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Tourism Studies

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Table of Contents

Introduction ..................................................................................................................................... 3
Role of an International Tourism Manager ..................................................................................... 3
Motives of the Travelers ............................................................................................................. 3
Ensuring Best Service Quality to the Travelers .......................................................................... 4
Advertising Cost is Saved ........................................................................................................... 4
Positive Customer Relationship .................................................................................................. 4
Examples of the Organizations ....................................................................................................... 5
Occupy London Tours Company ................................................................................................ 5
Visit Britain Company ................................................................................................................ 5
Critical Analysis of Strategies leading to Sustainability of Successful Business ........................... 5
Impact of Carbon Management on the Success of the Tourism Business .................................. 5
Strategy of Corporate Social Responsibility ............................................................................... 6
Supply Chain Management Strategy ........................................................................................... 7
Transportation ............................................................................................................................. 7
Security........................................................................................................................................ 7
Conclusion ...................................................................................................................................... 7
References ....................................................................................................................................... 8

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Introduction
A tourism study incorporates the tourism management, which is perceived as the new emerging
concepts and has only changed in the last 30 years. In this respect, the tourism management is a
subject that comprises of numerous aspects. Moreover, the international tourism is widespread
field that consists of different concepts such as economics, accounting, and marketing. The rise
in the development of countries has urged the people to travel around the globe as a tourist can
explore new destinations and innovative cities. The tourist manager plays a vital role in
escalating the revenues of the tourism industry rapidly. Furthermore, it contributes to offer the
best customer services to the tourists as greater number of people dwelling at the hotels
providing large amount of money to the tourism industry. Hence, it is indispensable for the
international tourism manger to welcome the tourists and new travelers with hospitality to ensure
their memorable trip at the particular hotel or guest house (Lemmetyinen & Go, 2009).
The aim of this report is to highlight the role of international tourist manager in the success of the
tourism business. In order to serve the purpose, the prevailing discussion tends to depict the
critical evaluation of the strategies relating to the sustainability of the successful business.
Additionally, the carbon management, supply chain management, corporate social responsibility,
transportation, and the security are analyzed in detail to assess their impact on the success of the
business.
Role of an International Tourism Manager
Tourism is an activity, where tourist takes a trip to any place of the world that appears to be an
interesting and enjoyable journey. In this respect, this voyage is perceived as the one offering
pleasant experiences, relaxation, and any other official business assignments or travel abroad.
Individuals like to go to tours to relish the amazing fun-filled activities, events of different
countries and cultures. Hence, numerous researchers have given an immense literature to assess
the role of international tourism manager comprising of numerous aspects, which are
summarized as below:
Motives of the Travelers
Morrison (2010) identified that the social and cultural perspectives give positive impact
on the communities. In the positive point of view, the traveler discovers new places,
which are not explored before its own outstanding perception and prospect of viewing the
new places. Moreover, the travel fulfills the motives of the traveler such as to meet new
people of different races and cultures. Hence, the role of the international tourism
manager is to enable the promotion of tourism among the myriad of new people around
the world leading to higher proceeds in the business environment. In other words, if the
international tourism manager does not perform his duties well, it would lead to loss for
the tourism industry. Thus, it is the duty of the international tourism manager to assist the
travelers to achieve their motives appropriately by providing the excellent exposure of the
specific trip.

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Ensuring Best Service Quality to the Travelers

