Introduction

Company overview
Headquartered in Mumbai and formed by graduates from leading institutes (IITs, IIMs & AIM),
Corporate Bridge (CB) provides a comprehensive range of professional services spanning the
Integrated Research Analytics & Consulting, Training Solutions and Staffing practices. With
unparalleled experience (CLSA India, KPMG, JPMorgan, SBI Capital Markets, YES Bank, CRISIL
etc) and comprehensive capabilities (CFA, FRM, CAs) across all industries and business functions,
combined with entrepreneurial spirit, we commit to deliver a world class professional services that
endure.

Products & services

Investment Research & Consultancy

Investment Research

Support our clients on a number of areas including Investment Banking, Sellside Research, Buy-side Research and Credit Research products.

Customized Business Research

Customized research that delivers strategic research solutions such as sector
monitoring, data collection and validation, market segment & expansion studies
Address the unique business requirements of our clients and help them add value
to their internal research teams.

Strategic Consulting Services

Quality consulting services in different areas including financial advisory to
startups, small sized as well as mid-sized companies.

Staffing Solutions
Permanent Recruitment
Provide a high-quality, professional recruitment service in all markets where we
specialize.
Extensive data base of unique, passive candidates

Assessment and Training

Wide choice of training and development solutions that help our employees,
associates and clients' workforces to improve their skills and gain qualifications

Training Solutions
Corporate Training
Enable world-class companies to increase productivity, teamwork and
performance with state of art training

Campus Connect
Organize short term as well as long term comprehensive training programs that
bridge the gap between theory and on-the-job application
Hands-on training to equip students with skill sets they need to excel in a
competitive environment

Key Persons

Mr. Dheeraj Vaidya (Co-Founder & CEO)

B.Tech from IIT Delhi and MBA from IIM Lucknow
Has trained 1000+ professionals and students
Conducted high impact training programs for IIMs

Mr. D. Balasubramaniam (President, Investment Research)

15 years of rich and varied experience across consulting

Mr. Kavish Sarawgi (President, Business & Strategic Consulting)

Worked with KPMG in consulting role across financial services
Awarded Chairmans Gold Medal for securing 1st Rank in university

Mr. Vishal Kulkarni (President, Training & Staffing Solutions)

Worked for ICICI Bank as a Risk Analyst covering Small and Medium Enterprise
An MBA from JBIMS Mumbai and also is a CFA Chaterholder

Competitors Major

ABC Consultants Pvt. Ltd.

Amritt Ventures
Catapult Management Resources Pvt. Ltd.
Dev Solution
Master Mind Networks
New Star Consulting
Careerist Management Consultants
Reliance Quality Consultant

Location
Corporate Office:
Corporate Bridge Consultancy Pvt. Ltd.
5,Natwar Nagar, Jogeshwari (East)
Mumbai - 400 060
Tel (91) 22-3206 9072

Registered Office:
155/153, Indus Empire,
Trilanga Bhopal (MP) 462029

Branch Office:
New Delhi, Jaipur, Kota, Kolkata,
Pune ,Vishakhapatnam etc

About MIDAS TOUCH

Workshop Structure
MIDAS TOUCH consists 100 hours of training program (including offline and online
modules). The MIDAS TOUCH workshop would be concluded in 7 full days. We do look
forward for organizing the workshop at campus premises itself. Depending on mutual
convenience, the workshop could be conducted in the following format:
All seven days at one go (Monday to Sunday)
Two days in a week (Saturday and Sunday)
One day in a week (Each Saturday or Each Sunday)

Cost Structure
24x7 Online support (1 full year subscription) Rs.
2,500 per
Placement Training Books (10+) Rs. 1,000 per set
Overall cost for the above two and 7 day program
(offline) Rs. 1,000 per student
It includes
Professional CV Prep

CV upload on company website and evaluation by

company faculty

Psychometric Test

Its taken to understand the basic nature,

Softer issues and desired qualities

Aptitude Test

Quantitative Analysis, Verbal Ability, Data

Interpretation, and Logical Reasoning

Group Discussion

Abstract GD, Topical GD, Case Study GD

Interview Preparation

Mock Interview by experts and experienced people

Industry Speaker Series

Speakers with experience in different companies

24x7 Online Support

Self Assessment Test and videos on GD &

Interviews

Business Etiquettes

Sensitize student towards dressing etiquettes

Placement Assistance

Provides company profile, past papers and GD

Topics

Training Books

Contains aptitude test, GD and interview prep guide

Research Methodology
Research design
Quantitative Research:
As per my given title I have to know the feasibility of the product MIDAS TOUCH in
Jodhpur and strategize its marketing policies and promote the product in Jodhpur so far
this purpose I had chosen to study the current market scenario of Jodhpur by doing a
descriptive research for first phase of our project, where we collected all fact and figures
related to the institutes and colleges, their branches, number of students, their placement

needs, and their paying capability.

