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(1) Strengths: companys characteristics that make it have advantages over others.
(2) Weaknesses: companys characteristics that make it become disadvantage to others.
(3) Opportunities: potential objective changes from outside that bring more successful chances to the
company.
(4) Threats: outsides elements that causes negative effects on the company.
Marketing mix
Marketing mix is also called 4Ps. Its one of the most popular terms in marketing, part of marketing
plan. We mainly focus on four aspects of it: product, price, place and promotion.
(1) Product: all key features and benefits that customers gain from buying products or services.
(2) Price: products or services are provided with the most attractive and suitable price for consumers
and retain companys competitive advantages.
(3) Place: at where products or services are made, sold, distributed and always available to customer to
buy.
(4) Promotion: activities that company use to attract customers and make them aware of companys
products or services.
(5) People: people engage in companys working business (staffs, salesman,) and providing high
customer services.