Assessment Brief Level Four Undergraduate

Module Code:

TM0111

Module Title:

The Travel and Tourism Business

Distributed on:

Hand in Date:

Further information about general assessment criteria, ARNA regulations, referencing and plagiarism
can be found on the modules site on the e-Learning Portal. Students are advised to read and follow
this information.
Instructions on Assessment:
Please note there are 2 components to this assessment, one of which is group work and one is
individual
1) 2500 word Group Report (40%)
You will be allocated groups to work on this report, as part of this you will be required to complete a
peer evaluation form. The peer evaluation process may impact on the individual marks awarded for
this component of the assessment.

Part one: (1000 words)

o Review the role of the intermediary within the distribution of travel and tourism
products
Part two: (1500 words)
o Critically discuss the arguments for and against disintermediation of the distribution
channel in tourism

NB. You will be expected to use examples to back up your claims.

2) 2 hour open file exam (60%)
Further instructions on the exam will be given in semester 2.
This assessment includes group work and/or peer assessment or evaluation. It is important that
students familiarise themselves with protocols for these activities and follow these during the course of
the assessment. The document can be found on the modules site on the e-Learning Portal.
Word limits and penalties for assignments
If the assignment is within +10% of the stated word limit no penalty will apply.
The word count is to be declared on the front page of your assignment and the assignment cover
sheet. The word count does not include:
Title and
Contents page
Glossary

Reference list

Appendices

Bibliography

Quotes from
interviews and focus
groups.

Appropriate tables,
figures and
illustrations

Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. dib-dab
nonsense analysis (Smith, 2011 p.123)] are INCLUDED in the word count.
If this word count is falsified, students are reminded that under ARNA page 30 Section 3.4 this will be
regarded as academic misconduct.

Assessment Brief Level Four Undergraduate

If the word limit of the full assignment exceeds the +10% limit, 10% of the mark provisionally awarded
to the assignment will be deducted. For example: if the assignment is worth 70 marks but is above the
word limit by more than 10%, a penalty of 7 marks will be imposed, giving a final mark of 63.
Students are advised that they may be asked to submit an electronic version of their assignment.
Time limits and penalties for presentations
The time allocated for the presentation must be adhered to. At the end of this time, the presentation
will be stopped and will be marked based on what has been delivered within the time limit.
Submission of Assessment:
All assignments must be submitted via the Undergraduate Programme Office. Each assignment must
be accompanied by an Assessed Work Form which must be completed in full. The assignment will not
be accepted by the Undergraduate Programme Office unless the form is completed correctly.
Marked assignments will be returned to students. It is advisable to retain a copy of your assignment
for you own records. Your mark will be returned on the Assessed Work Form via the Undergraduate
Programme Office.
Mapping to Programme Goals and Objectives:
This assessment will contribute directly to the following Undergraduate programme goals and
objectives.
1. Knowledgeable about the theory and practice of international business and management
Objectives:
Students will be able to:
x

1.

Acquire knowledge of functional areas of business and management.

2.

Acquire knowledge of specialist areas of business.

3.

Apply their knowledge to business and management contexts.

4.

Conduct contemporary research into business and management.

2. Skilful in the use of professional and managerial techniques and processes

Objectives:
Students will be able to:
x

1.

Provide evidence of self reflection as a means of informing personal development planning.

2.

Demonstrate effective interpersonal communication skills and the ability to work in a team.

3.

Demonstrate critical thinking skills .

4.

Demonstrate problem solving skills.

3. Aware of ethical issues impacting on business and professional practice

Objectives:
Students will be able to:

Assessment Brief Level Four Undergraduate

1.

Identify an ethical dilemma in a business situation

2.

Suggest ethical solutions to this dilemma

4. Employable as graduates
Objectives:
Students will be able to:
1.

In the context of securing graduate employment demonstrate the skills of self presentation.

Assessment Brief Level Four Undergraduate

Assessment Criteria (NBS)

Module Specific Assessment Criteria
Trait

0 - 29
Very weak /non
existent grasp of
the changing
nature of
distribution within
travel and tourism
and the role of
intermediaries.
Failure to apply
relevant skills and
work may be
inarticulate and /
or
incomprehensible.

30 - 39
Minimal
awareness of
the changing
nature grasp of
the changing
nature of
distribution
within travel and
tourism and the
role of
intermediaries.

40 - 49
An adequate
piece of work
which displays
some knowledge
grasp of the
changing nature
of distribution
within travel and
tourism and the
role of
intermediaries.

Very limited
appropriate
research on the
topics.

Some omissions
and a lack of
application of
theoretical and
practical issues
in some areas.

Poor
communication
of knowledge.

Reliance on
description
rather than
analysis.

50 - 59
A good and
thorough
knowledge grasp
of the changing
nature of
distribution
within travel and
tourism and the
role of
intermediaries
but it is lacking
in evidence of
research and
weaker in terms
of theoretical
and practical
discussion.
Evidence of
analytical skills
is displayed but
lacks creativity
and focuses on
mainline
debates.
Some examples
included but not
expanded upon.

60 - 69
Well researched
work which
demonstrates
thorough
knowledge and
understanding
grasp of the
changing nature
of distribution
within travel and
tourism and the
role of
intermediaries.
Clear evidence
of understanding
of theoretical
and practical
issues and
analytical skills
are apparent.
A good range of
examples
included.

70 - 79
First rate
knowledge of
grasp of the
changing nature
of distribution
within travel and
tourism and the
role of
intermediaries.
This has been
analysed in such
a way as to
demonstrate a
thorough
understanding of
the complexities
involved.
Excellent level of
research and
strong
theoretical
underpinning of
the discussion.
Creativity
displayed.
An excellent
range of
examples

80 - 100
Thoroughly
critical
discussion which
demonstrates
extensive
research and
knowledge grasp
of the changing
nature of
distribution
within travel and
tourism and the
role of
intermediaries.
Outstanding
application of
knowledge to the
distribution of
travel and
tourism
products.
Advanced
analytical skills
displayed in the
discussion and
creativity and
originality of
thought is
included in the

Assessment Brief Level Four Undergraduate

included and
explored.

discussion.
A thorough
range of
examples
included and
explored.

Note:

For those assessments or partial assessments based on calculation, multiple choice etc. Marks will be gained on an accumulative basis. In these
cases, marks allocated to each section will be made clear.
Students must retain an electronic copy of this assignment and it must be made available within 24 hours of them requesting it be submitted.