Qualitative Research:
Apart from this as per my second part of title strategize and conceptualize the product so
for this I had done qualitative research through which I tried to collect the information
regarding the preference of a student and analyze their paying capability, vacant time
which they have to attend this offline training program, preference about the features
which they want to have in this training product, and how much they are assured about
their placement.

Sampling Technique

Random Sampling

:
:

Interaction and Questionnaire

Websites

Data Collection
Primary Data
Secondary Data

Research Tools
Survey through questionnaire
o Pilot Survey with open ended questions
o Final Survey with close ended questions
(Survey done by meeting students in engineering and management colleges)
Personal Interaction with the management of colleges and institutes

Data Universe

Number of people who are seeking for the job in

Delhi NCR after completing professional

courses

Sample Size
Sample Size taken :
Pilot Survey Size :

100
10

 Confidence Level :

90% (approximate)

Progress of the Project

Interaction with the management / placement department of colleges and

institutes for promotional activities

Above institutes and colleges visited and promoted our product there.

o Affixed the posters on notice boards of the institutes and colleges.

Interaction with the management of institutes and organizations that are

already providing such type of services in NCR Delhi for tie-ups.

o Met with management of above institutes among which 5 are ready for tieups.

Pilot Survey through open ended questions (Pilot Survey size: 10)

 Interaction with the students and job-seekers to promote the product and
collect the information which is necessary to strategize the marketing of
product in NCR Delhi.

o Met with the students in colleges i.e. MERI College and IITM and get the
questionnaires filled.

o Met with the people who already have the degrees but dont have jobs and
preparing for that.

Promotion of the product during the survey through questionnaires.

An introductory seminar for interaction among the company people and

the management of institutes who have given the positive response.

o It is going to be organized by the company people for the management

persons of the institutes and colleges which have shown their positive
response regarding buying this product.

Data Collection by Interaction

Date- 4th june 2009

Team

Name Of
Institute

Concerne
d Person

Contact
number

Requirements

Remarks

Amit Gupta,
Sanjay Khan,
Sandeep
pandey, Vishal
Kumar

B.S. Anangpuria
Institute of
Technology and
Management

Pankaj
Sharma(T.P.
O.)

01292206750,
09999366704

Looking for long

term full year
program, Profile of
faculties, Blueprint
of course.

Looking for
assured
placements.

Amit Gupta,
Sanjay Khan,
Sandeep
Pandey, Vishal
kumar.

Al- Falah School of

Engg. & Tech.

M. A. Faridi
(T. P.O.)

951292206223,
09810921289

10

suggest to meet Pr.

Abdul Mobeen
(Advisor to
Chairman)

Students are
not willing to
pay for
additional such
type of courses.

Date- 8th
june 2009

Sandeep
pandey, Vishal
kumar

Al- Falah School of

Engg. & Tech.

Pr. Abdul
Mobeen
(Advisor to
Chairman)

951292206223

The college is
providing these
courses to the
students.

Date-10th june 2009

Sandeep
pandey

B. S. A. Institute of
pharmacy

Shipra
Sahani
(Receptionis
t).

They don't
have need of
such type of
programmes.

Such kind of
programs are
run by Govt.
only.

Date-12th
june 2009
Sandeep
pandey

Shiv College of
edu.

Not Met due to vacations

Date-15th june 2009

11

Sandeep
pandey

NIIM institute,
Ghaziabad

Sandeep
pandey

BLS Institute,
Ghaziabad

Not
Available

We should visit the college after 15th Au

Not Met

College was off & will reopen in

August

Date-18th june 2009

Sandeep
Pandey

Gitarattan
International BSchool

Not
Available

27555607/08/
09

Sandeep
Pandey

Vivekananda
Institute of
Proffessional
Studies

Receptionist

01292474028

They will call us b

The right time is August to approach

Date-22nd june 2009

Sandeep
Pandey

Pt. J. L. N. College

Mrs. I.
Dahiya

01292288147

Govt. is providing
free of cost

Sandeep
Pandey

Less Fillas Institute

of Eng. & Tech.

Receptionist

1294091700

college is off & reopen on 1st August

01292401039/666/
777

college is off & reopen after 15st

August

Date-26th june 2009

Sandeep
Pandey

D. V. I. E. T.

12

Date-2nd july 2009

Sandeep
Pandey

Mgmt. Education &

Research Institute

K. K.
989921033,
Sharma
011(T.P.O.)
28522201
placement_meri@yahoo.co
m

Soft Copy about the

History, Key People
& course Detail

Wants the progra

Date-6th july 2009

Sandeep
Pandey

NIAM Institute of
Applied Mgmt.

Receptionist

01294181818

College is off, College will reopen on 1st

Date-8th july
2009

Sandeep
Pandey

Date-13th
july 2009

Mgmt Studies
Promotion Institute

IITM

S. K. Kapoor
(Director)

The
programme is
good

9818533347

Mr. Mandeep Singh (T.P.O.)

