MBA Project Synopsis / Proposal

Project Proposal
On

Analysis of sales promotion and advertising

strategies

Prepared by Mr. Atanu Maity

Roll No : 000-0000000
XXXX XXXX University

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MBA Project Synopsis / Proposal

Table of Content

INTRODUCTION:......................................................................................................3
OBJECTIVES:.............................................................................................................4
HYPOTHESIS:............................................................................................................4
METHODOLOGY:.....................................................................................................5
PRIMARY DATA:.......................................................................................................5
SECONDARY DATA:.................................................................................................5
BIBLIOGRAPHY:.......................................................................................................5

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MBA Project Synopsis / Proposal

Analysis of sales promotion and advertising strategies

INTRODUCTION:
Sales promotions are action-focused marketing events whose purpose is to have
a direct impact on the behavior of the firms customers. There are three major
types of sales promotions: consumer promotions, retailer promotions, and trade
promotions. Throughout the world, sales promotions offered to consumers are an
integral part of the marketing mix for many consumer products. Increasing
importance of sales promotions as a percentage of the total advertising and
promotional budget and increasing at a rate of 12 percent per year over the last
10 years, studies that strive to understand the impact of sales promotions on
consumers are very important. An advertising strategy is a campaign developed
to communicate ideas about products and services to potential consumers in the
hopes of convincing them to buy those products and services. This strategy,
when built in a rational and intelligent manner, will reflect other business
considerations and objectives as well. Advertising strategies focus on achieving
three general goals 1) promote awareness of a business and its product or
services; 2) stimulate sales directly and "attract competitors' customers"; and 3)
establish or modify a business' image.

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MBA Project Synopsis / Proposal

OBJECTIVES:
1. To examine the sales promotion & Advertising Strategies.

HYPOTHESIS:
1. Every product launched by the company is promoted to increase its sales.

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MBA Project Synopsis / Proposal

METHODOLOGY:
Study is going to be conducted in the District Kanpur in Uttar Pradesh.

PRIMARY DATA:
A questionnaire survey will be conducted for the purpose of the study. The study
is based on primary as well as secondary data. Primary data will be collected
from a sample of 75 respondents of Kanpur District chosen using non-probability
judgment sampling and using a structured questionnaire.

SECONDARY DATA:
Secondary data is the data, which is already in existence. It will be collected
mainly through internet and some help will also be taken from books and articles.
Secondary sources of data will include publication of Self Help Groups, Journals
and Periodicals.

BIBLIOGRAPHY:
1. http://publishing.eur.nl
2. http://www.enotes.com

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