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J.P.

Chenet was launched


in two varieties :
Cabernet sauvignon Vin de
Pays dOc &
Blanc de Blancs Vin de
Pays des Ctes de
Gascogne.

PARIS

1987
Following immediate
success the medium sweet
Vin de Pays des Ctes de
Thau and the Cinsault Rose
Vin de Pays dOc were
added to the range.

1991
J.P. Chenet won an
Oscar from the French
institute of Packaging,
as well as the prize for
the future shape of
glass.

2004
7,4 million of 9-litre cases
New bottle embossed with the brands
insignia for the
entire wine range.

1992
0,4 million of 9-litre cases

1994
The 250ml became
available...

1996
The Reserve range was
presented to the trade in
response to consumer
demand.

2000
The Classic range is
available in Bag In
Box 3L.

2004
J.P. Chenet has developed a
range of sparkling wines in
750ml and 200ml.
The range Reserve
upgraded its quality and
was renamed Premier de
Cuve

2005
J.P. Chenets presentation changes for the
750ml and 250ml
formats.

THE ORIGINS OF J.P. CHENET


The vineyards in the different regions are selected for the
various styles required.
From the moment that the grapes begin to ripen, the
chosen vineyards are monitored with care. Our oenologists
are omni-present during the vinification. They work closely
and share their extensive experience with the local
vine-growers and wine makers.
Each style of wine is especially selected for its quality.

The wines are produced by our partners in the


following regions :
GASCOGNY
LANGUEDOC ROUSSILLON
TANG DE THAU

THE J.P. CHENET RANGE

The classic range

The Founders Reserve range

BLANC DE BLANCS
Vin de Pays des Ctes de Gascogne

CINSAULT GRENACHE
Vin de Pays dOc

Blend of Ugni Blanc and Colombard


harvested at peak ripeness. Stainless steel
fermentation at low temperatures to
preserve all the aromas. Cold color
with a pale green tinge. On the
nose, aromas of white fruits,
followed by a subtle hints of
grapefruit and pineapple. Lively,
well-balanced acidity with a
clean, refreshing finish.

70% Cinsault and 30% Grenache


which makes this wine very typical.
The grapes are harvested when ripe,
destemmed and crushed. Fermentation
at a very low temperature to preserve
all the aromas. Clear and brilliant,
very expressive with red summery
fruits, strawberry and spicy notes.
Refreshing delicate with a
balanced acidity and flavours
of freshly picked summer fruit
on the finish.

MERLOT
Vin de Pays dOc
100% Merlot
Harvested at maximum ripeness to
preserve Merlot fruit and delicate
tannins. After controlled
cool-fermentation of the grapes,
the wine is gently pressed then
matured in stainless steel by
micro-oxydation to preserve
the freshness of the fruit
flavors. Following maturation,
the wine is racked, filtered
and bottled. Color is an
intense garnet red, almost
purple. The nose exhibits red
fruit aromas : black currrants,
cherries and raspberry jam. Full
flavored and rich with lush notes of
berry and velvety smooth tannins.

CABERNET SYRAH
Vin de Pays dOc
60% Cabernet Sauvignon and 40% Syrah.
Made from a unique blend of classic varietals
that are harvested at full ripeness, fermented
at controlled temperatures, followed by
gentle pressing. The wine is matured in
stainless steel tanks to conserve the rich
aromas, then bottle-aged for maximum
flavor development. Ruby, red color
intense and clear. On the nose, notes of
cherries, black currants, green peppers,
liquorice and spices. A deep and
flavorfull red wine, with hints of
pepper and spices on the palate.

CHARDONNAY
Vin de Pays dOc

MERLOT CABERNET
Vin de Pays dOc

100% Chardonnay
The grapes are harvested at peak ripeness
then pressed. The wine is fermented at
low temperatures and then aged in oak
barrels.
Clear and brillant, golden tinge. The
bouquet is expressive with notes of acacia
flowers, fresh butter, vanilla, pineapple,
grapefruit and other typical fruits, with
distinctive hints of wood from the oak
barrels.

70% Merlot and 30% Cabernet


Sauvignon
Harvested at full ripeness from the clay
and chalk soils of Limoux in the midi
region of France (as are all the J.P. Chenet
wines), the grapes are crushed and
cool-fermented in the skins. Aged in oak
barrels for six to eight months, the wine
is then blended and bottled.
The result is a ruby red color, complex
bouquet and a round, well-balanced taste
with a fine tannic backbone and good
persistence of fruit. On the nose, aromas
of cherries, leather, vanilla, liquorice, with
spicy and woody notes.

