I

WELCOME
music comes first,
guts after

TABLE
OF
CONTENT
table of
content

i
1

about
2

vision
mission

readership

4
5

segmentation
6

partnership
7

the features
social media channels

8
9

editorial & contact

documentation

10

ABOUT

Svanapaper is a Jakarta-based online music magazine

which was established in 2011. We do a coverage for music concerts, music
festivals, interview local / international musicians, do a review for music
albums, communities, and also leisures. Our coverage is mostly in Jakarta,
Malaysia, Singapore and around. Svanapaper has been known for the credibility of the articles. With an international coverage , We have built a good
networking with some of the international and local artists,
promoters, and other media companies.

VISION
To deliver the trustworthy and genuine articles
about music, communities, and leisures for
music fan in Indonesia and around.

Creating reliable
articles about
the current things
in music, communities,
and leisures

Building a good
relationship
with the promoters,
media relations,
artists, and communities

MISSION
3

Broadening in a
widespread scale
of events outside Indonesia

Establishing a connection
between the fans to the
proffesional parties and
vice versa.

READER
SHIP
Svanapapers materials are targeted for
people who have a huge interest in music and
lifestyle. The age segmentation for Svanapaper is flexible, but they are mostly 14 30
years old (men and women).

70%
20%
10%
MUSIC
commu
leisure
nity

Eventhough Svanapaper is originally from

Indonesia, the readers are not a local base,
but they are also from Singapore, Malaysia,
Thailand, and around.
Svanapaper use English for a wider and
international audience and that is why
Svanapaper are different. The readers are the
youthful generation and more dynamic which
can describe our tagline music comes first,
guts after.

90%
4%
4%
2%
indone
singa
malay
others
sian

porean
16.7%

female 33.6%
male 65.7%

11.9%

2%
13-17

18-24

sian

25-34

5%

1.6%

0.9%

0.3%

0.2%

35-44

45-54

55-64

65+

2%

0.9%

5.8%

28.7%

0.5%

22.2%

SEGMENTATION

a
b

TEENS
age
13-18
ADULT YOUTH
age
19-34

Our market is people who have a youthful

spirit and open with a wide range of music
genres.

PARTNERSHIP
Contribution
As a media partner, Svanapaper will be doing a media
blasting of the event through the social media tools
(Facebook, Twitter, and etc), creating promotional articles
(include trivia articles), putting banner on the websites
front page, and other duties that have been agreed with
the promoter.
As a non-media partner, Svanapaper will be doing a
coverage of the event and publish the review on the
website

need to
know

LIVE
EVENTS
A review of the live events.

THE NEXT
BIG THING
A weekly feature of the
international new acts in
the industry.

Containing of the latest

news about music and life
style.

THE
FEATURES
Community

Local Vocal

A coverage for the

community

A biweekly feature of
Indonesias local acts.

INTERVIEW In The Room

An interview with local
/ international profiles.

An exclusive acoustic
session with local or
international artists

SOCIAL
MEDIA
CHANNELS

Facebook

www.facebook.com/svanapaper ( 1.200s Likes)

Twitter

www.twitter.com/svanapaper (900s Followers)

Youtube

www.youtube.com/svanapaper

EDITORIAL

Dorothy Toruan (Editor in Chief )

Alcander Alonzo (Editor)
Putri Bianca (Public Relation)
Andriani Nur Pratiwi (Photo Editor)

: dorothy@svanapaper.com
: alcander_alcander@yahoo.com
: bianca@svanapaper.com
: andrianinp@svanapaper.com

Contributor
Faisal Nugraha
Tami Sabran
Tiara Ayuwardani

: vivalafaisal@gmail.com
: tamisabran@yahoo.com
: hellotir@yahoo.com

For further informations and looks about Svanapaper, please surf to

www.svanapaper.com

CONTACT
For any suggestions, enquiries, or media partners proposals, please drop your
e-mail to > hello@svanapaper.com

DOCUMENTATION

WWW.SVANAPAPER.COM