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Summary
Name
Khizer Ausama Memon eligent Syed Nusrat ullah Azfar Aslam Muhammad Muddassir
Hussain waqar REHANA Syed Shahzaib Hussain Bilal shariq aisha fawad Omar Abira Zaki Muhammad
Yousuf SUGAND RAMESH ... saniya umair imran siddiqui Kiran Ashraf Fayaz Arham
Saleem Ayaz Afsheen monika Abid Haider madiha Seema Danish Khalil amin haleema fazal Aneeba
Asim talha Azhar Hasan jamil hammad ali Hamza Aamnah yousuf Bilal hammad
ahmed hiba Adam khan Abc anam zahid Raisadawood saqib Anum H ajra Asad Hira Sajjad Annam
Basit Ahmed Fozia Iqbal Syeda Sana Nasim Mazhar hafiz ahmed wajahat Nida
Shakil sidra Rehan anam nazish raza kavita Mahwish Fatima shahrukh shahbaz abdul
moiz Farhan Bismah Atiq maaz Adeel Ahmed junaid khan abdullah
shareef S.Ahmed.Ali Talha ariba hira Muhammad Furqan Iqbal Adeel Ahsan ALI RAZA maria
naveed Syed Ali Mesam Nasiha Majid Fatima Hassan Qadr asad Shaheer raza Ayesha aamnah
yousuf aisha sultan amna Ammar Muhammad Pervez Ali Shaikh Fahad Mohammad Zain
Siddiqui halima Umer Bin Ajmal midhat Muhammad Saad Taufeeq Muhammad Ali Khan Affan Uzma
rajper nimra bilalImtiaz Hussain Rameez Naila Anam Muhammad Faisal Ahmed Siddiqui maryam
z Hanzala Shamsi Zain

Profession
MBA- Business studies Financial Analyst civil engineer syudent government servent Engineering Fashion
Designer non student Software Developer pharm d Teaching medical student sales Engineer marketing
exec Advertising Student Marketer teaching Engineer/Student INtegrity
Engineer Trader Engineer Teacher hussain Housewife house wifeengineer n/a student doctor sekf
employed Supply Chain Officer student Computer Engineer Banker engieer Metallurgical
Engineer Administrator House wife trainer agenttextile marketing Bussiness education software
engineer Hussain STUDENT Studying MBBS Filmmaker stdnt sudent studeny engineer Design
Engineer Software Engineermarketer auditing Student Production manager

Age
Less than 10 years

0%

10-20 years

8%

20-30 years

106

88%

30-40 years

2%

40-50 years

1%

More than 50 years

2%

Age
Less than 10 years

0%

10-20 years

3%

20-30 years

31

94%

30-40 years

3%

40-50 years

0%

More than 50 years

0%

What is your current monthly income (in PKR)?

Nil

55

46%

10000-20000

21

18%

20000-30000

17

14%

30000-40000

7%

40000-50000

5%

13

11%

>50000

How often do you purchase biscuits?

Daily

15

13%

Once in 2-3 days

43

36%

Once a week

29

24%

Once a month

33

28%

What attracts you most to a new untried brand of biscuits?


Advertisements

34

28%

Attractive packaging

15

13%

Biscuit name / picture

7%

Described taste

58

48%

Cheaper price

0%

Other's opinion

4%

Where do you generally buy biscuits from?

Retail Stores

69

58%

Super Markets

48

40%

3%

Wholesale Markets

When do you generally eat biscuits?