THE SWEET RANGE

MEDIUM SWEET
Vin de Pays des Ctes de Thau

MEDIUM SWEET ROS


Vin de Pays dOc

MEDIUM SWEET ROUGE


Vin de Pays dOc

Mainly made up of Terret , Clairette


and Maccabeu. The grapes are
harvested before they are ripe for
perfect health and pressed rapidly
at a low temperature under inert
gas.Fermented at a very low
temperature. Rapidely fined
and stored to preserve all the
aromas. Wine sweetened with
contrated grape juice. Clear
and brillant, very pale yellow
with a green tinge. Elegant
with aromas of tropical fruit
and white flowers. Fine wine that goes
perfectly with fruit salad. It may also be
served as an aperitif and in wine bars.

A blend of Cinsault and Grenache


varieties. The grapes are harvested
early, crushed then undergo a short
maceration. Fermented at low
temperature. It has a purple red
colour of moderate intensity.
Fragrant aromas of small red
berries. A delicate wine with
good intensity.

A complex blend of 60% Grenache


Noir, 30% Carignan and 10% other
varieties (Merlot and Syrah).
The grapes are harvested at perfect
ripeness. Some are then vinified
through thermo-vinification,
some undergo traditional
maceration with a short
vatting time (around 5 days).
The wine is then stored in
stainless steel tanks under inert
gas. Translucent, moderately
intense ruby red colour. Very
fruity nose of red berries,
blackcurrants and redcurrants,
delicately fragrant with spicy notes.
This wine is easy to drink, round
and supple with a lot of softness.

Q UALITY

IS OUR OBSESSION

AGREEMENTS BETWEEN THE GRANDS CHAIS DE FRANCE GROUP AND


THE PRODUCERS. A WIN-WIN AGREEMENT
Key objective: consistency of style from the grapes to the consumers
It is cited as an example in the wine-growing and wine-making industry given the high stakes
for both producers and our company.
This unique concept aims to achieve overall quality by putting in place a consistent technical and
commercial chain covering all stages of the process from the grapes through to the consumers.
It only involves carefully selected suppliers who are able to guarantee the products safety
based on the quality of the grapes and the excellent standards of hygiene in their cellars.
It typifies what a win-win partnership is about:
For the Grand Chais de France group, which is assured of receiving high quality
wines.
For the producers in the partnership, who benefit from guidance to tailor their
production to market needs and from the means of guaranteeing their future.
This system has been in place for over 15 years with some producers. Such loyalty
shows beyond doubt that a global brand like J.P. Chenet can generate synergies that
benefit all parties involved.
It enables J.P. Chenet and its partners to evolve without losing sight of the need to
guarantee the value of the brand and its positioning.

S UBSTAINABLE

DEVELOPMENT FOCUSED ON THE LONG TERM

WHAT MAJOR BENEFITS DO THESE AGREEMENTS OFFER ?


A guarantee of origin : The wines produced are made exclusively from grapes that are grown and vinified by producers belonging to
the partnership.
Regularity of style : Producers commit to respecting the profile defined for each type of wine used in the blends. Their compliance is
controlled by analyses and wine-tasting once vinification is complete.
Controlled yields : Yield is a key factor in ensuring that the finished product reflects the chosen profile. Co-operative cellars take part
in the decisions over conditions of production in order to ensure that the grapes produced are suited to J.P. Chenets style.
Optimised maturity : Maturity is the other key factor to deliver wines that are suited to our brand. Producing ripe grapes is particularly
important to us, as they give our wines the fruitiness that we require. Grapes are harvested according to ripeness guidelines that are
defined in the profiles set out by Grand Chais de France. They are then tasted and analysed to verify that they have reached
complete maturity.
Total traceability : The wines produced come from plots of land that are identified
and registered with the co-operative cellars. The whole process is monitored,
from the harvest of the grapes through to product launch.
An exhaustive list of requisites : It covers such issues as the analytical and sensory
profile required, the exact conditions of growing and vinification, the traceability
criteria, the definition of acceptability thresholds for all the wine components,
storage conditions, monitoring These are used to calculate a supplier score
for each partner that may lead to its status of approved supplier being revoked.
A long-lasting cycle of benefits : The financial involvement of Grand Chais de
France enables the co-operative cellars to themselves commit to long-term
investments. In turn, these lead to improved quality.

T HE U NSTOPPABLE R ISE
The rise of J.P. Chenet is in itself proof of the enjoyment we succeed
in providing our customers throughout the world. This steady
growth is our reward for the efforts we make day after day to
ensure that J.P. Chenet remains successful.
This steady growth enables us to manage the production of
these wines by anticipating the actions we need to take to ensure
brand values and performance remain stable. This is made possible
by considerable investment in terms of industrial plant and
through the existence in France of the largest vineyard in the
world, one that enjoys exceptional riches thanks to its climate.

A dynamic presence in

160 countries.

The true strength of a global brand lies in its ability to deliver


a style and an image that can generate satisfaction across the world.
In addition, unlike traditional French products that are often labelled
as produits de terroir, J.P. Chenet is capable of adapting its offering
as consumer tastes markets evolve. It is therefore able to further raise
its profile and increase its customer base.