011-28525882/28525051
iitm_iipc@y
ahoo.com

13

soft copy of the

Programme, Key
People & Placement
Record

Questionnaire for Final Survey

Name: ____________________

Age: __________

Contact No.: _______________

Sex:

Male

Female

Disagree

Fully Disagree

No

Of Course, No

1 You are assured about your placement Fully Agree

Agree

Neutral

2 Do you want / need such type of product?

Of Course, Yes

Yes

Neutral

3 What features do you like to have in this product?

CV Preparation

Psychometric Test

Aptitude Test

Interview Preparation

Group Discussion

24X7 Support

Industry Speaker Series

Placement Assistance

4 How much can you pay for this product?

Less than Rs. 1,000

Rs. 1,000 to Rs. 5,000

5 Did you ever use any other product of this type?

Yes

No

14

More than Rs. 5,000

6 Rank the features of this product at five point scale Features

Professional CV Preparation

Rank

Psychometric Test
Aptitude Test
Group Discussion

Features
Interview Preparation

Rank

Industry Speaker Series

24X7 Online Support
Placement Assistance

7 How much time can you (spend for) / (give) this product?
Two days in a week (Saturday & Sunday)

All seven days of the week

One day in a week (Saturday / Sunday)

8 What kind of way of learning do you want in this product?
Placement Training Books Rs. 1,000

Full Program Rs. 5,000

24X7 Online support (1 full year subscription) Rs. 2,500

15

Data Analysis

Q.1 Are you assured about your placement ?

Satisfaction Level
No. of People

Fully Agree
4

Agree
12

16

Neutral
27

Disagree
57

Fully Disagree
0

Q.2 Do you want / need such type of product?

Response
No. of People

Of Course, Yes
5

Yes
31

17

Neutral
26

No
34

Of Course, No
4

Q.3 What features do you like to have in this product?

Feature
CV Preparation
Psychometric Test
Aptitude Test
Interview Preparation
Group Discussion
24X7 online support
Industry Speaker Series
Placement Assistance

No. of People
79
68
73
100
98
57
62
95

18

Q.4 How much can you pay for this product?

Product Cost
No. of People

Less than Rs. 1,000

23

Rs. 1,000 to Rs. 5,000

60

19

More than Rs. 5,000

17

Q.5 Did you ever use any other product of this type?

Response
No. of people

Yes
6

No
94

20

21

Q.6 Rank the features of this product at five point scale

Feature
Professional CV Preparation
Psychometric Test
Aptitude Test
Group Discussion
Interview Preparation
24X7 online support
Industry Speaker Series
Placement Assistance

No. of People who have given rank

1
2
3
4
0
2
14
39
4
6
25
33
11
9
28
31
32
44
14
9
64
33
3
0
0
11
34
26
2
3
23
22
2
14
16
29

Professional CV Preparation

5
45
32
21
1
0
29
50
39

Psychometric Test

22

Aptitude Test

Group Discussion

Interview Preparation

24X7 Online Support

23

Industry Speaker Series

Placement Assistance

24

Q.7 How much time can you (spend for) / (give to) this product?

Mode of Time
No. of People

All seven days

7

Saturday and Sunday

16

25

Saturday / Sunday
77

Q.8 What kind of way of learning do you want in this product?

Way of learning
No. of People

Training Books
9

24X7 online support

27

26

Full Program
64

Findings and Results

o 84% people are not assured about their placement.
o 62% people need such type of product like Midas Touch.
o 100% people prefer Interview preparation among the features of this product.
o 60% people are ready to pay between Rs. 1,000 to Rs. 5,000 for this product.
o 94% people did not ever use any other product of this type.
o 77% people choose to come on Saturday / Sunday in offline training program.
o 64% people want full program (costs Rs. 5,000) among the different modes of
Midas Touch.
o

1st Rank is given to Interview preparation and GD by 64% and 32% people
respectively

27

CONCLUSION
Most of the consultancies in India are harping on quality, service,
convenience, satisfaction and assured benefits to their customers. Corporate
Bridge is one of the leading consultancy in India which is providing quality
training and staffing solution to the institutes as well as corporate.
Companies should create value for the customer and must decide suitable
vehicle to deliver desired consumer value.
No doubt that Corporate Bridge is one of the vehicles to deliver value
preposition and also it helps to position the Midas Touch in the mind of
target customers.
Companies need to find out what matches customer requirement and offer
better than competition. Companies certainly need to be innovative in
designing the value proposition and deciding the format to deliver to the
customer. It is not all about deciding the format but all about serving
customer better, faster and at low cost

28

Bibliography

Books & Journals referred:

Marketing Management ( Kotler Philip, 13th Edition)
Research Methodology ( Kothari C.R, 2nd Edition)
Marketing Trilogy & Low Budget High Impact (Kartajaya)

Websites visited:
www.corporatebridge.net
www.technologystudent.com
www.markplunsic.com
www.fractal.com
www.ninah.com

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