As stated by Yu (2009), it is essential for the international tourism manager to offer the
outstanding customer services to the travelers. The main aim is to cater their needs and
demands regarding the customer services of any particular hotel. In other words, if the
workforce of the hotel welcomes every guest with hospitality, it will raise the amount of
revenues for the tourism industry. Moreover, it is explicit that the satisfactory customer
services persuade the people to refer the particular hotel to their friends and other
colleagues. This increases the revenues speedily which strengthens the tourism industry.
Besides, the greater number of people stays at the hotel providing earning to the hotels,
guest houses and pay-in guest rooms. Therefore, the effective role of the international
tourism manager is essential that helps to provide the marvelous customer services to the
travelers and the guests. Thus, the efficient international tourism manager guarantees the
best service quality to the people who stay at the hotels for a certain time period. It is
critical success factor for the success of any business. Frey (2010) argued that if the good
services are not offered to the people it may spread rumors about the bad quality of the
customer services offered to the guests in any particular hotel or Guesthouse.
Advertising Cost is Saved
Jarvis, Weeden, and Simcock (2010) stress that when the people are satisfied with the
services of the hotel; it gives an opportunity to save the marketing costs for the hotel.
Moreover, the people after having the outstanding travel experience of any particular
place give the satisfactory information about the hotel to persuade others in staying for a
long time. Hence, the international tourism manager provides the best hotel services to
the people having the prospect to save the advertising cost. In this regard, the travelers
tell through verbal communication to the new customers about their experiences of
staying at the outstanding hotel, or guesthouse. Thus, the promotion cost saved by the
hotel can be utilized in any other purposes such as investment for the future
developments such as diversification of the hotel in new countries and the expansion of
the size of the hotel allowing thousands of people to stay and relish their wonderful tour.
Positive Customer Relationship
According to Su (2011), every international tourism manager endeavors to build a
positive customer relationship. In this respect, many multinational companies consider
customer relationship a way to make the customers feel happy and delighted. Customer
relationship enables the companies to know about the demands of the customers and
improve the quality of the services offered as compared to the other competitors. In
addition to the above, the customer satisfaction leads to higher profits for the tourism
industry.

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Examples of the Organizations

Occupy London Tours Company
It is famous around the globe for providing the best travel services to the people at reasonable
prices. Moreover, the effective role of international tourism manager gives competitive
advantage over the other competitors. Hence, today it has a significant position in the tourism
industry.
Visit Britain Company
This company is well-known for its spectacular travel services offered to the people through
the online stores. It has almost 150 Britain products in the online shop ranging from
transportation tickets to the venues that are popular among the tourists and tourism packages
for the new travelers. Hence, the good tourism management led it to gain the higher
profitability as contrast to the other companies in the UK.
Critical Analysis of Strategies leading to Sustainability of Successful Business
Impact of Carbon Management on the Success of the Tourism Business
Russo and Van Der Borg (2002) stated that the carbon management is a procedure that
supports the environmental efficiencies in the companies. It is focused to maximize the
efficiencies in the consumption of resources that plays important role in the climatic
changes. Carbon management is a kind of environmental affect on the tourism business.
In this regard, the climate changes are one of the factors that have great impact on the
tourism industry. Tourism is affected by the environmental changes such as greenhouse
gases, growth of carbon polluting the environment and lack of eco-friendly products
make the carbon management an essential aspect for the success of the tourism business.
However, the tourism sector involves to contribute almost 5% of global emissions is
emerging rapidly than the global economy. The carbon management incorporates to
reduce the greenhouse gases effects that may reduce the profits for the tourism business.
Moreover, it is anticipated that in the future the carbon emissions will become twice. In
other words, the rise in the higher-energy transportation tubes and the electric trains may
reduce the recreational activities around the globe (Russo & Van Der Borg, 2002).
Nevertheless, the people would desire to travel in the economic-friendly environments
which are free of carbon-emissions and other pollutants. In this respect, the carbon
management is very crucial for the tourism business to sustain the success in the business
environment. Furthermore, the carbon emissions may spread diseases which would affect
on the heath of the people. In other words, such conditions may discourage the people to
travel in such cities where the carbon management is ineffective (Russo & Van Der Borg,
2002).

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Hence, it is essential for the success of the tourism business to retain the appropriate
carbon management in the competitive environment ensuring healthy environment and
escalating the customer base leading to higher profits. Thus, the main drawback is that
the tourism business would suffer from losses in the absence of carbon management for
the travelers and guests (Russo & Van Der Borg, 2002).
Strategy of Corporate Social Responsibility
Kotler, Bowen, and Makens (2013) emphasize that another strategy adopted by the
tourism businessmen is the implementation of the corporate social responsibility. In other
words, it is a sort of commitment of the business to enhance the economical development
and fulfill the ethical responsibilities. Moreover, it is very significant for the tourism
industry which comprises of health and safety problems. Besides, the commitment is also
done with the shareholders, personnel and the customers. Additionally, this strategy
enables the company to gain customer loyalty and also trust from the workers which offer
their best services to increase the productivity of the company.
However, the corporate social responsibility on one hand enables the company to comply
with the tourism laws such as payment of the taxes ensuring no tax evasion. Additionally,
stakeholder management is also an important aspect of the corporate social responsibility
for the tourism business. The stakeholders invest their money in the business and expect
to receive large amount of dividends from the owners of the company. In other words, the
corporate social responsibility assists the company to ultimately conduct the business
operations effectively. It helps the companies to obey the regulations appropriately in the
competitive environment (Kotler, Bowen, & Makens, 2013). Besides, it also encourages
the companies to do some charity work for the sake of welfare of the people. The
corporate social responsibility makes the companies legally responsible to perform their
duties well in the business environment appropriately. Thus, it also enables the
companies to increase their competitiveness rapidly leading to higher productivity.
Corporate social responsibility augments the financial results which encourages the
investors to invest more money leading to higher proceeds for the companies. Thus, it
also makes the company more competitive through gaining the customer loyalty and
workers commitment in their precise companys goals (Kotler, Bowen, & Makens,
2013).
Conversely, there are few drawbacks of the corporate social responsibility, which are
analysed by the business entities. One of the disadvantages is that the company cannot
conceal its current earnings to avoid the actual tax payment incurred. In some conditions,
when the new companies initiate their new businesses may feel hard to pay the taxes
when it achieve very fewer profits as compared to the other competitors (Kotler, Bowen,
& Makens, 2013).