T HE

SUCCES OF

J.P. CHENET

T H E L E A D I N G B R A N D I N E U RO PE

AMONG THE WORLDS EIGHT LEADING BRANDS

FRANCE
No. 1 French brand of varietal wine in BIB & 25cl
No. 2 French brand of varietal wine in 75cl
Source : IRI Secodip

ITALY
No. 1 brand in the French wine category
Source : Nielsen

GERMANY
No. 3 French wine brand
Source : Information Ressources

AUSTRIA
No. 1 brand in the French wine category
Source : Nielsen

CALIFORNIE

AUSTRALIE

FRANCE

E S PAG N E

SWEDEN
No. 1 red wine brand (all origins together)

ERNEST GALLO

JACOBS CREEK

J.P. CHENET

DON SIMON

KENDALL JACKSON

HARDYS

FRANZIA

YELLOW TAIL

Source : Systembolaget

NETHERLANDS
No. 1 branded wine (all origins together)
Source : Food magazine

NORWAY
No. 1 branded wine (all origins together)
Source : Vinemonopolet

UK
No. 1 European wine brand
Source : Nielsen

STRONG IDENTITY ON EVERY SUPPORT...

DISPLAY, CASES, BAG IN BOX,


SPECIAL OFFER,

E XAMPLES

OF

P UBLICITY

GERMANY,
UK,
NETHERLANDS,

FRANCE,

STRONG IDENTITY...

J.P. CHENETs status in the wine


world along with the brands
international expansion and its
development make it imperative
to establish a strong identity,
immediately recognisable by both the
trade and consumers in the global
marketplace. Regardless of the target,
communication platfor used, market
or subsidiary, J.P. CHENETs
positioning must be relayed consistently across regions and over time.
Indeed, our ability to appeal to existing and potential customers
depends on the legibility and consistent nature of our image.

T HE

SPARKLING WINE RANGE

TASTING N OTES

ROS
Sparkling wine

BRUT
Sparkling wine

JP Chenet Ros is a sparkling wine


produced by French wine-maker Caves
de Landiras in the Bordeaux area.

Yellowish-green colour with golden


highlights. Many fine bubbles. Good,
persistent bead.

This wine is blended from noble


grapes that have been slightly
macerated in order to
produce its magnificent ros tint.

Very fruity and elegant on the nose.

This round and fruity wine is


best enjoyed chilled and young,
on its own or as an aperitif, or
to complement sorbets and
desserts.

Rich and elegant on the palate, with


good effervescence and an attractive
aftertaste..

TASTING N OTES

DEMI SEC
Sparkling wine

J.P. CHENET
Sparkling
Flte

The colour is pale, translucent


gold. Fine numerous bubbles that
linger well. On the nose, floral
aromas of white fruit with notes of
almonds and hazelnuts.
On the palate, creamy and
smooth on the attack, with a
fine, supple yet rich texture.
It becomes pleasantly fruity
with notes of grilled
almonds. Sweetness
emerges on the finish to
underline the wines
delicate fruitiness.

J.P. CHENET
Sparkling Stopper

E XAMPLES

OF

GERMANY,
NETHERLANDS, FRANCE,

P UBLICITY

S HORT

LIST OF

AWARDS & M AJOR

CONCOURS NATIONAL DES VINS DE PAYS 2006


Cinsault Grenache
Vin de Pays dOc
Cabernet Syrah
Vin de Pays dOc

PRESS

MILL.
2005

NOTE
Silver

2005

Silver

2005

Seal of Approval

2005

Seal of Approval

INTERNATIONAL WINE CHALLENGE - LONDON 2006


Chardonnay
Vin de Pays dOc
Shiraz
Vin de Pays dOc
Sparkling Brut

Seal of Approval

VINALIES INTERNATIONALES - PARIS 2006


Sweet white
Vin de Pays des Ctes de Thau
Cabernet Syrah
Vin de Pays dOc
Merlot Cabernet
Vin de Pays dOc

2005

Silver

2005

Silver

2004

Gold

2005

Silver

2004

Silver

2004

Seal of Approval

2004

Seal of Approval

CHINA WINE AND SPIRITS COMPETITION 2006


Chardonnay Premier
Vin de Pays dOc
Merlot Cabernet Premier
Vin de Pays dOc

JAPAN WINE CHALLENGE 2005


Blanc de Blanc
Vin de Pays dOc
Cinsault Grenache
Vin de Pays dOc

EFFERVESCENTS DU MONDE 2006


Blanc Brut
Sparkling Ros

Silver
Silver

P UBLICIT

PAR L OBJET

Cutter

Plastic Bag

Cap
Someliers Apron

Polo shirt

P UBLICIT

PAR L OBJET

Waiters friend

Mini-truck

Bag

Pencil

Glasses

Lighter

LES GRANDS CHAIS DE FRANCE


1, rue de la Division Leclerc - 67260 PETERSBACH
Tl. 00 33 (0)3 88 71 79 79- Fax 00 33 (0)3 88 70 45 09