Breakfast

12

10%

Tea Break / Snacks

48

40%

In between meals

10

8%

Whenever hungry

36

30%

While studying/working

11

9%

3%

While travelling

Which type of biscuit will you like to eat


Combination crispy, low sugar some healthy low sugar biscuit choclste Chocolate
biscuits Choclate choclate cardamom,round,cream,white chocolate flavour chocolate, coffeechocolate,
cheesecake, etc chocolate flavor Chocolate flavored biscuits Zeera Buscuits choloclate filled any
flavor,round,no combination,other than black round and vanilla crispy Butter,Chocolate cream or
chocolate flavour local bakery biscuits Any Flavor tea buiscut sweet,square coconut chocolate
biscuites chocolate biscuit or zera plus cream filled chocolate biscuitshazelnut short bread cookies and
pure chocolate cocoa butter cookies biscuits which leave a good taste in mouth chocolate, peanut , salty,
etc. , wheaty, healthy, without cream chocolate biscuits Flavor chocolate strawberry marie
gold chocolate Plain with zeera centered fill chocolate type round, black, covered with chocolate any
flavor chocolate coffee flavorCombinations coconut n butter fllavor coated biscuit Chocolate
flavor choclate Caramel salty+sweet chocolate, creamy salty, creamy, chocolate dont know limon Small,
non-creamany flavor except coconut cookies any Flavour chocolate flavor creamy
biscuits squre flavor COCONUT chocolate, less sweet. crisp, do not break in packing.
square Chocolate non creamy salty Any Chocolate flavor tea
biscut Round circle Chocolate Chocolaet Coconut biscuit CHOCLATE any that tastes Coconut, Round,
White chocolate any shapenuts(peanut or almond) choclate and coconut intense dark chocolate biscuits
loaded with chunks of nuts n choc chips Any flavor creamy depends on my mood. sometime salty
sometimes cream biscuits nuts biscuits cream filled saltish biscuits

When you hear the word biscuit, what is the first brand that comes in
your mind?
LU prince by lu CHocollato peak frean's hilal Rite biscony candy prince, chocolate chip butter
puff glucose choclate chip Dnt know Lu candi bakeri bst(coconut one)nothing. Bisconni many - LU, peak
freans, parley, etc oreo sooper (not every time) loacker keebler+nabsico Super coconut peak
freams Peek Freans Prince Royal Dane lusaltish tuc candi oreo rio Gala sooper round
shape bisticks Peekfreans RIO Zeera Plus bisconi chocolate chip cookie Taste munna
biscuit choclate peak Freans light to eat thing which tastes good novita kraft and bisconni continental
biscuits bisconni peek freans peak frence Biscuni peak freans OREO jam hearts chocolate
chips food dew berrytuc chocolatechip biscuit Oreo super prince Bisconi Sooper peak
freence rio EBM Biscony Peak Freans gluco sooper it depends on what biscuit I am eating n those
daysrite danish Tuc

Taste

7%

6%

1%

3%

6%

5%

4%

14

12%

22

18%

10

46

38%

Brand Name
1

3%

7%

12

10%

8%

18

15%

13

11%

17

14%

21

18%

11

9%

10

7%

8%

3%

10

8%

Price

11

9%

22

18%

16

13%

11

9%

13

11%

11

9%

10

13

11%

Packaging
1

4%

5%

5%

8%

14

12%

15

13%

16

13%

15

13%

20

17%

10

14

12%

Advertisements
1

10

8%

4%

8%

4%

6%

16

13%

22

18%

22

18%

11

9%

10

13

11%

Variety
1

5%

6%

3%

4%

14

12%

18

15%

15

13%

18

15%

19

16%

10

14

12%

Availability
1

6%

3%

2%

1%

8%

6%

18

15%

24

20%

15

13%

10

33

28%

Variety
1

3%

5%

5%

7%

13

11%

17

14%

15

13%

25

21%

13

11%

10

13

11%

Different Sizes / Packages


1

3%

3%

6%

7%

14

12%

20

17%

23

19%

19

16%

11

9%

10

11

9%

Freshness
1

6%

3%

1%

3%

2%

4%

5%

3%

22

18%

10

65

54%

Nutrition
1

6%

2%

3%

7%

10

8%

17

14%

6%

20

17%

11

9%

10

34

28%

Number of daily responses

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