Professional Documents
Culture Documents
ON
MARKETING STRATEGIES OF ACTION SHOES
SUBMITTED IN THE PARTIAL FULFILLMENT OF THE
REQUIREMENT OF THE AWARD FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
SUBMITTED BY
HARMEET SINGH CHHABRA
ENROLLMENT NO.-06090201713
SESSION-(2013-2016), SEMESTER 3RD
UNDER THE GUIDANCE OF
MS. HARLEEN KAUR
ACKNOWLEDGEMENT
I would like to offer my sincere gratitude to various people, who directly or
indirectly contributed in the development of this work and who influenced
my thinking, behavior, and acts during the course of study.
I am indebted to MS.HARLEEN KAUR, Faculty - SGTBIMIT, and
SGTBIMIT College for their support, co-operation and motivation provided
to me during the study. Many others had a direct or indirect by no means
negligible contribution in the completion of the project.
The project has been a learning experience for me and would not have been
possible without the support and guidance of the above mentioned people.
Needless to say, I alone remain responsible for any errors that might have
crept into the pages, despite of my best possible effort to avoid them.
PLACE:DELHI
Date
EXECUTIVE SUMMARY
I have made an effort through this research study to make a report which proves
beneficial to both the company and the industry. I have made my report on
various aspects related to the market potential of the new product series of Action
Shoes.
TABLE OF CONTENTS
Chapter TOPIC
DECLARATION
CERTIFICATE
ACKNOWLEDGEMENT
EXECUTIVE SUMMARY
2.
3.
4.
5.
6.
7.
PAGE NO.
i
ii
iii
iv
INTRODUCTION
COMPANY PROFILE
2.1 CONCEPTUAL
DISCUSSION
2.2 SWOT ANALYSIS
RESEARCH METHODOLOGY
3.1 Research objectives
3.2 Research design
3.3 Data sources
3.4 Sample design
3.5 Limitations of the research
DATA ANALYSIS AND
INTERPRETATIONS
FINDING&
RECOMMENDATIONS
1-9
CONCLUSION
ANNEXURE
QUESTIONNAIRE
BIBLIOGRAPYH
70-73
10-51
52-56
57-69
70-73