Anu Shankdhar

Brand Building - Brook Bond Taj Mahal Tea at Hindustan Unilever Limited

Summary
A marketing professional with 6.4 years of experience into Branding & Marketing communication, Marketing
research, Media Planning, ATL /BTL Activation,,Digital Marketing,Direct marketing ,Consumer Engagement,
New Product launch, Shopper immersion and Rural Marketing.

Experience
Brand Building - Brook Bond Taj Mahal Tea at Hindustan Unilever Limited
February 2012 - Present (2 years 10 months)
Brand Building -Rural Marketing at Hindustan Unilever Limited
November 2010 - February 2012 (1 year 4 months)
Played crucial role in creating world class consumer engagement rural model in yr 2011 Khushiyon Ki
Doli, Perfect Village in yr 2012 and, Urban version Home to Home.
KKD Contacted 1.14 cr HHs contacted in Media Dark geographies & over 4Lakh retailers directly, making
this Indias largest rural contact program which lead to significant increase in rural market share, awareness
& penetration for HPC brands.
Created high impact, high intensity model of marketing new category brands to Indian villages - Perfect
Village model. 50L consumer contacts, 2 lakh local brand influencers,1.5 million children contacts,1lakh
stores, 3X increase in TLC category, expanded direct coverage, delivered high quality execution lead to
market share gain for HUL.
Marketing at Future Group People Office
July 2008 - November 2010 (2 years 5 months)
Explored newer ways to communicate with the rural audiences through new media options like DTH, Mobile
etc.Yr 2008-10 handled 360 degree marketing communication for Future Groups largest format Big
Bazaar.
Role involved monitoring West Zone Big Bazaar stores performance & accordingly building sector wise
strategy plan. Plan timely ATL & BTL activation, act as a bridge between category teams & agencies in order
to ensure timely release of TV & Print Advertisements.

Languages
English
Hindi

(Full professional proficiency)

(Native or bilingual proficiency)

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Skills & Expertise

Retail
Team Management
Brand Management
Marketing
Product Marketing
Advertising
Marketing Strategy
Market Research
Merchandising
Marketing Communications
Direct Marketing
Digital Marketing
FMCG
Customer Engagement
Networking
Rural Marketing
Campaign Managment
Consumer Marketing
Brand Development
Consumer Insight
Marketing Research

Education
University of Pune
Master of Business Administration (M.B.A.), Marketing, 2006 - 2008
Grade: 1st
Delhi Public School
High School, Science, 1998 - 2000
Grade: 1st

Interests
Painting, Music, Advertising, Cricket, Digital Marketing, Innovative Marketing tactics. Travelling, Cooking,
Market trends, Management training

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Anu Shankdhar
Brand Building - Brook Bond Taj Mahal Tea at Hindustan Unilever Limited

Contact Anu on LinkedIn

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