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Supply Chain Management Strategy

As reported by Shaw (2014), the supply chain management strategy is one that focuses
on the business supply-side procedures to maximize customer value and to gain a
competitive advantage in the business environment. In this regard, the supply chain
management policies assist the organizations to improve their customer services and
attain competitive advantage rapidly. Moreover, it means that it is necessary for the
companies to maintain the good relationship with the suppliers and other trade partners
for the success of the tourism business. Hence, the supply chain management helps
companies to enhance their business operations. This strategy leads the company to
maximize its profits speedily and increasing the productivity of the tourism business.
Transportation
Hjalager (2010) identified that transportation is also an effective strategy that permits the
companies to enhance their business operations. In other words, the transport such as
cabs, trains, airplanes, helicopters offer travel services to the customers. Moreover, the
variety in the transport helps to gain the customer satisfaction very quickly. Furthermore,
the tourism business requires the companies to maintain the best quality of the transport
to satisfy the travelers with the outstanding travel services. Besides, if the companies
uses best quality fuel it may also provide the healthy travel without any pollution which
will grab the attention of myriad of travelers. Hence, effective transportation is also a
success factor for the tourism business in the competitive environment. Consequently, it
is the best way to earn income through offering most appropriate services to the travelers.
Security
This strategy helps to attract the travelers to stay in the hotel for long time. Security
ensures that the individuals are safe at the hotel or guesthouse. Hence, it also increases
the prospects for the tourism business to become successful when myriad of people stay
in the hotel and pay hefty amount of money raising its profitability rapidly in the
competitive environment. (Frey & George, 2010).
Conclusion
The aspiration of this report is to critically evaluate the role of the international tourism manager.
Tourism is an activity that provides the opportunity to earn money in the business environment.
In this regard, the tourism industry appears to be competitive for the new entrants and it is
indispensable for the tourism companies to adopt the most effective strategies that lead to
increase in the profitability of the tourism business. For the sustainable future of the tourism
business, the tourism manager needs to pursue the policies that will enhance the productivity of
the business helping to gain the customer loyalty leading to the higher profits. Subsequently,
tourism business is lucrative when the effective strategies are implemented by the tourism
organizations.

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References

Frey, N., & George, R. (2010). Responsible tourism management. Tourism Management, 621628.
Hjalager, A. M. (2010). A review of innovation research in tourism. Tourism management, 1-12.
Jarvis, N., Weeden, C., & Simcock, N. (2010). The benefits and challenges of sustainable
tourism certification. Journal of Hospitality and Tourism Management, 83-93.
Kotler, P., Bowen, J. T., & Makens, J. C. (2013). Marketing for hospitality and tourism. Prentice
Hall.
Lemmetyinen, A., & Go, F. M. (2009). The key capabilities required for managing tourism
business networks. Tourism Management, 31-40.
Morrison, A. (2010). Small tourism business research change and evolution. International
Journal of Tourism Research, 739-749.
Russo, A. P., & Van Der Borg, J. (2002). Planning considerations for cultural tourism: a case
study of four European cities. Tourism management, 631-637.
Shaw, G. (2014). Entrepreneurial cultures and small business enterprises in tourism. The Wiley
Blackwell Companion to Tourism, 120-131.
Su, B. (2011). Rural tourism . Tourism Management, 1438-1441.
Yu, C. P. (2009). Measuring residents' attitudes toward sustainable tourism. Journal of Travel
Research.

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