Professional Documents
Culture Documents
3. The strategic model suggests that managements goal should be to align three strategic
objectives (What we need to do, what can we do, what do we want to do?) to reduce
strategic tensions. Describe what is meant by any two of these strategic objectives and
why they may cause strategic tensions. (3 Marks)
One mark for each proper description of strategic objective and one mark for accurate
description of source of tension.
A -What we need to do? Focuses on an external evaluation that identifies opportunities and
threats in the competitive environment. Help organizations establish strategic direction for
growth and path for future success.
B - What can we do? Focuses on an internal evaluation of the organizations capabilities.
Allows managers to leverage organizations strengths and address weaknesses
C - What do we want to do? Focuses on managements intentions, preferences and desires.
Organizations cannot do everything so management must establish their priorities to focus their
attention.
Some examples of tensions include:
A/B tension Organizations may not have the capability to take advantage of opportunities
available in the marketplace (no money to fund growth in emerging market), there may be
limited opportunities in the market to leverage the organizations strengths, emerging market
threats may threaten an organizations strengths (exporter to US facing appreciating dollar
value).
B/C Organization may not be capable of achieving managements objectives (management
wants to substantially increase sales but current resources are already stretched), Management
may not establish objectives that utilize organizations capabilities (significant cash reserves are
not utilized because management is conservative in their planning for expansion).
A/C Many opportunities may be available but management does not exploit them (European
market growth opportunity not pursued because management focus is on South American
expansion), management may avoid riskier, but potentially more lucrative, opportunities
(management may be risk averse to protect their jobs) or may take unnecessary risks with there is
low likelihood of success.
4. We discussed the article Cultural quotient test tells much about individual in class.
Explain the purpose of conducting a cultural quotient evaluation and provide two reasons
why this is important for Canadian managers. (3 marks)
One mark for proper description of purpose of CQ evaluation, and one mark for each proper
explanation of its importance.
Cultural Quotient evaluates an individuals willingness, capacity and strategy to understand
others cultural attributes.
It is important to Canadian managers because bridges communication and collaboration gaps,
diversity in the Canadian workplace is increasing, 250,000 new immigrants enter Canada each
year, other cultures have values and beliefs that may affect how employees may behave or react
in situations, lack of understanding could lead to turnover