Price
Durability
Promotional
offers/
discounts
Stretchability
Range
Style
Special finish
Fabric
Fit
Design
Colours
Recognition
from peers

Important

Very
Important

9. Which of the following visual cues are important in a shopping experience to you?
Very
Unimportant Neutral
Unimportant Neutral
Windowdisplays
(Mannequin)
Background
music

Pleasant
Fragrance
Bright
Colours
inside store
Attractive
Lighting
Attractive
Flooring
Organised
Display of
merchandise

Important

Very
Important