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respect and provide vivid recognition and appreciation mechanics in order to encourage knowledge
sharing. In terms of productivity, gamification speaks the digital language of the future generations.
Gamification Co., the leading source for gamification news & info, underlines that by understanding
what makes games fun on a personal level, young professionals require a shorter learning curve for
gamified programs and applications.
Social Games Observer also predicts that Gamification Market to Reach $2.8 Billion in US by 2016.
But also according to research conducted by Social Games Observer there is another interesting
finding: there is evidence that social games seem to appeal to males and females alike. This is a
positive insight for organizations that face workplace gender issues, low innovation climate and maybe
even weak talent development. Both, online and offline innovation games are extremely powerful tools.
Once the organizational goals are meaningful to the employees, they become engaged at an emotional
level according to Gartner Inc. Engagement leads to taking up new challenges in work and when
something is done with will, this achievement certainly drives success. Besides, gaming elements allow
to build a growth path and in that way employees can feel that they are progressing while the complete
another and another challenge, receive achievement after hard work and arrive to the end of next
rewording pleasure loop.
Example: Adopting new applications based on games is a global trend among innovation driven
organisations. Sweden based international company Uponor Group is currently on a doorstep of
starting to implement its roadmap for change. Company Strategic Research & Innovation Manager,
Sleyman Dag, identify as main driver for this process the company need to extend and go beyond the
current product portfolio. He explains that as for the collaborative platforms prefers social network type
of solutions as fun emotion should make it easier to implement and keep it alive.
and reinforcing corporate culture. Ronaldo and Messi scores records are absolutely amazing. With
innovation games, managers can be the leading team heroes. Design storytelling games rewards
learners achieving recognition. Collecting trends in the crowd will be awarded by direct the business to
F1 fast lane growth demands, mobile game based skills combined like-minded goals.
Big issues that concern the business world and that directly have a huge impact on society, as the case
of agriculture and food, finance, health and wellness, energy and transport, are always good topics for
games experiences. The idea of using games mechanisms apply to different services and products and
will lead to safe and reliable environment.
Achieve that trust can play thinking, sharing, developing and thus implement a coherent strategic
vision. Will be useful to explore the specific practices and obtain an increase in productivity and
education of the behaviors that we all want to achieve.
How?
1. Understand the topic
2. Identify the content
3. Define the mission
4. Play the game
5. Develop the mechanism
6. Test, monitor and evaluate
We wish to promote other good examples that connects business requirements to high value innovation
games experience. Share with us your valuable insights!